Household Green Cleaning Products Market by Forms, Type, Products, Distribution Channel

Description

List of Tables

[185 Pages Report] The Household Green Cleaning Products Market size was estimated at USD 5.14 billion in 2023 and expected to reach USD 5.49 billion in 2024, at a CAGR 7.43% to reach USD 8.49 billion by 2030.

Household green cleaning products are designed to perform cleaning tasks using ingredients and methods that are less harmful to human health and the environment compared to conventional cleaners. These products are primarily made from renewable resources, such as plant-based compounds, and avoid the use of toxic chemicals that can cause respiratory, dermatological, and other health issues. A major factor contributing to the expansion of their use is the growing consumer awareness regarding the environmental effect and health hazards associated with traditional cleaning agents. Stringent environmental regulations and an increasing inclination towards sustainability have propelled the demand for green cleaning solutions. However, the cost of green cleaning products can be higher due to the use of organic and natural ingredients. To address these issues, manufacturers are investing in research and development to enhance the efficacy of green cleaning products and are exploring ways to reduce production costs to make them more competitive and accessible. Technological advancements in green chemistry, increased consumer education on the benefits of sustainable living, and further governmental incentives for green product manufacturing are expected to drive the use of household green cleaning products.

KEY MARKET STATISTICS
Base Year [2023]	USD 5.14 billion
Estimated Year [2024]	USD 5.49 billion
Forecast Year [2030]	USD 8.49 billion
CAGR (%)	7.43%

Form: Versatality and effectivity of liquids for a variety of cleaning tasks

Liquid green cleaning products are highly preferred for tasks requiring direct application on surfaces, dilution, or use in machines such as dishwashers and washing machines. Their versatility and ease of use make them a popular choice among consumers. Liquid cleaners are particularly effective for deep cleaning and tackling greasy or sticky messes due to their ability to penetrate surfaces. Powder green cleaning products are commonly used for their concentrated cleaning power and minimal water content, which means less packaging and reduced carbon footprint for transportation. Suitable for a range of cleaning tasks from laundry to scrubbing kitchen counters, powders are especially favored for their long shelf life and efficiency in heavy-duty cleaning. Spray green cleaning products offer a convenient and direct application for surface cleaning and disinfecting. Their ease of use and ability to distribute cleaning agents evenly across surfaces make them a go-to solution for daily household chores. Sprays are particularly effective for quick clean-up tasks and maintaining hygiene on high-contact surfaces.

Type: High usage of eco-friendly floor cleaners which offer improved level of shine and protection

Consumers seeking floor cleaners often prioritize non-toxic formulas with sustainable packaging. Products that are safe for various types of flooring, such as hardwood and tile, and that offer antibacterial properties without the use of harsh chemicals are preferred. Green floor cleaners highlight biodegradability and the use of naturally derived ingredients as their competitive edge over traditional floor cleaning products. Eco-conscious consumers look for glass cleaners that deliver streak-free cleaning without ammonia, a common but harmful ingredient in traditional glass cleaners. Consumers of metal cleaners seek products that are effective on surfaces such as stainless steel and chrome without leaving residues or scratches. Toiler bowl cleaners emphasize the elimination of germs and bacteria without the use of chlorine bleach or other harsh chemicals. There is a significant preference for toilet cleaners that are septic-safe and contain natural disinfectants. For wood care, consumers prefer products that nourish and protect without harsh solvents, ensuring the longevity and natural beauty of the wood surfaces. Products formulated with natural oils and waxes are favored for their ability to clean while conditioning the wood.

Regional Insights

The Americas, with a significant emphasis on environmental sustainability, has seen a robust adoption of green cleaning products driven by consumer awareness and stringent regulatory standards. This region benefits from a mature market with numerous established companies expanding their eco-friendly product lines. APAC is experiencing rapid growth in this sector, attributed to increasing environmental awareness among its burgeoning middle class and urbanization. The production in APAC is on the rise, with local and international companies investing in eco-friendly technologies and products to cater to the growing demand. However, the market is somewhat fragmented, with a mix of large multinational corporations and emerging local players. The EMEA region presents a highly diverse scenario, with European countries leading in terms of stringent environmental regulations, high consumer awareness, and demand for sustainable products. This has fostered a competitive market environment with a strong presence of both specialized green companies and traditional cleaning product companies introducing green lines. The Middle East and Africa are gradually catching up, driven by urbanization and changing consumer preferences towards sustainable living, although the market is still in its nascent stages compared to Europe.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Household Green Cleaning Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Household Green Cleaning Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Household Green Cleaning Products Market, highlighting leading vendors and their innovative profiles. These include Arbonne International, LLC, Cleancult, Colgate-Palmolive Company, Core Products Company Inc., Dr. Bronner's Magic Soaps, Earth Friendly Network LLC, Ecocert Group, Ecolab Inc., Ecover, Elmkind Ltd., Estee Lauder Companies Inc., Evonik Industries AG, Henkel Ag & Co. Kgaa, Kao Corporation, Murchison-Hume LLC, Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., Saraya Goodmaid Sdn. Bhd., The 3M Company, The Clorox Company, The Faultless Starch, The Procter & Gamble Company, Unilever plc, and Venus Laboratories Inc..

Market Segmentation & Coverage

This research report categorizes the Household Green Cleaning Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Forms
- Liquids
- Powders
- Sprays

Type
- Floor Cleaners
- Glass Cleaners
- Metal Cleaners
- Toilet Bowl Cleaners
- Wood Cleaners

Products
- Eco-friendly multi-surface cleaners
- Environmentally-friendly cleaning sprays
- Green dishwashing liquids
- Natural laundry detergents
- Organic disinfectants

Distribution Channel
- Offline Mode
- Online Mode

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Household Green Cleaning Products Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Household Green Cleaning Products Market?

3. What are the technology trends and regulatory frameworks in the Household Green Cleaning Products Market?

4. What is the market share of the leading vendors in the Household Green Cleaning Products Market?

5. Which modes and strategic moves are suitable for entering the Household Green Cleaning Products Market?

Product Code: MRR-43676CF425A5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing hygiene awareness and preference for eco-friendly products
  - 5.1.1.2. Adoption of non-toxic ingredients in cleaning products to ensure their user safety
- 5.1.2. Restraints
  - 5.1.2.1. High cost of household green cleaning products compared to traditional products
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements in the formulation and making of household green cleaning products
  - 5.1.3.2. Governmental policies regarding the use and manufacturing of cleaning products
- 5.1.4. Challenges
  - 5.1.4.1. Issues associated with the performance and effectiveness of green cleaning products
5.2. Market Segmentation Analysis
- 5.2.1. Form: Versatality and effectivity of liquids for a variety of cleaning tasks
- 5.2.2. Type: High usage of eco-friendly floor cleaners which offer improved level of shine and protection
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Household Green Cleaning Products Market, by Forms

6.1. Introduction
6.2. Liquids
6.3. Powders
6.4. Sprays

7. Household Green Cleaning Products Market, by Type

7.1. Introduction
7.2. Floor Cleaners
7.3. Glass Cleaners
7.4. Metal Cleaners
7.5. Toilet Bowl Cleaners
7.6. Wood Cleaners

8. Household Green Cleaning Products Market, by Products

8.1. Introduction
8.2. Eco-friendly multi-surface cleaners
8.3. Environmentally-friendly cleaning sprays
8.4. Green dishwashing liquids
8.5. Natural laundry detergents
8.6. Organic disinfectants

9. Household Green Cleaning Products Market, by Distribution Channel

9.1. Introduction
9.2. Offline Mode
9.3. Online Mode

10. Americas Household Green Cleaning Products Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Household Green Cleaning Products Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Household Green Cleaning Products Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Zoflora Launches Brand New Eco-Friendly Cleaning Product
- 13.3.2. Tru Earth Acquires Sustainable Living Brand, Net Zero Co. Expanding its Eco Collective Online Marketplace
- 13.3.3. Newly Launched Homegrown Brand Rooted Regimen
13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio