Neuromarketing Solution Market by Technology, End Use Industry - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation

Description

List of Tables

The Global Neuromarketing Solution Market is forecasted to grow significantly, with a projected USD 1,581.08 million in 2023 at a CAGR of 10.80% and expected to reach a staggering USD 3,245.60 million by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Neuromarketing Solution Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Neuromarketing Solution Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Technology, market is studied across Electroencephalography, Eye Tracking, Functional Magnetic Resonance Imaging, Magnetoencephalographic, and Positron Emission Tomography. The Functional Magnetic Resonance Imaging is projected to witness significant market share during forecast period.

Based on End Use Industry, market is studied across Banking Financial Services, and Insurance, Market Research, Retail/Consumer Brands, and Scientific Institutions. The Market Research is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.75% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Neuromarketing Solution Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Neuromarketing Solution Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Neuromarketing Solution Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Neuromarketing Solution Market?

4. What is the competitive strategic window for opportunities in the Global Neuromarketing Solution Market?

5. What are the technology trends and regulatory frameworks in the Global Neuromarketing Solution Market?

6. What is the market share of the leading vendors in the Global Neuromarketing Solution Market?

7. What modes and strategic moves are considered suitable for entering the Global Neuromarketing Solution Market?

Product Code: MRR-036C5CF3B4D1

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Neuromarketing Solution Market, by Technology, 2022 vs 2030
4.3. Neuromarketing Solution Market, by End Use Industry, 2022 vs 2030
4.4. Neuromarketing Solution Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Potential application attributed to benefits such as effective and efficient marketing strategies and campaigns
  - 5.1.1.2. Growing need to analyze consumer buying behavior
  - 5.1.1.3. Rising adoption of cutting-edge technology such as biometrics, fMRI, and GSR
- 5.1.2. Restraints
  - 5.1.2.1. Relatively high cost required
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging use of eye-tracking solutions and advertising research
  - 5.1.3.2. Ongoing research and development toward cost-effective solutions
- 5.1.4. Challenges
  - 5.1.4.1. Stringent regulatory protocols
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Neuromarketing Solution Market, by Technology

6.1. Introduction
6.2. Electroencephalography
6.3. Eye Tracking
6.4. Functional Magnetic Resonance Imaging
6.5. Magnetoencephalographic
6.6. Positron Emission Tomography

7. Neuromarketing Solution Market, by End Use Industry

7.1. Introduction
7.2. Banking Financial Services, and Insurance
7.3. Market Research
7.4. Retail/Consumer Brands
7.5. Scientific Institutions

8. Americas Neuromarketing Solution Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Neuromarketing Solution Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Neuromarketing Solution Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. List of Company Mentioned

13. Appendix

13.1. Discussion Guide
13.2. License & Pricing