Automotive Software Market by Product, Application, Vehicle, End-User

List of Tables

[187 Pages Report] The Automotive Software Market size was estimated at USD 25.61 billion in 2023 and expected to reach USD 28.99 billion in 2024, at a CAGR 13.64% to reach USD 62.72 billion by 2030.

The automotive software market is a dynamic and rapidly evolving sector central to modernizing and enhancing vehicle capabilities. It encompasses a range of applications and systems integral to the operation and user experience of vehicles, such as engine management systems, infotainment systems, connectivity solutions, autonomous driving technologies, and vehicle management and control systems. The escalating demand for enhanced user experience and comfort has necessitated the development of sophisticated infotainment systems and connectivity features. The global push towards electric vehicles (EVs) as a sustainable transportation method is another significant driver, as these vehicles heavily rely on software for managing battery systems, range, and overall performance. The automotive software sector boasts a highly competitive landscape, constituted by a mix of established automotive giants and emerging technology firms. Players in this field aggressively invest in research and development to enhance their product offerings and integrate cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) into their automotive solutions. Cybersecurity threats are a substantial concern as the reliance on automotive software increases, necessitating robust security solutions. Furthermore, the complexity of software integration and the need for standardization across various automotive platforms also pose significant challenges for industry players. Rapid advancements in technology, such as AI, machine learning, and cloud computing, combined with the increasing demand for electric and autonomous vehicles, will likely help overcome challenges and support market expansion. Regulatory approval for safer and more fuel-efficient vehicles will also contribute to the growing need for advanced automotive software solutions.

KEY MARKET STATISTICS
Base Year [2023]	USD 25.61 billion
Estimated Year [2024]	USD 28.99 billion
Forecast Year [2030]	USD 62.72 billion
CAGR (%)	13.64%

Increasing advancement in application software to enhancing vehicle connectivity, safety, and comfort

Application software in the automotive industry is fundamental to enhancing vehicle functionalities. Programs such as in-vehicle infotainment, autonomous driving software, and safety & security systems feature prominently in this spectrum. They offer immense growth, driven by the need for connectivity, safety, and comfort. IVI, for instance, has observed immense popularity, with consumers demanding superior entertainment, advanced navigation systems, and driver assistance apps. With its cutting-edge AI algorithms, next-generation autonomous driving software is paving the way toward self-driving cars, another significant trend contributing to the evolution of the application software space in the automotive industry. Middleware is the vital intermediary software enabling communication and data management between different automotive software applications. Central to this segment is the provision of standardized interfaces and synchrony in managing the intricacies of distributed environments. Middleware includes database middleware, message-oriented middleware, web middleware, and others, each contributing distinct benefits such as vulnerability thwarting and simplified debugging. Notably, the increased adoption of telematics and Internet of Things (IoT) devices in automobiles has amplified the relevance of middleware for seamless data flow, thus enhancing the overall driving experience. The Operating System (OS) forms the backbone of an automobile's software infrastructure. By managing hardware resources and providing requisite services for software applications, OS significantly influences a vehicle's performance and safety parameters.

Rising demand for advanced safety systems such as anti-lock braking systems (ABS) and stability control systems

The infotainment and telematics segment has emerged as a core application area in the contemporary automotive software landscape. It encompasses software functionalities for entertainment, interaction, and vehicle-to-driver communication features. The components include navigation, multimedia streaming, real-time vehicle diagnostics, hands-free connectivity, and telematics services for remote control and software updates. Automotive software has revolutionized the powertrain segment with innovative engine management, transmission control, and emission control applications. The goal is to optimize energy usage and control the vehicle's operation for optimal power and efficiency. Through sophisticated algorithms and diagnostics, automotive powertrain software ensures seamless operation while maximizing fuel efficiency, reducing carbon emissions and adhering to stringent regulatory standards. The safety systems are software applications that protect drivers, passengers, and pedestrians. Integral components include anti-lock braking systems (ABS), stability control systems, adaptive cruise control, parking assistance, and collision detection systems. As safety regulations become more stringent around the globe, there is increasing pressure on automakers to integrate advanced safety systems. Furthermore, technologically savvy consumers emphasize safety features in their purchasing decisions, contributing to the growth of the safety systems segment within the automotive software market.

Deployment of automotive software in autonomous and semi autonomous passenger vehicle

The commercial vehicles segment incorporates a variety of software solutions tailored for vehicles used for business purposes, including trucks, vans, and buses. This segment prioritizes efficiency, safety, and compliance with regulations. Fleet management software is prominent in this category, offering route optimization, fuel management, and real-time vehicle tracking features. The passenger vehicle segment of the automotive software market is driven by consumer demand for safety, infotainment, and convenience features. Advanced Driver-Assistance Systems (ADAS) are becoming standard in many vehicles, requiring sophisticated software for lane keeping, adaptive cruise control, and collision avoidance functions. Infotainment systems, which integrate navigation, multimedia, and smartphone connectivity, rely heavily on software to provide a seamless user experience. Vehicle management software is also gaining traction, offering monitoring capabilities for vehicle health and maintenance reminders.

Deployment of bespoke software solutions across OEM sector to meet industry demand

Dealers employ software for inventory management, customer relationship management (CRM), finance and insurance (F&I) handling, and sales and marketing. Software solutions aimed at dealers are designed to streamline the vehicle sales process, manage service operations, and enhance the overall customer buying experience. OEMs are leveraging software solutions to address challenges such as shortened product development cycles, regulatory compliance, and the need for product differentiation. Automotive software for OEMs spans various domains, such as design and simulation, manufacturing and supply chain, in-vehicle software, and after-sales services.

Regional Insights

North America, particularly the United States and Canada, has historically been at the forefront of automotive innovation. The region's automotive software market is a vibrant space characterized by high levels of vehicle automation, connectivity, and electrification. The presence of major automotive players, coupled with favorable government policies aimed at promoting electric and autonomous vehicles, have catalyzed the market's growth. The European market for automotive software is underpinned by stringent regulatory standards concerning vehicle safety and emissions. The European Union's strong focus on environmental sustainability has led to a surge in the demand for electric vehicle (EV) software solutions to support a burgeoning fleet of EVs. In addition, Europe's robust automotive industry, with leading OEMs such as Volkswagen, Bayerische Motoren Werke AG, and Mercedes-Benz, is aggressively pushing the boundaries regarding autonomous driving technologies and software. Asia-Pacific (APAC) is recognized as one of the fastest-growing regions in the automotive software market due to the rapidly increasing vehicle production, particularly in China, India, Japan, and South Korea. The proliferation of internet users and tech-savvy consumers has accelerated the demand for advanced infotainment systems, facilitating the growth of the region's automotive software market. China, being the significant automotive market, is pivotal in driving the regional market dynamics with its hefty investments in vehicle electrification and autonomous driving initiatives.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Automotive Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Automotive Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Automotive Software Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airbiquity Inc., ANSYS, Inc., Autodesk, Inc., BlackBerry Limited, CDK Global, Inc., Cox Automotive, Inc., Ford Motor Company, Fullbay, Inc., General Motors Company, Green Hills Software LLC, KPIT Technologies Limited, LeddarTech Inc., Microsoft Corporation, MontaVista Software, LLC, Nvidia Corporation, NXP Semiconductors N.V., Oracle Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, SAP SE, Texas Instruments Incorporated, The Reynolds and Reynolds Company, Waymo LLC by Alphabet Inc., and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Automotive Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Application Software
- Middleware
- Operating System

Application
- Infotainment & Telematics
- Powertrain
- Safety System

Vehicle
- Commercial Vehicles
- Passenger Vehicle

End-User
- Dealer
- OEMs

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Automotive Software Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Automotive Software Market?

3. What are the technology trends and regulatory frameworks in the Automotive Software Market?

4. What is the market share of the leading vendors in the Automotive Software Market?

5. Which modes and strategic moves are suitable for entering the Automotive Software Market?

Product Code: MRR-437D45957919

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Demand for innovative and advanced infotainment and user interface
  - 5.1.1.2. Government initiatives to foster the development of connected and secured vehicles
  - 5.1.1.3. Integration of ADAS technology in vehicles and demand for automotive softwares
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with digital vehicle connectivity and limited connected road infrastructure
- 5.1.3. Opportunities
  - 5.1.3.1. Developments in semi-autonomous and autonomous vehicles
  - 5.1.3.2. Emergence of data monetization in the current automotive ecosystem
- 5.1.4. Challenges
  - 5.1.4.1. Cybersecurity risk and maintenance concerns related to connected vehicle technology
5.2. Market Segmentation Analysis
- 5.2.1. Increasing advancement in application software to enhancing vehicle connectivity, safety, and comfort
- 5.2.2. Rising demand for advanced safety systems such as anti-lock braking systems (ABS) and stability control systems
- 5.2.3. Deployment of automotive software in autonomous and semi autonomous passenger vehicle
- 5.2.4. Deployment of bespoke software solutions across OEM sector to meet industry demand
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Automotive Software Market, by Product

6.1. Introduction
6.2. Application Software
6.3. Middleware
6.4. Operating System

7. Automotive Software Market, by Application

7.1. Introduction
7.2. Infotainment & Telematics
7.3. Powertrain
7.4. Safety System

8. Automotive Software Market, by Vehicle

8.1. Introduction
8.2. Commercial Vehicles
8.3. Passenger Vehicle

9. Automotive Software Market, by End-User

9.1. Introduction
9.2. Dealer
9.3. OEMs

10. Americas Automotive Software Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Automotive Software Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Automotive Software Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Qualcomm Diversifies Automotive Portfolio with Launch of Snapdragon Digital Chassis for 2-Wheelers and New Vehicle Classes
- 13.3.2. Helm.ai Secures USD 55 million in Series C Funding to Advance its AI Software for Autonomous Vehicles
- 13.3.3. Honda and SCSK Reach Basic Agreement on Software Development Partnership
- 13.3.4. Acsia Technologies acquires German automotive software start-up Arctictern
13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio