Location-based Services Market by Services, Technology, Location Type, Application, End-User

Description

List of Tables

[199 Pages Report] The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030.

Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS.

KEY MARKET STATISTICS
Base Year [2023]	USD 20.56 billion
Estimated Year [2024]	USD 23.70 billion
Forecast Year [2030]	USD 57.80 billion
CAGR (%)	15.90%

Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services

Location-based services (LBS), application support & maintenance are crucial for ensuring the seamless operation and longevity of LBS applications. This service is typically preferred by businesses seeking long-term efficiency and operational stability in their LBS solutions. Consulting & training services play a pivotal role in the LBS market by helping businesses understand and leverage the potential of location-based technologies for improved decision-making and operational efficiency. Deployment & integration services are essential for implementing LBS technologies within existing business ecosystems, ensuring compatibility, and maximizing the utility of location-based data. In comparing the three service segments, it's clear that each caters to unique market needs: Application support and maintenance ensures operational longevity, consulting & training facilitate knowledge transfer and strategic adoption, while deployment & integration focuses on the technical incorporation of LBS technologies.

End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations

The government sector leverages location-based services (LBS) for several critical applications, including public safety, urban planning, and environmental management. The preferences in this segment focus on real-time tracking, geographic information system (GIS) services, and disaster management solutions. In the healthcare & life sciences sector, LBS is predominantly used for emergency services, asset tracking within hospitals, patient care, and workforce management. The key need here is to improve response times, patient safety, and operational efficiency. Location-based services within the manufacturing sector are pivotal for asset management, supply chain optimization, and safety compliance. The primary need is to ensure real-time visibility, enhance asset tracking, and optimize workflow. The media & entertainment sector uses LBS to improve customer experiences through personalized content, location-based advertising, and event management. The need here is for engagement, personalization, and operational efficiency at events. Retail and eCommerce invest heavily in LBS to drive foot traffic, improve customer service, streamline operations for personalized marketing, navigation in large retail spaces, and efficient logistics. Location-based services are crucial for the tourism & hospitality industry, providing operational efficiency, personalized guest experiences, and location-based marketing. The transportation & logistics sector relies on LBS for fleet management, route optimization, and cargo tracking, with the main need being operational efficiency and cost reduction. Each sector's adoption and utilization of location-based services underscore the versatility and wide-ranging applicability of LBS technologies. While government, healthcare, and manufacturing prioritize safety, compliance, and operational efficiency, retail, media, and tourism sectors focus more on customer engagement and personalization. The transportation sector uniquely emphasizes cost reduction and efficiency, underscoring the critical role of logistics in LBS application.

Regional Insights

In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Location-based Services Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.

Market Segmentation & Coverage

This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

Services
- Application Support & Maintenance
- Consulting & Training
- Deployment & Integration

Technology
- Bluetooth Low Energy (BLE)
- Cellular Triangulation
- Computer Vision
- Global Positioning System
- Inertial Measurement Units (IMUs)
- Radio Frequency Identification (RFID)

Location Type
- Indoor
- Outdoor

Application
- Asset Tracking
- Business Intelligence & Analytics
- Fleet Management
- Local Search & Information
- Location-based Advertising
- Mapping & Navigation
- Proximity Marketing
- Social Networking & Entertainment

End-User
- Government
- Healthcare & Life Sciences
- Manufacturing
- Media & Entertainment
- Retail & eCommerce
- Tourism & Hospitality
- Transportation & Logistics

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Location-based Services Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location-based Services Market?

3. What are the technology trends and regulatory frameworks in the Location-based Services Market?

4. What is the market share of the leading vendors in the Location-based Services Market?

5. Which modes and strategic moves are suitable for entering the Location-based Services Market?

Product Code: MRR-190BF4DC7FDD

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. High penetration of smart devices and increasing internet access
  - 5.1.1.2. Rising use of social media and easy availability of GPS technology
  - 5.1.1.3. Emergence of location based technology owing to travel information, and flexible route options
- 5.1.2. Restraints
  - 5.1.2.1. Issues with inaccuracy and reliability of location tracking
- 5.1.3. Opportunities
  - 5.1.3.1. Integration of bluetooth low energy (BLE), IoT, and blockchain technology in location based services
  - 5.1.3.2. Emerging potential of location and advertising based marketing among organizations
- 5.1.4. Challenges
  - 5.1.4.1. Privacy and security concerns associated with location-based services
5.2. Market Segmentation Analysis
- 5.2.1. Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services
- 5.2.2. End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Location-based Services Market, by Services

6.1. Introduction
6.2. Application Support & Maintenance
6.3. Consulting & Training
6.4. Deployment & Integration

7. Location-based Services Market, by Technology

7.1. Introduction
7.2. Bluetooth Low Energy (BLE)
7.3. Cellular Triangulation
7.4. Computer Vision
7.5. Global Positioning System
7.6. Inertial Measurement Units (IMUs)
7.7. Radio Frequency Identification (RFID)

8. Location-based Services Market, by Location Type

8.1. Introduction
8.2. Indoor
8.3. Outdoor

9. Location-based Services Market, by Application

9.1. Introduction
9.2. Asset Tracking
9.3. Business Intelligence & Analytics
9.4. Fleet Management
9.5. Local Search & Information
9.6. Location-based Advertising
9.7. Mapping & Navigation
9.8. Proximity Marketing
9.9. Social Networking & Entertainment

10. Location-based Services Market, by End-User

10.1. Introduction
10.2. Government
10.3. Healthcare & Life Sciences
10.4. Manufacturing
10.5. Media & Entertainment
10.6. Retail & eCommerce
10.7. Tourism & Hospitality
10.8. Transportation & Logistics

11. Americas Location-based Services Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Location-based Services Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Location-based Services Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. ArcGIS Platform Unveils Major Release with New Services
- 14.3.2. B2B SaaS Startup Data Sutram Raises USD 3 Million To Provide Location Based Insights To Banks
- 14.3.3. Bengaluru firm Elena Geo Systems launches country's first hand-held NavIC-based navigation device
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio