Men's Grooming Products Market by Product, Ingredient Type, Price Range, End-User, Distribution Channel

Description

List of Tables

[186 Pages Report] The Men's Grooming Products Market size was estimated at USD 55.24 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 6.16% to reach USD 83.95 billion by 2030.

Men's grooming products refer to a wide range of personal care items specifically formulated for men's grooming needs. These products encompass skincare, haircare, shaving, and body care essentials designed to maintain personal hygiene, enhance appearance, and promote skin and hair health. This category includes products such as facial cleansers, moisturizers, beard oils, shaving creams, razors, shampoos, conditioners, hair styling products, and body washes, among others. The utilization of men's grooming products has expanded significantly over the years, responding to a growing interest among men in personal grooming and self-care. Effective marketing campaigns, celebrity endorsements, and the expansion of online sales channels that offer shopping convenience and a wide array of options for consumers have further cemented the growth of the industry. However, the growing prevalence of fake or counterfeit products has created skepticism about the reliability of available men's grooming products. Additionally, skin issues and incorrect or inadequate labeling of grooming products create hesitance in the utilization of the products. However, key players are investing in product innovations and novel formulations and utilizing advanced tools such as AI/ML and data analytics to tailor the products according to consumer preference or body type. Furthermore, the development of eco-friendly products and packaging to appeal to environmentally conscious consumers has created new opportunities for the growth of the industry.

KEY MARKET STATISTICS
Base Year [2023]	USD 55.24 billion
Estimated Year [2024]	USD 58.56 billion
Forecast Year [2030]	USD 83.95 billion
CAGR (%)	6.16%

Product: Growing awareness about personal care leading to utilization of shave & beard care products

Men's body care products are designed for hygiene, moisturizing, and nourishing the skin. These products are particularly popular among individuals who have an active lifestyle and require refreshing and energizing body care solutions. Fragrances are used not only for personal enjoyment but also for making a social statement. Men's preferences vary from subtle, fresh scents for everyday use to bold, luxury fragrances for special occasions. Men's hair care products cater to cleansing, conditioning, and styling. With rising concerns over hair loss and thinning, products that promote hair growth or give the appearance of fuller hair are in demand. Shaving products are essential for men who prefer a clean-shaven look and require smooth, irritation-free skin post-shave. Conversely, beard care products are aimed at those who groom and maintain facial hair, focusing on conditioners, oils, and balms. With a growing acknowledgment of skin health, men's skincare encompasses products for cleansing, anti-aging, and sun protection. Men with busy lifestyles often look for multi-functional products that offer several personal care benefits in one application. Toiletries for men are primarily focused on everyday personal hygiene products, including deodorants, toothpaste, and soaps. Users prioritize convenience, effectiveness, and, increasingly, natural ingredients.

Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men's grooming products

Chemical-based grooming products for men often include synthetic ingredients or components that are designed to provide specific benefits such as prolonged shelf-life, enhanced scent, or targeted treatments for skin and hair concerns. However, the preference for these products can be influenced by their affordability and effectiveness. Customers may prefer chemical-based products when searching for potent solutions to grooming issues such as severe acne, dandruff, or hair loss where strong active ingredients are required. Natural or organic grooming products are increasingly popular among health-conscious consumers. These products often utilize plant-based ingredients and avoid synthetic additives, appealing to those seeking a more holistic approach to personal care. Consumers with sensitive skin, eco-conscious values, or a preference for cruelty-free and sustainably sourced ingredients often gravitate toward natural/organic products.

Price Range: Preference for premium men's grooming products equipped with specialty features

The low price range includes men's grooming products that are accessible to a wide audience due to their affordability. The products in the low price range often fulfill basic grooming needs, such as shaving creams, basic razors, standard shampoos, and deodorants. Need-based preferences in this category lean towards functionality and cost-effectiveness rather than brand loyalty or advanced features. The mid-range products offer a balance between affordability and specialized features. The preference here skews towards quality and value for money. Products in this category include multi-blade razors, hair styling products, and facial cleansers with better ingredients. Premium or high-cost men's grooming products cater to customers seeking luxury and exclusivity. Consumers in this category prioritize high-quality ingredients, brand prestige, and niche or specialized product offerings such as serums, anti-aging creams, and prestige fragrances.

End-User: Higher penetration in household application helps in brand designing and marketing of grooming products

Commercial end-users of men's grooming products typically include businesses such as barbershops, salons, spas, and specialized grooming centers that cater to male clientele. These entities often purchase grooming products in larger quantities and may prioritize items designed for professional use. Durability, performance, and the ability to cater to a diverse range of styles and preferences are key considerations for commercial buyers. Understanding the needs of these businesses is crucial for manufacturers and suppliers aiming to develop long-lasting partnerships and tailor their product offerings to meet the demands of a professional grooming environment. Household end-users entail individual consumers who purchase men's grooming products for personal use. Such a typical consumer looks for convenience, effectiveness, quality, and value for money in the products they choose. Factors such as brand reputation, product ingredients, and ethical considerations such as cruelty-free and eco-friendly practices can also influence purchasing decisions.

Distribution Channel: Rising inclination towards online channels due to customer convenience

The offline channel for men's grooming products conventionally includes department stores, specialty stores, supermarkets/hypermarkets, and salons. Consumers prefer offline channels for tactile experiences, immediate purchases, and personalized service in male grooming product purchases. The offline distribution channels offer the ability to customers to physically inspect products and seek professional recommendations from beauty advisors or barbers during purchase. Online channels have grown exponentially and are favored by consumers, valuing convenience, variety, competitive pricing, and the availability of reviews. E-commerce platforms, online pharmacies, and direct-to-consumer (DTC) models are primary online channels, providing a more varied and cost-effective range with the added convenience of home delivery.

Regional Insights

The Americas, particularly the United States and Canada exhibit strong market demand for men's grooming products. The Americas lead with innovative trends and high consumer spending in personal care. Proactive social media marketing and advertising and the introduction of organic grooming products are reshaping the market landscape in the Americas region. EU countries present a diverse spectrum of consumer behaviors, with a notable preference for high-quality products linked to natural ingredients and sustainability. Investment in biotechnology for developing advanced skincare items is on the rise, alongside the burgeoning popularity of beard care products. The Middle East, with its luxury-oriented customers, has a strong demand for premium grooming products. The Asia Pacific region, encompassing markets such as China, Japan, and India, is characterized by significant diversity in consumer preferences and maturity levels. The region is characterized by growing awareness about the need for personal care, and shifting social trends regarding men's personal and mental health have further accentuated the need for the products. South Korea, Japan, China, and India have seen a burgeoning interest in men's grooming, largely influenced by the rise of K-beauty and J-beauty trends that emphasize meticulous grooming habits.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Men's Grooming Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Men's Grooming Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Men's Grooming Products Market, highlighting leading vendors and their innovative profiles. These include Beardo by Marico, Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Company, Estee Lauder Companies, Inc., Forest Essentials, Garnier LLC, GroomingLounge.com, LLC, Helios Lifestyle Private Limited, ITC Limited, Johnson & Johnson Services, Inc., Kao Corporation, Koninklijke Philips N.V., L'Oreal S.A., LetsShave, Louis Vuitton SE, Malin+Goetz Inc., Natura International Inc., Panasonic Corporation, Procter & Gamble Company, PUIG, S.L., Reckitt Benckiser Group PLC, Reliance Retail Limited, Shiseido Co., Ltd., The Body Shop, The Kroger Co., Unilever PLC, Vi-john Group, and VLCC Health Care Limited.

Market Segmentation & Coverage

This research report categorizes the Men's Grooming Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Body Care
- Fragrances
- Hair Care
- Shave & Beard Care
- Skincare
- Toiletries

Ingredient Type
- Chemical-based
- Natural/Organic

Price Range
- Low
- Mid
- Premium

End-User
- Commercial
- Household

Distribution Channel
- Offline
  - Hypermarket & Supermarket
  - Salon/Grooming Clubs
  - Speciality Stores

Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Men's Grooming Products Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Men's Grooming Products Market?

3. What are the technology trends and regulatory frameworks in the Men's Grooming Products Market?

4. What is the market share of the leading vendors in the Men's Grooming Products Market?

5. Which modes and strategic moves are suitable for entering the Men's Grooming Products Market?

Product Code: MRR-69324464D381

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing male consumer focus on personal care and hygienic practices
  - 5.1.1.2. Booming e-commerce platforms and online retailing of men's grooming products
  - 5.1.1.3. Influence of social media and celebrity endorsements promoting grooming products
- 5.1.2. Restraints
  - 5.1.2.1. Harmful impacts of chemical-based men's grooming products
- 5.1.3. Opportunities
  - 5.1.3.1. Continuous product innovation and diversification in product lines
  - 5.1.3.2. Technological integration for development of advanced grooming products such as electric shavers and trimmers
- 5.1.4. Challenges
  - 5.1.4.1. Lack of personalization and availability of counterfeit products
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing awareness about personal care leading to utilization of shave & beard care products
- 5.2.2. Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men's grooming products
- 5.2.3. Price Range: Preference for premium men's grooming products equipped with specialty features
- 5.2.4. End-User: Higher penetration in household application helps in brand designing and marketing of grooming products
- 5.2.5. Distribution Channel: Rising inclination towards online channels due to customer convenience
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Men's Grooming Products Market, by Product

6.1. Introduction
6.2. Body Care
6.3. Fragrances
6.4. Hair Care
6.5. Shave & Beard Care
6.6. Skincare
6.7. Toiletries

7. Men's Grooming Products Market, by Ingredient Type

7.1. Introduction
7.2. Chemical-based
7.3. Natural/Organic

8. Men's Grooming Products Market, by Price Range

8.1. Introduction
8.2. Low
8.3. Mid
8.4. Premium

9. Men's Grooming Products Market, by End-User

9.1. Introduction
9.2. Commercial
9.3. Household

10. Men's Grooming Products Market, by Distribution Channel

10.1. Introduction
10.2. Offline
10.3. Online

11. Americas Men's Grooming Products Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Men's Grooming Products Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Men's Grooming Products Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. 5WPR Announces Continued Expansion of Men's Grooming Category
- 14.3.2. Winston Forays Into Men's Category; Launches Nut Groomer
- 14.3.3. VLCC to Acquire D2C Men's Grooming Brand Ustraa Through Strategic Merger
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio