Electric Shavers Market by Product, Gender, Distribution Channel

List of Tables

[192 Pages Report] The Electric Shavers Market size was estimated at USD 7.46 billion in 2023 and expected to reach USD 7.88 billion in 2024, at a CAGR 5.74% to reach USD 11.04 billion by 2030.

The electric shavers market encompasses producing, distributing, and selling various electric shaving devices designed for hair removal from different body parts. These devices provide a comfortable and smooth shaving experience using oscillating or rotating blades powered by rechargeable batteries or direct electrical connections. Primary end-users include individual consumers, professional barbers, and beauty salons. Growing awareness of personal grooming and rising awareness about on-the-go grooming products fuel the market growth. Furthermore, the emergence of e-commerce platforms has facilitated easy access to a vast range of electric shaver options and accessories at competitive prices.

KEY MARKET STATISTICS
Base Year [2023]	USD 7.46 billion
Estimated Year [2024]	USD 7.88 billion
Forecast Year [2030]	USD 11.04 billion
CAGR (%)	5.74%

However, limitations and challenges affect market growth, including high product costs that might deter consumers from purchasing electric shavers over traditional razors. The presence of counterfeit shaving products at lower prices also impacts brand reputation and customer trust in established players. Opportunities within this market include rapid technological advancements in style, reduced maintenance, and easy-to-maintain catering to diverse consumer needs based on skin types or facial hair density. Developing eco-friendly products using sustainable materials is expected to attract environmentally conscious customers. Additionally, investments in research and development lead to advanced technologies such as smart device integration for personalized routines or self-cleaning mechanisms that minimize maintenance requirements, creating significant growth opportunities.

Product: Growing demand for Rotary shavers for handling thicker hair growth patterns

A foil shaver uses a thin layer of metal, typically stainless steel, perforated with holes that cover oscillating blades. As the shaver is moved across the skin, hairs enter the holes and are cut by the blades beneath. Foil shavers are ideal for people with sensitive skin, fine hair, or who prefer a close shave. Rotary shavers consist of circular spinning blades covered by protective caps that lift and cut hairs as they contact the skin. This design allows efficient shaving around facial contours such as the chin and neck. Rotary shavers are best suited for individuals with coarse or thick hair growth patterns or who prefer a longer time between shaves. Both foil and rotary shavers have their advantages depending on individual needs.

Gender: Adoption of electric shavers by female and male for efficient hair removal

Female electric shavers focus on gentle hair removal for delicate skin with minimal irritation, especially in sensitive areas. Advanced features include pivoting heads that adapt to body contours and hypoallergenic blades that reduce redness. Male electric shavers prioritize handling coarse facial hair while maintaining comfort during daily use. Men seek close shaves, versatility for various facial hair lengths, ease of maintenance, multi-directional shaving heads, self-sharpening blades, and precision trimmers. Female-focused electric shavers emphasize gentle hair removal, while male counterparts prioritize close shaves for coarse facial hair without compromising comfort or effectiveness.

Distribution Channel: Increasing preference for online retail due to its advantages

Offline retail comprises brick-and-mortar stores such as department stores, supermarkets, specialty personal care stores, and electronics retailers. These physical stores offer convenience and personalized assistance from trained sales personnel for need-based customers. A subcategory within offline retail is salon equipment suppliers catering to professional barbers and hairdressers with specialized products. Online retail includes e-commerce platforms, regional websites, and direct-to-consumer. This channel caters to customers prioritizing convenience, price comparison, variety of options, discounts, and deals. The choice between offline and online channels depends on consumer preferences when selecting electric shavers. Manufacturers are strategically establishing their presence in both channels to maximize reach among diverse global consumer segments.

Regional Insights

In the Americas, technological advancements have greatly impacted consumer decisions, with preferences leaning towards features such as wet/dry shaving capabilities and efficient battery life. Research and development investments targeted at specific customer needs, such as sensitive skin or heavy beard growth, are rising. In Europe, Consumers across countries such as Germany, France, Italy, Spain, and the UK prioritize high-quality premium products offering convenience and durability. Recent innovations in this region focus on environmentally friendly materials for manufacturing electric shavers and enhancing user experience through ergonomic designs. The Middle Eastern market exhibits a growing demand for grooming products due to rising disposable income levels and urbanization trends among men. Consumers favor sophisticated designs emphasizing quality performance in this region. Due to rapid urbanization and an emerging middle-class population, African markets present untapped potential for electric shaver manufacturers. The surge of online retail platforms has significantly increased access to grooming products across the continent. Key players target these markets with affordable electric shavers catering to African consumers' needs. In the Asia Pacific region, countries include China, Japan, and India, where increasing disposable income alongside a growing focus on personal grooming among younger populations primarily drives demand. In China, R&D investment has resulted in local brands challenging well-established international players, while Japanese customers prioritize quality and innovation, leading to higher adoption rates for technologically advanced electric shavers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Electric Shavers Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Electric Shavers Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Electric Shavers Market, highlighting leading vendors and their innovative profiles. These include Andis Company, Braun GmbH, Conair Corporation, Gillette Company, Havells India Ltd., Helen Of Troy Limited, Izumi Products Company, Koninklijke Philips N.V., MANGROOMER, Panasonic Corporation, Procter & Gamble Company, Skull Shaver India Pvt. Ltd., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, and Yuyao Weifeng Electrical Appliance Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Electric Shavers Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Foil Shaver
- Rotary Shaver

Gender
- Female
- Male

Distribution Channel
- Offline
  - Health & Beauty Stores
  - Hypermarkets
  - Supermarkets

Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Electric Shavers Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Electric Shavers Market?

3. What are the technology trends and regulatory frameworks in the Electric Shavers Market?

4. What is the market share of the leading vendors in the Electric Shavers Market?

5. Which modes and strategic moves are suitable for entering the Electric Shavers Market?

Product Code: MRR-43798151B757

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising awareness about on-the-go grooming products
  - 5.1.1.2. Emergence of e-commerce platform for electric shaver options and accessories
- 5.1.2. Restraints
  - 5.1.2.1. Relatively high cost of electric shavers
- 5.1.3. Opportunities
  - 5.1.3.1. Rapid technological advancements pertaining to style, reduced maintenance, and easy to maintain
  - 5.1.3.2. Development of eco-friendly products with sustainable materials
- 5.1.4. Challenges
  - 5.1.4.1. Availability of counterfeit products at lower prices
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing demand for Rotary shavers for handling thicker hair growth patterns
- 5.2.2. Gender: Adoption of electric shavers by female and male for efficient hair removal
- 5.2.3. Distribution Channel: Increasing preference for online retail due to its advantages
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Electric Shavers Market, by Product

6.1. Introduction
6.2. Foil Shaver
6.3. Rotary Shaver

7. Electric Shavers Market, by Gender

7.1. Introduction
7.2. Female
7.3. Male

8. Electric Shavers Market, by Distribution Channel

8.1. Introduction
8.2. Offline
8.3. Online

9. Americas Electric Shavers Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Electric Shavers Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Electric Shavers Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Xiaomi launches the MIJIA Electric Nose Hair Trimmer with a USB-C charging port for 59 yuan ($8)
- 12.3.2. Xiaomi Uniblade Trimmer with rotary dial launched in India, priced at INR 1,499
- 12.3.3. MANSCAPED Launches The Weed Whacker 2.0 Nose And Ear Hair Trimmer
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio