Men Hair Care & Styling Products Market by Type, Distribution Channel

Description

List of Tables

The Men Hair Care & Styling Products Market was valued at USD 41.08 billion in 2023, expected to reach USD 41.20 billion in 2024, and is projected to grow at a CAGR of 5.05%, to USD 58.03 billion by 2030.

The scope of the men's hair care and styling products market encompasses a wide range of items designed to cleanse, nourish, and style men's hair, including shampoos, conditioners, hair gels, pomades, waxes, and sprays. The necessity of these products lies in the increasing awareness of personal grooming and a rising trend toward fashion and self-care. The application of these products extends across various demographics, catering to different hair types and styles, thereby increasing their end-use scope. Key growth influences in this market include a growing focus on personal appearance, the development of innovative and natural ingredient-based products, and rising disposable income levels, particularly in emerging markets. Additionally, e-commerce channels and social media marketing play a significant role in increasing product visibility and consumer engagement, which are potential opportunities for market expansion. Recommendations for businesses include embracing sustainable and eco-friendly packaging, and formulating gender-neutral products to broaden their consumer base. However, challenges such as increased competition, the volatile cost of raw materials, and regulatory hurdles can affect market growth. Furthermore, consumer perception regarding product effectiveness and safety remains a critical concern. Innovation can be driven by focusing on personalized product offerings through AI and data analytics, as well as incorporating ingredients that target specific consumer needs such as anti-dandruff, anti-hair fall, and hair growth enhancement. Collaborations with hair care professionals and influencers can also provide valuable insights into consumer preferences and trends. Market research should aim to understand cultural differences in men's grooming habits to tailor products effectively. As the market evolves, a shift toward more natural, organic, and sustainable products becomes necessary, particularly due to growing environmental awareness. Overall, the market remains dynamic, with significant potential for growth through innovation and strategic marketing initiatives.

KEY MARKET STATISTICS
Base Year [2023]	USD 41.08 billion
Estimated Year [2024]	USD 41.20 billion
Forecast Year [2030]	USD 58.03 billion
CAGR (%)	5.05%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Men Hair Care & Styling Products Market

The Men Hair Care & Styling Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing focus towards the personal appearance among men
- Rising spending for men grooming products
- Surging availability on the online platforms and eCommerce channels
Market Restraints
- Adverse impacts on hair roots
Market Opportunities
- Attractive promotional activities and celebrity endorsement
- Introduction of innovative herbal and natural products
Market Challenges
- Concern regarding false claims of hair care products
- Product recalls issues in the personal care sector

Porter's Five Forces: A Strategic Tool for Navigating the Men Hair Care & Styling Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Men Hair Care & Styling Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Men Hair Care & Styling Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Men Hair Care & Styling Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Men Hair Care & Styling Products Market

A detailed market share analysis in the Men Hair Care & Styling Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Men Hair Care & Styling Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Men Hair Care & Styling Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Men Hair Care & Styling Products Market

A strategic analysis of the Men Hair Care & Styling Products Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Men Hair Care & Styling Products Market, highlighting leading vendors and their innovative profiles. These include Beiersdorf AG, Bombay Shaving Company, Edgewell Personal Care Company, Hanz de Fuko, Harry's, American Crew, Helios Lifestyle Private Limited, Honasa Consumer Limited, Jack Black, Kao Corporation, L'Oreal, Malin+Goetz, Mosaic Wellness Pvt. Ltd., Procter & Gamble Company, Redken Brews, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Men Hair Care & Styling Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Type, market is studied across Hair Care and Styling Products. The Hair Care is further studied across 2-In-1 Shampoo & Conditioner, Conditioner, Dry Shampoos, Leave-In Conditioner, Mask, Oil, Scalp Treatments, Serum, Shampoo, and Sprays. The Styling Products is further studied across Clay, Cream, Foam, Gel Glue, Hair Spray, Paste, Pomade, Powder, and Wax.
Based on Distribution Channel, market is studied across Convenience Store, E-Commerce, Specialty Store, and Supermarkets.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-742BD51813EF

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing focus towards the personal appearance among men
  - 5.1.1.2. Rising spending for men grooming products
  - 5.1.1.3. Surging availability on the online platforms and eCommerce channels
- 5.1.2. Restraints
  - 5.1.2.1. Adverse impacts on hair roots
- 5.1.3. Opportunities
  - 5.1.3.1. Attractive promotional activities and celebrity endorsement
  - 5.1.3.2. Introduction of innovative herbal and natural products
- 5.1.4. Challenges
  - 5.1.4.1. Concern regarding false claims of hair care products
  - 5.1.4.2. Product recalls issues in the personal care sector
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Men Hair Care & Styling Products Market, by Type

6.1. Introduction
6.2. Hair Care
- 6.2.1. 2-In-1 Shampoo & Conditioner
- 6.2.2. Conditioner
- 6.2.3. Dry Shampoos
- 6.2.4. Leave-In Conditioner
- 6.2.5. Mask
- 6.2.6. Oil
- 6.2.7. Scalp Treatments
- 6.2.8. Serum
- 6.2.9. Shampoo
- 6.2.10. Sprays
6.3. Styling Products
- 6.3.1. Clay
- 6.3.2. Cream
- 6.3.3. Foam
- 6.3.4. Gel Glue
- 6.3.5. Hair Spray
- 6.3.6. Paste
- 6.3.7. Pomade
- 6.3.8. Powder
- 6.3.9. Wax

7. Men Hair Care & Styling Products Market, by Distribution Channel

7.1. Introduction
7.2. Convenience Store
7.3. E-Commerce
7.4. Specialty Store
7.5. Supermarkets

8. Americas Men Hair Care & Styling Products Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Men Hair Care & Styling Products Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Men Hair Care & Styling Products Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Beiersdorf AG
2. Bombay Shaving Company
3. Edgewell Personal Care Company
4. Hanz de Fuko
5. Harry's, American Crew
6. Helios Lifestyle Private Limited
7. Honasa Consumer Limited
8. Jack Black
9. Kao Corporation
10. L'Oreal
11. Malin+Goetz
12. Mosaic Wellness Pvt. Ltd.
13. Procter & Gamble Company
14. Redken Brews
15. Unilever PLC