Europe Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025

List of Tables

The Europe Anime Figures And Action Toys Market would witness market growth of 8.7% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Anime Figures And Action Toys Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $398.2 million by 2032. The UK market is exhibiting a CAGR of 7.7% during (2025 - 2032). Additionally, The France market would experience a CAGR of 9.4% during (2025 - 2032).

Adoption of anime figures and action toys has surged in recent years, driven by the global expansion of anime's fanbase and the increasing accessibility of these products through various distribution channels. Japan, with its deeply rooted otaku culture, has long been the epicenter of this market, where collectors and casual fans alike have embraced these products as an integral part of their engagement with anime and manga. The country's rich anime heritage, coupled with a strong collector culture, has fostered an environment where limited-edition merchandise and high-quality figures are highly sought after, often selling out rapidly at events like Wonder Festival and Tokyo Comic-Con.

However, the adoption of anime figures and action toys is no longer limited to Japan, as North America, Europe, and Southeast Asia have emerged as significant markets, propelled by the mainstreaming of anime through streaming platforms like Netflix, Crunchyroll, and Amazon Prime. These platforms have introduced anime to millions of new viewers, creating a ripple effect that has boosted demand for related merchandise, particularly among teens and adults who view these figures as valuable collectibles. The rise of e-commerce platforms and international conventions has further facilitated adoption, enabling fans worldwide to access a wide range of products, from affordable miniatures to premium, customizable figures. Collaborations between anime studios and major toy manufacturers have also played a pivotal role in driving adoption, ensuring a steady stream of authentic, character-accurate merchandise that resonates with fans across different demographics.

Based on Age Group, the market is segmented into 15 Years & Above, 9 - 15 Years, and Up to 8 Years. Based on Price Range, the market is segmented into < USD 50, USD 50 - USD 150, USD 150 - USD 500, and > USD 500. Based on Distribution Channel, the market is segmented into Specialty Stores, Online/ E-commerce, Hypermarkets & Supermarkets, and Other Distribution Channel. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

Kotobukiya Co., Ltd.
Good Smile Company, Inc.
Bandai Namco Holdings Inc.
Hasbro, Inc.
Diamond Select Toys
MAX FACTORY, INC.
Playmates Toys Ltd. (Playmates Holdings Ltd.)
JAKKS Pacific, Inc.
Spin Master Corp.
McFarlane Toys

Europe Anime Figures And Action Toys Market Report Segmentation

By Age Group

15 Years & Above
9 - 15 Years
Up to 8 Years

By Price Range

< USD 50
USD 50 - USD 150
USD 150 - USD 500
> USD 500

By Distribution Channel

Specialty Stores
Online/ E-commerce
Hypermarkets & Supermarkets
Other Distribution Channel

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Anime Figures And Action Toys Market, by Age Group
- 1.4.2 Europe Anime Figures And Action Toys Market, by Price Range
- 1.4.3 Europe Anime Figures And Action Toys Market, by Distribution Channel
- 1.4.4 Europe Anime Figures And Action Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market

5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services

Chapter 6. Europe Anime Figures And Action Toys Market by Age Group

6.1 Europe 15 Years & Above Market by Country
6.2 Europe 9 - 15 Years Market by Country
6.3 Europe Up to 8 Years Market by Country

Chapter 7. Europe Anime Figures And Action Toys Market by Price Range

7.1 Europe < USD 50 Market by Country
7.2 Europe USD 50 - USD 150 Market by Country
7.3 Europe USD 150 - USD 500 Market by Country
7.4 Europe > USD 500 Market by Country

Chapter 8. Europe Anime Figures And Action Toys Market by Distribution Channel

8.1 Europe Specialty Stores Market by Country
8.2 Europe Online/ E-commerce Market by Country
8.3 Europe Hypermarkets & Supermarkets Market by Country
8.4 Europe Other Distribution Channel Market by Country

Chapter 9. Europe Anime Figures And Action Toys Market by Country

9.1 Germany Anime Figures And Action Toys Market
- 9.1.1 Germany Anime Figures And Action Toys Market by Age Group
- 9.1.2 Germany Anime Figures And Action Toys Market by Price Range
- 9.1.3 Germany Anime Figures And Action Toys Market by Distribution Channel
9.2 UK Anime Figures And Action Toys Market
- 9.2.1 UK Anime Figures And Action Toys Market by Age Group
- 9.2.2 UK Anime Figures And Action Toys Market by Price Range
- 9.2.3 UK Anime Figures And Action Toys Market by Distribution Channel
9.3 France Anime Figures And Action Toys Market
- 9.3.1 France Anime Figures And Action Toys Market by Age Group
- 9.3.2 France Anime Figures And Action Toys Market by Price Range
- 9.3.3 France Anime Figures And Action Toys Market by Distribution Channel
9.4 Russia Anime Figures And Action Toys Market
- 9.4.1 Russia Anime Figures And Action Toys Market by Age Group
- 9.4.2 Russia Anime Figures And Action Toys Market by Price Range
- 9.4.3 Russia Anime Figures And Action Toys Market by Distribution Channel
9.5 Spain Anime Figures And Action Toys Market
- 9.5.1 Spain Anime Figures And Action Toys Market by Age Group
- 9.5.2 Spain Anime Figures And Action Toys Market by Price Range
- 9.5.3 Spain Anime Figures And Action Toys Market by Distribution Channel
9.6 Italy Anime Figures And Action Toys Market
- 9.6.1 Italy Anime Figures And Action Toys Market by Age Group
- 9.6.2 Italy Anime Figures And Action Toys Market by Price Range
- 9.6.3 Italy Anime Figures And Action Toys Market by Distribution Channel
9.7 Rest of Europe Anime Figures And Action Toys Market
- 9.7.1 Rest of Europe Anime Figures And Action Toys Market by Age Group
- 9.7.2 Rest of Europe Anime Figures And Action Toys Market by Price Range
- 9.7.3 Rest of Europe Anime Figures And Action Toys Market by Distribution Channel

Chapter 10. Company Profiles

10.1 Kotobukiya Co., Ltd.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
  - 10.1.2.1 Product Launches and Product Expansions:
10.2 Good Smile Company, Inc.
- 10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Recent strategies and developments:
  - 10.4.4.1 Partnerships, Collaborations, and Agreements:
- 10.4.5 SWOT Analysis
10.5 Diamond Select Toys
- 10.5.1 Company Overview
- 10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
- 10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Recent strategies and developments:
  - 10.7.4.1 Product Launches and Product Expansions:
- 10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Recent strategies and developments:
  - 10.8.4.1 Product Launches and Product Expansions:
- 10.8.5 SWOT Analysis
10.9 Spin Master Corp.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional & Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
- 10.9.5 SWOT Analysis
10.10. McFarlane Toys
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 Europe Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 2 Europe Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 3 Europe Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 4 Europe Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 5 Europe 15 Years & Above Market by Country, 2021 - 2024, USD Million
TABLE 6 Europe 15 Years & Above Market by Country, 2025 - 2032, USD Million
TABLE 7 Europe 9 - 15 Years Market by Country, 2021 - 2024, USD Million
TABLE 8 Europe 9 - 15 Years Market by Country, 2025 - 2032, USD Million
TABLE 9 Europe Up to 8 Years Market by Country, 2021 - 2024, USD Million
TABLE 10 Europe Up to 8 Years Market by Country, 2025 - 2032, USD Million
TABLE 11 Europe Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 12 Europe Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 13 Europe < USD 50 Market by Country, 2021 - 2024, USD Million
TABLE 14 Europe < USD 50 Market by Country, 2025 - 2032, USD Million
TABLE 15 Europe USD 50 - USD 150 Market by Country, 2021 - 2024, USD Million
TABLE 16 Europe USD 50 - USD 150 Market by Country, 2025 - 2032, USD Million
TABLE 17 Europe USD 150 - USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 18 Europe USD 150 - USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 19 Europe > USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 20 Europe > USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 21 Europe Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 22 Europe Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 23 Europe Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 24 Europe Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 25 Europe Online/ E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 Europe Online/ E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 Europe Hypermarkets & Supermarkets Market by Country, 2021 - 2024, USD Million
TABLE 28 Europe Hypermarkets & Supermarkets Market by Country, 2025 - 2032, USD Million
TABLE 29 Europe Other Distribution Channel Market by Country, 2021 - 2024, USD Million
TABLE 30 Europe Other Distribution Channel Market by Country, 2025 - 2032, USD Million
TABLE 31 Europe Anime Figures And Action Toys Market by Country, 2021 - 2024, USD Million
TABLE 32 Europe Anime Figures And Action Toys Market by Country, 2025 - 2032, USD Million
TABLE 33 Germany Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 34 Germany Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 35 Germany Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 36 Germany Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 37 Germany Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 38 Germany Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 39 Germany Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 40 Germany Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 41 UK Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 42 UK Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 43 UK Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 44 UK Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 45 UK Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 46 UK Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 47 UK Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 48 UK Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 49 France Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 50 France Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 51 France Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 52 France Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 53 France Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 54 France Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 55 France Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 56 France Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 57 Russia Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 58 Russia Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 59 Russia Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 60 Russia Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 61 Russia Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 62 Russia Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 63 Russia Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 64 Russia Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 65 Spain Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 66 Spain Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 67 Spain Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 68 Spain Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 69 Spain Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 70 Spain Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 71 Spain Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 72 Spain Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 73 Italy Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 74 Italy Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 75 Italy Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 76 Italy Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 77 Italy Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 78 Italy Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 79 Italy Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 80 Italy Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 81 Rest of Europe Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 82 Rest of Europe Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 83 Rest of Europe Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 84 Rest of Europe Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 85 Rest of Europe Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 86 Rest of Europe Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 87 Rest of Europe Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 88 Rest of Europe Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 89 Key Information - Kotobukiya Co., Ltd.
TABLE 90 Key Information - Good Smile Company, Inc.
TABLE 91 Key Information - Bandai Namco Holdings, Inc.
TABLE 92 Key Information - Hasbro, Inc.
TABLE 93 Key Information - Diamond Select Toys
TABLE 94 Key Information - MAX FACTORY, INC.
TABLE 95 key information - Playmates Toys Ltd.
TABLE 96 key information - JAKKS Pacific, Inc.
TABLE 97 Key information - Spin Master Corp.
TABLE 98 Key Information - McFarlane Toys

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Europe Anime Figures And Action Toys Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Anime Figures And Action Toys Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Anime Figures And Action Toys Market
FIG 6 Value Chain Analysis of Anime Figures And Action Toys Market
FIG 7 Europe Anime Figures And Action Toys Market share by Age Group, 2024
FIG 8 Europe Anime Figures And Action Toys Market share by Age Group, 2032
FIG 9 Europe Anime Figures And Action Toys Market by Age Group, 2021 - 2032, USD Million
FIG 10 Europe Anime Figures And Action Toys Market share by Price Range, 2024
FIG 11 Europe Anime Figures And Action Toys Market share by Price Range, 2032
FIG 12 Europe Anime Figures And Action Toys Market by Price Range, 2021 - 2032, USD Million
FIG 13 Europe Anime Figures And Action Toys Market share by Distribution Channel, 2024
FIG 14 Europe Anime Figures And Action Toys Market share by Distribution Channel, 2032
FIG 15 Europe Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2032, USD Million
FIG 16 Europe Anime Figures And Action Toys Market share by Country, 2024
FIG 17 Europe Anime Figures And Action Toys Market share by Country, 2032
FIG 18 Europe Anime Figures And Action Toys Market by Country, 2021 - 2032, USD Million
FIG 19 SWOT Analysis: Hasbro, Inc.
FIG 20 SWOT Analysis: Diamond Select Toys
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: JAKKS Pacific, Inc.
FIG 23 SWOT Analysis: Spin Master Corp.
FIG 24 SWOT Analysis: McFarlane Toys

Europe Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025 - 2032

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