Mobile Value-Added Services Market Size- By Solution, By End User, By Vertical- Regional Outlook, Competitive Strategies and Segment Forecast to 2032

Global Mobile Value-Added Services Market Overview:

According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%.

Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses. Mobile value-added services are positioned by telecommunications providers as premium additions to their core offerings. These services frequently do more than just increase a product package's capability. They are used to improve operational and administrative efficiencies for a variety of services.Furthermore, they expand end-user functionality while gaining better analytics and data for commercial use, which benefits both service providers and clients.The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Nowadays, individuals check a variety of programmes on their cell phones, as well as the web, their emails, social media, and other things. Mobile value-added services are extra services that telecom service providers provide to customers in addition to voice, SMS, and data services in order to enhance the user experience. Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements. However, lack of privacy is the biggest problem plaguing the industry for mobile value-added services. Lack of government initiatives and inadequate user identification capabilities for services involving the sharing of sensitive data, such as payments, may also impede industry growth.

Impact of COVID-19 on the Global Mobile Value-Added Services Market:

During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS messaging ecosystem empowers healthcare professionals to send out real-time public health notifications and allows citizens to book appointments for COVID-19 tests and other services via a variety of mobile platforms.Moreover, banking firm, government, educational organization, and healthcare service providers used mobile value-added services to provide a variety of services during the COVID-19 pandemic, including providing mobile-health facilities to people who were ailing from COVID-19 and other similar services.

Scope of the Report:

• Market size available for years: 2019-2032

• Base year considered: 2021

• Forecast period: 2022-2032

• Segments covered: By Solution, By End User, By Vertical

• Regions covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

• Companies Covered: Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc

Global Mobile Value-Added Services Market Segmentation:

• By Solution: Based on the Solution, Global Mobile Value-Added Services Market issegmented as; Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM (Instant Message), Mobile Money, Mobile Advertising, Mobile Infotainment, Others.

• By End User: Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.

• By Vertical: Based on the Vertical, Global Mobile Value-Added Services Market is segmented as; Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others.

• By Region: Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media. The market is anticipated to expand quickly due to a variety of factors, including an increase in the number of companies and industry verticals employing different mobile value-added services and the region's booming retail, e-commerce, IT, and telecommunications industries.