Amaranth Market by Product, Sales channel, End-User

List of Tables

[196 Pages Report] The Amaranth Market size was estimated at USD 10.24 billion in 2023 and expected to reach USD 11.21 billion in 2024, at a CAGR 9.43% to reach USD 19.26 billion by 2030.

Amaranth is a term that refers to a group of more than 60 different species of grains that are innately gluten-free and high in protein, fiber, micronutrients, and antioxidants. These grains were once considered a staple food in the Inca, Maya, and Aztec civilizations. Amaranth is not technically a cereal grain such as wheat or oats but shares a comparable set of nutrients and is used in similar ways. Increasing awareness of the health benefits associated with amaranth consumption, especially among health-conscious consumers, has driven the utilization of amaranth. Furthermore, a shift towards plant-based diets has boosted the demand for amaranth as a nutritional and gluten-free food option. However, the chances of microbial contamination of amaranth grain can lead to product recalls of the product containing it. Additionally, difficulties associated with the cultivation of amaranth and the susceptibility of the herb to pests and insects hampers the growth of the industry. However, key players are constantly exploring novel methods of cultivation and incorporating sustainable practices in the production of amaranth. Research into high-yield and disease-resistant amaranth strains to optimize production and crafting targeted marketing campaigns and educational programs to increase the visibility and consumer knowledge of amaranth benefits can lead to new avenues of growth for the industry.

KEY MARKET STATISTICS
Base Year [2023]	USD 10.24 billion
Estimated Year [2024]	USD 11.21 billion
Forecast Year [2030]	USD 19.26 billion
CAGR (%)	9.43%

Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour

Amaranth flour is a gluten-free alternative to traditional wheat flour, providing a rich source of proteins, fiber, and minerals. It has become increasingly popular among health-conscious consumers, particularly those with gluten intolerance or celiac disease. Amaranth flour is widely used as a thickener in gravies, soups, and stews. Amaranth leaves, known for their nutritious qualities, are a common leafy green in many parts of Asia and Africa. They are rich in vitamins A and C, calcium, iron, and protein, and they have a growing market in health-food sectors worldwide. Amaranth oil is extracted from the seeds of the amaranth plant and is known for its beauty and health benefits as it contains squalene and omega fatty acids. Amaranth Seeds are gaining traction as a superfood, being high in protein, lysine, fiber, and phytonutrients. Additionally, amaranth seeds can be used to produce flakes, flour, groats, and muesli.

Sales hannel: Growing preference for convenience shopping driving inclination towards online stores

Offline stores typically include supermarkets/hypermarkets, health food stores, and specialty stores. Each subcategory appeals to customers with different needs and preferences. Supermarkets/hypermarkets are convenient for consumers looking for one-stop shopping where they can find a variety of products, including amaranth. Health food stores stores focus on consumers who are health-conscious and seeking guidance on product benefits and usage. These shoppers often prefer customized attention and a curated range of natural and organic foods, including amaranth-related products. Online stores comprise e-commerce stores, direct-to-consumer websites, and online health food retailers.

End-User: Rich nutritional and dietary content of amaranth driving its adoption in food & beverage items

The use of amaranth in the food & beverage industry is primarily driven by its nutritional benefits, including high protein content, essential amino acids, and gluten-free properties. The grain is also known for its versatility and can be used in a variety of products such as cereals, snack bars, pasta, and baking mixes. Consumers' increasing interest in plant-based and health-conscious diets has elevated the demand for incorporation of amaranth in food and beverage options. In personal care and cosmetics, amaranth oil has gained popularity due to its high squalene content, potent antioxidant properties, and ability to moisturize and strengthen skin and hair. The high squalene concentration in amaranth helps moisturize, detoxify, and soothe the skin, increase suppleness, and decrease wrinkles. Amaranth is utilized in the pharmaceutical industry for its potential health benefits, including lowering blood glucose levels and improving cardiovascular health. The grain's phytochemicals, such as phytosterols and flavonoids, are also of interest for their potential therapeutic effects. Amaranth is used to produce medicinal products against disorders such as atherosclerosis, stomach ulcers, and tuberculosis. It is also widely used as in antiseptic, antifungal, and anti-inflammatory preparations.

Regional Insights

In the United States, the amaranth market has shown a growing trend as consumers seek healthy, gluten-free, and alternative grain options. The increasing interest in plant-based diets and organic food products has propelled the demand for amaranth. Initiatives such as the U.S. Department of Agriculture's (USDA) National Organic Program have encouraged organic farming practices. Investments are channeled towards innovative food startups that incorporate amaranth in snacks, cereals, and health bars. In EU countries, there is a significant demand for amaranth driven by the clean label movement and preference for non-GMO products. Amaranth fits well with the European Commission's strategies for health and sustainability, and the 'Farm to Fork strategy has created an environment conducive to the growth of the amaranth market. The consumer's increasing preference for ancient grains has led to a surge in amaranth product offerings across supermarket shelves. The EU's stringent food safety regulations also ensure a high standard of amaranth products. In the Asia Pacific region, there is a diverse consumer need, ranging from traditional uses of amaranth in local cuisine to modern health-focused products. Furthermore, growing awareness about the benefits of maintaining a healthy, balanced, and organic diet can create demand for amaranth in this region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Amaranth Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Amaranth Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Amaranth Market, highlighting leading vendors and their innovative profiles. These include Amaranth Beteiligungs GmbH, Andersons, Inc., Archer Daniels Midland Company, Ardent Mills, Arrowhead Mills by Hometown Food Company, Bob's Red Mill Natural Foods, Inc., Cargill, Incorporated, Conscious Food Pvt Ltd., DK MASS s.r.o., Eden Brothers, Eden Seeds, Erbology Ltd., Everwilde Farms, Inc., Hudson Valley Seed Company, Jiwa by Ravikamal Roller Flour Mills Pvt Ltd., Kilaru Naturals Private Limited, Kitazawa Seed Company, KV Agro Products Pvt. Ltd., Medikonda Nutrients, Nans Products, Nature Bio-Foods Ltd., NOW Health Group, Inc., Organic Tattva by Mehrotra Consumer Products Pvt. Ltd., Patel Agro Foods Industries, Pure Indian Foods, Rapid Overseas, SHILOH FARMS, Smart Organic AD, TBOF Foods Pvt. Ltd., and Woodland Foods, Ltd..

Market Segmentation & Coverage

This research report categorizes the Amaranth Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Amaranth Flour
- Amaranth Leafs
- Amaranth Oil
- Amaranth Seeds

Sales channel
- Offline Stores
- Online Stores

End-User
- Food & Beverage
- Personal Care & Cosmetic
- Pharmaceuticals

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Amaranth Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Amaranth Market?

3. What are the technology trends and regulatory frameworks in the Amaranth Market?

4. What is the market share of the leading vendors in the Amaranth Market?

5. Which modes and strategic moves are suitable for entering the Amaranth Market?

Product Code: MRR-0355904477B0

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising preference for natural and healthy food and cosmetic products
  - 5.1.1.2. Wider availability of amaranth products through retail and online sales channels
  - 5.1.1.3. Government initiative promoting the use and production of amaranth
- 5.1.2. Restraints
  - 5.1.2.1. Adverse recalls of amaranth-based products worldwide
- 5.1.3. Opportunities
  - 5.1.3.1. High R&D developments and introduction of advanced amaranth-derived products
  - 5.1.3.2. Increasing demand for nutraceutical and post-workout health drinks
- 5.1.4. Challenges
  - 5.1.4.1. Allergic reactions and health concerns associated with excessive consumption of amaranth
5.2. Market Segmentation Analysis
- 5.2.1. Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour
- 5.2.2. Sales hannel: Growing preference for convenience shopping driving inclination towards online stores
- 5.2.3. End-User: Rich nutritional and dietary content of amaranth driving its adoption in food & beverage items
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Amaranth Market, by Product

6.1. Introduction
6.2. Amaranth Flour
6.3. Amaranth Leafs
6.4. Amaranth Oil
6.5. Amaranth Seeds

7. Amaranth Market, by Sales channel

7.1. Introduction
7.2. Offline Stores
7.3. Online Stores

8. Amaranth Market, by End-User

8.1. Introduction
8.2. Food & Beverage
8.3. Personal Care & Cosmetic
8.4. Pharmaceuticals

9. Americas Amaranth Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Amaranth Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Amaranth Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Evonik's Amaranth Oil-Based Squalene Phytosquene is Available for Clinical and Commercial Use in Pharmaceutical Applications
- 12.3.2. Seeds of Change Launches New Innovative Super Grains
- 12.3.3. Mexican Brand Sigma Launches Amaranth-Based Snack in the US Market
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio