Asia Pacific Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical, By Country and Growth Forecast, 2022

List of Tables

The Asia Pacific Mobile Value-Added Services Market would witness market growth of 14.8% CAGR during the forecast period (2022-2028).

The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.

Mobile value-added service providers are now able to expand their client base by targeting middle- and lower-middle-class individuals as a result of the steep decline in the costs of cell phones, tablets, smartphones, and related products. Thus, it is anticipated that the increasing number of smartphone users would produce considerable market revenue for mobile value-added services.

In addition, the rise in online MVAS usage is a boon for the growth of the mobile value-added services sector and for boosting smartphone demand. This technology development allows the telecom sector to offer a number of value-added services that corporations may advertise to their clientele as new products via a range of channels.

As a result of cellphones and inexpensive internet connections, rural India's Internet usage has vastly surpassed that of metropolitan India. According to the Internet and Mobile Association of India, rural regions have 10% more Internet users than metropolitan areas. An organization's survey revealed that although metropolitan regions had 20.5 billion consumers, remote regions have 22.7 billion.

The China market dominated the Asia Pacific Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $179.7 million by 2028. The Japan market is experiencing a CAGR of 14.1% during (2022 - 2028). Additionally, The India market would exhibit a CAGR of 15.5% during (2022 - 2028).

Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited)

Scope of the Study

Market Segments covered in the Report:

By Solution

Short Messaging Service (SMS)
Location Based Services
Multimedia Messaging Service (MMS)
Mobile Money
Mobile Email & IM
Mobile Advertising
Mobile Infotainment
Others

By End User

Large Enterprises
SMB

By Vertical

Government
Media & Entertainment
Healthcare
Telecom & IT
Retail
Education
Others

By Country

China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

Companies Profiled

Apple, Inc.
Google LLC
Samsung Electronics Co., Ltd. (Samsung Group)
AT&T, Inc.
Vodafone Group Plc
Reliance Industries Limited
Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
One97 Communications Limited
Mozat Pte Ltd.
Comviva Technologies Limited (Tech Mahindra Limited)

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Mobile Value-Added Services Market, by Solution
- 1.4.2 Asia Pacific Mobile Value-Added Services Market, by End User
- 1.4.3 Asia Pacific Mobile Value-Added Services Market, by Vertical
- 1.4.4 Asia Pacific Mobile Value-Added Services Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
- 2.1.1 Overview
  - 2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints

Chapter 3. Strategies Deployed in Mobile Value-Added Services Market

Chapter 4. Asia Pacific Mobile Value-Added Services Market by Solution

4.1 Asia Pacific Short Messaging Service (SMS) Market by Country
4.2 Asia Pacific Location Based Services Market by Country
4.3 Asia Pacific Multimedia Messaging Service (MMS) Market by Country
4.4 Asia Pacific Mobile Money Market by Country
4.5 Asia Pacific Mobile Email & IM Market by Country
4.6 Asia Pacific Mobile Advertising Market by Country
4.7 Asia Pacific Mobile Infotainment Market by Country
4.8 Asia Pacific Others Market by Country

Chapter 5. Asia Pacific Mobile Value-Added Services Market by End-User

5.1 Asia Pacific Large Enterprises Market by Country
5.2 Asia Pacific SMB Market by Country

Chapter 6. Asia Pacific Mobile Value-Added Services Market by Vertical

6.1 Asia Pacific Government Market by Country
6.2 Asia Pacific Media & Entertainment Market by Country
6.3 Asia Pacific Healthcare Market by Country
6.4 Asia Pacific Telecom & IT Market by Country
6.5 Asia Pacific Retail Market by Country
6.6 Asia Pacific Education Market by Country
6.7 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Mobile Value-Added Services Market by Country

7.1 China Mobile Value-Added Services Market
- 7.1.1 China Mobile Value-Added Services Market by Solution
- 7.1.2 China Mobile Value-Added Services Market by End-User
- 7.1.3 China Mobile Value-Added Services Market by Vertical
7.2 Japan Mobile Value-Added Services Market
- 7.2.1 Japan Mobile Value-Added Services Market by Solution
- 7.2.2 Japan Mobile Value-Added Services Market by End-User
- 7.2.3 Japan Mobile Value-Added Services Market by Vertical
7.3 India Mobile Value-Added Services Market
- 7.3.1 India Mobile Value-Added Services Market by Solution
- 7.3.2 India Mobile Value-Added Services Market by End-User
- 7.3.3 India Mobile Value-Added Services Market by Vertical
7.4 South Korea Mobile Value-Added Services Market
- 7.4.1 South Korea Mobile Value-Added Services Market by Solution
- 7.4.2 South Korea Mobile Value-Added Services Market by End-User
- 7.4.3 South Korea Mobile Value-Added Services Market by Vertical
7.5 Singapore Mobile Value-Added Services Market
- 7.5.1 Singapore Mobile Value-Added Services Market by Solution
- 7.5.2 Singapore Mobile Value-Added Services Market by End-User
- 7.5.3 Singapore Mobile Value-Added Services Market by Vertical
7.6 Malaysia Mobile Value-Added Services Market
- 7.6.1 Malaysia Mobile Value-Added Services Market by Solution
- 7.6.2 Malaysia Mobile Value-Added Services Market by End-User
- 7.6.3 Malaysia Mobile Value-Added Services Market by Vertical
7.7 Rest of Asia Pacific Mobile Value-Added Services Market
- 7.7.1 Rest of Asia Pacific Mobile Value-Added Services Market by Solution
- 7.7.2 Rest of Asia Pacific Mobile Value-Added Services Market by End-User
- 7.7.3 Rest of Asia Pacific Mobile Value-Added Services Market by Vertical

Chapter 8. Company Profiles

8.1 Apple, Inc.
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
8.2 Google LLC
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
  - 8.2.5.1 Partnerships, Collaborations, and Agreements:
  - 8.2.5.2 Acquisition and Mergers:
- 8.2.6 SWOT Analysis
8.3 Samsung Electronics Co., Ltd. (Samsung Group)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 Recent strategies and developments:
  - 8.3.5.1 Acquisition and Mergers:
- 8.3.6 SWOT Analysis
8.4 AT&T, Inc.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expense
8.5 Vodafone Group Plc
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional & Segmental Analysis
- 8.5.4 Recent strategies and developments:
  - 8.5.4.1 Partnerships, Collaborations, and Agreements:
  - 8.5.4.2 Product Launches and Product Expansions:
8.6 Reliance Industries Limited
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
  - 8.6.5.1 Acquisition and Mergers:
8.7 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expense
8.8 One97 Communications Limited (Paytm Payments Services Limited)
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
8.9 Comviva Technologies Limited (Tech Mahindra Limited)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expenses
- 8.9.5 Recent strategies and developments:
  - 8.9.5.1 Partnerships, Collaborations, and Agreements:
- 8.9.6 SWOT Analysis
8.10. Mozat Pte Ltd.
- 8.10.1 Company Overview

LIST OF TABLES

TABLE 1 Asia Pacific Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 3 Asia Pacific Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 4 Asia Pacific Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 5 Asia Pacific Short Messaging Service (SMS) Market by Country, 2018 - 2021, USD Million
TABLE 6 Asia Pacific Short Messaging Service (SMS) Market by Country, 2022 - 2028, USD Million
TABLE 7 Asia Pacific Location Based Services Market by Country, 2018 - 2021, USD Million
TABLE 8 Asia Pacific Location Based Services Market by Country, 2022 - 2028, USD Million
TABLE 9 Asia Pacific Multimedia Messaging Service (MMS) Market by Country, 2018 - 2021, USD Million
TABLE 10 Asia Pacific Multimedia Messaging Service (MMS) Market by Country, 2022 - 2028, USD Million
TABLE 11 Asia Pacific Mobile Money Market by Country, 2018 - 2021, USD Million
TABLE 12 Asia Pacific Mobile Money Market by Country, 2022 - 2028, USD Million
TABLE 13 Asia Pacific Mobile Email & IM Market by Country, 2018 - 2021, USD Million
TABLE 14 Asia Pacific Mobile Email & IM Market by Country, 2022 - 2028, USD Million
TABLE 15 Asia Pacific Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 16 Asia Pacific Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 17 Asia Pacific Mobile Infotainment Market by Country, 2018 - 2021, USD Million
TABLE 18 Asia Pacific Mobile Infotainment Market by Country, 2022 - 2028, USD Million
TABLE 19 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 20 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 21 Asia Pacific Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 22 Asia Pacific Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 23 Asia Pacific Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 24 Asia Pacific Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 25 Asia Pacific SMB Market by Country, 2018 - 2021, USD Million
TABLE 26 Asia Pacific SMB Market by Country, 2022 - 2028, USD Million
TABLE 27 Asia Pacific Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 28 Asia Pacific Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 29 Asia Pacific Government Market by Country, 2018 - 2021, USD Million
TABLE 30 Asia Pacific Government Market by Country, 2022 - 2028, USD Million
TABLE 31 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 32 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 33 Asia Pacific Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 34 Asia Pacific Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 35 Asia Pacific Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 Asia Pacific Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 Asia Pacific Retail Market by Country, 2018 - 2021, USD Million
TABLE 38 Asia Pacific Retail Market by Country, 2022 - 2028, USD Million
TABLE 39 Asia Pacific Education Market by Country, 2018 - 2021, USD Million
TABLE 40 Asia Pacific Education Market by Country, 2022 - 2028, USD Million
TABLE 41 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 42 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 43 Asia Pacific Mobile Value-Added Services Market by Country, 2018 - 2021, USD Million
TABLE 44 Asia Pacific Mobile Value-Added Services Market by Country, 2022 - 2028, USD Million
TABLE 45 China Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 46 China Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 47 China Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 48 China Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 49 China Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 50 China Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 51 China Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 52 China Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 53 Japan Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 54 Japan Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 55 Japan Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 56 Japan Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 57 Japan Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 58 Japan Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 59 Japan Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 60 Japan Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 61 India Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 62 India Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 63 India Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 64 India Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 65 India Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 66 India Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 67 India Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 68 India Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 69 South Korea Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 70 South Korea Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 71 South Korea Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 72 South Korea Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 73 South Korea Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 74 South Korea Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 75 South Korea Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 76 South Korea Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 77 Singapore Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 78 Singapore Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 79 Singapore Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 80 Singapore Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 81 Singapore Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 82 Singapore Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 83 Singapore Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 84 Singapore Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 85 Malaysia Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 86 Malaysia Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 87 Malaysia Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 88 Malaysia Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 89 Malaysia Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 90 Malaysia Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 91 Malaysia Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 92 Malaysia Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 93 Rest of Asia Pacific Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 94 Rest of Asia Pacific Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 95 Rest of Asia Pacific Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 96 Rest of Asia Pacific Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 97 Rest of Asia Pacific Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 98 Rest of Asia Pacific Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 99 Rest of Asia Pacific Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 100 Rest of Asia Pacific Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 101 Key Information - Apple, Inc.
TABLE 102 Key Information - Google LLC
TABLE 103 Key Information - Samsung Electronics Co., Ltd.
TABLE 104 Key Information - AT&T, Inc.
TABLE 105 Key information - Vodafone Group Plc
TABLE 106 Key Information - Reliance Industries Limited
TABLE 107 key information - Huawei Technologies Co., Ltd.
TABLE 108 Key Information - One97 Communications Limited
TABLE 109 Key Information - Comviva Technologies Limited
TABLE 110 Key Information - Mozat Pte Ltd.

List of Figures

FIG 1 Methodology for the research
FIG 2 SWOT Analysis: apple, Inc.
FIG 3 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 4 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 5 Recent strategies and developments: Vodafone Group Plc
FIG 6 SWOT Analysis: Tech Mahindra Limited

Asia Pacific Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical, By Country and Growth Forecast, 2022 - 2028

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