E-commerce Packaging Market by Material, Products, Type, End-User

Description

List of Tables

[182 Pages Report] The E-commerce Packaging Market size was estimated at USD 53.09 billion in 2023 and expected to reach USD 59.15 billion in 2024, at a CAGR 11.22% to reach USD 111.81 billion by 2030.

Ecommerce packaging refers to the process, materials, and design elements employed in creating tailored containers or wraps to protect, secure, and present online-ordered goods during their shipment journey. These packaging can be made from plastic, paper, or fabric, safeguarding products from potential damage during transit. The exponential growth of eCommerce sales globally provides ample opportunities for expansion in the packaging industry. Increasing environmental concerns are driving businesses toward adopting eco-friendly practices, which include opting for sustainable and recyclable packaging materials. However, unpredictable fluctuations in raw material prices, functionality issues with packaging, and regulations concerning packaging materials impede market growth. Market players are working on addressing these concerns while introducing advanced packaging products that comply with the regulations. Leveraging advances in digital printing technology has enhanced customization options that cater to specific customer preferences while reducing manufacturing lead times. Market players are also investing in research around IoT-enabled packaging solutions to enhance the tracking capabilities of their products throughout the supply chain.

KEY MARKET STATISTICS
Base Year [2023]	USD 53.09 billion
Estimated Year [2024]	USD 59.15 billion
Forecast Year [2030]	USD 111.81 billion
CAGR (%)	11.22%

Material: Corrugated board and paper packaging to observe exponential use owing to environmental concerns

Corrugated board is a popular choice in eCommerce packaging due to its lightweight and robust structure. They are highly preferred by industries such as electronics, home appliances, and furniture because of their superior cushioning properties. Paper-based materials are widely used in eCommerce packaging due to their biodegradable nature and eco-friendly properties. Plastics remain popular in eCommerce packaging due to their durability, low cost, and versatility. They are preferred for products that require moisture resistance or cushioning, such as consumer electronics and perishable goods. However, with growing environmental concerns surrounding single-use plastics, many companies have transitioned toward biodegradable or recyclable plastics for packaging materials.

Product: Innovative and diverse packaging options for eCommerce sector

The product category meets the specific needs of customers and the products being shipped. Bags & pouches are suitable for small-to-medium items requiring flexibility and durability. Their popularity stems from cost-effectiveness, lightweight composition, customizable printing options, and reusability. Boxes remain the most prevalent eCommerce packaging solution due to their adaptability for various product sizes while providing sufficient protection during transit. Corrugated boxes are in demand for their durability and recyclability. Mailers cater to small-sized, lightweight items such as documents or clothing articles, with two types available: Poly mailers made of plastic and paper mailers composed of kraft paper or cardboard. While poly mailers provide superior water resistance, paper mailers offer improved recyclability. Furthermore, protective packaging ensures the safe transport of fragile and high-value items using various methods such as bubble wrap, air pillows, foam inserts, and molded pulp. With growing concerns surrounding environmental sustainability, manufacturers continue to innovate by developing eco-friendly packaging options tailored to the ever-evolving eCommerce industry demands.

Type: Innovations in external packaging to enhance brand awareness and promotion

External packaging is the first layer of protection for eCommerce products during transit, ensuring that the items inside remain safe from damage and tampering. It plays a crucial role in branding, as customers often form their initial impressions based on the appearance and quality of exterior packaging. Internal packaging provides additional support and cushioning for products within the outer layer of packaging. It helps maintain product integrity during transportation while also improving customer experience through organized presentation upon unboxing. The selection of internal packaging materials depends on factors such as product weight, fragility, and price point.

End-User: Fashion and personal care products segments witness increased eCommerce sales creating need for advanced packaging solutions

The consumer electronics segment encompasses products such as smartphones, laptops, cameras, and home appliances. Packaging for these items prioritizes protection from physical damage during transportation. Fashion and apparel brands focus on delivering an attractive unboxing experience for customers while preserving garment quality during shipment. Retailers utilize bespoke poly mailers with eye-catching design elements that reflect the brand's visual identity. Packaging for food and beverages must maintain product freshness, prevent contamination, and meet strict regulatory standards. For instance, meal kits require temperature-controlled packaging solutions to preserve perishable items during transit. The personal care product segment includes cosmetics, skincare, and hygiene essentials. Ecommerce packaging must protect sensitive formulations from exposure to light, air, or bacteria, often utilizing airless pumps or sealed containers.

Regional Insights

In the Americas region, there has been a significant increase in online retail sales over recent years, creating increased demand for innovative eCommerce packaging solutions that are sustainable and cost-efficient. Competition within the American eCommerce packaging market is strong among both local manufacturers and multinational corporations. Asia's booming eCommerce market has resulted in rapid evolution within the packaging industry, and the region experiences higher usage rates for flexible plastics due to lower costs associated with material procurement and manufacturing processes. Some companies are introducing innovations such as biodegradable plastic alternatives to meet the increasing demand for eco-friendly options. The European eCommerce market is mature, with high demand for innovative packaging solutions that achieve cost-efficiency and sustainability goals. Europe's strong focus on circular economy principles has led to a higher adoption of sustainable materials within the industry, such as recycled paperboard, bioplastics, and reusable courier bags.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the E-commerce Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the E-commerce Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the E-commerce Packaging Market, highlighting leading vendors and their innovative profiles. These include 3M Company, A.M.Flexipack Pvt Ltd., Amcor PLC, Berry Global Group, Inc., Cascades Inc., CCL Industries Inc., Cellofoam North America, Inc., Coveris Management GmbH, Dhwani Polyprints Pvt. Ltd., Dow Chemical Company, DS Smith PLC, Georgia-Pacific LLC by Koch Industries, Inc., Graham Packaging Company, L.P., Grantur International Package Products (Shenzhen) Co., Ltd., Guangdong Tengen Printing Co., Ltd., H.B. Fuller Company, Hughes Enterprises by Envoy Solutions Company, Impak Retail, International Paper Company, Klabin S.A, Mondi Group, Nippon Paper Industries Co., Ltd., Orora Limited, Packaging Corporation of America, Packhelp S.A., Packman Packaging Private Limited, Plus Packaging, Inc., Pregis LLC, Printpack, Inc., ProAmpac Holdings Inc., Rengo Co., Ltd., Salazar Packaging, Sealed Air Corporation, Shorr Packaging Corporation, Signet by Winson Group Pty Ltd., Smurfit Kappa Group, Sonoco Products Company, Storopack Hans Reichenecker GmbH, The BoxMaker, Inc., Transcontinental Inc., WestRock Company, WH Packaging Co.,Ltd., and Winpak Ltd..

Market Segmentation & Coverage

This research report categorizes the E-commerce Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

Material
- Corrugated Board
- Paper
- Plastics
  - High Density Polyethylene
  - Low-Density Polyethylene
  - Polyethylene Terephthalate
  - Polypropylene
Products
- Bags & Pouches
- Boxes
  - Regular Slotted Corrugated Boxes
  - Roll End Tab Lock Corrugated Boxes
  - Roll End Tuck Top Corrugated Boxes

Mailers
Protective Packaging

Type
- External
  - Double-Walled
  - Flyer
  - Single-Walled

Internal
- Air Bags
- Bubble Wrap
- Corrugated Inserts
- Crumpled Paper
- Foam Peanuts
- Foam Wrap

End-User
- Consumer & Electronics
- Fashion & Apparels
- Food & Beverages
- Personal Care Products

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the E-commerce Packaging Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the E-commerce Packaging Market?

3. What are the technology trends and regulatory frameworks in the E-commerce Packaging Market?

4. What is the market share of the leading vendors in the E-commerce Packaging Market?

5. Which modes and strategic moves are suitable for entering the E-commerce Packaging Market?

Product Code: MRR-4348D129FAC1

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Interest in eCommerce shopping and need for quality packaging for product protection
  - 5.1.1.2. Rising focus on sustainable and eco-friendly packaging solutions
- 5.1.2. Restraints
  - 5.1.2.1. Limitations associated with functional packaging designs
- 5.1.3. Opportunities
  - 5.1.3.1. Developments in packaging materials, printing processes, and smart labeling
  - 5.1.3.2. Introduction of innovative and customized packaging for effective brand promotion
- 5.1.4. Challenges
  - 5.1.4.1. Strict eCommerce packaging requirements and considerations
5.2. Market Segmentation Analysis
- 5.2.1. Material: Corrugated board and paper packaging to observe exponential use owing to environmental concerns
- 5.2.2. Product: Innovative and diverse packaging options for eCommerce sector
- 5.2.3. Type: Innovations in external packaging to enhance brand awareness and promotion
- 5.2.4. End-User: Fashion and personal care products segments witness increased eCommerce sales creating need for advanced packaging solutions
5.3. Market Trend Analysis
- 5.3.1. Rising consumer shift toward the B2B eCommerce trading options emphasizing sustainable eCommerce packaging material
- 5.3.2. Supportive government policies for sustainable packaging solutions in the Asia-Pacific region.
- 5.3.3. Significant spending on packaging with the rising number of eShoppers in the EMEA region
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis

6. E-commerce Packaging Market, by Material

6.1. Introduction
6.2. Corrugated Board
6.3. Paper
6.4. Plastics

7. E-commerce Packaging Market, by Products

7.1. Introduction
7.2. Bags & Pouches
7.3. Boxes
7.4. Mailers
7.5. Protective Packaging

8. E-commerce Packaging Market, by Type

8.1. Introduction
8.2. External
8.3. Internal

9. E-commerce Packaging Market, by End-User

9.1. Introduction
9.2. Consumer & Electronics
9.3. Fashion & Apparels
9.4. Food & Beverages
9.5. Personal Care Products

10. Americas E-commerce Packaging Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific E-commerce Packaging Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa E-commerce Packaging Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Smurfit Kappa and WestRock Announce Transaction to Create a Global Leader in Sustainable Packaging
- 13.3.2. E-commerce packaging start-up Penny Black secures GBP 1.5 million investment
- 13.3.3. Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging
- 13.3.4. Mondi Announces New Investment To Meet E-Commerce Packaging Demand
- 13.3.5. SEE and Koenig & Bauer Announce Strategic Partnership to Shape the Digital Future of Packaging
- 13.3.6. SEE Completes Acquisition of Liquibox
- 13.3.7. 3M Launches Shipping Materials Made From Recycled Products
- 13.3.8. Stora Enso Makes Corrugated Packaging Acquisition
- 13.3.9. Amcor Increases Strategic Investment in ePac Flexible Packaging
- 13.3.10. H.B. Fuller Partners with Enimac to Strengthen E-commerce Packaging

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio