Global Amaranth Market Size, Share, Growth Analysis, By Product(Amaranth grains, amaranth flour), By Application(Food and beverage, cosmetics and personal care)

Description

Global Amaranth Market size was valued at USD 5.89 billion in 2021 and is poised to grow from USD 6.58 billion in 2022 to USD 15.94 billion by 2030, growing at a CAGR of 11.7% in the forecast period (2023-2030).

The global amaranth market is experiencing rapid growth due to multiple factors. Firstly, increasing awareness of the health benefits of amaranth, which is rich in protein, essential amino acids, fiber, vitamins, and minerals, has contributed significantly to its popularity in health foods and supplements. Secondly, the rise of plant-based diets has driven the demand for amaranth as a nutritious and versatile ingredient in various plant-based dishes. Lastly, the growing preference for gluten-free and organic products has further boosted the demand for amaranth, as it is naturally gluten-free and often cultivated using organic farming practices. Overall, these factors have propelled the global amaranth market forward as consumers seek healthier and sustainable food options..

Segments covered in this report:

Global Amaranth Market is segmented on the basis of product, application and region. By product, the market is segmented into amaranth grains, amaranth flour, amaranth leaves, and others. By application, market is segmented into food and beverage, cosmetics and personal care, pharmaceuticals, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The rising awareness of the health benefits linked to amaranth consumption is a key driver of the global amaranth market. Amaranth's abundance of protein, fiber, and essential minerals like calcium and iron, combined with its gluten-free nature, makes it a preferred option for individuals with celiac disease or gluten intolerance. As health-conscious consumers increasingly seek nutritious and natural food choices, the demand for amaranth is expected to increase significantly.

Restraint

Two primary restraints of the global amaranth market are limited awareness and limited availability with high costs. Limited awareness poses a challenge as amaranth is relatively new and niche in many regions, leading to consumers' unfamiliarity with its health benefits and preparation methods. Convincing consumers to choose amaranth over more familiar foods becomes challenging for companies, hindering market growth. Furthermore, the limited availability and high cost of amaranth in certain regions restrict market expansion. Being a specialty crop with limited cultivation and distribution, sourcing the product becomes difficult for companies, impacting cost management. As demand rises, scarcity may lead to price increases, making amaranth less accessible to some consumers and posing challenges for scaling operations. These factors collectively hinder the market's growth potential.

Market Trends

The global amaranth market is experiencing growth due to the increasing demand for gluten-free products. Amaranth, being a naturally gluten-free grain, has gained popularity among consumers seeking alternatives to wheat-based products. The rising prevalence of celiac disease, gluten intolerance, and growing awareness of the health benefits of a gluten-free diet are driving the global demand for gluten-free products. As a result, the demand for amaranth and other gluten-free grains is expected to continue growing, fueling the expansion of the amaranth market.

Product Code: SQMIG30H2080

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Amaranth Market by Product

Market Overview
Amaranth grains
amaranth flour
amaranth leaves
and others

Global Amaranth Market by Application

Market Overview
Food and beverage
cosmetics and personal care
pharmaceuticals
and others

Global Amaranth Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Birla Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nu-World Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RusOliva
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AMR Amaranth
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flavahan's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natures Path Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ProNature Organic Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiloh Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Great Eastern Sun
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Healthline Superfoods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nutriwish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sukrin Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ivarson Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ardent Mills
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Barrington Nutritionals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bob's Red Mill Natural Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Navdanya
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Real Foods Pty Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yushan Agricultural Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Global Amaranth Market Size, Share, Growth Analysis, By Product(Amaranth grains, amaranth flour), By Application(Food and beverage, cosmetics and personal care) - Industry Forecast 2023-2030