Anime Market by Genre, Format, Distribution Platform

List of Tables

[181 Pages Report] The Anime Market size was estimated at USD 41.29 billion in 2023 and expected to reach USD 45.36 billion in 2024, at a CAGR 10.17% to reach USD 81.36 billion by 2030.

The anime consists of Japanese animated productions featuring unique visual styles, character designs, narratives, and cultural expressions. It encompasses various genres, such as action, romance, fantasy, science fiction, horror, comedy, and drama. The primary consumers include children, teenagers, young adults, and devoted fans known as "otaku" who are passionate about collecting related merchandise. Growing demand for merchandise due to fan enthusiasm and increased artistic recognition is driving market growth. Forging partnerships with localized voice actors and celebrity endorsements for promotional campaigns is expected to create opportunities for the market. The rising preference for digital media with the increasing popularity of anime games is elevating the demand for anime. High production costs, particularly for hand-drawn animation and piracy concerns, impede the growth of the market. Technological advancements in animation techniques, such as computer-generated imagery that enables more visually appealing content, are expected to create opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 41.29 billion
Estimated Year [2024]	USD 45.36 billion
Forecast Year [2030]	USD 81.36 billion
CAGR (%)	10.17%

Genre: Growing preference for shonen with rising inclination towards action-packed adventures

Josei is a genre that targets adult women and often features mature themes such as romance or drama. Its realistic portrayal of relationships caters to an audience seeking relatability and emotional complexity in their media. Kodomomuke is designed for children with content that emphasizes moral lessons while providing entertainment through adorable characters and engaging stories. This genre focuses on robots and machines controlled by humans and sentient beings in futuristic settings. It attracts those interested in advanced technology, action sequences, and science fiction narratives. Seinen targets adult male viewers with themes that encompass action, drama, and psychological elements. This genre caters to those looking for more complex storylines and character development. Shojo is aimed at a female audience, often centering around romantic relationships and emotional experiences. It addresses the need for heartfelt stories and relatable characters among young female viewers. Shonen targets a young male demographic with action-packed adventures, camaraderie, and personal growth themes. This genre satisfies the need for excitement and motivation among its audience. Slice of Life genre focuses on the daily lives of characters, providing a realistic portrayal of ordinary experiences. It appeals to viewers seeking relatability or solace in their media consumption.

Format: Potential for series & episodes across streaming platforms

Anime merchandising is a vital source of revenue for the industry, as fans are willing to expend their money on a wide range of products, from clothing and accessories to action figures and posters. In recent years, collaborations with popular brands have also increased anime's reach by bringing characters into mainstream fashion and products. Anime movies have been gaining popularity worldwide in recent years. The box office successes and the record-breaking performance of films have shown that there is a growing demand for high-quality theatrical releases. Anime music plays an essential role in enhancing the overall experience of a series and movie. From iconic opening and ending themes to memorable background scores, music is often considered a defining factor for many anime fans. Original video animations are standalone anime productions that are usually released directly to home video formats without prior theatrical and television screenings. These productions offer creators greater creative freedom due to fewer restrictions on content and duration compared to television series and movies. Anime series continue to be the backbone of the industry, accounting for the majority of content consumption through streaming platforms.

Distribution Platform: Emerging trend of online platforms due to instant access to a wide variety of content

The online segment has witnessed exponential growth in recent years due to its ease of accessibility, cost-effectiveness, and vast content library. A wide range of streaming platforms provide viewers with a multitude of options for watching anime series and movies. Online streaming caters to the 'on-demand' needs of the audience by offering instant access to thousands of titles at their fingertips. This enables them to watch their favorite shows anytime and anywhere without any hassle. The market for physical copies/DVDs remains relevant even in this digital age due to several factors, such as collection purposes, limited availability on streaming platforms, and restricted connectivity issues. Physical copies/DVDs cater to the needs of collectors who value tangible ownership and want to showcase their passion for a particular anime series and movie. Purchasing physical media also gives viewers access to exclusive content like artwork, bonus features, and limited-edition merchandise.

Regional Insights

In the Americas, particularly in the United States and Canada, anime has seen substantial growth due to popular streaming platforms such as Netflix and Crunchyroll. Additionally, collaboration with Hollywood production studios creates a synergy between traditional entertainment and anime offerings, expanding the demand for merchandise and driving market growth. Anime is well-received in EU countries such as France and Germany. In recent years, there has been an increase in localizing content to cater to regional language preferences. French companies are playing a crucial role in providing localized streaming services for European viewers. Moreover, events, including the Japan Expo, further drive interest in Japanese pop culture within Europe, thereby creating a platform for market growth. Increasing internet penetration and rising youth populations propel anime's popularity in the Middle East and Africa. As the birthplace of anime, Japan remains a significant player in both innovation and consumption. The Japanese government has backed various initiatives to promote its cultural exports, such as the Cool Japan Fund. Furthermore, technological advancements such as 4DX and virtual reality (VR) have been integrated into anime movies and exhibitions to offer immersive experiences for fans. Further, the growing internet penetration with increased exposure to international content is expected to create opportunities for market growth in Asia-Pacific.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Anime Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Anime Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Anime Market, highlighting leading vendors and their innovative profiles. These include A-1 Pictures, Inc., Ajia-do Animation Works Inc., Arvo Animation Inc., Bandai Namco Filmworks Inc., Bones Studio, Brain's Base Co., Ltd., Discotek Media, GAINAX Co.,Ltd., IG Port, J.C.Staff Co., Ltd.,, Kinema Citrus Co., Ltd., Kyoto Animation Co., Ltd., MADHOUSE Inc., MAPPA Co., Ltd., Media Blasters, Nippon Animation Co., Ltd., P.A. Works, Inc., Pierrot Co., Ltd., Production I.G, Inc., SHAFT Animation Studio, Sony Pictures Entertainment, Studio Dean Co., Ltd., Studio Ghibli, Inc., TOEI Animation Co., Ltd., Trigger Inc., Ufotable, Inc., White Fox Co., Ltd., and Wit Studio Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Anime Market to forecast the revenues and analyze trends in each of the following sub-markets:

Genre
- Josei
- Kodomomuke
- Mecha
- Seinen
- Shojo
- Shonen
- Slice of Life

Format
- Merchandising
- Movies
- Music
- Original Video Animations
- Series & Episodes

Distribution Platform
- Online
- Physical Copies/DVDs

Region
- Americas
  - Argentina
  - Bolivia
  - Brazil
  - Canada
  - Chile
  - Colombia
  - Costa Rica
  - Dominican Republic
  - El Salvador
  - Guatemala
  - Mexico
  - Panama
  - Paraguay
  - Peru
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas

Uruguay
Venezuela

Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam

Europe, Middle East & Africa
- Denmark
- Ecuador
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Anime Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Anime Market?

3. What are the technology trends and regulatory frameworks in the Anime Market?

4. What is the market share of the leading vendors in the Anime Market?

5. Which modes and strategic moves are suitable for entering the Anime Market?

Product Code: MRR-742BD517AE12

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Surging preference for digital media with increasing content consumption on OTT platforms
  - 5.1.1.2. Adoption of virtual reality technologies in the making of anime content
  - 5.1.1.3. Availability of a large number of animation studios globally
- 5.1.2. Restraints
  - 5.1.2.1. Dearth of skilled and experienced animators
- 5.1.3. Opportunities
  - 5.1.3.1. Increased focus on integrating artificial intelligence and virtual reality in anime
  - 5.1.3.2. Emerging deployment of 3-dimension creations and the Internet of Things (IoT)
- 5.1.4. Challenges
  - 5.1.4.1. Piracy concerns and unauthorized streaming of anime
5.2. Market Segmentation Analysis
- 5.2.1. Genre: Growing preference for shonen with rising inclination towards action-packed adventures
- 5.2.2. Format: Potential for series & episodes across streaming platforms
- 5.2.3. Distribution Platform: Emerging trend of online platforms due to instant access to a wide variety of content
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Anime Market, by Genre

6.1. Introduction
6.2. Josei
6.3. Kodomomuke
6.4. Mecha
6.5. Seinen
6.6. Shojo
6.7. Shonen
6.8. Slice of Life

7. Anime Market, by Format

7.1. Introduction
7.2. Merchandising
7.3. Movies
7.4. Music
7.5. Original Video Animations
7.6. Series & Episodes

8. Anime Market, by Distribution Platform

8.1. Introduction
8.2. Online
8.3. Physical Copies/DVDs

9. Americas Anime Market

9.1. Introduction
9.2. Argentina
9.3. Bolivia
9.4. Brazil
9.5. Canada
9.6. Chile
9.7. Colombia
9.8. Costa Rica
9.9. Dominican Republic
9.10. El Salvador
9.11. Guatemala
9.12. Mexico
9.13. Panama
9.14. Paraguay
9.15. Peru
9.16. United States
9.17. Uruguay
9.18. Venezuela

10. Asia-Pacific Anime Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Anime Market

11.1. Introduction
11.2. Denmark
11.3. Ecuador
11.4. Egypt
11.5. Finland
11.6. France
11.7. Germany
11.8. Israel
11.9. Italy
11.10. Netherlands
11.11. Nigeria
11.12. Norway
11.13. Poland
11.14. Qatar
11.15. Russia
11.16. Saudi Arabia
11.17. South Africa
11.18. Spain
11.19. Sweden
11.20. Switzerland
11.21. Turkey
11.22. United Arab Emirates
11.23. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Studio Ghibli to be acquired by Nippon TV
- 12.3.2. Suicide Squad: Isekai Anime Series Announced by Warner Bros. Japan and WIT Studio
- 12.3.3. JETRO Launches Series of Indie Anime Studio Kickstarter Campaigns
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio