PUBLISHER: IDATE | PRODUCT CODE: 1874955
PUBLISHER: IDATE | PRODUCT CODE: 1874955
Future of video content
This study provides an analysis of current dynamics and prospects for change in the video content sector.
First, the report highlights the major trends in the audiovisual market, both in terms of usage and revenue models. A particular focus is placed on the contributions of artificial intelligence to the development of the sector.
The second part examines new methods of financing content, with a focus on the creator economy and crowdfunding mechanisms. The role and influence of major streaming platforms and key tech players are also assessed.
The next chapter looks at the evolution of video formats, including content from creators, the exploitation of intellectual property (IP) and sports competitions. Immersive solutions applied to content are also analysed.
The study continues with an analysis of the structuring role played by video distribution platforms in the organisation of the market.
Finally, the report concludes with a look at future developments in content and user experience.
Table of Contents
1. Executive Summary
2. Market fundamentals
- 2.1. Uses
- 2.2. Video subscriptions: value shifts from TV to streaming
- 2.3. The battle for the advertising market will become increasingly fierce
- 2.4. The arrival of artificial intelligence
- 2.5. AI-related disruptions in the media and entertainment value chain
- 2.6. AI for personalising the experience
3. Changes in content financing
- 3.1. Remuneration of creators
- 3.2. The contribution of tech giants and streaming leaders
- 3.3. Crowdfunding - Web3
- 3.4. Public funds
4. Content formats and exploitation
- 4.1. Sports rights are migrating to streaming
- 4.2. IP exploitation: examples of audiovisual adaptations of video games
- 4.3. AI-generated creator videos
- 4.4. Immersive/spatial video
- 4.5. Interactivity and social activity around content
- 4.6. The professionalisation of creator content
- 4.7. Branded content
- 4.8. Vertical miniseries
5. A new distribution ecosystem
- 5.1. The evolution of distribution platforms
- 5.2. Distribution formats and platforms
- 5.3. The influence of tech giants
- 5.4. YouTube and TikTok place social media at the heart of distribution
6. Outlook
- 6.1. Evolving trends in the video content market
- 6.2. Summary of trends for the future of video content
