Mobile Apps & Web Analytics Market by Component, Deployment, Application, End-Use - Russia Ukraine Conflict and High Inflation

Description

List of Tables

The Global Mobile Apps & Web Analytics Market is forecasted to grow significantly, with a projected USD 10,911.25 million in 2023 at a CAGR of 17.30% and expected to reach a staggering USD 33,509.62 million by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Mobile Apps & Web Analytics Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Mobile Apps & Web Analytics Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting, Integration & Deployment, and Support & Maintenance. The Solutions is further studied across Data Analytics, Data Discovery, Data Management, and Data Visualization. The Solutions commanded largest market share of 76.28% in 2022, followed by Services.

Based on Deployment, market is studied across On-Cloud and On-premises. The On-Cloud commanded largest market share of 60.57% in 2022, followed by On-premises.

Based on Application, market is studied across Content & Email Marketing, Heat Map Analysis, Marketing Automation, Mobile Advertising & Marketing Analysis, Search Engine Tracking & Ranking, and Social Media Engagement. The Social Media Engagement commanded largest market share of 23.71% in 2022, followed by Content & Email Marketing.

Based on End-Use, market is studied across Automotive & Transportation, Banking, Financial Services & Insurance, Energy & Utilities, Government & Public, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, and Telecommunication. The Media & Entertainment commanded largest market share of 17.01% in 2022, followed by Retail & eCommerce.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 40.96% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Mobile Apps & Web Analytics Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Mobile Apps & Web Analytics Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Mobile Apps & Web Analytics Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Mobile Apps & Web Analytics Market?

4. What is the competitive strategic window for opportunities in the Global Mobile Apps & Web Analytics Market?

5. What are the technology trends and regulatory frameworks in the Global Mobile Apps & Web Analytics Market?

6. What is the market share of the leading vendors in the Global Mobile Apps & Web Analytics Market?

7. What modes and strategic moves are considered suitable for entering the Global Mobile Apps & Web Analytics Market?

Product Code: MRR-F611BFBC6591

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Mobile Apps & Web Analytics Market, by Component, 2022 vs 2030
4.3. Mobile Apps & Web Analytics Market, by Deployment, 2022 vs 2030
4.4. Mobile Apps & Web Analytics Market, by Application, 2022 vs 2030
4.5. Mobile Apps & Web Analytics Market, by End-Use, 2022 vs 2030
4.6. Mobile Apps & Web Analytics Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising penetration of smartphones coupled with growing trend of digitalization
  - 5.1.1.2. Emerging use of web analytics in healthcare and life science vertical
  - 5.1.1.3. Increasing adoption of IoT devices by enterprises for accurate real-time data
- 5.1.2. Restraints
  - 5.1.2.1. Lack of skilled workforce in developing and underdeveloped economies
- 5.1.3. Opportunities
  - 5.1.3.1. Evolution of advanced technologies to enhance digital marketing activities
  - 5.1.3.2. Supportive government initiatives for digitalization of small, medium and large enterprises
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with data security and compliance
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Mobile Apps & Web Analytics Market, by Component

6.1. Introduction
6.2. Services
- 6.2.1. Consulting
- 6.2.2. Integration & Deployment
- 6.2.3. Support & Maintenance
6.3. Solutions
- 6.3.1. Data Analytics
- 6.3.2. Data Discovery
- 6.3.3. Data Management
- 6.3.4. Data Visualization

7. Mobile Apps & Web Analytics Market, by Deployment

7.1. Introduction
7.2. On-Cloud
7.3. On-premises

8. Mobile Apps & Web Analytics Market, by Application

8.1. Introduction
8.2. Content & Email Marketing
8.3. Heat Map Analysis
8.4. Marketing Automation
8.5. Mobile Advertising & Marketing Analysis
8.6. Search Engine Tracking & Ranking
8.7. Social Media Engagement

9. Mobile Apps & Web Analytics Market, by End-Use

9.1. Introduction
9.2. Automotive & Transportation
9.3. Banking, Financial Services & Insurance
9.4. Energy & Utilities
9.5. Government & Public
9.6. Healthcare & Life Sciences
9.7. Manufacturing
9.8. Media & Entertainment
9.9. Retail & eCommerce
9.10. Telecommunication

10. Americas Mobile Apps & Web Analytics Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Mobile Apps & Web Analytics Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Mobile Apps & Web Analytics Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
- 13.3.1. Merger & Acquisition
  - 13.3.1.1. Branch Acquires Adlibertas To Advance A Data-First Platform For Mobile App Growth
- 13.3.2. Agreement, Collaboration, & Partnership
  - 13.3.2.1. Optimizely and Google expand strategic partnership to collaborate on Google Analytics 4
  - 13.3.2.2. MSCI partners with Google Cloud for a secure global investment data platform on cloud
  - 13.3.2.3. AWS and Slalom Expand Next-Generation Strategic Collaboration
  - 13.3.2.4. Amplitude and Snowflake expand partnership to advance product experiences
- 13.3.3. New Product Launch & Enhancement
  - 13.3.3.1. Adobe brings product analytics to its Experience Cloud | TechCrunch
  - 13.3.3.2. AWS simplifies data management, analytics with new services | InfoWorld
  - 13.3.3.3. Amazon Unveils Additional Analytics and Data to Empower Seller Success
- 13.3.4. Investment & Funding
  - 13.3.4.1. Data analytics and AI solutions firm Sigmoid secures USD 12 Mn funding
  - 13.3.4.2. Decision intelligence platform Pyramid Analytics raises USD 120 million in Series E funding

14. List of Company Mentioned

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing

1. 42matters AG

2. Adjust GmbH by AppLovin Corp.

3. Adobe Inc.

4. Amazon Web Services, Inc.

5. Amplitude Analytics

6. AppFollow

7. Apphud

8. Apple Inc.

9. AppsFlyer Ltd.

10. Apptentive by Alchemer LLC

11. AppTweak

12. AT Internet by Piano Software Inc.

13. Branch

14. Broadcom Inc.

15. Celadon

16. Chartbeat

17. Comscore, Inc.

18. Contentsquare

19. Conva Ventures Inc.

20. Countly Ltd.

21. Datamatics Global Services Limited

22. Flurry

23. FullStory, Inc.

24. Glassbox Ltd.

25. Google LLC by Alphabet, Inc.

26. Heap Inc.

27. International Business Machines Corporation

28. Kumulos by Optimove

29. Microsoft Corporation

30. Microstrategy Incorporated

31. Mixpanel, Inc.

32. MoEngage

33. Open Text Corporation

34. Oracle Corporation

35. Pendo.io, Inc.

36. Plausible Insights OU

37. Qlik

38. Qonversion Inc.

39. Quantum Metric, Inc.

40. Salesforce.com, Inc.

41. SAP SE

42. SAS Institute Inc.

43. Singular Labs, Inc.

44. Smartlook.com

45. Splunk Inc.

46. Teradata Operations, Inc.

47. TIBCO Software Inc.

48. Upland Software, Inc.

49. UXCam

50. Webtrends