Sponsored Roaming Competitor Leaderboard: 2026

PUBLISHED: July 7, 2026

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Description

Overview

Our Sponsored Roaming Competitor Leaderboard 2026 delivers competitor benchmarking and analysis of 14 leading sponsored roaming vendors. It provides mobile network operators (MNOs), mobile virtual network operators (MVNOs), and other players with profiles, benchmarking, and strategic analysis of leading vendors in this significantly changing market.

All report content is delivered in the English language.

Key Features

The report scored BICs as the leader in the sponsored roaming market, followed by Telna, Vodafone Procure & Connect, and Orange Wholesale. BICs ranked as the market leader due to its leadership in delivering access to Voice over Long Term Evolution (VoLTE) and 5G Non Standalone (NSA) roaming to its customers.
VoLTE roaming is becoming increasingly important to sponsored roaming coverage; as 2G and 3G networks sunsets around the world they remove alternative voice channels for roaming mobile subscribers. Voice is a key differentiator from many travel eSIM alternatives, and for high-value enterprise customers; meaning expanding support for VoLTE is critical to any leading sponsored roaming vendor’s service roadmap.
5G SA roaming has not yet arrived, and when it does, it is unlikely to make a substantial impact on consumer roaming; with 4G and 5G NSA roaming more than capable of meeting a consumer’s usage and application whilst roaming. As a result, 5G SA roaming is not a prominent development in sponsored roaming; Juniper Research does not expect this to change over the next year.
Despite the rise of travel eSIMs, support for roaming will remain a critical service for MNOs and MVNOs providing mobile services. Sponsored roaming vendors need to be able to support a customer’s transition to more transparent and data-driven roaming strategies over the next 12 months.

Competitor Leaderboard Report

The Competitor Leaderboard report provides detailed evaluation and market positioning for 14 sponsored roaming vendors. Vendors are positioned either as an Established Leader, Leading Challenger, or Disrupter and Challenger; based on capability & capacity and product & positioning scoring assessments. These vendors include:

A1 International Business
BICS
China Mobile International
Comfone*
e&
JT Global
LANCK Telecom
Orange Wholesale
Roamability
Tele2
Telefonica Global Solutions
Telna
TI Sparkle
Vodafone Procure & Connect

This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology

1. Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard Vendors & Product Portfolio: Sponsored Roaming (Page 1)
- Table 1.1: Juniper Research Competitor Leaderboard Vendors & Product Portfolio: Sponsored Roaming (Page 2)
- Figure 1.2: Juniper Research Competitor Leaderboard: Sponsored Roaming Vendors
- Figure 1.3: Juniper Research Sponsored Roaming Competitor Leaderboard: 13 Vendors & Positioning
- Table 1.4: Juniper Research Sponsored Roaming Competitor Leaderboard Heatmap: 13 Vendors

2. Vendor Profiles

2.1 Vendor Profiles
- 2.1.1 A1 International Business
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.2 BICS
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.3 China Mobile International
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.4 Comfone
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.5 e&
  - i. Corporate Information
  - ii. Geographical Spread
  - Figure 2.1: e& Connectivity Map
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.6 JT Global
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.7 LANCK Telecom
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.8 Orange Wholesale
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.9 Roamability
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.10 Tele2
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.11 Telefonica Global Solutions
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - Figure 2.2: Telefonica Global Solutions’ Global Connect Hub
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.12 Telna
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.13 TI Sparkle
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.14 Vodafone Procure & Connect
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
- Table 2.3: Juniper Research Competitor Leaderboard: Sponsored Roaming
2.4 Related Research