CPaaS Market: 2026-2031

Description

Overview

Our CPaaS Market 2026-2031 research suite delivers insightful analysis of a market that will experience significant growth in the next five years. It provides an analysis of CPaaS vendors, key partnerships and client relationships, alongside intelligence on how to capitalise on changing market dynamics within the rapidly expanding CPaaS market. Additionally, it offers guidance on the growth of key CPaaS channels, including SMS, Rich Communication Services (RCS), over-the-top (OTT), voice, video, and API, and how fresh business models will change the competitive landscape.

The CPaaS Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of this evolving market. This includes detailed forecasts for total CPaaS users (including businesses) and CPaaS users online, via SMS, RCS, OTT, voice, video, and API channels. Enterprise spend on CPaaS for these channels is also included; providing actionable insights into the trends and opportunities for stakeholders in the market.

Additionally, the suite includes a document containing an extensive analysis of 24 market leaders in the CPaaS market. The coverage can also be purchased as a Full Research Suite, which includes all of these components, at a substantial discount.

Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing CPaaS vendors, mobile network operators (MNOs) and enterprises to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.

All report content is delivered in the English language.

Key Features

Market Dynamics: Insights into key trends and changing market dynamics within the CPaaS market; tracking growth across all relevant channels (SMS, RCS, OTT, voice, video, and API). The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing which further steps they can take to better align with this rapidly growing market. The suite also includes a regional market growth rate analysis on the current development and future growth of the CPaaS market across 71 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the CPaaS market, accompanied by key strategic recommendations for CPaaS vendors, MNOs, and enterprises.
Benchmark Industry Forecasts: Five-year forecasts are provided for total CPaaS users (including businesses), as well as total users of SMS, RCS, OTT, voice, video, and API channels. Enterprise spend on CPaaS for these channels is also included.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 24 CPaaS vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.

Forecast Analysis Report

The market-leading research suite for the CPaaS market includes access to a comprehensive five-year forecast dataset comprising 416 tables and over 396,000 datapoints.

Metrics in the research suite include:

Total CPaaS revenue, split by key channels and 71 markets
CPaaS market share by industry
Number of users per key CPaaS Channel

User metrics are provided for the following messaging channels:

SMS
RCS
OTT
Voice
Video
API

Juniper Research’s Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This report examines the CPaaS market landscape in thorough detail; assessing the trends and factors shaping the market. This must-have strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging vendors, MNOs, and enterprises; addressing key changes and developing opportunities, and how stakeholders must navigate these. It also includes evaluation of key, country-level opportunities for growth in CPaaS.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 24 leading CPaaS vendors. The vendors are positioned either as an Established Leader, Leading Challenger, or Disruptor and Challenger, based on capacity and capability assessments.

The 24 vendors comprise:

Bandwidth
Bird
CEQUENS
CM.com
Comviva
Exotel
Globe Teleservices
Gupshup
Infobip
LINK Mobility
Mitto
Monty Mobile
OneXTel
Plivo
Route Mobile (Proximus Global)
Sinch
SMSPortal
Syniverse
Tanla Platforms
Tata Communications
Telnyx
Twilio
Vonage
Webex Connect (Cisco)

This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

1. Market Trends & Strategies Table of Contents

1. Key Takeaways & Strategic Recommendations

1.1 Key Takeaways & Strategic Recommendations
1.2 Key Takeaways
1.3 Strategic Recommendations

2. Future Market Outlook

2.1 CPaaS Market Introduction
- 2.1.1 Enterprise Demand Is Driving Convergence
2.2 Future Outlook for the CPaaS Market
- Figure 2.1: Total CPaaS Market Value ($m), Split by 8 Key Regions, 2026-2031
- Figure 2.2: Total CPaaS Traffic Revenue ($m), Split by 11 Key Channels, 2026-2031
2.3 CPaaS Business Model
- 2.3.1 Value-added Services
  - i. Rich Messaging Channel Tools
  - Figure 2.3: Marketing Message in Rich Media and SMS Format
  - ii. Network APIs
  - iii. Chatbots
- 2.3.2 CPaaS Partnerships
- 2.3.3 CPaaS Enablement

3. Industry Trends & Future Growth

3.1 Industry Overview
- Figure 3.1: CPaaS Market Share by Industry,
- 3.1.1 Banking
- Figure 3.2: CPaaS Revenue in the Banking Industry ($m), Split by Channel, 2026-2031
- 3.1.2 Healthcare
- Figure 3.3: CPaaS Revenue in the Healthcare Industry ($m), Split by Channel, 2026-2031
- 3.1.3 Retail & eCommerce
- Figure 3.4: CPaaS Revenue in the Retail & eCommerce Industry ($m), Split by Channel, 2026-2031
- 3.1.4 Travel & Tourism
- Figure 3.5: CPaaS Revenue in the Travel & Tourism Industry ($m), Split by Channel, 2026-2031
- Figure 3.6: Example WhatsApp Message for Travel & Tourism

4. Country Readiness Index

4.1 Introduction to the Country Readiness Index
- Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS Providers
- Figure 4.3: Juniper Research Country Readiness Index: CPaaS
- Table 4.4: Juniper Research CPaaS Country Readiness Index: Market Segments
4.2 Focus Markets
- 4.2.1 Investment in 5G and Cloud Services Provides Basis for CPaaS Adoption in Focus Markets
- Figure 4.5: Proportion of 5G Mobile Subscriptions in Key Focus Markets in 2026 (%)
- 4.2.2 Clarity of Regulations Simplifies Compliance, Encouraging Enterprise Adoption
- 4.2.3 High Number of Rich Media Messaging Users in Focus Markets to Boost Adoption for Marketing Use Cases
- Figure 4.6: Total Number of Unique Mobile OTT Messaging Subscribers in Key Focus Markets in 2026 (m)
4.3 Growth Markets
- 4.3.1 High Advertising Spend and Penetration of Rich Messaging Channels Indicates Future Demand for Marketing Use Cases
4.4 Saturated Markets
- 4.4.1 High Existing CPaaS Traffic, But Limited Opportunity for Growth with Rich Media Use Cases
4.5 Developing Markets
- 4.5.1 Vague or Highly-stringent Regulatory Frameworks
- 4.5.2 Low Demand for Advanced Capabilities of CPaaS Platforms
- Figure 4.7: Total Number of Chatbots Accessed in Key Developing Markets in 2026 (m)
- Table 4.8: Juniper Research Competitor Leaderboard Scoring Heatmap: North America
- Table 4.9: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin America
- Table 4.10: Juniper Research Competitor Leaderboard Scoring Heatmap: West Europe
- Table 4.11: Juniper Research Competitor Leaderboard Scoring Heatmap: Central & East Europe
- Table 4.12: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
- Table 4.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Indian Subcontinent
- Table 4.14: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest of Asia Pacific
- Table 4.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa & Middle East

2. Competitor Leaderboard Table of Contents

1. Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: CPaaS Vendors Included & Product Portfolios (Pg 1 of 2)
- Table 1.1: Juniper Research Competitor Leaderboard: CPaaS Vendors Included & Product Portfolios (Pg 2 of 2)
- Figure 1.2: Juniper Research Competitor Leaderboard: CPaaS Vendors
- Table 1.3: Juniper Research Competitor Leaderboard: CPaaS Vendor Rankings
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors (Pg 1 of 2)
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors (Pg 2 of 2)

2. Company Profiles

2.1.1 Bandwidth
- i. Corporate Information
- Table 2.1: Bandwidth's Select Financial Information ($m), 2023-2025
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Bird
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 CEQUENS
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 CM.com
- i. Corporate Information
- Table 2.2: CM.com’s Select Financial Information (€m), 2023-2025
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Comviva
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Exotel
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Globe Teleservices (GTS)
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Gupshup
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Infobip
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 LINK Mobility
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Mitto
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Monty Mobile
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 OneXTel
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Plivo
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Route Mobile (Proximus Global)
- i. Corporate Information
- Table 2.3: Route Mobile’s Financial Information (₹ Cr), FY 2022-23 – FY 2024-25
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 Sinch
- i. Corporate Information
- Table 2.4: Sinch Acquisitions, 2020-2021
- Table 2.5: Sinch’s Select Financial Information (SEKm), 2023-2025
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 SMSPortal
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Syniverse
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Customers & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Tanla Platforms
- i. Corporate Information
- Table 2.6: Tanla Platforms’ Select Financial Information (₹ Cr), FY24-FY25
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths and Strategic Development Opportunities
2.1.20 Tata Communications
- i. Corporate Information
- Table 2.7: Tata Communications’ Select Financial Information (₹ in crore), 2024-2026
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.21 Telnyx
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.22 Twilio
- i. Corporate Information
- Table 2.8: Twilio’s Revenue Information ($m), 2023-2025
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.23 Vonage
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.24 Webex Connect
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities

2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
- Table 2.9: Juniper Research Competitor Leaderboard Scoring Criteria
2.4 Related Research

3. Data & Forecasting Table of Contents

1. Market Forecasts & Key Takeaways

1.1 Introduction to CPaaS Forecasts
- Figure 1.1: Key CPaaS Forecast Information
- 1.1.1 Total CPaaS Market Value
- Figure & Table 1.2: Total CPaaS Market Value ($m), Split by 8 Key Regions 2026-2031
- 1.1.2 Total CPaaS Traffic Revenue by Channel
- Figure & Table 1.3: Total CPaaS Traffic Revenue ($m), Split by 11 Key Channels, 2026-2031
- 1.1.3 CPaaS Traffic Revenue by Sector
- Figure & Table 1.4: Total CPaaS Traffic Revenue ($m), Split by 6 Key Sectors, 2026-2031

2. CPaaS Mobile Messaging Forecasts

2.1 Introduction to CPaaS SMS & MMS Forecasts
- 2.1.1 CPaaS SMS & MMS Forecast Methodology
- Figure 2.1: CPaaS SMS Forecast Methodology
- Figure 2.2: CPaaS MMS Forecast Methodology
- 2.1.2 Total CPaaS SMS Market
- Figure & Table 2.3: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2026-2031
- 2.1.3 Total CPaaS MMS Market
- Figure & Table 2.4: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2026-2031
2.2 CPaaS RCS Messaging Market
- 2.2.1 RCS Business Messaging Forecast Methodology
- Figure 2.5: RCS Business Messaging Forecast Methodology
- 2.2.2 Total CPaaS RCS Revenue
- Figure & Table 2.6: Total CPaaS RCS Revenue ($m), Split by 8 Key Regions, 2026-2031
2.3 CPaaS OTT Messaging Market
- 2.3.1 OTT Business Messaging Forecast Methodology
- Figure 2.7: OTT Business Messaging Forecast Methodology
- 2.3.2 Total CPaaS OTT Business Messaging Revenue
- Figure & Table 2.8: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2026-2031
2.4 CPaaS Identity API Market
- 2.4.1 Identity API Forecast Methodology
- Figure 2.9: Identity API Forecast Methodology
- 2.4.2 Total CPaaS Identity API Revenue
- Figure & Table 2.10: Total CPaaS Revenue from Mobile Identity API Calls ($m), Split by 8 Key Regions, 2026-2031

3. Voice & Video Market Forecasts

3.1 Introduction to CPaaS Voice & Video
- 3.1.1 Voice & Video Forecast Methodology
- Figure 3.1: CPaaS Voice Forecast Methodology
- Figure 3.2: CPaaS Video Forecast Methodology
- 3.1.2 Total CPaaS Voice Revenue
- Figure & Table 3.3: Total CPaaS Voice Service Revenue ($m), Split by 8 Key Regions, 2026-2031
- 3.1.3 Total CPaaS Video Revenue
- Figure & Table 3.4: Total CPaaS Video Service Revenue ($m), Split by 8 Key Regions, 2026-2031