Automotive Market

PUBLISHER: 360iResearch | PRODUCT CODE: 1376370

PUBLISHER: 360iResearch | PRODUCT CODE: 1376370

Augmented Reality Automotive Market by Autonomous Driving Level (Level 0, Level 1, Level 2 ), Display Technology, Function, Vehicle Type - Global Forecast 2023-2030

PUBLISHED: October 16, 2023

PAGES: 186 Pages

DELIVERY TIME: 1-2 business days

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The Augmented Reality Automotive Market is projected to reach USD 8.85 billion by 2030 from USD 2.65 billion in 2022, at a CAGR of 16.26% during the forecast period.

Global Augmented Reality Automotive Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 2.65 billion
Estimated Year Value [2023]	USD 3.06 billion
Forecast Year Value [2030]	USD 8.85 billion
CAGR (%)	16.26%

Augmented Reality Automotive Market - IMG1

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Augmented Reality Automotive Market.

Based on Autonomous Driving Level, market is studied across Level 0 (No Driving Automation), Level 1 (Driver Assistance), Level 2 (Partial Driving Automation), Level 3 (Conditional Driving Automation), Level 4 (High Driving Automation), and Level 5 (Full Driving Automation). The Level 4 (High Driving Automation) is projected to witness significant market share during forecast period.

Based on Display Technology, market is studied across AMOLED, OLED, and TFT-LCD. The OLED is projected to witness significant market share during forecast period.

Based on Function, market is studied across AR HUD Based Adaptive Cruise Control, AR HUD Based Lane Departure Warning, and AR HUD Based Navigation. The AR HUD Based Adaptive Cruise Control is projected to witness significant market share during forecast period.

Based on Vehicle Type, market is studied across Commercial Vehicles and Passenger Cars. The Passenger Cars is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Augmented Reality Automotive Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Augmented Reality Automotive Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Augmented Reality Automotive Market, highlighting leading vendors and their innovative profiles. These include AUDI AG, Bayerische Motoren Werke GmbH, Continental AG, DENSO Corporation, Garmin Ltd., Harman International Industries, Inc., Hyundai Motor Company, Infineon Technologies AG, Jaguar Land Rover Automotive PLC, Jasoren, Kia Corporation, Nippon Seiki Co., Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, STMicroelectronics International N.V., TE Connectivity, Texas Instruments Inc., Vection Technologies, Visteon Corporation, Volkswagen AG, WayRay AG, and ZealAR.

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the Augmented Reality Automotive Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the Augmented Reality Automotive Market?

3. What is the competitive strategic window for identifying opportunities in the Augmented Reality Automotive Market?

4. What are the latest technology trends and regulatory frameworks in the Augmented Reality Automotive Market?

5. What is the market share of the leading vendors in the Augmented Reality Automotive Market?

6. Which modes and strategic moves are suitable for entering the Augmented Reality Automotive Market?

Product Code: MRR-69324464D2D4

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Augmented Reality Automotive Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing expansion of automobile industry and inclination toward connected cars
  - 5.1.1.2. Rising initiatives and focus on vehicle and passenger safety
  - 5.1.1.3. Growing emphasis on transforming driving experiences
- 5.1.2. Restraints
  - 5.1.2.1. High costs of integrating AR technologies
- 5.1.3. Opportunities
  - 5.1.3.1. Development and launch of advanced automotive AR technologies
  - 5.1.3.2. Evolution of self driving and driver assistant technologies in vehicles
- 5.1.4. Challenges
  - 5.1.4.1. Concerns over cybersecurity and data privacy associated with automotive AR
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Augmented Reality Automotive Market, by Autonomous Driving Level

6.1. Introduction
6.2. Level 0 (No Driving Automation)
6.3. Level 1 (Driver Assistance)
6.4. Level 2 (Partial Driving Automation)
6.5. Level 3 (Conditional Driving Automation)
6.6. Level 4 (High Driving Automation)
6.7. Level 5 (Full Driving Automation)

7. Augmented Reality Automotive Market, by Display Technology

7.1. Introduction
7.2. AMOLED
7.3. OLED
7.4. TFT-LCD

8. Augmented Reality Automotive Market, by Function

8.1. Introduction
8.2. AR HUD Based Adaptive Cruise Control
8.3. AR HUD Based Lane Departure Warning
8.4. AR HUD Based Navigation

9. Augmented Reality Automotive Market, by Vehicle Type

9.1. Introduction
9.2. Commercial Vehicles
9.3. Passenger Cars

10. Americas Augmented Reality Automotive Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Augmented Reality Automotive Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Augmented Reality Automotive Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. AUDI AG
- 14.1.2. Bayerische Motoren Werke GmbH
- 14.1.3. Continental AG
- 14.1.4. DENSO Corporation
- 14.1.5. Garmin Ltd.
- 14.1.6. Harman International Industries, Inc.
- 14.1.7. Hyundai Motor Company
- 14.1.8. Infineon Technologies AG
- 14.1.9. Jaguar Land Rover Automotive PLC
- 14.1.10. Jasoren
- 14.1.11. Kia Corporation
- 14.1.12. Nippon Seiki Co., Ltd.
- 14.1.13. Panasonic Holdings Corporation
- 14.1.14. Pioneer Corporation
- 14.1.15. Renesas Electronics Corporation
- 14.1.16. Robert Bosch GmbH
- 14.1.17. STMicroelectronics International N.V.
- 14.1.18. TE Connectivity
- 14.1.19. Texas Instruments Inc.
- 14.1.20. Vection Technologies
- 14.1.21. Visteon Corporation
- 14.1.22. Volkswagen AG
- 14.1.23. WayRay AG
- 14.1.24. ZealAR
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing