Digital Out of Home Market by Type, Application, Vertical - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation

List of Tables

The Global Digital Out of Home Market is forecasted to grow significantly, with a projected USD 22.21 billion in 2023 at a CAGR of 9.88% and expected to reach a staggering USD 43.14 billion by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Digital Out of Home Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Digital Out of Home Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Type, market is studied across Large Format Media, Place-based Signage, and Point-of-Purchase Digital Signage. The Large Format Media commanded largest market share of 37.36% in 2022, followed by Place-based Signage.

Based on Application, market is studied across Indoor DOOH and Outdoor DOOH. The Outdoor DOOH commanded largest market share of 61.45% in 2022, followed by Indoor DOOH.

Based on Vertical, market is studied across Commercial, Infrastructural, and Institutional. The Commercial commanded largest market share of 47.65% in 2022, followed by Infrastructural.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.10% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Digital Out of Home Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Digital Out of Home Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Digital Out of Home Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Digital Out of Home Market?

4. What is the competitive strategic window for opportunities in the Global Digital Out of Home Market?

5. What are the technology trends and regulatory frameworks in the Global Digital Out of Home Market?

6. What is the market share of the leading vendors in the Global Digital Out of Home Market?

7. What modes and strategic moves are considered suitable for entering the Global Digital Out of Home Market?

Product Code: MRR-4348D129FA51

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Digital Out of Home Market, by Type, 2022 vs 2030
4.3. Digital Out of Home Market, by Application, 2022 vs 2030
4.4. Digital Out of Home Market, by Vertical, 2022 vs 2030
4.5. Digital Out of Home Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing shift from traditional advertising to digital medium advertising platforms
  - 5.1.1.2. Rise in trend of digitalization across several sectors
  - 5.1.1.3. Widespread adoption across retail stores globally
- 5.1.2. Restraints
  - 5.1.2.1. High implementation cost associated with digital out of home platforms
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of technologically advanced digital out of home platforms
  - 5.1.3.2. Expanding the potential of digital out of home platforms with emerging trend of 5G
- 5.1.4. Challenges
  - 5.1.4.1. Compatibility and security risks with digital out of home solutions
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Digital Out of Home Market, by Type

6.1. Introduction
6.2. Large Format Media
6.3. Place-based Signage
6.4. Point-of-Purchase Digital Signage

7. Digital Out of Home Market, by Application

7.1. Introduction
7.2. Indoor DOOH
7.3. Outdoor DOOH

8. Digital Out of Home Market, by Vertical

8.1. Introduction
8.2. Commercial
8.3. Infrastructural
8.4. Institutional

9. Americas Digital Out of Home Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Digital Out of Home Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Digital Out of Home Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
- 12.3.1. Merger & Acquisition
  - 12.3.1.1. Adomni Acquires Adstash to Bolster Programmatic Offering and Ccale Shoutable.
  - 12.3.1.2. Astral Acquires Imagine's Digital OOH Network in Alberta.
  - 12.3.1.3. Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe.
- 12.3.2. Agreement, Collaboration, & Partnership
  - 12.3.2.1. Following France and Belgium, JCDecaux Signs a Contract with Carrefour Group Brazil to Bring the Best of Digital Out-of-Home (DOOH) to Retail Media.
  - 12.3.2.2. oOh! Signs Long-Term Agreement With Eimedia.
- 12.3.3. New Product Launch & Enhancement
  - 12.3.3.1. Talon & Grand Visual Launch Cutting-Edge Experiential Digital Out of Home Campaign for Shake Shack.
  - 12.3.3.2. Google Adds Digital Out-Of-Home Buys to Display & Video 360.
  - 12.3.3.3. JCDecaux and VIOOH Launch Programmatic Digital Out of Home in Brazil.
- 12.3.4. Award, Recognition, & Expansion
  - 12.3.4.1. Vistar, Broadsign Announce DOOH Partnership.
  - 12.3.4.2. Lemma Partners with Maxamtech Digital Ventures for 'Metaverse' Billboards.
  - 12.3.4.3. Ocean Outdoor Awarded Digital Out of Home Contract for London's Iconic Battersea Power Station.
  - 12.3.4.4. Srishti Group, Armour Digital OOH Enter Strategic Partnership.

13. List of Company Mentioned

14. Appendix

14.1. Discussion Guide
14.2. License & Pricing