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Market Research Report

Digital Ticketing: Industry Trends, Opportunities and Market Forecasts 2020-2025

Published by Juniper Research Ltd Product code 954829
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Digital Ticketing: Industry Trends, Opportunities and Market Forecasts 2020-2025
Published: August 24, 2020 Content info:


Juniper Research's latest ‘Digital Ticketing’ research provides an independent assessment of the current status of the digital ticketing market across transport and events ticketing. It provides a comprehensive analysis of the impact of the COVID-19 pandemic, as well as new developments and key trends in this rapidly evolving market. The report also offers strategic insights and recommendations for stakeholders providing services across mobile (including contactless), online and wearables ticketing channels.

The research covers:

  • Air Ticketing
  • Metro & Bus Ticketing
  • Rail Ticketing
  • Sports Ticketing
  • Entertainment Events Ticketing
  • Mobile NFC Ticketing
  • Chatbot Ticketing

The report also presents comprehensive market forecasts; providing extensive insights across each ticketing sector.

The research suite includes:

  • Key Takeaways & Strategic Recommendations (PDF)
  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (PDF & Excel)

Key Features

  • Market Dynamics: Provides a detailed assessment of the impact of the COVID-19 pandemic on the ticketing ecosystem, as well as an in-depth evaluation of the digital ticketing landscape; analysing the current market status across key global regions and covering the following segments:
    • Air Ticketing
    • Rail Ticketing
    • Metro & Bus Ticketing
    • Sports Ticketing
    • Entertainment Events Ticketing
    • Mobile Contactless Ticketing
    • Chatbot Virtual Ticketing
  • Future Outlook Analysis: Future outlook and comprehensive analysis of the key trends and market disruptions including:
    • Mobile Ticketing
    • Contactless Ticketing
    • Wearables Ticketing
    • Secure Ticketing Using HCE
    • Account-Based Ticketing
    • MaaS (Mobility as as Service)
    • RCS in Ticketing
    • Chatbots & Ticketing
    • Voice Assistant Ticketing
    • IoT and Ticketing
  • Benchmark Industry Forecasts: 5-year forecasts provided for the ticketing market:
    • User base, transaction volume and values for mobile ticketing across transport and events segments.
    • User base, transaction volume and values for online ticketing across transport and events segments.
    • User base, transaction volume and values for contactless ticketing across transport and events segments.
  • Juniper Research Leaderboard: Key player capability and capacity assessment for 15 digital ticketing technology vendors:
    • Cubic Transportation Systems
    • INIT
    • G&D
    • Garmin
    • Thales
    • IDEMIA
    • Margento
    • Masabi
    • NXP
    • OTI Global
    • Ridango
    • Unwire
    • Visa
    • Vix Technology
    • Wizway Solutions

Key Questions

  • 1. How has the digital ticketing market been impacted by the COVID-19 pandemic? How will it recover?
  • 2. What are the key trends in contactless, mobile, online and wearable ticketing?
  • 3. What is the future outlook for digital ticketing in each segment?
  • 4. How will the mobile, online and wearable ticketing markets look by 2025?
  • 5. How will account-based ticketing shape the future travel ticketing landscape?

Companies Referenced

  • Included in Juniper Research Leaderboard: Cubic Transportation Systems, G&D, Garmin, IDEMIA, INIT, Margento, Masabi, NXP, OTI Global, Ridango, Thales, Unwire, Visa, VIX Technology, Wizway Solutions
  • Mentioned: [24] Inc, Aberdeen FC, ABM Amro, Accenture, ADCET, Advent International, AF Payments, AFSCM (French Association of Contactless Mobile), Air France/KLM, ALDS (American League Division Series), Alibaba, Alipay, Amazon, American Express, Anchorage People Mover, Android, Apple, Arriva Bus, ATAC, Atom Tickets, AVV (Aachen transport association), Bank of America, Bank of England, Beijing Metro, Beijing Public Transit, Bizzabo,, BookMyShow, Bosch, BPI France,, BusNet, Bustang, Bytemark, Calgary Transit, Calypso, Calypso Networks Association, Capital Metropolitan Transportation Authority, Capital One, car2go, Chalo, Changsha Metro, Chase, Chronos, Cinemark, Cinemex, Cinepolis, CIPURSE, Cityzi, Clippers, CLX Communications/Sinch,, CMA (Competition and Markets Authority), Coin, ComforDelGro, Compass, Continental, Corethree, CRTM, C-TRAN, Ctrip, Cubic Corporation, Cubic Global Defence Services, Cubic Transportation Systems,, DART (Dallas Area Rapid Transit), DB (Deutsche Bahn), Dejamobile, Delhi Metro Rail, Delphi, Delta Airlines, Denver RTD, Department of Industry and Digital Services (France), Diners, Discover, DOT (Din offentlige transport), DTC (Delhi Transport Corporation), EasyJet, Ecebs, Endeavor China, EventBox Tickets, Eventbrite, Eventick, Expedia, Explara, EZfare, Facebook, Fandango, FastBar, Fibank, FIDO Alliance, FIFA, First Bus , First Group, FIS, FitPay, FlixBus, Flybe, Fontinalis Partners, FountainVest, French Ministry of Economy, Gemalto, Germanwings, Gertek, GetMeIn, GlobalPlatform, Go Card, Google, Greater Dayton RTA, GSMA, Highways England, Honda, Hop Fastpass, Huawei, HVV (Hamburger Verkehrsverbund), IATA (International Air Transport Association), IC/EC, ICE, iGo, IMAX, Indian Railways,Ingresso, IoT Wearables, IRCTC (Indian Railway Catering and Tourism Corporation), ITHL (ITSO Transit Hub Ltd), ITMS, ITSO, Japan Transit Planner-Norikae Annai, Java Card Forum, Jorudan, JR East, Justride, KAUST (King Abdulla University of Science and Technology), KBC, Keolis, Kölner Verkehrs-Betriebe AG (KVB), KVV (Karlsruher Verkehrsverbund Kyyti, LA Metrolink, Las Vegas Monorail, Las Vegas RTC, Lepe Partners, Littlepay, Live Nation, London Oyster, Los Angeles Metro, Lothian Buses, LTA (Land Transportation Authority), Lyft, m8 Capital, makemytrip, Manly Ferries, Maoyan Weiying, Masabi, Mastercard, Mazowieckie Railways Company, MBTA, Mchip, Metrocard, Metrolinx, Metropolitan Transportation Authority, MetroRio, Microsoft, Ministry of Transport (France), MMC Ventures, Mobileye, Montargis, Moovel, Moovit, Moscow Department of Transport, Russia, Mosgotrans, MTS, Mumbai Metro, mytaxi, Nacion Servicios, National Amusements, National Express, National Theatre, Navigo, NCT (Nottingham City Transport), NEOride, NETS, New York MTA, New York Yankees, NextBus, NFC Forum, NFL, NHL (National Hockey League), NJ Transit, , Nouvelle Aquitaine Mobilites, NXP, NXWM (National Express West Midlands), Oberthur Technologies, O-City, OCTA (Orange County Transportation Authority), Octopus, OhioTransit, Ola, OneTwoTrip, Opal, Orange, OSPT Alliance, OTI Global, Paris Great Region and Ile-de-France Mobilités, PayPal, Paysafe, Paytm, PBOC (Popular Bank of China), Pebble, Pegasus, Ponominalu, Port Authority of New York & New Jersey, PouchNATION, Presto, Programa Nacional de Estratégias para Cidades Inteligentes Sustentáveis, Public Transport Victoria (PTV), Pulse, Qualcomm, Queensland Public Transport Department, Radisson Blu, Rail Europe, Rambus, RATP (Régie Autonome des Transports Parisiens), Region Gotland, Regional Working Group, Rekab, RDG (Rail Delivery Group), RFID, Ridango, RIPTA (Rhode Island Public Transit Authority), Riyadh BRT, Riyadh Light Metro, Road and Transport Authority, Ruter AS, Samsung, San Francisco Muni, SAPTCO (the Saudi Public Transport Company), S Bahn, Schneider Electric, Seatwave, Secure Technology Alliance, Shanghai Metro, Shenzhen Metro, Showcase Cinemas, SITA, SMART, Smartcard Alliance, Smartrip, SMS-C forum, SNCF (Société Nationale des Chemins de fer Français), SNCF TER NFC, Sosh, SP Trans, SSB (Stuttgarter Strassenbahnen AG), St Louis Metro, Stagecoach, STB (Societatea de Transport Bucuresti), Strasbourg Transport Authority, Strategic Mapping, Streetcar, StubHub, Suica, Sympla, Tampa Bay Rays, TAO, Taopiaopiao, TAP, teamLab, Telecoming, Tencent, TfL, TGfM (Transport for Greater Manchester), The Hague HTM, Ticketbox, Ticketek, TicketGenie, Ticketland, Ticketmaster, TicketNew, Tickets Cloud, TIER Mobility, Timepad, Tisséo, Toronto Transit Commission, Trainline, Transavia, Transit, TransLink, Transport Association VBB (Verkehrsverbund Berlin-Brandenburg), Transport for New South Wales, Transport Scotland, Trenitalia, TriMet, T-Union, Turku, U-Bahn, Uber, UC Browser, UC Web, UCI, UK Rail and Safety Standards Board, UK Treasury, Ulysse, Unicredit, UnionPay, Unwire, Urban Insights, Utsonmobile, Valley Metro, Ventra, VIA Rail, Viagogo, Virgin Australia, Virgin Trains, Vodafone, Washington Metropolitan Area Transit Authority, WeChat, WeGow, WhatsApp, Whim, White Label Alliance, WILLER, Wizway Solutions, WR (Western Railway), Wuhan City, Xiami, Youku.

Data & Interactive Forecast

Juniper Research's latest ‘Digital Ticketing’ forecast suite includes:

  • 5-year benchmark forecasts for key metrics by 8 key regions and 15 country level splits including:
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Japan
    • Mexico
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Ticketing users, transaction volumes and values, by ticketing verticals:
    • Mobile
    • Online
    • Wearables
  • Ticketing users, transaction volumes and values, by ticketing verticals:
    • Air
    • Rail
    • Metro & Bus
    • Sports Events
    • Entertainment Events
  • Access to the full set of forecast data of more than 200 tables and over 32,000 datapoints.
  • Interactive Excel Scenario tool enabling users the ability to manipulate Juniper Research's data across 20 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways
  • 1.2. Strategic Recommendations

2. Digital Ticketing: Introduction and Market Segmentation

  • 2.1. Introduction
    • 2.1.1. Mobile Ticketing
    • 2.1.2. Online Ticketing
    • 2.1.3. Wearable Ticketing
  • 2.2. Current Market Status
    • 2.2.1. Mobile & Online Ticketing: User Adoption
      • Figure 2.1: Number of Mobile & Online Ticketing Users (m), Split by Vertical, 2019
    • 2.2.2. The Impact of COVID-19
      • i. Coronavirus is a Reckoning for Air Travel
        • Figure 2.2: Number of Commercial Flights Tracked, 09/01/2020-09/08/2020, Global
      • ii. Significantly Reduced Transport Usage
      • iii. Widespread Cancellation of Entertainment & Sports Events
  • 2.3. Market Segmentation
    • 2.3.1. Transport Ticketing
      • i. Bus/Metro, Rail and Air Ticketing
        • Figure 2.3: Mobile & Online Transport Ticketing Users (m), Transaction Volume (m) 2016-2019
      • ii. Juniper Research's View: Transport Ticketing Outlook
    • 2.3.2. Events Ticketing
      • i. Music, Entertainment and Sports Ticketing
        • Figure 2.4: Mobile & Online Events Ticketing Users (m), 2016-2020
    • 2.3.3. Contactless Ticketing
      • Figure 2.5: Journeys made using Contactless Payment Cards (bn), 2014-2019
      • i. Contactless Mobile Device & Card Adoption
      • ii. Juniper Research's View: Events Ticketing Outlook
        • Figure 2.6: Global Number of Contactless (NFC & FeliCa) Capable Mobile Handsets (bn), 2016-2019
        • Figure 2.7: Number of Contactless-enabled Mobile Handsets (including FeliCa), Addressable Base for Contactless Ticketing Wearables (m) & Number of Contactless Payment Cards in Issue (m) Global Data 2016-2019
        • Figure 2.8: NFC Rail Ticketing Users (m) & NFC Metro & Bus Ticketing Users (m) 2016-2019
      • iv. Juniper Research's View: Mobile Contactless Ticketing
  • 2.4. Regional Analysis
    • 2.4.1. North America
      • i. US
      • ii. Canada
    • 2.4.2. Latin America
      • i. Brazil
    • 2.4.3. West Europe
      • i. UK
      • ii. France
      • iii. Germany
    • 2.4.4. Central & East Europe
      • i. Russia
    • 2.4.5. Far East & China
      • i. China
    • 2.4.6. Indian Subcontinent
      • i. India
    • 2.4.7. Rest of Asia Pacific
      • i. Singapore
    • 2.4.8. Africa & Middle East
      • i. Saudi Arabia

3. Digital Ticketing: Future Outlook

  • 3.1. Future Ticketing Outlook
    • 3.1.1. Future Outlook: Mobile Ticketing
    • 3.1.2. Future Outlook: Contactless Ticketing
      • i. Juniper Research's View:
    • 3.1.3. Future Outlook: Wearables Ticketing
      • Figure 3.1: Number of Smart Wearable Devices Capable of Ticketing Purchase/Validation (m) and Number of Ticketing-Capable Smart Wearables Used for Ticket Purchase/Validation (m) 2016-2019
      • i. Juniper Research's View:
    • 3.1.4. Secure Ticketing Using HCE
      • i. Juniper Research's View:
    • 3.1.5. Account-based Ticketing
      • i. Juniper Research's View:
    • 3.1.6. MaaS
      • i. Benefits of MaaS
      • ii. Current MaaS Deployment Level
      • iii. Implications for Ticketing
      • iv. Juniper Research's View:
    • 3.1.7. RCS
      • i. Challenges to Use in Ticketing
      • i. Juniper Research's View:
    • 3.1.8. Chatbots & Ticketing
      • i. Challenges to Chatbot Use in Ticketing
      • ii. Juniper Research's View:
    • 3.1.9. Voice Assistant Ticketing
      • i. Challenges to Use in Ticketing
      • ii. Juniper Research's View:
    • 3.1.10. IoT & Ticketing
      • i. Challenges to Use in Ticketing
      • ii. Future Outlook

4. Competitive Landscape & Leaderboard

  • 4.1. Vendor Analysis & Leaderboard
    • 4.1.1. Vendor Assessment Criteria
      • Figure 4.1: Digital Ticketing Vendor Assessment Criteria
    • 4.1.2. Capability Assessment & Market Positioning Scoring Heatmap
      • Figure 4.2: Digital Ticketing Vendor Analysis Scoring Matrix: Capability & Capacity vs Product & Position
      • Figure 4.3: Digital Ticketing Leaderboard
    • 4.1.3. Leaderboard Vendor Groupings
      • i. Established Leaders
      • ii. Leading Challengers
      • iii. Disruptors & Emulators
    • 4.1.4. Limitations & Interpretation
  • 4.2. Vendor Profiles Digital Ticketing Vendors
    • i. Cubic Transportation Systems
      • Table 4.4: Cubic Transportation Systems, $m, 2017-2019
    • ii. G&D
      • Table 4.5: G+D Financial Snapshot, (€m) 2016-2019(FYE 31st December)
    • iii. Masabi
      • Table 4.6: Masabi Funding Rounds 2010-2020
    • iv. NXP
      • Table 4.7: NXP Financial Snapshot, ($bn) 2017-2019
    • v. Thales
    • vi. Visa
    • i. Garmin
      • Table 4.8: Garmin Revenue ($bn) 2016-2019
    • ii. Idemia
    • iii. INIT
      • Table 4.9: INIT Revenue and Profit (€m), 2016-2019
    • iv. Margento
      • Figure 4.10: Margento's Mobile Ticketing Solution
    • v. OTI Global
      • Table 4.11: OTI Global Sales and Revenue ($m), 2017-2019
    • vi. Ridango
    • vii. Unwire
    • viii. Vix Technology
    • ix. Juniper's View: Key Strengths & Strategic Development
    • x. Wizway Solutions

5. Digital Ticketing Market Forecasts

  • 5.1. Methodology & Assumptions
    • 5.1.1. Base Forecast
    • 5.1.2. Assumptions
    • 5.1.3. Further Methodology
    • 5.1.4. Mobile Ticketing
    • 5.1.5. Online Ticketing
    • 5.1.6. Category Definitions
      • Figure 5.1: Mobile, Online & Wearable Ticketing Forecast Methodology
  • 5.2. Forecast Summary: Mobile, Online & Wearable Ticketing
    • 5.2.1. Mobile Ticketing Users
      • Figure & Table 5.2: Total Unique Mobile Ticketing Users (m), Split by 8 Key Regions, 2020-2025
    • 5.2.2. Online Ticketing Users
      • Figure & Table 5.3: Total Number of Unique Online Ticketing Users (m), Split by 8 Key Regions, 2020-2025
    • 5.2.3. Total Digital Ticketing Transaction Volume Mobile, Online and Wearable Ticketing
      • Figure & Table 5.4: Global Digital Ticketing Transaction Volume (m) 2020-2025 79
    • 5.2.4 Total Digital Ticketing Transaction Value Mobile and Online Ticketing
      • Figure & Table 5.5: Global Digital Ticketing Transaction Value ($m) 2020-2025
    • 5.2.5. Mobile, Online & Wearable Ticketing: Transaction Volume & Value
      • Table 5.2: Mobile, Online & Wearable Ticketing: Transaction Volume & Value (m, $m), 2020-2025
  • 5.3. Airline Ticketing Forecasts
    • 5.3.1. Total Airline Mobile & Online Ticketing Transactions: Volume and Value
      • Figure & Table 5.3: Total Airline Ticketing Transaction Volume & Value (m, $m) Split by Mobile and Online, 2020-2025
  • 5.4. Rail Ticketing Forecasts
    • Figure & Table 5.4: Total Rail Ticketing Transaction Volume & Value (m, $m) Split by Mobile and Online, 2020-2025
  • 5.5. Metro/Bus Mobile Ticketing Forecasts
    • 5.5.1. Total Metro/Bus Mobile & Online Ticketing Transactions: Volume and Value
      • Figure & Table 5.5: Total Metro/Bus Ticketing Transaction Volume & Value (m, $m) Split by Mobile and Online, 2020-2025
  • 5.6. Sports Events Ticketing Forecasts
    • 5.6.1. Total Sports Events Mobile & Online Ticketing Transactions: Volume and Value
      • Figure & Table 5.6: Total Sports Events Ticketing Transaction Volume & Value (m, $m) Split by Mobile and Online, 2020-2025
  • 5.7. Entertainment Events Ticketing Forecasts
    • 5.7.1. Total Entertainment Events Mobile & Online Ticketing Transactions: Volume and Value
      • Figure & Table 5.7: Total Entertainment Events Ticketing Transaction Volume & Value (m, $m) Split by Mobile and Online, 2020-2025
  • 5.8. NFC Ticketing Forecasts
    • 5.8.1. Total NFC Ticketing Transaction Volume and Value
      • Figure & Table 5.8: Total NFC Ticketing Transaction Volume & Value (m, $m) Split by Segment 2020-2025
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