A2P & P2A Messaging Market by Type (A2P, P2A), Traffic, Messaging Platform, Industry, Application

List of Tables

[183 Pages Report] The A2P & P2A Messaging Market size was estimated at USD 67.10 billion in 2022 and expected to reach USD 71.77 billion in 2023, at a CAGR 7.11% to reach USD 116.33 billion by 2030.

Global A2P & P2A Messaging Market

KEY MARKET STATISTICS
Base Year [2022]	USD 67.10 billion
Estimated Year [2023]	USD 71.77 billion
Forecast Year [2030]	USD 116.33 billion
CAGR (%)	7.11%

A2P messaging, or Application-to-Person messaging, directs the transmission of messages from an application, typically operated by a business or organization, to an individual user's device. This form of communication is widely used for various purposes, including sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content, among others. The message content can be delivered via SMS, MMS, or in-app push notifications. P2A messaging, or Person-to-Application messaging, is the inverted process of A2P, where the individual user initiates communication towards an application. This type of interaction includes user responses to A2P messages, such as confirming appointments, requesting information, or participating in SMS-based surveys or votes. P2A messaging provides a channel for two-way communication between customers and businesses, fostering engagement and allowing for immediate feedback. The scope of the A2P & P2A messaging market extends to all business sectors that aim to leverage mobile messaging services to reach out to customers globally. It covers various platforms, services, and technological advancements to optimize SMS delivery and reception. The A2P & P2A messaging market is growing due to the need to engage consumers in interactions to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in banking, healthcare, retail, and eCommerce. However, the adoption of A2P & P2A messaging faces certain challenges, such as the presence of local regulations coupled with country-specific guidelines and identifying and preventing gray route abuse affecting telecom operators' revenue. Rich communication services (RCS) in the A2P messaging space, integration of AI and machine learning for personalized messaging campaigns, and collaboration between the telecom operator and over-the-top (OTT) players present potential opportunities for the A2P & P2A messaging market to grow in the coming years.

Regional Insights

In the Americas, particularly in the United States and Canada, A2P (Application-to-Person) and P2A (Person-to-Application) messaging services are witnessing significant growth. Factors such as higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies contribute to this expansion. Consumer needs in these regions often revolve around convenience, time efficiency, and personalized experiences. A2P messaging is widely used for marketing, notification services, banking alerts, and two-factor authentication systems. In countries across South America, the adoption of A2P messaging is rising with the mobile economy's growth. Customers in this region tend to be price-sensitive, and mobile operators are creatively bundling A2P messaging services with other offerings to entice users. China and Japan represent significant markets in the Asia Pacific region for A2P and P2A messaging. Both regions exhibit an appetite for technological innovation, with consumers showing high receptivity to mobile banking, online shopping, and other digitally enabled services that require secure and prompt communication channels, including A2P messaging. In China, with the massive e-commerce industry and a supportive regulatory environment, A2P messaging is fundamental to operations and customer service. India is a burgeoning market for A2P messaging, fueled by a rapidly growing young demographic, increasing smartphone usage, and digital transformation initiatives. Europe's A2P & P2A messaging market is maturing, backed by a strong regulatory framework that prioritizes data protection and privacy, such as GDPR (General Data Protection Regulation). Enterprises are implementing A2P solutions to engage with consumers and for transactional notifications. The market is likely to further expand with the evolution of rich communication services and the increasing trend of businesses transitioning to omnichannel communication strategies. The Middle East and Africa exhibit rapid growth in mobile subscriptions and are increasingly becoming attractive markets for A2P messaging. The demand here is driven by a combination of factors, including the need for mobile financial services, government initiatives for digital inclusion, and a young, tech-savvy population.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the A2P & P2A Messaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the A2P & P2A Messaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.

Market Segmentation & Coverage

This research report categorizes the A2P & P2A Messaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- A2P
- P2A
Traffic
- Multi-Country
- National
Messaging Platform
- Cloud API Messaging Platform
- Traditional & Managed Messaging Platform
Industry
- Aerospace & Defense
- Automotive & Transportation
- Banking, Financial Services & Insurance
- Building, Construction & Real Estate
- Consumer Goods & Retail
- Education
- Energy & Utilities
- Government & Public Sector
- Healthcare & Life Sciences
- Information Technology
- Manufacturing
- Media & Entertainment
- Telecommunication
- Travel & Hospitality
Application
- Authentication Services
- Customer Relationship Management Services
- Inquiry & Search Related Services
- Interactive Messages
- Notifications & Alerts
- Promotional & Marketing Services
- Pushed Content Services
- Voting & Entertainment
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the A2P & P2A Messaging Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the A2P & P2A Messaging Market?

3. What are the technology trends and regulatory frameworks in the A2P & P2A Messaging Market?

4. What is the market share of the leading vendors in the A2P & P2A Messaging Market?

5. Which modes and strategic moves are suitable for entering the A2P & P2A Messaging Market?

Product Code: MRR-430931943554

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. A2P & P2A Messaging Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Need for Engaging Consumer Interactions to drive profitability
  - 5.1.1.2. Increased Mobile Marketing and Omnichannel Advertising
  - 5.1.1.3. Adoption of Customer Communication Services in Banking, Healthcare, and Retail & E-commerce
- 5.1.2. Restraints
  - 5.1.2.1. Presence of Local Regulations and Country-Specific Guidelines
- 5.1.3. Opportunities
  - 5.1.3.1. Rich Communication Services (RCS) in A2P Messaging Space
  - 5.1.3.2. Collaboration Between the Telecom Operator and Over-the-top (OTT) Players
- 5.1.4. Challenges
  - 5.1.4.1. Identifying and Preventing Grey Route Abuse Affecting Telecom Operators Revenue
5.2. Market Segmentation Analysis
- 5.2.1. Type: Increasing demand for Application-to-Person (A2P) messaging among businesses to expand their reach
- 5.2.2. Messaging Platform: Rising preference for Cloud API messaging platform due to flexibility, speed, and innovation
- 5.2.3. Industry: Growing demand in Banking, Financial Services & Insurance (BFSI) sector for transaction notifications, and security alerts
- 5.2.4. Application: Expanding application of A2P & P2A messaging for promotional & marketing services
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter's Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
- 5.10.1. Market Ecosystem

6. A2P & P2A Messaging Market, by Type

6.1. Introduction
6.2. A2P
6.3. P2A

7. A2P & P2A Messaging Market, by Traffic

7.1. Introduction
7.2. Multi-Country
7.3. National

8. A2P & P2A Messaging Market, by Messaging Platform

8.1. Introduction
8.2. Cloud API Messaging Platform
8.3. Traditional & Managed Messaging Platform

9. A2P & P2A Messaging Market, by Industry

9.1. Introduction
9.2. Aerospace & Defense
9.3. Automotive & Transportation
9.4. Banking, Financial Services & Insurance
9.5. Building, Construction & Real Estate
9.6. Consumer Goods & Retail
9.7. Education
9.8. Energy & Utilities
9.9. Government & Public Sector
9.10. Healthcare & Life Sciences
9.11. Information Technology
9.12. Manufacturing
9.13. Media & Entertainment
9.14. Telecommunication
9.15. Travel & Hospitality

10. A2P & P2A Messaging Market, by Application

10.1. Introduction
10.2. Authentication Services
10.3. Customer Relationship Management Services
10.4. Inquiry & Search Related Services
10.5. Interactive Messages
10.6. Notifications & Alerts
10.7. Promotional & Marketing Services
10.8. Pushed Content Services
10.9. Voting & Entertainment

11. Americas A2P & P2A Messaging Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific A2P & P2A Messaging Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa A2P & P2A Messaging Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
  - 14.3.1.1. Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player
- 14.3.2. Agreement, Collaboration, & Partnership
  - 14.3.2.1. VOX Solutions becomes the exclusive international A2P SMS & Voice gateway for traffic into Telekom Networks Malawi's network
- 14.3.3. New Product Launch & Enhancement
  - 14.3.3.1. Airtel Business launches 'Airtel Advantage' for Global Interconnect Solutions

15. Competitive Portfolio

15.1. Key Company Profiles
- 15.1.1. Belgacom International Carrier Services SA by Proximus Group
- 15.1.2. China Telecom Global Limited
- 15.1.3. ClearSky Technologies, Inc.
- 15.1.4. Comviva Technologies Limited
- 15.1.5. DIMOCO Europe GmbH by Tofane Global SAS
- 15.1.6. Global Message Services AG
- 15.1.7. Infobip Ltd.
- 15.1.8. LINK Mobility Group Holding ASA
- 15.1.9. Mavenir Systems, Inc.
- 15.1.10. MessageBird B.V.
- 15.1.11. Mobiweb Limited
- 15.1.12. Monty UK Global Ltd
- 15.1.13. Plivo Inc.
- 15.1.14. Retarus GmbH
- 15.1.15. Route Mobile Limited
- 15.1.16. SAP SE
- 15.1.17. Sify Technologies
- 15.1.18. Sinch AB
- 15.1.19. Syniverse Technologies LLC
- 15.1.20. Tata Communications Limited
- 15.1.21. Telnyx LLC
- 15.1.22. Twilio Inc.
- 15.1.23. Tyntec
- 15.1.24. VoiceSage
- 15.1.25. Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing