Application Security Market: 2026-2031

Description

'AppSec Enterprise Spend to Approach $13 Billion Globally by 2031, as Market Leaders Revealed in New Competitor Leaderboard'

Overview

Our Application Security research suite provides detailed analysis of this emerging market; allowing application security providers to gain an understanding of key security trends and challenges, potential growth opportunities, and the competitive environment.

Providing multiple options that can be purchased separately, the research suite includes access to data mapping the future growth of the application security market, a detailed study revealing the latest opportunities and trends within the market, and an insightful document containing an extensive analysis of 15 leading application security providers within this space. Aspects such as vibe coding, cross-site scripting, path traversal, and cross-site request forgery are explored throughout the report. The coverage can also be purchased as a Full Research Suite, containing all of these elements, and including a substantial discount.

Collectively, these elements provide an effective tool for understanding this rapidly evolving market; allowing application security vendors to set out their future strategies to provide effective security services to their clients. Its unparalleled coverage makes this research suite an incredibly useful resource for gauging the future of this complex market.

Key Features

Market Dynamics: Insights into key security trends and market expansions within the application security space. This includes analysis of the different threats that are prominent in the application security space, and the tools and techniques that are employed to counter these threats, such as static application security testing, dynamic application security testing, and runtime application self-protection. Furthermore, it explores how development teams and enterprises can best implement an effective application security programme. The research also provides a future outlook on the landscape of application security.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the market, accompanied by key strategic recommendations for application security providers on growth trends and how the market is expected to evolve.
Benchmark Industry Forecasts: The forecasts include data on how many applications will be protected by application security measures per year, broken down by desktop PC applications and mobile applications. These are then further broken down into web and mobile applications on enterprise desktop PCs and smartphones, and SME/consumer desktop PCs and smartphones.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 application security vendors, via the Juniper Research Competitor Leaderboard; featuring analysis around major players in the industry.

Market Data & Forecasting Report

The market-leading research suite for the Application Security market includes access to the full set of forecast data, consisting of 82 tables and over 43,000 datapoints. Metrics in the research suite summary include:

Number of Applications Covered by Application Security Software-as-a-Service per annum
Number of Applications Covered by Application Security Managed Services per annum
Number of Software Developers That Are Application Security-enabled
Application Security Revenue

These metrics are also available for the following segments:

Web Applications
- Enterprise
- SME/Consumer
Mobile Applications
- Enterprise
- SME/Consumer
Application Security Developers

The Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool allows the user to review metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via the search bar.
Country Comparison Tool: Users can select and compare each of the countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions; featuring five interactive scenarios.

Market Trends & Strategies Report

This report examines the Application Security market landscape in detail; assessing different market trends and factors that are shaping the evolution of this rapidly evolving market. For example, how application security is being best employed to counter topical threats such as vibe coding. Furthermore, the report dives into different key trends for application security, such as DevSecOps integration, attack surface management, developer-centric security tools, and cross-alignment within teams. This is also accompanied by recommendations for how vendors can better adapt to serve these markets.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 15 leading vendors in the Application Security space. These vendors are positioned either as an Established Leader, Leading Challenger, or Disruptor & Challenger; based on capacity and capability assessments. The 15 vendors comprise:

Black Duck
Checkmarx
Contrast Security
Cycode
Endor Labs
GitLab
HCLTech
Mend.io
OpenText
Palo Alto Networks
Qualys
Semgrep
Sonatype
Snyk
Veracode

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape, backed by a robust methodology.

1. Market Trends & Strategies Table of Contents

1. Key Takeaways & Strategic Recommendations

1.1 Key Takeaways
1.2 Strategic Recommendations

2. Future Market Landscape

2.1 Introduction
- 2.1.1 What Is Application Security: A Timeline
- 2.1.2 Why Is AppSec Important Today?
  - i. Applications Represent the Main Attack Surface
  - ii. Cost, Resilience, & Operational Continuity
  - iii. Regulatory and Reputational Pressure
  - iv. Cloud, APIs, Supply Chain, & AI Complexity
  - v. Strategic & Business Value
2.2 Techniques That Are Used in AppSec
- 2.2.1 Static Application Security Testing (SAST)
- Figure 2.1: SAST Flow Example
- 2.2.2 Dynamic Application Security Testing (DAST)
- 2.2.3 Interactive Application Security Testing (IAST)
- 2.2.4 Runtime Application Self-protection (RASP)
- 2.2.5 Web Application Firewall (WAF)
- 2.2.6 Software Composition Analysis (SCA)
- 2.2.7 Application Security Testing as a Service (ASTaaS)
- 2.2.8 Fuzzing
- 2.2.9 AppSec Posture Management (ASPM)
2.3 How to Implement an Effective AppSec Programme
2.4 Common AppSec Security Threats & Issues
- 2.4.1 Cross-site Scripting (XSS)
- Figure 2.2: XSS Attack Example
- 2.4.2 Out-of-bounds Write
- 2.4.3 Structured Query Language (SQL) Injection
- 2.4.4 Cross-site Request Forgery
- Figure 2.3: CSRF Attack Flow
- 2.4.5 Path Traversal
- 2.4.6 Broken Access Control
- 2.4.7 Security Misconfiguration
- 2.4.8 Software Supply Chain Failure
- 2.4.9 Cryptographic Failure
- 2.4.10 Vibe Coding

3. Key Trends

3.1 Introduction
- 3.1.1 DevSecOps Integration
- 3.1.2 Developer-centric Security Tools
- 3.1.3 Cross-alignment in Teams
- 3.1.4 Circular SDLC Evolution
- 3.1.5 Attack Surface Management (ASM)
- 3.1.6 Vibe Coding
- 3.1.7 Agentic AppSec

4. Country Readiness Index

4.1 Introduction
- Figure 4.1: Juniper Research Country Readiness Index: Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Application Security
- Figure 4.3: Juniper Research Country Readiness Index: Application Security
- Table 4.4: Juniper Research Application Security Country Readiness Index: Market Segments
4.2 Focus Markets
- 4.2.1 Emerging Markets with Rapid Digital Payment Adoption
- 4.2.2 Country-level Insight: Saudi Arabia
4.3 Growth Markets
- 4.3.1 Introduction of Faster Development Cycles
- 4.3.2 Country-level Insight: Kenya
4.4 Saturated Markets
- 4.4.1 Vast Number of Sensitive Apps
- 4.4.2 Country-level Insight: Bangladesh
4.5 Developing Markets
- 4.5.1 Lack of Strong Foundations & Necessary Budgets
- 4.5.2 Country-level Insight: Poland
- Table 4.5: Juniper Research Country Readiness Index Heatmap: North America
- Table 4.6: Juniper Research Country Readiness Index Heatmap: Latin America
- Table 4.7: Juniper Research Country Readiness Index Heatmap: West Europe
- Table 4.8: Juniper Research Country Readiness Index Heatmap: Central & East Europe
- Table 4.9: Juniper Research Country Readiness Index Heatmap: Far East & China
- Table 4.10: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.11: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.12: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

2. Competitor Leaderboard Table of Contents

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Application Security Vendors Included & Product Portfolios
- Figure 1.2: Juniper Research’s Competitor Leaderboard for Application Security Vendors
- Table 1.3: Juniper Research Application Security Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap for Application Security Vendors

2. Company Profiles

2.1 Vendor Profiles
- 2.1.1 Black Duck
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.2 Checkmarx
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.3 Contrast Security
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.4 Cycode
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.5 Endor Labs
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.6 GitLab
  - i. Corporate
  - Table 2.1: GitLab Financial Snapshot ($m), FY 2025-2026
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.7 HCLTech
  - i. Corporate
  - Table 2.2: HCLTech Financial Snapshot ($m), 2024-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.8 Mend.io
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.9 OpenText
  - i. Corporate
  - Table 2.3: OpenText Financial Snapshot ($m), 2024-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.10 Palo Alto Networks
  - i. Corporate
  - Table 2.4: Palo Alto Networks Financial Snapshot ($m), 2024-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.11 Qualys
  - i. Corporate
  - Table 2.5: Qualys Financial Snapshot ($m), 2024-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.12 Semgrep
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.13 Sonatype
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.14 Snyk
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.15 Veracode
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
- 2.2.1 Limitations & Interpretations
- Table 2.6: Juniper Research’s Competitor Leaderboard Scoring Criteria – Application Security
2.3 Related Research

3. Data & Forecasting Table of Contents

1. Market Overview

1.1 Introduction
1.2 Methodology & Assumptions
- Figure 1.1: Web Application Security Methodology
- Figure 1.2: Mobile Application Security Methodology
- Figure 1.3: Application Security Developer Methodology

2. Market Summary

2.1 Number of Enterprise Apps Covered by AppSec (m)
- Figure & Table 2.1: Number of Enterprise Apps Covered by AppSec (m), Split by 8 Key Regions, 2026-2031
- 2.1.1 Number of Consumer/Small-medium Business (SMB) Apps Covered by AppSec (m)
- Figure & Table 2.2: Number of Consumer/SMB Apps Covered by AppSec (m), Split by 8 Key Regions, 2026-2031
- 2.1.2 AppSec Revenue per annum
- Figure 2.3: AppSec Revenue per annum ($m), Split across 8 Key Regions, 2026-2031

3. Web Applications

3.1.1 Number of Web-facing Enterprise Desktop/Laptop PC Apps Covered by AppSec Software-as-a-Service (SaaS) (m)
Figure & Table 3.1: Number of Web-facing Enterprise Desktop/Laptop PC Apps Covered by AppSec SaaS (m), Split by 8 Key Regions, 2026-2031
3.1.2 Number of Web-facing SMB Desktop/Laptop PC Apps Covered by AppSec SaaS (m)
Figure & Table 3.2: Number of Web-facing SMB Desktop/Laptop PC Apps Covered by AppSec SaaS (m), Split by 8 Key Regions, 2026-2031
3.1.3 Number of Web-facing Enterprise Desktop/Laptop PC Apps Covered by AppSec Managed Services (m)
Figure & Table 3.3: Number of Web-facing Enterprise Desktop/Laptop PC Apps Covered by AppSec Managed Services (m), Split by 8 Key Regions, 2026-2031
3.1.4 Number of Web-facing SMB Desktop/Laptop PC Apps Covered by AppSec Managed Services
Figure & Table 3.4: Number of Web-facing SMB Desktop/Laptop PC Apps Covered by AppSec Managed Services (m), Split by 8 Key Regions, 2026-2031
3.1.5 Enterprise Web AppSec SaaS Spend per annum ($m)
Figure & Table 3.5: Enterprise Web AppSec SaaS Spend per annum ($m), Split by 8 Key Regions, 2026-2031
3.1.6 Consumer/SMB Web AppSec SaaS Spend per annum ($m)
Figure & Table 3.6: Consumer/SMB Web AppSec SaaS Spend per annum ($m), Split by 8 Key Regions, 2026-2031
3.1.7 Enterprise Web AppSec Managed Services Spend per annum ($m)
Figure & Table 3.7: Enterprise Web AppSec Managed Services Spend per annum ($m), Split by 8 Key Regions, 2026-2031
3.1.8 Consumer/SMB Web AppSec Managed Services Spend per annum ($m)
Figure & Table 3.8: Consumer/SMB Web AppSec Managed Services Spend per annum ($m), Split by 8 Key Regions, 2026-2031

4. Mobile Apps

4.1.1 Number of Mobile-facing Enterprise Smartphone Apps Covered by AppSec SaaS
Figure & Table 4.1: Number of Mobile-facing Enterprise Smartphone Apps Covered by AppSec SaaS (m), Split by 8 Key Regions, 2026-2031
4.1.2 Number of Mobile-facing Enterprise Smartphone Apps Covered by AppSec Managed Services
Figure & Table 4.2: Number of Mobile-facing Enterprise Smartphone Apps Covered by AppSec Managed Services (m), Split by 8 Key Regions, 2026-2031 ..
4.1.3 Enterprise Smartphone AppSec SaaS Spend per annum ($m)
Figure & Table 4.3: Enterprise Smartphone AppSec SaaS Spend per annum ($m), Split by 8 Key Regions, 2026-2031
4.1.4 Enterprise Smartphone AppSec Managed Services Spend per annum ($m)
Figure & Table 4.4: Number of Mobile-facing Enterprise Smartphone Apps Covered by AppSec SaaS (m), Split by 8 Key Regions, 2026-2031

5. AppSec Developers

5.1.1 Number of Security-sensitive Developers who are AppSec-enabled (m)
Figure & Table 5.1: Number of Security-sensitive Developers who are AppSecenabled (m), Split by 8 Key Regions, 2026-2031
5.1.2 Average Spend per AppSec-enabled Developer per annum ($)
Figure & Table 5.2: Average Spend per AppSec-enabled Developer per annum ($), Split by 8 Key Regions, 2026-2031
5.1.3 Developer AppSec Spend per annum ($m)
Figure & Table 5.3: Developer AppSec Spend per annum ($m), Split by 8 Key Regions, 2026-2031