PUBLISHER: KBV Research | PRODUCT CODE: 1374057
PUBLISHER: KBV Research | PRODUCT CODE: 1374057
The Global Free-to-air (FTA) Service Market size is expected to reach $258.3 billion by 2030, rising at a market growth of 10.4% CAGR during the forecast period.
Streaming video content on televisions, laptops, smartphones, and other devices is now available through Internet protocol television (IPTV). Any individual content can be accessed at any time by anyone. Therefore, Mobile TV segment would generate $19,607.1 million revenue in the market in 2022. As a result, Internet protocol television (IPTV) is becoming widely adopted due to rising consumer demand for online media and high-quality video content. Some of the factors impacting the market are growing usage of Internet Protocol Television (IPTV), rising popularity of digital terrestrial television (DTT) and rising piracy and content security worries.
The surge of IPTV is directly influencing the expansion of the market, which is being used to improve video-on-demand services and high-definition channels. Because of the global shift toward digitalization and the significant investments that governments and businesses are making in broadcasting and streaming services, IPTV is becoming increasingly popular. Additionally, DTT offers superior broadcast quality compared to analog broadcasting. This improvement has attracted viewers looking for enhanced picture and sound quality. DTT technology allows for more efficient spectrum usage, enabling broadcasters to offer a greater number of channels within the same frequency spectrum. This has expanded the channel lineup available to FTA viewers, offering a wider variety of content choices. DTT can support multimedia services beyond traditional TV broadcasts. It enables the delivery of interactive content, electronic program guides (EPGs), and supplementary data services, enhancing the overall viewing experience and engagement with FTA channels. Therefore, these factors will propel market growth in the coming years and would help expand the future growth of the market.
However, Explain These days, numerous free online programs enable consumers to obtain content illegally. Although almost all streaming services encrypt their videos to prevent unauthorized distribution, consumers can occasionally find the encryption keys online. Even the storage sites can be hacked by pirates to access unpublished material. VoD is regarded as being more open to piracy and illegal use than live streaming because it provides several entrance points. Using torrents, pirates take advantage of P2P file-sharing websites. These websites now even follow a consistent procedure for providing visitors with content that has been plagiarized. Due to these factors, demand in the market can be reduced.
On the basis of application, the market is bifurcated into residential and commercial. In 2022, the commercial segment acquired a substantial revenue share in the market. Due to the need to support local companies through advertising possibilities and foster a feeling of community, which encourages the adoption of the free-to-air service market size among commercials, the segment is predicted to have significant growth in the future. FTA broadcasters are exploring advertising opportunities on these platforms to reach viewers who have shifted away from traditional linear TV. Addressable TV advertising allows advertisers to target specific households or individual viewers with personalized ads. FTA broadcasters are exploring this technology to provide more relevant content to viewers.
Device Type Outlook
By device type, the market is divided into cable television, satellite television, mobile TV, and radio. The cable television segment procured the largest revenue share in the market in 2022. Due to expanding internet usage, more people are using smart TVs, and growing customer demand for better television distribution infrastructure. Regarding audience reach and consumer engagement in terms of time spent, television remains the most significant and widespread media format in many nations. This will boost the demand for the cable television segment.
Based on region, the market is divided into North America, Europe, Asia-Pacific, and LAMEA. The North America segment held a significant revenue share in the market in 2022. The regional market's expansion concerns rising consumer interest in OTT services, streaming platforms like Netflix, Amazon, and others, and favorable regional government support and initiatives. These FTA solutions are used by numerous government organizations and broadcasting organizations to streamline the transmission of media and content, expanding the North America segment.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Eutelsat S.A., AMC Networks, Inc., BT Group plc, RTL Group S.A. (SpotX, Inc.), Deutsche Telekom AG, Comcast Corporation (Sky plc), ITV plc, Sony Corporation and DEN Networks Ltd.
Market Segments covered in the Report:
By Device Type
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