Personalized Nutrition Foods & Drinks Market Forecasts to 2032 - Global Analysis By Product Type (Personalized Foods and Personalized Drinks), Personalization Approach, Form, Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Personalized Nutrition Foods & Drinks Market is accounted for $22.64 billion in 2025 and is expected to reach $53.92 billion by 2032 growing at a CAGR of 13.2% during the forecast period. Personalized Nutrition Foods & Drinks are specially formulated consumables designed to match an individual's specific nutritional requirements based on personal data such as genetics, health status, activity levels, and biological markers. Using insights from digital health tools, microbiome testing, and lifestyle analysis, these products provide customized nourishment. The approach focuses on improving health outcomes, supporting preventive care, and enhancing wellbeing by replacing standardized dietary recommendations with precise, individualized nutrition strategies.

Market Dynamics:

Driver:

Digitalization & wearable integration

Consumers increasingly rely on smart devices to track dietary intake, health metrics, and metabolic responses in real time. This integration allows for data-driven customization of food and beverage solutions tailored to individual nutritional needs. Advances in AI and machine learning are enhancing predictive analytics, enabling more precise dietary recommendations. Health-conscious consumers are demanding products that align with their lifestyle, genetics, and activity levels. Market players are leveraging mobile apps, wearable sensors, and cloud platforms to offer holistic nutrition management. This trend is accelerating the shift from generic diets to highly individualized nutrition interventions.

Restraint:

Complexity in data interpretation

Consumers may struggle to understand recommendations due to the complexity of biometric and dietary metrics. Manufacturers and service providers must ensure that analytics are actionable, accurate, and easily interpretable. Integration across multiple devices and platforms can lead to inconsistencies in data quality. Regulatory scrutiny regarding health claims and digital tools adds further complexity. Small and mid-sized companies often lack the expertise to process and utilize consumer data effectively. These challenges can slow adoption rates and limit the potential for fully personalized nutrition offerings.

Opportunity:

Hyper-personalized delivery models

Subscription models and direct-to-consumer delivery services are enabling precise, on-demand nutrition tailored to specific needs. Companies are innovating with customizable meal kits, fortified beverages, and functional foods designed for individual goals. AI-driven formulation engines allow brands to create products that adapt over time based on feedback and health metrics. Collaborations with healthcare providers and wellness programs are expanding the reach of personalized nutrition. Advances in logistics and packaging ensure freshness, quality, and convenience for consumers. This approach is opening new revenue streams and enhancing consumer loyalty in the market.

Threat:

Data privacy & ethical concerns

Consumers are increasingly aware of potential misuse of sensitive information by companies or third parties. Regulatory frameworks such as GDPR and HIPAA impose strict guidelines on data handling and storage. Breaches or mismanagement of data can lead to reputational damage and legal consequences. Transparency and consent management are critical to maintaining trust with users. Companies must implement robust cybersecurity measures to safeguard consumer information. Failure to address these concerns may hinder market growth and adoption of personalized nutrition technologies.

Covid-19 Impact:

The pandemic accelerated interest in health, immunity, and personalized nutrition solutions globally. Lockdowns and remote lifestyles increased the reliance on online platforms and direct-to-consumer nutrition services. Consumers became more conscious of wellness, driving demand for functional beverages, supplements, and tailored meal kits. Brands responded by integrating digital health tools and tele-nutrition services to maintain engagement. Supply chain disruptions initially slowed product availability, but innovations in logistics helped stabilize the market. Post-pandemic, companies are focusing on resilience, automation, and tech-enabled personalization strategies.

The ready-to-drink (RTD) segment is expected to be the largest during the forecast period

The ready-to-drink (RTD) segment is expected to account for the largest market share during the forecast period, fueled by the increasing demand for convenience among busy consumers seeking health-focused beverages. Urban lifestyles, coupled with rising awareness of individualized nutrition needs, are driving preference for ready-to-consume options. Additionally, advancements in formulation technology allow manufacturers to offer functional drinks targeting specific health goals, such as energy, immunity, or gut health. The integration of digital platforms for customization further supports the adoption of RTD personalized nutrition products.

The corporate wellness programs segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate wellness programs segment is predicted to witness the highest growth rate, due to rising awareness among organizations about employee health and productivity. Companies increasingly recognize that tailored nutrition programs can reduce absenteeism, enhance focus, and improve overall workforce efficiency. Growing healthcare costs and the desire to prevent lifestyle-related illnesses further push firms to adopt customized dietary solutions. Additionally, advancements in digital health tools and wearable technology enable precise monitoring of employee nutrition, making personalized wellness programs more accessible and effective.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by growing consumer awareness about health and wellness, coupled with increasing lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases. Rising disposable incomes and a preference for customized dietary solutions fuel demand for personalized foods and beverages. Technological advancements, including AI-driven nutrition apps, genetic testing, and wearable devices, facilitate tailored nutrition plans. Moreover, a surge in e-commerce and online health platforms ensures convenient access, further boosting market growth in the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to increasing health awareness and rising disposable incomes. Rapid urbanization and busy lifestyles are driving consumers to seek convenient, tailored dietary solutions. Technological advancements, such as AI-driven nutrition platforms and wearable health devices, enable personalized recommendations. Additionally, government initiatives promoting wellness and preventive healthcare, coupled with a growing e-commerce landscape, are further fueling demand for customized nutrition products across the region.

Key players in the market

Some of the key players in Personalized Nutrition Foods & Drinks Market include Nestle Health Science, GenoPalate, Herbalife, Atlas Biomed, Amway Corp, DayTwo, Abbott Laboratories, DNAfit Ltd, BASF SE, Nutrigenomix, DSM-Firmenich, Persona Nutrition, Viome Life Sciences, Care/of, and ZOE Limited.

Key Developments:

In November 2025, Nestle Health Science to collaborated with universities in the U.S. and Australia to further the science of nutrition. The collaborations with the Food & Nutrition Innovation Institute at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University, the University of California Davis Innovation Institute for Food & Health, and Australia Catholic University are focused on advancing promising innovations in the science of nutrition. Through the strategic alliances, Nestle Health Science will provide mentorship, internships, professional development, and scientific advisory support.

In October 2024, Abbott announced it has achieved new major milestones to support the company's growing suite of pulsed field ablation (PFA) solutions in electrophysiology: early completion of enrollment in the VOLT-AF IDE Study supporting the Volt(TM) PFA System, and the launch of the FOCALFLEX trial to assess the company's TactiFlex(TM) Duo Ablation Catheter, Sensor Enabled(TM) (SE), which will be used in the treatment of patients with paroxysmal atrial fibrillation.

Product Types Covered:

• Personalized Foods
• Personalized Drinks

Personalization Approaches Covered:

• Genetic / Nutrigenomics-based
• Microbiome-based
• Biomarker / Blood-based
• Lifestyle & Behavioral-based
• AI- & Data-driven Personalization

Forms Covered:

• Powders
• Liquids
• Ready-to-Drink (RTD)
• Bars & Solid Formats

Distribution Channels Covered:

• Online / E-commerce
• Subscription-based Platforms
• Supermarkets & Hypermarkets
• Specialty Health Stores
• Pharmacies & Drugstores

Applications Covered:

• General Health & Wellness
• Weight Management & Metabolic Health
• Sports Nutrition & Performance
• Digestive & Gut Health
• Immunity & Preventive Health
• Healthy Aging & Longevity
• Beauty & Skin Nutrition

End Users Covered:

• Direct-to-Consumer (D2C)
• Fitness & Wellness Centers
• Hospitals & Clinics
• Corporate Wellness Programs

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances