Email Marketing Software Market by Channel, Deployment, Application, End-User

Description

List of Tables

[187 Pages Report] The Email Marketing Software Market size was estimated at USD 1.61 billion in 2023 and expected to reach USD 1.77 billion in 2024, at a CAGR 9.99% to reach USD 3.14 billion by 2030.

Global Email Marketing Software Market

KEY MARKET STATISTICS
Base Year [2023]	USD 1.61 billion
Estimated Year [2024]	USD 1.77 billion
Forecast Year [2030]	USD 3.14 billion
CAGR (%)	9.99%

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Email Marketing Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Email Marketing Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Email Marketing Software Market, highlighting leading vendors and their innovative profiles. These include AWeber Communications, Inc., Brevo, Campaign Monitor Pty Ltd., Constant Contact, Inc., Emma, Inc., Epsilon Data Management, LLC, GetResponse S.A., Google LLC by Alphabet Inc., HubSpot, Inc., iContact, LLC, International Business Machines Corporation, Intuit Inc., MailerLite, Mailgun Technologies Inc., Microsoft Corporation, Omnisend, LLC, Oracle Corporation, Pinpointe On-Demand, Inc., Polaris Software, LLC, Salesforce, Inc., Sitecore, Teradata Corporation, Twilio Inc., VerticalResponse, Inc., Webengage, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Email Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Channel
- Business to Business
- Business to Customers
Deployment
- On-Cloud
- On-Premises
Application
- Customer Management
- Lead Generation
- Reporting & Analytics
- Sales Reporting
- Template Management
End-User
- BFSI
- Education
- Healthcare
- IT & Telecommunications
- Media & Entertainment
- Retail & Consumer Goods
- Travel & Transportation
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Email Marketing Software Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Email Marketing Software Market?

3. What are the technology trends and regulatory frameworks in the Email Marketing Software Market?

4. What is the market share of the leading vendors in the Email Marketing Software Market?

5. Which modes and strategic moves are suitable for entering the Email Marketing Software Market?

Product Code: MRR-521BAA36EC56

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Email Marketing Software Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising adoption of quick and powerful marketing strategies
  - 5.1.1.2. Ongoing trend of a personalized business approach to attain consumers
  - 5.1.1.3. Proliferating the use of digital tools across the business value chain
- 5.1.2. Restraints
  - 5.1.2.1. Concerns associated with low email open rates and spam risks
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging new software with added advanced features
  - 5.1.3.2. Integration of AI and ML tools in the software to better understand the consumer perspective
- 5.1.4. Challenges
  - 5.1.4.1. Retention of subscribers and hard-to-achieve measurable ROI
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Email Marketing Software Market, by Channel

6.1. Introduction
6.2. Business to Business
6.3. Business to Customers

7. Email Marketing Software Market, by Deployment

7.1. Introduction
7.2. On-Cloud
7.3. On-Premises

8. Email Marketing Software Market, by Application

8.1. Introduction
8.2. Customer Management
8.3. Lead Generation
8.4. Reporting & Analytics
8.5. Sales Reporting
8.6. Template Management

9. Email Marketing Software Market, by End-User

9.1. Introduction
9.2. BFSI
9.3. Education
9.4. Healthcare
9.5. IT & Telecommunications
9.6. Media & Entertainment
9.7. Retail & Consumer Goods
9.8. Travel & Transportation

10. Americas Email Marketing Software Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Email Marketing Software Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Email Marketing Software Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. AWeber Communications, Inc.
- 14.1.2. Brevo
- 14.1.3. Campaign Monitor Pty Ltd.
- 14.1.4. Constant Contact, Inc.
- 14.1.5. Emma, Inc.
- 14.1.6. Epsilon Data Management, LLC
- 14.1.7. GetResponse S.A.
- 14.1.8. Google LLC by Alphabet Inc.
- 14.1.9. HubSpot, Inc.
- 14.1.10. iContact, LLC
- 14.1.11. International Business Machines Corporation
- 14.1.12. Intuit Inc.
- 14.1.13. MailerLite
- 14.1.14. Mailgun Technologies Inc.
- 14.1.15. Microsoft Corporation
- 14.1.16. Omnisend, LLC
- 14.1.17. Oracle Corporation
- 14.1.18. Pinpointe On-Demand, Inc.
- 14.1.19. Polaris Software, LLC
- 14.1.20. Salesforce, Inc.
- 14.1.21. Sitecore
- 14.1.22. Teradata Corporation
- 14.1.23. Twilio Inc.
- 14.1.24. VerticalResponse, Inc.
- 14.1.25. Webengage
- 14.1.26. Zoho Corporation Pvt. Ltd.
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing