PUBLISHER: Roots Analysis | PRODUCT CODE: 1921895
PUBLISHER: Roots Analysis | PRODUCT CODE: 1921895
As per Roots Analysis, the global mobile application market size is estimated to grow from USD 258.8 billion in the current year USD 1,367 billion by 2035, at a CAGR of 16.33% during the forecast period, till 2035.

The opportunity for mobile application market has been distributed across the following segments:
Type of Marketplace
Type of Category
Type of Enterprise
Geographical Regions
Mobile Application Market: Growth and Trends
With businesses going global and the increasing ubiquity of mobile phones, the need for mobile applications that connect companies with consumers has greatly increased. Mobile applications work by offering users a platform for smooth interaction with services and products, incorporating features such as biometric authentication, social media integration, and offline functionality. It is important to note that many mobile applications exist across various sectors, including retail, healthcare, education, and finance. Some key benefits of mobile applications are improved customer retention, personalized experiences through user data analysis, and the capability to reach a wider audience with cross-platform compatibility.
The mobile application sector is becoming a vital part of the global transition towards innovation and digital transformation, aiming to enhance user connectivity and increase engagement. The incorporation of emerging technologies in mobile applications, like artificial intelligence (AI), as well as the influence of 5G technology, is improving speed and minimizing latency. Furthermore, the growth of cloud-based mobile applications promotes cross-platform compatibility and efficient data management, ensuring seamless operation across different devices. As a result, with ongoing technological progress, increasing investor interest, and strategic collaborations, the mobile application market is expected to grow significantly during the forecast period.
Mobile Application Market: Key Segments
Based on type of marketplace, the global mobile application market is segmented into apple store, Google play store and others. According to our estimates, currently, the apple store segment captures the majority of the market share and this trend is unlikely to change in future. This is due to its vertically integrated ecosystem, which combines both hardware and software to deliver a smooth user experience that encourages customer loyalty.
However, the Google Play Store segment is expected to grow at a higher CAGR during the forecast period. This can be attributed to the rapid expansion of the Android smartphone market, leading to an increased number of devices that come with the Play Store pre-installed.
Based on type of category, the global mobile application market is segmented into education & learning, gaming, health & fitness, music & entertainment, retail & e-commerce, travel & hospitality and others. According to our estimates, currently, the gaming segment captures the majority of the market share. Furthermore, this segment is projected to experience higher CAGR during the forecast period. Key factors contributing to this dominance are its accessibility, the affordability of smartphones, and the incorporation of advanced technologies like augmented reality (AR) and virtual reality (VR) in mobile applications, which improve user experiences.
Based on type of enterprise, the global mobile application market is segmented into large and small and medium enterprises. According to our estimates, currently, large companies capture the majority of the market share. Additionally, this segment is projected to experience a relatively high compound annual growth rate (CAGR) during the forecast period. This growth can be attributed to their convenience, wider range of products, and competitive pricing, often complemented by discounts that are not available in physical retail locations.
Based on geographical regions, the mobile application market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and the rest of the world. According to our estimates, currently Asia captures the majority share of the market. This growth can be linked to the rise in smartphone usage and the widespread availability of internet access, which have increased the accessibility of mobile apps to a large and varied population, especially in emerging economies such as China and India.
Mobile Application Market: Research Coverage
The report on the mobile application market features insights on various sections, including:
Key Questions Answered in this Report
Reasons to Buy this Report
Additional Benefits