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PUBLISHER: KBV Research | PRODUCT CODE: 1261102

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PUBLISHER: KBV Research | PRODUCT CODE: 1261102

Asia Pacific AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

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The Asia Pacific AdTech Market would witness market growth of 15.2% CAGR during the forecast period (2022-2028).

To create solutions that best match the needs of their target client base, businesses must prioritize and invest in knowing this group. They can make the necessary adjustments, better predictions, and improved strategic judgments by utilizing AI. The world of digital marketing is incredibly cutthroat. There are many businesses nowadays that have a significant impact on the economy. Businesses have been implementing tactics like service innovations and mergers and acquisitions. The market is anticipated to see new opportunities due to the introduction of technologies such as augmented reality, buy buttons, and wearable technology.

These gadgets are anticipated to advance digital advertising as they offer efficient transmission and streaming of Ad content. Also, the improved OTT platform performance is encouraging for digital video advertising. Ad technology helps marketers and agencies provide the right content to the right audiences at the right time based on first- and third-party information, ensuring that adverts are viewed by interested audiences actively searching for the product or service. As a result, some brands can use their money more effectively by using Adtech than they are by using conventional media procurement and delivery techniques, where inventory and ad placement are less predictable.

China is the world leader in consumer electronics manufacturing and sales, as stated by the Ministry of Industry and Information Technology, because of its superior innovation and brand-building ability. The world's top electronic companies continue establishing production bases and R&D facilities in China, making it an important global hub for consumer electronics manufacturing. The government would speed up the development of the pioneer and pillar sectors of the industry while also encouraging the expansion of the virtual reality industry and new-generation audio-visual technology. Additionally, efforts will be made to advance the upgrading of several industrial chains, including content, computation, storage, and display, to boost the information industry's potential for customer needs.

The China market dominated the Asia Pacific AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $151.8 Billion by 2028. The Japan market is estimated to grow a CAGR of 14.5% during (2022 - 2028). Additionally, The India market would experience a CAGR of 15.9% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments covered in the Report:

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Platform

  • Mobile
  • Web
  • Others

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • Twitter, Inc.
  • Oracle Corporation
  • Criteo S.A.
  • Amazon.com, Inc.
  • Magnite, Inc. (SpotX)

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Asia Pacific AdTech Market, by Advertising Type
    • 1.4.2 Asia Pacific AdTech Market, by Solution
    • 1.4.3 Asia Pacific AdTech Market, by Platform
    • 1.4.4 Asia Pacific AdTech Market, by Enterprise Size
    • 1.4.5 Asia Pacific AdTech Market, by Vertical
    • 1.4.6 Asia Pacific AdTech Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market Overview

  • 2.1 Introduction
    • 2.1.1 Overview
      • 2.1.1.1 Market composition & scenario
  • 2.2 Key Factors Impacting the Market
    • 2.2.1 Market Drivers
    • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

  • 3.1 KBV Cardinal Matrix
  • 3.2 Recent Industry Wide Strategic Developments
    • 3.2.1 Partnerships, Collaborations and Agreements
    • 3.2.2 Product Launches and Product Expansions
    • 3.2.3 Acquisition and Mergers
    • 3.2.4 Geographical Expansions
  • 3.3 Top Winning Strategies
    • 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
    • 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players

Chapter 4. Asia Pacific AdTech Market by Advertising Type

  • 4.1 Asia Pacific Search & Display Advertising Market by Country
  • 4.2 Asia Pacific Mobile Advertising Market by Country
  • 4.3 Asia Pacific Email Marketing Market by Country
  • 4.4 Asia Pacific Programmatic Advertising Market by Country
  • 4.5 Asia Pacific Native Advertising & Others Market by Country

Chapter 5. Asia Pacific AdTech Market by Solution

  • 5.1 Asia Pacific Demand-side Platforms (DSPs) Market by Country
  • 5.2 Asia Pacific Supply-side Platforms (SSPs) Market by Country
  • 5.3 Asia Pacific Data Management Platforms (DMPs) Market by Country
  • 5.4 Asia Pacific Ad Networks Market by Country
  • 5.5 Asia Pacific Others Market by Country

Chapter 6. Asia Pacific AdTech Market by Platform

  • 6.1 Asia Pacific Mobile Market by Country
  • 6.2 Asia Pacific Web Market by Country
  • 6.3 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific AdTech Market by Enterprise Size

  • 7.1 Asia Pacific Large Enterprise Market by Country
  • 7.2 Asia Pacific Small & Medium Enterprise Market by Country

Chapter 8. Asia Pacific AdTech Market by Vertical

  • 8.1 Asia Pacific Retail & Consumer Goods Market by Country
  • 8.2 Asia Pacific IT & Telecom Market by Country
  • 8.3 Asia Pacific BFSI Market by Country
  • 8.4 Asia Pacific Education Market by Country
  • 8.5 Asia Pacific Healthcare Market by Country
  • 8.6 Asia Pacific Media & Entertainment Market by Country
  • 8.7 Asia Pacific Others Market by Country

Chapter 9. Asia Pacific AdTech Market by Country

  • 9.1 China AdTech Market
    • 9.1.1 China AdTech Market by Advertising Type
    • 9.1.2 China AdTech Market by Solution
    • 9.1.3 China AdTech Market by Platform
    • 9.1.4 China AdTech Market by Enterprise Size
    • 9.1.5 China AdTech Market by Vertical
  • 9.2 Japan AdTech Market
    • 9.2.1 Japan AdTech Market by Advertising Type
    • 9.2.2 Japan AdTech Market by Solution
    • 9.2.3 Japan AdTech Market by Platform
    • 9.2.4 Japan AdTech Market by Enterprise Size
    • 9.2.5 Japan AdTech Market by Vertical
  • 9.3 India AdTech Market
    • 9.3.1 India AdTech Market by Advertising Type
    • 9.3.2 India AdTech Market by Solution
    • 9.3.3 India AdTech Market by Platform
    • 9.3.4 India AdTech Market by Enterprise Size
    • 9.3.5 India AdTech Market by Vertical
  • 9.4 South Korea AdTech Market
    • 9.4.1 South Korea AdTech Market by Advertising Type
    • 9.4.2 South Korea AdTech Market by Solution
    • 9.4.3 South Korea AdTech Market by Platform
    • 9.4.4 South Korea AdTech Market by Enterprise Size
    • 9.4.5 South Korea AdTech Market by Vertical
  • 9.5 Singapore AdTech Market
    • 9.5.1 Singapore AdTech Market by Advertising Type
    • 9.5.2 Singapore AdTech Market by Solution
    • 9.5.3 Singapore AdTech Market by Platform
    • 9.5.4 Singapore AdTech Market by Enterprise Size
    • 9.5.5 Singapore AdTech Market by Vertical
  • 9.6 Malaysia AdTech Market
    • 9.6.1 Malaysia AdTech Market by Advertising Type
    • 9.6.2 Malaysia AdTech Market by Solution
    • 9.6.3 Malaysia AdTech Market by Platform
    • 9.6.4 Malaysia AdTech Market by Enterprise Size
    • 9.6.5 Malaysia AdTech Market by Vertical
  • 9.7 Rest of Asia Pacific AdTech Market
    • 9.7.1 Rest of Asia Pacific AdTech Market by Advertising Type
    • 9.7.2 Rest of Asia Pacific AdTech Market by Solution
    • 9.7.3 Rest of Asia Pacific AdTech Market by Platform
    • 9.7.4 Rest of Asia Pacific AdTech Market by Enterprise Size
    • 9.7.5 Rest of Asia Pacific AdTech Market by Vertical

Chapter 10. Company Profiles

  • 10.1 Adobe, Inc.
    • 10.1.1 Company Overview
    • 10.1.2 Financial Analysis
    • 10.1.3 Segmental and Regional Analysis
    • 10.1.4 Research & Development Expense
    • 10.1.5 Recent strategies and developments:
      • 10.1.5.1 Partnerships, Collaborations, and Agreements:
      • 10.1.5.2 Product Launches and Product Expansions:
  • 10.2 Alibaba Group Holding Limited
    • 10.2.1 Company Overview
    • 10.2.2 Financial Analysis
    • 10.2.3 Segmental Analysis
    • 10.2.1 Recent strategies and developments:
      • 10.2.1.1 Partnerships, Collaborations, and Agreements:
      • 10.2.1.2 Geographical Expansions:
  • 10.3 Facebook (Meta Platforms, Inc.)
    • 10.3.1 Company Overview
    • 10.3.2 Financial Analysis
    • 10.3.3 Segment and Regional Analysis
    • 10.3.4 Research & Development Expense
    • 10.3.5 Recent strategies and developments:
      • 10.3.5.1 Partnerships, Collaborations, and Agreements:
    • 10.3.6 SWOT Analysis
  • 10.4 Microsoft Corporation
    • 10.4.1 Company Overview
    • 10.4.2 Financial Analysis
    • 10.4.3 Segmental and Regional Analysis
    • 10.4.4 Research & Development Expenses
    • 10.4.5 Recent strategies and developments:
      • 10.4.5.1 Partnerships, Collaborations, and Agreements:
      • 10.4.5.2 Product Launches and Product Expansions:
      • 10.4.5.3 Acquisition and Mergers:
    • 10.4.6 SWOT Analysis
  • 10.5 Google LLC (Alphabet, Inc.)
    • 10.5.1 Company Overview
    • 10.5.2 Financial Analysis
    • 10.5.3 Segmental and Regional Analysis
    • 10.5.4 Research & Development Expense
    • 10.5.5 Recent strategies and developments:
      • 10.5.5.1 Partnerships, Collaborations, and Agreements:
      • 10.5.5.2 Product Launches and Product Expansions:
    • 10.5.6 SWOT Analysis
  • 10.6 Twitter, Inc.
    • 10.6.1 Company Overview
    • 10.6.2 Financial Analysis
    • 10.6.3 Regional Analysis
    • 10.6.4 Research & Development Expense
    • 10.6.5 Recent strategies and developments:
      • 10.6.5.1 Partnerships, Collaborations, and Agreements:
      • 10.6.5.2 Product Launches and Product Expansions:
    • 10.6.6 SWOT Analysis
  • 10.7 Oracle Corporation
    • 10.7.1 Company Overview
    • 10.7.2 Financial Analysis
    • 10.7.3 Segmental and Regional Analysis
    • 10.7.4 Research & Development Expense
    • 10.7.5 Recent strategies and developments:
      • 10.7.5.1 Partnerships, Collaborations, and Agreements:
      • 10.7.5.2 Product Launches and Product Expansions:
    • 10.7.6 SWOT Analysis
  • 10.8 Criteo S.A.
    • 10.8.1 Company Overview
    • 10.8.2 Financial Analysis
    • 10.8.3 Segmental and Regional Analysis
    • 10.8.4 Research & Development Expense
    • 10.8.5 Recent strategies and developments:
      • 10.8.5.1 Partnerships, Collaborations, and Agreements:
      • 10.8.5.2 Acquisition and Mergers:
      • 10.8.5.3 Product Launches and Product Expansions:
      • 10.8.5.4 Geographical Expansions:
  • 10.9 Amazon.com, Inc.
    • 10.9.1 Company Overview
    • 10.9.2 Financial Analysis
    • 10.9.3 Segmental Analysis
    • 10.9.4 Recent strategies and developments:
      • 10.9.4.1 Partnerships, Collaborations, and Agreements:
      • 10.9.4.2 Product Launches and Product Expansions:
      • 10.9.4.3 Acquisition and Mergers:
    • 10.9.5 SWOT Analysis
  • 10.10. Magnite, Inc. (SpotX)
    • 10.10.1 Company Overview
    • 10.10.2 Financial Analysis
    • 10.10.3 Regional Analysis
    • 10.10.4 Technology & Development Expenses
    • 10.10.5 Recent strategies and developments:
      • 10.10.5.1 Partnerships, Collaborations, and Agreements:
      • 10.10.5.2 Product Launches and Product Expansions:

LIST OF TABLES

  • TABLE 1 Asia Pacific AdTech Market, 2018 - 2021, USD Billion
  • TABLE 2 Asia Pacific AdTech Market, 2022 - 2028, USD Billion
  • TABLE 3 Partnerships, Collaborations and Agreements- AdTech Market
  • TABLE 4 Product Launches And Product Expansions- AdTech Market
  • TABLE 5 Acquisition and Mergers- AdTech Market
  • TABLE 6 Geographical Expansions- AdTech Market
  • TABLE 7 Asia Pacific AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 8 Asia Pacific AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 9 Asia Pacific Search & Display Advertising Market by Country, 2018 - 2021, USD Billion
  • TABLE 10 Asia Pacific Search & Display Advertising Market by Country, 2022 - 2028, USD Billion
  • TABLE 11 Asia Pacific Mobile Advertising Market by Country, 2018 - 2021, USD Billion
  • TABLE 12 Asia Pacific Mobile Advertising Market by Country, 2022 - 2028, USD Billion
  • TABLE 13 Asia Pacific Email Marketing Market by Country, 2018 - 2021, USD Billion
  • TABLE 14 Asia Pacific Email Marketing Market by Country, 2022 - 2028, USD Billion
  • TABLE 15 Asia Pacific Programmatic Advertising Market by Country, 2018 - 2021, USD Billion
  • TABLE 16 Asia Pacific Programmatic Advertising Market by Country, 2022 - 2028, USD Billion
  • TABLE 17 Asia Pacific Native Advertising & Others Market by Country, 2018 - 2021, USD Billion
  • TABLE 18 Asia Pacific Native Advertising & Others Market by Country, 2022 - 2028, USD Billion
  • TABLE 19 Asia Pacific AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 20 Asia Pacific AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 21 Asia Pacific Demand-side Platforms (DSPs) Market by Country, 2018 - 2021, USD Billion
  • TABLE 22 Asia Pacific Demand-side Platforms (DSPs) Market by Country, 2022 - 2028, USD Billion
  • TABLE 23 Asia Pacific Supply-side Platforms (SSPs) Market by Country, 2018 - 2021, USD Billion
  • TABLE 24 Asia Pacific Supply-side Platforms (SSPs) Market by Country, 2022 - 2028, USD Billion
  • TABLE 25 Asia Pacific Data Management Platforms (DMPs) Market by Country, 2018 - 2021, USD Billion
  • TABLE 26 Asia Pacific Data Management Platforms (DMPs) Market by Country, 2022 - 2028, USD Billion
  • TABLE 27 Asia Pacific Ad Networks Market by Country, 2018 - 2021, USD Billion
  • TABLE 28 Asia Pacific Ad Networks Market by Country, 2022 - 2028, USD Billion
  • TABLE 29 Asia Pacific Others Market by Country, 2018 - 2021, USD Billion
  • TABLE 30 Asia Pacific Others Market by Country, 2022 - 2028, USD Billion
  • TABLE 31 Asia Pacific AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 32 Asia Pacific AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 33 Asia Pacific Mobile Market by Country, 2018 - 2021, USD Billion
  • TABLE 34 Asia Pacific Mobile Market by Country, 2022 - 2028, USD Billion
  • TABLE 35 Asia Pacific Web Market by Country, 2018 - 2021, USD Billion
  • TABLE 36 Asia Pacific Web Market by Country, 2022 - 2028, USD Billion
  • TABLE 37 Asia Pacific Others Market by Country, 2018 - 2021, USD Billion
  • TABLE 38 Asia Pacific Others Market by Country, 2022 - 2028, USD Billion
  • TABLE 39 Asia Pacific AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 40 Asia Pacific AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 41 Asia Pacific Large Enterprise Market by Country, 2018 - 2021, USD Billion
  • TABLE 42 Asia Pacific Large Enterprise Market by Country, 2022 - 2028, USD Billion
  • TABLE 43 Asia Pacific Small & Medium Enterprise Market by Country, 2018 - 2021, USD Billion
  • TABLE 44 Asia Pacific Small & Medium Enterprise Market by Country, 2022 - 2028, USD Billion
  • TABLE 45 Asia Pacific AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 46 Asia Pacific AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 47 Asia Pacific Retail & Consumer Goods Market by Country, 2018 - 2021, USD Billion
  • TABLE 48 Asia Pacific Retail & Consumer Goods Market by Country, 2022 - 2028, USD Billion
  • TABLE 49 Asia Pacific IT & Telecom Market by Country, 2018 - 2021, USD Billion
  • TABLE 50 Asia Pacific IT & Telecom Market by Country, 2022 - 2028, USD Billion
  • TABLE 51 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Billion
  • TABLE 52 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Billion
  • TABLE 53 Asia Pacific Education Market by Country, 2018 - 2021, USD Billion
  • TABLE 54 Asia Pacific Education Market by Country, 2022 - 2028, USD Billion
  • TABLE 55 Asia Pacific Healthcare Market by Country, 2018 - 2021, USD Billion
  • TABLE 56 Asia Pacific Healthcare Market by Country, 2022 - 2028, USD Billion
  • TABLE 57 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Billion
  • TABLE 58 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Billion
  • TABLE 59 Asia Pacific Others Market by Country, 2018 - 2021, USD Billion
  • TABLE 60 Asia Pacific Others Market by Country, 2022 - 2028, USD Billion
  • TABLE 61 Asia Pacific AdTech Market by Country, 2018 - 2021, USD Billion
  • TABLE 62 Asia Pacific AdTech Market by Country, 2022 - 2028, USD Billion
  • TABLE 63 China AdTech Market, 2018 - 2021, USD Billion
  • TABLE 64 China AdTech Market, 2022 - 2028, USD Billion
  • TABLE 65 China AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 66 China AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 67 China AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 68 China AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 69 China AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 70 China AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 71 China AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 72 China AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 73 China AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 74 China AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 75 Japan AdTech Market, 2018 - 2021, USD Billion
  • TABLE 76 Japan AdTech Market, 2022 - 2028, USD Billion
  • TABLE 77 Japan AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 78 Japan AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 79 Japan AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 80 Japan AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 81 Japan AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 82 Japan AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 83 Japan AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 84 Japan AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 85 Japan AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 86 Japan AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 87 India AdTech Market, 2018 - 2021, USD Billion
  • TABLE 88 India AdTech Market, 2022 - 2028, USD Billion
  • TABLE 89 India AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 90 India AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 91 India AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 92 India AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 93 India AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 94 India AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 95 India AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 96 India AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 97 India AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 98 India AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 99 South Korea AdTech Market, 2018 - 2021, USD Billion
  • TABLE 100 South Korea AdTech Market, 2022 - 2028, USD Billion
  • TABLE 101 South Korea AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 102 South Korea AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 103 South Korea AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 104 South Korea AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 105 South Korea AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 106 South Korea AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 107 South Korea AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 108 South Korea AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 109 South Korea AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 110 South Korea AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 111 Singapore AdTech Market, 2018 - 2021, USD Billion
  • TABLE 112 Singapore AdTech Market, 2022 - 2028, USD Billion
  • TABLE 113 Singapore AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 114 Singapore AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 115 Singapore AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 116 Singapore AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 117 Singapore AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 118 Singapore AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 119 Singapore AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 120 Singapore AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 121 Singapore AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 122 Singapore AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 123 Malaysia AdTech Market, 2018 - 2021, USD Billion
  • TABLE 124 Malaysia AdTech Market, 2022 - 2028, USD Billion
  • TABLE 125 Malaysia AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 126 Malaysia AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 127 Malaysia AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 128 Malaysia AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 129 Malaysia AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 130 Malaysia AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 131 Malaysia AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 132 Malaysia AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 133 Malaysia AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 134 Malaysia AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 135 Rest of Asia Pacific AdTech Market, 2018 - 2021, USD Billion
  • TABLE 136 Rest of Asia Pacific AdTech Market, 2022 - 2028, USD Billion
  • TABLE 137 Rest of Asia Pacific AdTech Market by Advertising Type, 2018 - 2021, USD Billion
  • TABLE 138 Rest of Asia Pacific AdTech Market by Advertising Type, 2022 - 2028, USD Billion
  • TABLE 139 Rest of Asia Pacific AdTech Market by Solution, 2018 - 2021, USD Billion
  • TABLE 140 Rest of Asia Pacific AdTech Market by Solution, 2022 - 2028, USD Billion
  • TABLE 141 Rest of Asia Pacific AdTech Market by Platform, 2018 - 2021, USD Billion
  • TABLE 142 Rest of Asia Pacific AdTech Market by Platform, 2022 - 2028, USD Billion
  • TABLE 143 Rest of Asia Pacific AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
  • TABLE 144 Rest of Asia Pacific AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
  • TABLE 145 Rest of Asia Pacific AdTech Market by Vertical, 2018 - 2021, USD Billion
  • TABLE 146 Rest of Asia Pacific AdTech Market by Vertical, 2022 - 2028, USD Billion
  • TABLE 147 Key Information - Adobe, Inc.
  • TABLE 148 Key Information - Alibaba Group Holding Limited
  • TABLE 149 key information - Facebook
  • TABLE 150 key information - Microsoft Corporation
  • TABLE 151 Key Information - Google LLC
  • TABLE 152 Key Information - Twitter, Inc.
  • TABLE 153 Key Information - Oracle Corporation
  • TABLE 154 Key Information - Criteo S.A.
  • TABLE 155 Key Information - Amazon.com, Inc.
  • TABLE 156 Key Information - Magnite, Inc.

List of Figures

  • FIG 1 Methodology for the research
  • FIG 2 KBV Cardinal Matrix
  • FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
  • FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players
  • FIG 5 Recent strategies and developments: Adobe, Inc.
  • FIG 7 Recent strategies and developments: Alibaba Group Holding Limited
  • FIG 8 SWOT Analysis: Facebook
  • FIG 10 Recent strategies and developments: Microsoft Corporation
  • FIG 11 SWOT Analysis: Microsoft Corporation
  • FIG 12 Recent strategies and developments: Google LLC (Alphabet, Inc.)
  • FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
  • FIG 15 Recent strategies and developments: Twitter, Inc.
  • FIG 17 SWOT Analysis: Twitter, Inc.
  • FIG 18 Recent strategies and developments: Oracle Corporation
  • FIG 19 SWOT analysis: Oracle Corporation
  • FIG 20 Recent strategies and developments: Criteo S.A.
  • FIG 21 Recent strategies and developments: Amazon.com, Inc.
  • FIG 22 SWOT analysis: Amazon.com, Inc.
  • FIG 23 Recent strategies and developments: Magnite, Inc.
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