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PUBLISHER: KBV Research | PRODUCT CODE: 1397557
PUBLISHER: KBV Research | PRODUCT CODE: 1397557
LAMEA Audience Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Enterprise Size (Large Enterprises, and Small & Medium-sized Enterprises), By Vertical, By Country and Growth Forecast, 2023 - 2030
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The Latin America, Middle East and Africa Audience Analytics Market would witness market growth of 13.8% CAGR during the forecast period (2023-2030).
Audience analytics informs broader business strategies. Executives use these insights to make informed decisions related to product development, market expansion, and overall organizational growth. Organizations can attain a competitive advantage in rapidly changing sectors by strategically aligning efforts with evolving market trends and audience preferences. The demand for real-time insights is steering the evolution of this. Businesses seek instantaneous data interpretation to respond promptly to shifting audience behaviours. Real-time analytics empower organizations to adapt marketing campaigns, adjust product offerings, and address emerging trends promptly.
As consumers engage with content across diverse platforms, the need for cross-platform analytics has surged. Businesses aim to understand the holistic journey of their audience, spanning websites, social media, mobile apps, and more. Cross-platform analysis provides a comprehensive view, allowing for more effective targeting and personalized interactions. With heightened awareness of data privacy, the landscape is witnessing a shift towards privacy-centric approaches. Regulations such as GDPR and evolving consumer expectations are prompting businesses to prioritize ethical data practices.
The LAMEA region has witnessed a significant rise in online shopping trends, with consumers increasingly turning to e-commerce platforms for their shopping needs. This surge in online transactions generates vast data that can be leveraged for this, providing insights into consumer behaviour, preferences, and purchase patterns. Mobile commerce is a prominent aspect of the eCommerce landscape in the LAMEA region. Therefore, the growing e-commerce sector in the LAMEA region will boost the demand in the region.
The Brazil market dominated the LAMEA Audience Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $212.2 million by 2030. The Argentina market is showcasing a CAGR of 14.4% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 13.5% during (2023 - 2030).
Based on Component, the market is segmented into Solution, and Services. Based on Application, the market is segmented into Customer Experience, Sales & Marketing Management, and Competitive Analysis. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises. Based on Vertical, the market is segmented into Media & Entertainment, Automotive & Transportation, IT & Telecommunication, Retail & E-commerce, Healthcare, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., Sightcorp (Raydiant Inc.), Akamai Technologies, Inc., NetBase Solutions, Inc., JCDecaux SE, Telmar Group Inc. (Liiv Group), and Google LLC (Alphabet Inc.).
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Application
- Customer Experience
- Sales & Marketing Management
- Competitive Analysis
By Enterprise Size
- Large Enterprises
- Small & Medium-sized Enterprises
By Vertical
- Media & Entertainment
- Automotive & Transportation
- IT & Telecommunication
- Retail & E-commerce
- Healthcare
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Adobe, Inc.
- Oracle Corporation
- IBM Corporation
- SAS Institute, Inc.
- Sightcorp (Raydiant Inc.)
- Akamai Technologies, Inc.
- NetBase Solutions, Inc.
- JCDecaux SE
- Telmar Group Inc. (Liiv Group)
- Google LLC (Alphabet Inc.)
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Audience Analytics Market, by Component
- 1.4.2 LAMEA Audience Analytics Market, by Application
- 1.4.3 LAMEA Audience Analytics Market, by Enterprise Size
- 1.4.4 LAMEA Audience Analytics Market, by Vertical
- 1.4.5 LAMEA Audience Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market At a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2022
- 4.2 Strategies Deployed in Audience Analytics Market.
- 4.3 Porter Five Forces Analysis
Chapter 5. LAMEA Audience Analytics Market, By Component
- 5.1 LAMEA Solution Market, By Country
- 5.2 LAMEA Services Market, By Country
Chapter 6. LAMEA Audience Analytics Market, By Application
- 6.1 LAMEA Customer Experience Market, By Country
- 6.2 LAMEA Sales & Marketing Management Market, By Country
- 6.3 LAMEA Competitive Analysis Market, By Country
Chapter 7. LAMEA Audience Analytics Market, By Enterprise Size
- 7.1 LAMEA Large Enterprises Market, By Country
- 7.2 LAMEA Small & Medium-sized Enterprises Market, By Country
Chapter 8. LAMEA Audience Analytics Market, By Vertical
- 8.1 LAMEA Media & Entertainment Market, By Country
- 8.2 LAMEA Automotive & Transportation Market, By Country
- 8.3 LAMEA IT & Telecommunication Market, By Country
- 8.4 LAMEA Retail & E-commerce Market, By Country
- 8.5 LAMEA Healthcare Market, By Country
- 8.6 LAMEA Others Market, By Country
Chapter 9. LAMEA Audience Analytics Market, By Country
- 9.1 Brazil Audience Analytics Market
- 9.1.1 Brazil Audience Analytics Market, By Component
- 9.1.2 Brazil Audience Analytics Market, By Application
- 9.1.3 Brazil Audience Analytics Market, By Enterprise Size
- 9.1.4 Brazil Audience Analytics Market, By Vertical
- 9.2 Argentina Audience Analytics Market
- 9.2.1 Argentina Audience Analytics Market, By Component
- 9.2.2 Argentina Audience Analytics Market, By Application
- 9.2.3 Argentina Audience Analytics Market, By Enterprise Size
- 9.2.4 Argentina Audience Analytics Market, By Vertical
- 9.3 UAE Audience Analytics Market
- 9.3.1 UAE Audience Analytics Market, By Component
- 9.3.2 UAE Audience Analytics Market, By Application
- 9.3.3 UAE Audience Analytics Market, By Enterprise Size
- 9.3.4 UAE Audience Analytics Market, By Vertical
- 9.4 Saudi Arabia Audience Analytics Market
- 9.4.1 Saudi Arabia Audience Analytics Market, By Component
- 9.4.2 Saudi Arabia Audience Analytics Market, By Application
- 9.4.3 Saudi Arabia Audience Analytics Market, By Enterprise Size
- 9.4.4 Saudi Arabia Audience Analytics Market, By Vertical
- 9.5 South Africa Audience Analytics Market
- 9.5.1 South Africa Audience Analytics Market, By Component
- 9.5.2 South Africa Audience Analytics Market, By Application
- 9.5.3 South Africa Audience Analytics Market, By Enterprise Size
- 9.5.4 South Africa Audience Analytics Market, By Vertical
- 9.6 Nigeria Audience Analytics Market
- 9.6.1 Nigeria Audience Analytics Market, By Component
- 9.6.2 Nigeria Audience Analytics Market, By Application
- 9.6.3 Nigeria Audience Analytics Market, By Enterprise Size
- 9.6.4 Nigeria Audience Analytics Market, By Vertical
- 9.7 Rest of LAMEA Audience Analytics Market
- 9.7.1 Rest of LAMEA Audience Analytics Market, By Component
- 9.7.2 Rest of LAMEA Audience Analytics Market, By Application
- 9.7.3 Rest of LAMEA Audience Analytics Market, By Enterprise Size
- 9.7.4 Rest of LAMEA Audience Analytics Market, By Vertical
Chapter 10. Company Profiles
- 10.1 Adobe, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
- 10.1.5.1 Partnerships, Collaborations, and Agreements:
- 10.1.6 SWOT Analysis
- 10.2 Oracle Corporation
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental and Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 SWOT Analysis
- 10.3 IBM Corporation
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Regional & Segmental Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
- 10.3.5.1 Acquisition and Mergers:
- 10.3.6 SWOT Analysis
- 10.4 SAS Institute, Inc.
- 10.4.1 Company Overview
- 10.4.2 SWOT Analysis
- 10.5 Sightcorp (Raydiant Inc.)
- 10.5.1 Company Overview
- 10.5.2 Recent strategies and developments:
- 10.5.2.1 Partnerships, Collaborations, and Agreements:
- 10.5.3 SWOT Analysis
- 10.6 Akamai Technologies, Inc.
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expense
- 10.6.5 Recent strategies and developments:
- 10.6.5.1 Product Launches and Product Expansions:
- 10.6.6 SWOT Analysis
- 10.7 NetBase Solutions, Inc.
- 10.7.1 Company Overview
- 10.7.2 SWOT Analysis
- 10.8 JCDecaux SE
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Research & Development Expenses
- 10.8.5 Recent strategies and developments:
- 10.8.5.1 Acquisition and Mergers:
- 10.8.6 SWOT Analysis
- 10.9 Telmar Group Inc. (Liiv Group)
- 10.9.1 Company Overview
- 10.9.2 Recent strategies and developments:
- 10.9.2.1 Acquisition and Mergers:
- 10.9.3 SWOT Analysis
- 10.10. Google LLC (Alphabet Inc.)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Segmental and Regional Analysis
- 10.10.4 Research & Development Expense
- 10.10.5 Recent strategies and developments:
- 10.10.5.1 Partnerships, Collaborations, and Agreements:
- 10.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 LAMEA Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 2 LAMEA Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 3 LAMEA Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 4 LAMEA Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 5 LAMEA Solution Market, By Country, 2019 - 2022, USD Million
- TABLE 6 LAMEA Solution Market, By Country, 2023 - 2030, USD Million
- TABLE 7 LAMEA Services Market, By Country, 2019 - 2022, USD Million
- TABLE 8 LAMEA Services Market, By Country, 2023 - 2030, USD Million
- TABLE 9 LAMEA Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 10 LAMEA Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 11 LAMEA Customer Experience Market, By Country, 2019 - 2022, USD Million
- TABLE 12 LAMEA Customer Experience Market, By Country, 2023 - 2030, USD Million
- TABLE 13 LAMEA Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
- TABLE 14 LAMEA Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
- TABLE 15 LAMEA Competitive Analysis Market, By Country, 2019 - 2022, USD Million
- TABLE 16 LAMEA Competitive Analysis Market, By Country, 2023 - 2030, USD Million
- TABLE 17 LAMEA Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 18 LAMEA Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 19 LAMEA Large Enterprises Market, By Country, 2019 - 2022, USD Million
- TABLE 20 LAMEA Large Enterprises Market, By Country, 2023 - 2030, USD Million
- TABLE 21 LAMEA Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
- TABLE 22 LAMEA Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
- TABLE 23 LAMEA Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 24 LAMEA Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 25 LAMEA Media & Entertainment Market, By Country, 2019 - 2022, USD Million
- TABLE 26 LAMEA Media & Entertainment Market, By Country, 2023 - 2030, USD Million
- TABLE 27 LAMEA Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
- TABLE 28 LAMEA Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
- TABLE 29 LAMEA IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
- TABLE 30 LAMEA IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
- TABLE 31 LAMEA Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
- TABLE 32 LAMEA Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
- TABLE 33 LAMEA Healthcare Market, By Country, 2019 - 2022, USD Million
- TABLE 34 LAMEA Healthcare Market, By Country, 2023 - 2030, USD Million
- TABLE 35 LAMEA Others Market, By Country, 2019 - 2022, USD Million
- TABLE 36 LAMEA Others Market, By Country, 2023 - 2030, USD Million
- TABLE 37 LAMEA Audience Analytics Market, By Country, 2019 - 2022, USD Million
- TABLE 38 LAMEA Audience Analytics Market, By Country, 2023 - 2030, USD Million
- TABLE 39 Brazil Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 40 Brazil Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 41 Brazil Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 42 Brazil Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 43 Brazil Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 44 Brazil Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 45 Brazil Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 46 Brazil Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 47 Brazil Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 48 Brazil Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 49 Argentina Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 50 Argentina Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 51 Argentina Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 52 Argentina Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 53 Argentina Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 54 Argentina Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 55 Argentina Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 56 Argentina Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 57 Argentina Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 58 Argentina Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 59 UAE Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 60 UAE Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 61 UAE Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 62 UAE Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 63 UAE Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 64 UAE Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 65 UAE Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 66 UAE Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 67 UAE Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 68 UAE Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 69 Saudi Arabia Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 70 Saudi Arabia Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 71 Saudi Arabia Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 72 Saudi Arabia Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 73 Saudi Arabia Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 74 Saudi Arabia Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 75 Saudi Arabia Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 76 Saudi Arabia Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 77 Saudi Arabia Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 78 Saudi Arabia Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 79 South Africa Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 80 South Africa Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 81 South Africa Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 82 South Africa Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 83 South Africa Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 84 South Africa Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 85 South Africa Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 86 South Africa Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 87 South Africa Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 88 South Africa Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 89 Nigeria Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 90 Nigeria Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 91 Nigeria Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 92 Nigeria Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 93 Nigeria Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 94 Nigeria Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 95 Nigeria Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 96 Nigeria Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 97 Nigeria Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 98 Nigeria Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 99 Rest of LAMEA Audience Analytics Market, 2019 - 2022, USD Million
- TABLE 100 Rest of LAMEA Audience Analytics Market, 2023 - 2030, USD Million
- TABLE 101 Rest of LAMEA Audience Analytics Market, By Component, 2019 - 2022, USD Million
- TABLE 102 Rest of LAMEA Audience Analytics Market, By Component, 2023 - 2030, USD Million
- TABLE 103 Rest of LAMEA Audience Analytics Market, By Application, 2019 - 2022, USD Million
- TABLE 104 Rest of LAMEA Audience Analytics Market, By Application, 2023 - 2030, USD Million
- TABLE 105 Rest of LAMEA Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
- TABLE 106 Rest of LAMEA Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
- TABLE 107 Rest of LAMEA Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
- TABLE 108 Rest of LAMEA Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
- TABLE 109 Key Information - Adobe, Inc.
- TABLE 110 Key Information - Oracle Corporation
- TABLE 111 Key Information - IBM Corporation
- TABLE 112 Key Information - SAS Institute, Inc.
- TABLE 113 Key Information - Sightcorp
- TABLE 114 Key Information - Akamai Technologies, Inc.
- TABLE 115 Key Information - NetBase Solutions, Inc.
- TABLE 116 Key Information - JCDecaux Se
- TABLE 117 Key Information - Telmar Group Inc.
- TABLE 118 Key Information - Google LLC
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