North America Hair Serum Market Size, Share & Trends Analysis Report By Nature, By Sales Channel, By Product Type By Country and Growth Forecast, 2023

Description

List of Tables

The North America Hair Serum Market would witness market growth of 7.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 12,919.4 thousand units (100 ml), showcasing a growth of 7.6% (2019-2022).

Online platforms offer unparalleled convenience, enabling customers to browse a vast array of hair serums from the comfort of their homes and make informed purchasing decisions through detailed product descriptions, reviews, and ratings. This accessibility transcends geographical boundaries, providing consumers with access to a diverse range of brands and formulations that may not be readily available in local brick-and-mortar stores. Therefore, the U.S market will purchase 9,202.8 thousand units (100 ml) of hair serum through online mode by 2030.

The US market dominated the North America Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $448.6 Million by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2023 - 2030).

Hair serum is often adopted as an essential component of a comprehensive hair care routine. Many consumers incorporate hair serum into their daily regimen to address specific hair concerns and improve their hair's overall health and appearance. Hair serum is a styling aid to achieve various hairstyles and looks. Also, hair serum offers versatility in styling options, whether sleek and straight, defined curls, voluminous waves, or textured layers. It gives the hair hold, control, and manageability, allowing for effortless styling and long-lasting results.

With the widespread use of heat styling tools such as blow dryers, straighteners, and curling irons, hair serum is increasingly adopted for its heat protection benefits. Many hair serums contain ingredients that create a protective barrier on the hair strands, shielding them from the damaging effects of heat styling and reducing the risk of breakage and split ends. Frizz control is a common concern for many individuals, especially in humid or dry climates. Hair serum is adopted as an effective solution for taming frizz and flyaway, providing smoothness and sleekness to the hair. Its lightweight formula helps to seal the hair cuticle and prevent moisture loss, resulting in frizz-free hair.

The growing e-commerce sector in Mexico provides opportunities for hair serum brands to enhance their digital presence and engage with consumers through targeted digital marketing initiatives. According to the International Trade Administration (ITA), the Mexican e-commerce sector was valued at USD 26.2 billion in 2022, representing a 23 percent increase over 2021. Therefore, the increasing e-commerce sector and expansion of the cosmetics and personal care industry are driving the market's growth.

Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Henkel AG & Company, KGaA
HerStyler
Kao Corporation
L'Oreal S.A.
The Procter and Gamble Company
Unilever PLC
Natura & Co Holding S.A.
Giovanni Cosmetics, Inc.
John Paul Mitchell Systems
Revlon, Inc. (MacAndrews & Forbes)

North America Hair Serum Market Report Segmentation

By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

Conventional
Organic

By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

Offline
Online

By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

Hair Treatment Serum
Hair Styling Serum

By Country (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

US
Canada
Mexico
Rest of North America

Chapter 1.Market Scope & Methodology

1.1Market Definition
1.2Objectives
1.3Market Scope
1.4Segmentation
- 1.4.1North America Hair Serum Market, by Nature
- 1.4.2North America Hair Serum Market, by Sales Channel
- 1.4.3North America Hair Serum Market, by Product Type
- 1.4.4North America Hair Serum Market, by Country
1.5Methodology for the research

Chapter 2.Market at a Glance

2.1Key Highlights

Chapter 3.Market Overview

3.1Introduction
- 3.1.1Overview
  - 3.1.1.1Market Composition and Scenario
3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
3.3Porter's Five Forces Analysis

Chapter 4.Recent Strategies Deployed in Hair Serum Market

Chapter 5.North America Hair Serum Market, By Nature

5.1North America Conventional Market, By Country
5.2North America Organic Market, By Country

Chapter 6.North America Hair Serum Market, By Sales Channel

6.1North America Offline Market, By Country
6.2North America Online Market, By Country

Chapter 7.North America Hair Serum Market, By Product Type

7.1North America Hair Treatment Serum Market, By Country
7.2North America Hair Styling Serum Market, By Country

Chapter 8.North America Hair Serum Market, By Country

8.1US Hair Serum Market
- 8.1.1US Hair Serum Market, By Nature
- 8.1.2US Hair Serum Market, By Sales Channel
- 8.1.3US Hair Serum Market, By Product Type
8.2Canada Hair Serum Market
- 8.2.1Canada Hair Serum Market, By Nature
- 8.2.2Canada Hair Serum Market, By Sales Channel
- 8.2.3Canada Hair Serum Market, By Product Type
8.3Mexico Hair Serum Market
- 8.3.1Mexico Hair Serum Market, By Nature
- 8.3.2Mexico Hair Serum Market, By Sales Channel
- 8.3.3Mexico Hair Serum Market, By Product Type
8.4Rest of North America Hair Serum Market
- 8.4.1Rest of North America Hair Serum Market, By Nature
- 8.4.2Rest of North America Hair Serum Market, By Sales Channel
- 8.4.3Rest of North America Hair Serum Market, By Product Type

Chapter 9.Company Profiles

9.1Henkel AG & Company, KGaA
- 9.1.1Company Overview
- 9.1.2Financial Analysis
- 9.1.3Segmental and Regional Analysis
- 9.1.4Research & Development Expense
- 9.1.5Recent strategies and developments:
  - 9.1.5.1Partnerships, Collaborations, and Agreements:
- 9.1.6SWOT Analysis
9.2Kao Corporation
- 9.2.1Company Overview
- 9.2.2Financial Analysis
- 9.2.3Segmental and Regional Analysis
- 9.2.4Research & Development Expenses
- 9.2.5SWOT Analysis
9.3L'Oreal S.A.
- 9.3.1Company Overview
- 9.3.2Financial Analysis
- 9.3.3Segmental and Regional Analysis
- 9.3.4Recent strategies and developments:
  - 9.3.4.1Partnerships, Collaborations, and Agreements:
  - 9.3.4.2Acquisition and Mergers:
- 9.3.5SWOT Analysis
9.4The Procter and Gamble Company
- 9.4.1Company Overview
- 9.4.2Financial Analysis
- 9.4.3Segmental and Regional Analysis
- 9.4.4Research & Development Expense
- 9.4.5Recent strategies and developments:
  - 9.4.5.1Acquisition and Mergers:
- 9.4.6SWOT Analysis
9.5Unilever PLC
- 9.5.1Company Overview
- 9.5.2Financial Analysis
- 9.5.3Segmental and Regional Analysis
- 9.5.4Research & Development Expense
- 9.5.5Recent strategies and developments:
  - 9.5.5.1Partnerships, Collaborations, and Agreements:
- 9.5.6SWOT Analysis
9.6Natura & Co Holding S.A.
- 9.6.1Company Overview
- 9.6.2Financial Analysis
- 9.6.3Segmental and Regional Analysis
9.7Revlon, Inc. (MacAndrews & Forbes)
- 9.7.1Company Overview
- 9.7.2Financial Analysis
- 9.7.3Segmental Analysis
- 9.7.4SWOT Analysis
9.8HerStyler
- 9.8.1Company Overview
- 9.8.2SWOT Analysis
9.9Giovanni Cosmetics, Inc.
- 9.9.1Company Overview
- 9.9.2SWOT Analysis
9.10.John Paul Mitchell Systems
- 9.10.1Company Overview
- 9.10.2Recent strategies and developments:
  - 9.10.2.1Product Launches and Product Expansions:
- 9.10.3SWOT Analysis

LIST OF TABLES

TABLE 1North America Hair Serum Market, 2019 - 2022, USD Million
TABLE 2North America Hair Serum Market, 2023 - 2030, USD Million
TABLE 3North America Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 4North America Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 5North America Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 6North America Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 7North America Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 8North America Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 9North America Conventional Market, By Country, 2019 - 2022, USD Million
TABLE 10North America Conventional Market, By Country, 2023 - 2030, USD Million
TABLE 11North America Conventional Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 12North America Conventional Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 13North America Organic Market, By Country, 2019 - 2022, USD Million
TABLE 14North America Organic Market, By Country, 2023 - 2030, USD Million
TABLE 15North America Organic Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 16North America Organic Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 17North America Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 18North America Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 19North America Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 ML)
TABLE 20North America Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 ML)
TABLE 21North America Offline Market, By Country, 2019 - 2022, USD Million
TABLE 22North America Offline Market, By Country, 2023 - 2030, USD Million
TABLE 23North America Offline Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 24North America Offline Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 25North America Online Market, By Country, 2019 - 2022, USD Million
TABLE 26North America Online Market, By Country, 2023 - 2030, USD Million
TABLE 27North America Online Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 28North America Online Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 29North America Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 30North America Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 31North America Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 ML)
TABLE 32North America Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 ML)
TABLE 33North America Hair Treatment Serum Market, By Country, 2019 - 2022, USD Million
TABLE 34North America Hair Treatment Serum Market, By Country, 2023 - 2030, USD Million
TABLE 35North America Hair Treatment Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 36North America Hair Treatment Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 37North America Hair Styling Serum Market, By Country, 2019 - 2022, USD Million
TABLE 38North America Hair Styling Serum Market, By Country, 2023 - 2030, USD Million
TABLE 39North America Hair Styling Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 40North America Hair Styling Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 41North America Hair Serum Market, By Country, 2019 - 2022, USD Million
TABLE 42North America Hair Serum Market, By Country, 2023 - 2030, USD Million
TABLE 43North America Hair Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 44North America Hair Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 45US Hair Serum Market, 2019 - 2022, USD Million
TABLE 46US Hair Serum Market, 2023 - 2030, USD Million
TABLE 47US Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 48US Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 49US Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 50US Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 51US Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 52US Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 53US Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 54US Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 55US Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 ML)
TABLE 56US Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 ML)
TABLE 57US Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 58US Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 59US Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 ML)
TABLE 60US Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 ML)
TABLE 61Canada Hair Serum Market, 2019 - 2022, USD Million
TABLE 62Canada Hair Serum Market, 2023 - 2030, USD Million
TABLE 63Canada Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 64Canada Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 65Canada Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 66Canada Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 67Canada Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 68Canada Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 69Canada Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 70Canada Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 71Canada Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 72Canada Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 73Canada Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 74Canada Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 75Canada Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 76Canada Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 77Mexico Hair Serum Market, 2019 - 2022, USD Million
TABLE 78Mexico Hair Serum Market, 2023 - 2030, USD Million
TABLE 79Mexico Hair Serum Market, 2019 - 2022, Thousand Units (100 Ml)
TABLE 80Mexico Hair Serum Market, 2023 - 2030, Thousand Units (100 Ml)
TABLE 81Mexico Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 82Mexico Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 83Mexico Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 Ml)
TABLE 84Mexico Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 Ml)
TABLE 85Mexico Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 86Mexico Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 87Mexico Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 88Mexico Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 89Mexico Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 90Mexico Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 91Mexico Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 92Mexico Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 93Rest of North America Hair Serum Market, 2019 - 2022, USD Million
TABLE 94Rest of North America Hair Serum Market, 2023 - 2030, USD Million
TABLE 95Rest of North America Hair Serum Market, 2019 - 2022, Thousand Units (100 Ml)
TABLE 96Rest of North America Hair Serum Market, 2023 - 2030, Thousand Units (100 Ml)
TABLE 97Rest of North America Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 98Rest of North America Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 99Rest of North America Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 Ml)
TABLE 100Rest of North America Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 Ml)
TABLE 101Rest of North America Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 102Rest of North America Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 103Rest of North America Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 104Rest of North America Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 105Rest of North America Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 106Rest of North America Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 107Rest of North America Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 108Rest of North America Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 109Key Information - Henkel AG & Company, KGaA
TABLE 110Key Information - Kao Corporation
TABLE 111Key Information - L'Oreal S.A.
TABLE 112Key Information - The Procter and Gamble Company
TABLE 113Key Information - Unilever PLC
TABLE 114Key Information - Natura & Co Holding S.A.
TABLE 115key Information - Revlon, Inc.
TABLE 116Key Information - HerStyler
TABLE 117Key Information - Giovanni Cosmetics, Inc.
TABLE 118Key Information - John Paul Mitchell Systems

North America Hair Serum Market Size, Share & Trends Analysis Report By Nature, By Sales Channel, By Product Type By Country and Growth Forecast, 2023 - 2030