Cross-Platform & Mobile Advertising Market by Type, Solution, Organization Size, Vertical

Description

List of Tables

[198 Pages Report] The Cross-Platform & Mobile Advertising Market size was estimated at USD 99.74 billion in 2023 and expected to reach USD 112.30 billion in 2024, at a CAGR 13.03% to reach USD 235.15 billion by 2030.

Global Cross-Platform & Mobile Advertising Market

KEY MARKET STATISTICS
Base Year [2023]	USD 99.74 billion
Estimated Year [2024]	USD 112.30 billion
Forecast Year [2030]	USD 235.15 billion
CAGR (%)	13.03%

Cross-Platform & Mobile Advertising Market - IMG1

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Cross-Platform & Mobile Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cross-Platform & Mobile Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Cross-Platform & Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Apple Inc., Assembly Media Networks, Inc, Basis Global Technologies, Inc., Cadent, LLC, Celtra, Inc., Flytxt B.V., Google LLC, InMobi, Marin Software Incorporated, Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, Nexen Group, Inc., NextRoll, Inc., Simplifi Holdings, Inc., TiVo Platform Technologies LLC, Unity Technologies, Inc., and Yahoo! Inc..

Market Segmentation & Coverage

This research report categorizes the Cross-Platform & Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Banner Ads
- Cross-Promotional Ads
- In-App Ads
- Interstitial Ads
- Native Ads
- Playable Ads
- Rewarded Ads
- Rich Media Ads
- Video Ads
Solution
- Advertising Campaign Solutions
- Content Delivery Solutions
- Mobile Proximity Solutions
- Reporting & Analytical Solutions
Organization Size
- Large Enterprises
- Small & Medium Enterprises
Vertical
- Academia & Government
- Banking, Financial Services, & Insurance (BFSI)
- Consumer Goods
- Energy & Utility
- Media & Entertainment
- Supply Chain & Logistics
- Telecom & Information Technology (IT)
- Travel
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Cross-Platform & Mobile Advertising Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cross-Platform & Mobile Advertising Market?

3. What are the technology trends and regulatory frameworks in the Cross-Platform & Mobile Advertising Market?

4. What is the market share of the leading vendors in the Cross-Platform & Mobile Advertising Market?

5. Which modes and strategic moves are suitable for entering the Cross-Platform & Mobile Advertising Market?

Product Code: MRR-2A0283E256AB

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Cross-Platform & Mobile Advertising Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rise in the adoption of smartphones with internet-connectivity
  - 5.1.1.2. Increase in the promotional social media platforms and online shopping portals
- 5.1.2. Restraints
  - 5.1.2.1. High cost and complexities associated with advertisement processing
- 5.1.3. Opportunities
  - 5.1.3.1. Ongoing innovations in cross-platform and mobile advertising using AI, ML, VR, IoT, and blockchain
  - 5.1.3.2. Integration of cloud computing with cross-platform and mobile advertising
- 5.1.4. Challenges
  - 5.1.4.1. Concerns regarding security and privacy breaches
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Cross-Platform & Mobile Advertising Market, by Type

6.1. Introduction
6.2. Banner Ads
6.3. Cross-Promotional Ads
6.4. In-App Ads
6.5. Interstitial Ads
6.6. Native Ads
6.7. Playable Ads
6.8. Rewarded Ads
6.9. Rich Media Ads
6.10. Video Ads

7. Cross-Platform & Mobile Advertising Market, by Solution

7.1. Introduction
7.2. Advertising Campaign Solutions
7.3. Content Delivery Solutions
7.4. Mobile Proximity Solutions
7.5. Reporting & Analytical Solutions

8. Cross-Platform & Mobile Advertising Market, by Organization Size

8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium Enterprises

9. Cross-Platform & Mobile Advertising Market, by Vertical

9.1. Introduction
9.2. Academia & Government
9.3. Banking, Financial Services, & Insurance (BFSI)
9.4. Consumer Goods
9.5. Energy & Utility
9.6. Media & Entertainment
9.7. Supply Chain & Logistics
9.8. Telecom & Information Technology (IT)
9.9. Travel

10. Americas Cross-Platform & Mobile Advertising Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Cross-Platform & Mobile Advertising Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Cross-Platform & Mobile Advertising Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. Amazon.com, Inc.
- 14.1.2. Apple Inc.
- 14.1.3. Assembly Media Networks, Inc
- 14.1.4. Basis Global Technologies, Inc.
- 14.1.5. Cadent, LLC
- 14.1.6. Celtra, Inc.
- 14.1.7. Flytxt B.V.
- 14.1.8. Google LLC
- 14.1.9. InMobi
- 14.1.10. Marin Software Incorporated
- 14.1.11. Mediaocean LLC
- 14.1.12. Meta Platforms, Inc.
- 14.1.13. Microsoft Corporation
- 14.1.14. Nexen Group, Inc.
- 14.1.15. NextRoll, Inc.
- 14.1.16. Simplifi Holdings, Inc.
- 14.1.17. TiVo Platform Technologies LLC
- 14.1.18. Unity Technologies, Inc.
- 14.1.19. Yahoo! Inc.
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing