Asia Pacific Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025

List of Tables

The Asia Pacific Anime Figures And Action Toys Market would witness market growth of 9.3% CAGR during the forecast period (2025-2032).

The Japan market dominated the Asia Pacific Anime Figures And Action Toys Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,096.8 million by 2032. The China market is registering a CAGR of 8.8% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 10.3% during (2025 - 2032).

Beyond collecting, anime figures and action toys are used for display purposes, often becoming centerpiece decorations in homes, offices, or dedicated fan spaces, where they showcase a fan's dedication to a particular franchise. These figures also play a significant role in imaginative play, particularly for younger audiences, who use action figures and playsets to recreate scenes from their favorite anime series or invent new adventures for characters.

Additionally, the market has seen a growing trend of anime figures being integrated into broader pop culture contexts, such as cosplay events and anime conventions, where fans use these toys as props or inspiration for their costumes. The versatility of anime figures and action toys extends to their use in creative industries as well, with artists and photographers using them as subjects for stop-motion animation, dioramas, or social media content creation, further amplifying their cultural impact.

Based on Age Group, the market is segmented into 15 Years & Above, 9 - 15 Years, and Up to 8 Years. Based on Price Range, the market is segmented into < USD 50, USD 50 - USD 150, USD 150 - USD 500, and > USD 500. Based on Distribution Channel, the market is segmented into Specialty Stores, Online/ E-commerce, Hypermarkets & Supermarkets, and Other Distribution Channel. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

Kotobukiya Co., Ltd.
Good Smile Company, Inc.
Bandai Namco Holdings Inc.
Hasbro, Inc.
Diamond Select Toys
MAX FACTORY, INC.
Playmates Toys Ltd. (Playmates Holdings Ltd.)
JAKKS Pacific, Inc.
Spin Master Corp.
McFarlane Toys

Asia Pacific Anime Figures And Action Toys Market Report Segmentation

By Age Group

15 Years & Above
9 - 15 Years
Up to 8 Years

By Price Range

< USD 50
USD 50 - USD 150
USD 150 - USD 500
> USD 500

By Distribution Channel

Specialty Stores
Online/ E-commerce
Hypermarkets & Supermarkets
Other Distribution Channel

By Country

China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Anime Figures And Action Toys Market, by Age Group
- 1.4.2 Asia Pacific Anime Figures And Action Toys Market, by Price Range
- 1.4.3 Asia Pacific Anime Figures And Action Toys Market, by Distribution Channel
- 1.4.4 Asia Pacific Anime Figures And Action Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market

5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services

Chapter 6. Asia Pacific Anime Figures And Action Toys Market by Age Group

6.1 Asia Pacific 15 Years & Above Market by Country
6.2 Asia Pacific 9 - 15 Years Market by Country
6.3 Asia Pacific Up to 8 Years Market by Country

Chapter 7. Asia Pacific Anime Figures And Action Toys Market by Price Range

7.1 Asia Pacific < USD 50 Market by Country
7.2 Asia Pacific USD 50 - USD 150 Market by Country
7.3 Asia Pacific USD 150 - USD 500 Market by Country
7.4 Asia Pacific > USD 500 Market by Country

Chapter 8. Asia Pacific Anime Figures And Action Toys Market by Distribution Channel

8.1 Asia Pacific Specialty Stores Market by Country
8.2 Asia Pacific Online/ E-commerce Market by Country
8.3 Asia Pacific Hypermarkets & Supermarkets Market by Country
8.4 Asia Pacific Other Distribution Channel Market by Country

Chapter 9. Asia Pacific Anime Figures And Action Toys Market by Country

9.1 Japan Anime Figures And Action Toys Market
- 9.1.1 Japan Anime Figures And Action Toys Market by Age Group
- 9.1.2 Japan Anime Figures And Action Toys Market by Price Range
- 9.1.3 Japan Anime Figures And Action Toys Market by Distribution Channel
9.2 China Anime Figures And Action Toys Market
- 9.2.1 China Anime Figures And Action Toys Market by Age Group
- 9.2.2 China Anime Figures And Action Toys Market by Price Range
- 9.2.3 China Anime Figures And Action Toys Market by Distribution Channel
9.3 India Anime Figures And Action Toys Market
- 9.3.1 India Anime Figures And Action Toys Market by Age Group
- 9.3.2 India Anime Figures And Action Toys Market by Price Range
- 9.3.3 India Anime Figures And Action Toys Market by Distribution Channel
9.4 South Korea Anime Figures And Action Toys Market
- 9.4.1 South Korea Anime Figures And Action Toys Market by Age Group
- 9.4.2 South Korea Anime Figures And Action Toys Market by Price Range
- 9.4.3 South Korea Anime Figures And Action Toys Market by Distribution Channel
9.5 Singapore Anime Figures And Action Toys Market
- 9.5.1 Singapore Anime Figures And Action Toys Market by Age Group
- 9.5.2 Singapore Anime Figures And Action Toys Market by Price Range
- 9.5.3 Singapore Anime Figures And Action Toys Market by Distribution Channel
9.6 Malaysia Anime Figures And Action Toys Market
- 9.6.1 Malaysia Anime Figures And Action Toys Market by Age Group
- 9.6.2 Malaysia Anime Figures And Action Toys Market by Price Range
- 9.6.3 Malaysia Anime Figures And Action Toys Market by Distribution Channel
9.7 Rest of Asia Pacific Anime Figures And Action Toys Market
- 9.7.1 Rest of Asia Pacific Anime Figures And Action Toys Market by Age Group
- 9.7.2 Rest of Asia Pacific Anime Figures And Action Toys Market by Price Range
- 9.7.3 Rest of Asia Pacific Anime Figures And Action Toys Market by Distribution Channel

Chapter 10. Company Profiles

10.1 Kotobukiya Co., Ltd.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
  - 10.1.2.1 Product Launches and Product Expansions:
10.2 Good Smile Company, Inc.
- 10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Recent strategies and developments:
  - 10.4.4.1 Partnerships, Collaborations, and Agreements:
- 10.4.5 SWOT Analysis
10.5 Diamond Select Toys
- 10.5.1 Company Overview
- 10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
- 10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Recent strategies and developments:
  - 10.7.4.1 Product Launches and Product Expansions:
- 10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Recent strategies and developments:
  - 10.8.4.1 Product Launches and Product Expansions:
- 10.8.5 SWOT Analysis
10.9 Spin Master Corp.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional & Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
- 10.9.5 SWOT Analysis
10.10. McFarlane Toys
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 Asia Pacific Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 3 Asia Pacific Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 4 Asia Pacific Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 5 Asia Pacific 15 Years & Above Market by Country, 2021 - 2024, USD Million
TABLE 6 Asia Pacific 15 Years & Above Market by Country, 2025 - 2032, USD Million
TABLE 7 Asia Pacific 9 - 15 Years Market by Country, 2021 - 2024, USD Million
TABLE 8 Asia Pacific 9 - 15 Years Market by Country, 2025 - 2032, USD Million
TABLE 9 Asia Pacific Up to 8 Years Market by Country, 2021 - 2024, USD Million
TABLE 10 Asia Pacific Up to 8 Years Market by Country, 2025 - 2032, USD Million
TABLE 11 Asia Pacific Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 12 Asia Pacific Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 13 Asia Pacific < USD 50 Market by Country, 2021 - 2024, USD Million
TABLE 14 Asia Pacific < USD 50 Market by Country, 2025 - 2032, USD Million
TABLE 15 Asia Pacific USD 50 - USD 150 Market by Country, 2021 - 2024, USD Million
TABLE 16 Asia Pacific USD 50 - USD 150 Market by Country, 2025 - 2032, USD Million
TABLE 17 Asia Pacific USD 150 - USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 18 Asia Pacific USD 150 - USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 19 Asia Pacific > USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 20 Asia Pacific > USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 21 Asia Pacific Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 22 Asia Pacific Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 23 Asia Pacific Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 24 Asia Pacific Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 25 Asia Pacific Online/ E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 Asia Pacific Online/ E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2021 - 2024, USD Million
TABLE 28 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2025 - 2032, USD Million
TABLE 29 Asia Pacific Other Distribution Channel Market by Country, 2021 - 2024, USD Million
TABLE 30 Asia Pacific Other Distribution Channel Market by Country, 2025 - 2032, USD Million
TABLE 31 Asia Pacific Anime Figures And Action Toys Market by Country, 2021 - 2024, USD Million
TABLE 32 Asia Pacific Anime Figures And Action Toys Market by Country, 2025 - 2032, USD Million
TABLE 33 Japan Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 34 Japan Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 35 Japan Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 36 Japan Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 37 Japan Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 38 Japan Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 39 Japan Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 40 Japan Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 41 China Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 42 China Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 43 China Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 44 China Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 45 China Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 46 China Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 47 China Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 48 China Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 49 India Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 50 India Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 51 India Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 52 India Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 53 India Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 54 India Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 55 India Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 56 India Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 57 South Korea Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 58 South Korea Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 59 South Korea Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 60 South Korea Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 61 South Korea Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 62 South Korea Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 63 South Korea Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 64 South Korea Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 65 Singapore Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 66 Singapore Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 67 Singapore Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 68 Singapore Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 69 Singapore Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 70 Singapore Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 71 Singapore Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 72 Singapore Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 73 Malaysia Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 74 Malaysia Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 75 Malaysia Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 76 Malaysia Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 77 Malaysia Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 78 Malaysia Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 79 Malaysia Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 80 Malaysia Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 81 Rest of Asia Pacific Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 82 Rest of Asia Pacific Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 83 Rest of Asia Pacific Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 84 Rest of Asia Pacific Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 85 Rest of Asia Pacific Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 86 Rest of Asia Pacific Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 87 Rest of Asia Pacific Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 88 Rest of Asia Pacific Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 89 Key Information - Kotobukiya Co., Ltd.
TABLE 90 Key Information - Good Smile Company, Inc.
TABLE 91 Key Information - Bandai Namco Holdings, Inc.
TABLE 92 Key Information - Hasbro, Inc.
TABLE 93 Key Information - Diamond Select Toys
TABLE 94 Key Information - MAX FACTORY, INC.
TABLE 95 key information - Playmates Toys Ltd.
TABLE 96 key information - JAKKS Pacific, Inc.
TABLE 97 Key information - Spin Master Corp.
TABLE 98 Key Information - McFarlane Toys

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Asia Pacific Anime Figures And Action Toys Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Anime Figures And Action Toys Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Anime Figures And Action Toys Market
FIG 6 Value Chain Analysis of Anime Figures And Action Toys Market
FIG 7 Asia Pacific Anime Figures And Action Toys Market share by Age Group, 2024
FIG 8 Asia Pacific Anime Figures And Action Toys Market share by Age Group, 2032
FIG 9 Asia Pacific Anime Figures And Action Toys Market by Age Group, 2021 - 2032, USD Million
FIG 10 Asia Pacific Anime Figures And Action Toys Market share by Price Range, 2024
FIG 11 Asia Pacific Anime Figures And Action Toys Market share by Price Range, 2032
FIG 12 Asia Pacific Anime Figures And Action Toys Market by Price Range, 2021 - 2032, USD Million
FIG 13 Asia Pacific Anime Figures And Action Toys Market share by Distribution Channel, 2024
FIG 14 Asia Pacific Anime Figures And Action Toys Market share by Distribution Channel, 2032
FIG 15 Asia Pacific Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2032, USD Million
FIG 16 Asia Pacific Anime Figures And Action Toys Market share by Country, 2024
FIG 17 Asia Pacific Anime Figures And Action Toys Market share by Country, 2032
FIG 18 Asia Pacific Anime Figures And Action Toys Market by Country, 2021 - 2032, USD Million
FIG 19 SWOT Analysis: Hasbro, Inc.
FIG 20 SWOT Analysis: Diamond Select Toys
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: JAKKS Pacific, Inc.
FIG 23 SWOT Analysis: Spin Master Corp.
FIG 24 SWOT Analysis: McFarlane Toys

Asia Pacific Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025 - 2032

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