Europe Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025

List of Tables

The Europe Artificial Intelligence in Sports Market would witness market growth of 20.3% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,642.3 million by 2032. The UK market is exhibiting a CAGR of 19% during (2025 - 2032). Additionally, The France market would experience a CAGR of 21.4% during (2025 - 2032).

Another vital application lies in injury prevention and recovery. AI systems analyze training intensity, movement patterns, and fatigue levels to predict the likelihood of injuries. Using historical data combined with real-time monitoring, these systems can flag potential risks before they manifest physically. This proactive approach not only protects athletes' health but also saves teams from the financial burden and strategic disruption caused by prolonged injuries. In the recovery phase, AI guides physiotherapy with customized regimens, tracking progress and adjusting the plan dynamically for optimal rehabilitation.

On the tactical and strategic front, AI offers analytical tools that go far beyond what human observation can achieve. By examining thousands of game scenarios, opponent behaviors, and player statistics, AI helps coaches craft strategies that adapt to different match conditions. For instance, soccer teams use AI models to analyze passing networks and pressing zones, while basketball teams predict scoring probabilities based on opponent formations. This data-driven approach gives teams a competitive edge, turning insight into action in real time.

Germany is a key European leader in the integration of Artificial Intelligence in sports, driven by a well-developed tech sector, government-supported innovation strategies, and the strong institutional structure of its professional sports system. Football dominates the landscape, with Bundesliga clubs pioneering the use of AI for player performance monitoring, injury prevention, tactical analysis, and fan experience optimization. The United Kingdom's AI-in-sports sector is well-established and fast-evolving, marked by a vibrant intersection of academia, elite professional sports, media innovation, and health sciences. Football clubs in the Premier League are global pioneers in applying AI to enhance performance, track player metrics, model injury risks, and inform strategic decision-making. Beyond football, AI is being used in rugby, cricket, tennis, and even Olympic sports such as cycling and rowing to optimize training loads and reduce performance variability.

The rest of Europe-including countries such as the Netherlands, Belgium, Sweden, Norway, Poland, and others-shows a highly varied but active landscape for AI adoption in sports. Northern and Western European nations are embracing AI across both performance and fan engagement fronts. These countries benefit from strong public investment in research, digital infrastructure, and grassroots sports, making them fertile ground for testing and implementing AI technologies.

Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

IBM Corporation
Microsoft Corporation
Trumedia Networks, Inc.
Google LLC (Alphabet Inc.)
SAP SE
Stats Perform Group
SAS Institute Inc.
Oracle Corporation
Sportradar Group AG
Catapult Group International Ltd.

Europe Artificial Intelligence in Sports Market Report Segmentation

By Offering

Solution
Services

By Sports Type

Team Sports
Esports
Individual

By Technology

Gen AI
Other AI

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Artificial Intelligence in Sports Market, by Offering
- 1.4.2 Europe Artificial Intelligence in Sports Market, by Sports Type
- 1.4.3 Europe Artificial Intelligence in Sports Market, by Technology
- 1.4.4 Europe Artificial Intelligence in Sports Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, Feb - 2024, Nov) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Artificial Intelligence in Sports Market

5.1 Inbound Logistics
5.2 Operations
5.3 Outbound Logistics
5.4 Marketing and Sales
5.5 Services

Chapter 6. Key Costumer Criteria - Artificial Intelligence in Sports Market

Chapter 7. Europe Artificial Intelligence in Sports Market by Offering

7.1 Europe Solution Market by Country
7.2 Europe Services Market by Country

Chapter 8. Europe Artificial Intelligence in Sports Market by Sports Type

8.1 Europe Team Sports Market by Country
8.2 Europe Esports Market by Country
8.3 Europe Individual Market by Country

Chapter 9. Europe Artificial Intelligence in Sports Market by Technology

9.1 Europe Gen AI Market by Country
9.2 Europe Other AI Market by Country

Chapter 10. Europe Artificial Intelligence in Sports Market by Country

10.1 Germany Artificial Intelligence in Sports Market
- 10.1.1 Germany Artificial Intelligence in Sports Market by Offering
- 10.1.2 Germany Artificial Intelligence in Sports Market by Sports Type
- 10.1.3 Germany Artificial Intelligence in Sports Market by Technology
10.2 UK Artificial Intelligence in Sports Market
- 10.2.1 UK Artificial Intelligence in Sports Market by Offering
- 10.2.2 UK Artificial Intelligence in Sports Market by Sports Type
- 10.2.3 UK Artificial Intelligence in Sports Market by Technology
10.3 France Artificial Intelligence in Sports Market
- 10.3.1 France Artificial Intelligence in Sports Market by Offering
- 10.3.2 France Artificial Intelligence in Sports Market by Sports Type
- 10.3.3 France Artificial Intelligence in Sports Market by Technology
10.4 Russia Artificial Intelligence in Sports Market
- 10.4.1 Russia Artificial Intelligence in Sports Market by Offering
- 10.4.2 Russia Artificial Intelligence in Sports Market by Sports Type
- 10.4.3 Russia Artificial Intelligence in Sports Market by Technology
10.5 Spain Artificial Intelligence in Sports Market
- 10.5.1 Spain Artificial Intelligence in Sports Market by Offering
- 10.5.2 Spain Artificial Intelligence in Sports Market by Sports Type
- 10.5.3 Spain Artificial Intelligence in Sports Market by Technology
10.6 Italy Artificial Intelligence in Sports Market
- 10.6.1 Italy Artificial Intelligence in Sports Market by Offering
- 10.6.2 Italy Artificial Intelligence in Sports Market by Sports Type
- 10.6.3 Italy Artificial Intelligence in Sports Market by Technology
10.7 Rest of Europe Artificial Intelligence in Sports Market
- 10.7.1 Rest of Europe Artificial Intelligence in Sports Market by Offering
- 10.7.2 Rest of Europe Artificial Intelligence in Sports Market by Sports Type
- 10.7.3 Rest of Europe Artificial Intelligence in Sports Market by Technology

Chapter 11. Company Profiles

11.1 IBM Corporation
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Regional & Segmental Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 Recent strategies and developments:
  - 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.6 SWOT Analysis
11.2 Microsoft Corporation
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
  - 11.2.5.1 Partnerships, Collaborations, and Agreements:
  - 11.2.5.2 Acquisition and Mergers:
- 11.2.6 SWOT Analysis
11.3 Trumedia Networks, Inc.
- 11.3.1 Company Overview
11.4 Google LLC (Alphabet Inc.)
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
  - 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.6 SWOT Analysis
11.5 SAP SE
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
  - 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.6 SWOT Analysis
11.6 Stats Perform Group
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
  - 11.6.2.1 Partnerships, Collaborations, and Agreements:
  - 11.6.2.2 Product Launches and Product Expansions:
11.7 SAS Institute, Inc.
- 11.7.1 Company Overview
- 11.7.2 Recent strategies and developments:
  - 11.7.2.1 Acquisition and Mergers:
- 11.7.3 SWOT Analysis
11.8 Oracle Corporation
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 SWOT Analysis
11.9 Sportradar Group AG
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Recent strategies and developments:
  - 11.9.4.1 Partnerships, Collaborations, and Agreements:
11.10. Catapult Group International Limited
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Recent strategies and developments:
  - 11.10.4.1 Partnerships, Collaborations, and Agreements:
  - 11.10.4.2 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 Europe Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 2 Europe Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Artificial Intelligence in Sports Market
TABLE 4 Product Launches And Product Expansions- Artificial Intelligence in Sports Market
TABLE 5 Acquisition and Mergers- Artificial Intelligence in Sports Market
TABLE 6 Key Costumer Criteria - Artificial Intelligence in Sports Market
TABLE 7 Europe Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 8 Europe Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 9 Europe Solution Market by Country, 2021 - 2024, USD Million
TABLE 10 Europe Solution Market by Country, 2025 - 2032, USD Million
TABLE 11 Europe Services Market by Country, 2021 - 2024, USD Million
TABLE 12 Europe Services Market by Country, 2025 - 2032, USD Million
TABLE 13 Use Case 1: -Powered Sports Analytics Platform - Real-Time Decision Support for Teams
TABLE 14 Use Case 2: AI Consulting and Managed Services in Sports - Custom Deployment and DataOps
TABLE 15 Europe Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 16 Europe Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 17 Europe Team Sports Market by Country, 2021 - 2024, USD Million
TABLE 18 Europe Team Sports Market by Country, 2025 - 2032, USD Million
TABLE 19 Europe Esports Market by Country, 2021 - 2024, USD Million
TABLE 20 Europe Esports Market by Country, 2025 - 2032, USD Million
TABLE 21 Europe Individual Market by Country, 2021 - 2024, USD Million
TABLE 22 Europe Individual Market by Country, 2025 - 2032, USD Million
TABLE 23 Use Case 1: AI in Team Sports - Tactical Optimization and Performance Engineering
TABLE 24 Use Case 2: AI in eSports - Real-Time Game Telemetry, Player Coaching & Audience Personalization
TABLE 25 Use Case 3: AI in Individual Sports - Performance Analytics and Personalized Coaching
TABLE 26 Europe Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 27 Europe Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 28 Europe Gen AI Market by Country, 2021 - 2024, USD Million
TABLE 29 Europe Gen AI Market by Country, 2025 - 2032, USD Million
TABLE 30 Europe Other AI Market by Country, 2021 - 2024, USD Million
TABLE 31 Europe Other AI Market by Country, 2025 - 2032, USD Million
TABLE 32 Use Case 1: Generative AI in Sports - Content Creation, Simulation & Engagement
TABLE 33 Use Case 2: Traditional AI in Sports - Predictive Analytics, Computer Vision & Optimization
TABLE 34 Europe Artificial Intelligence in Sports Market by Country, 2021 - 2024, USD Million
TABLE 35 Europe Artificial Intelligence in Sports Market by Country, 2025 - 2032, USD Million
TABLE 36 Germany Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 37 Germany Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 38 Germany Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 39 Germany Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 40 Germany Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 41 Germany Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 42 Germany Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 43 Germany Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 44 UK Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 45 UK Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 46 UK Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 47 UK Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 48 UK Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 49 UK Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 50 UK Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 51 UK Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 52 France Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 53 France Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 54 France Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 55 France Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 56 France Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 57 France Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 58 France Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 59 France Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 60 Russia Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 61 Russia Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 62 Russia Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 63 Russia Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 64 Russia Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 65 Russia Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 66 Russia Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 67 Russia Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 68 Spain Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 69 Spain Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 70 Spain Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 71 Spain Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 72 Spain Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 73 Spain Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 74 Spain Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 75 Spain Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 76 Italy Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 77 Italy Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 78 Italy Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 79 Italy Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 80 Italy Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 81 Italy Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 82 Italy Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 83 Italy Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 84 Rest of Europe Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 85 Rest of Europe Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 86 Rest of Europe Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 87 Rest of Europe Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 88 Rest of Europe Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 89 Rest of Europe Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 90 Rest of Europe Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 91 Rest of Europe Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 92 Key Information - IBM Corporation
TABLE 93 Key Information - Microsoft Corporation
TABLE 94 Key Information - Trumedia Networks, Inc.
TABLE 95 Key Information - Google LLC
TABLE 96 Key Information - SAP SE
TABLE 97 Key Information - Stats Perform Group
TABLE 98 Key Information - SAS Institute, Inc.
TABLE 99 Key Information - Oracle Corporation
TABLE 100 Key information - Sportradar Group AG
TABLE 101 Key Information - Catapult Group International Limited

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Europe Artificial Intelligence in Sports Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Artificial Intelligence in Sports Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, feb - 2024, nov) Leading Players
FIG 8 Porter's Five Forces Analysis - Artificial Intelligence in Sports Market
FIG 9 Value Chain Analysis of Artificial Intelligence in Sports Market
FIG 10 Key Costumer Criteria - Artificial Intelligence in Sports Market
FIG 11 Europe Artificial Intelligence in Sports Market by Offering, 2024
FIG 12 Europe Artificial Intelligence in Sports Market by Offering, 2032
FIG 13 Europe Artificial Intelligence in Sports Market by Offering, 2021 - 2032, USD Million
FIG 14 Europe Artificial Intelligence in Sports Market share by Sports Type, 2024
FIG 15 Europe Artificial Intelligence in Sports Market share by Sports Type, 2032
FIG 16 Europe Artificial Intelligence in Sports Market by Sports Type, 2021 - 2032, USD Million
FIG 17 Europe Artificial Intelligence in Sports Market share by Technology, 2024
FIG 18 Europe Artificial Intelligence in Sports Market share by Technology, 2032
FIG 19 Europe Artificial Intelligence in Sports Market by Technology, 2021 - 2032, USD Million
FIG 20 Europe Artificial Intelligence in Sports Market share by Country, 2024
FIG 21 Europe Artificial Intelligence in Sports Market share by Country, 2032
FIG 22 Europe Artificial Intelligence in Sports Market by Country, 2021 - 2032, USD Million
FIG 23 SWOT Analysis: IBM Corporation
FIG 24 Recent strategies and developments: Microsoft Corporation
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: SAP SE
FIG 28 Recent strategies and developments: Stats Perform Group
FIG 29 SWOT Analysis: SAS INSTITUTE, INC.
FIG 30 SWOT Analysis: Oracle Corporation
FIG 31 Recent strategies and developments: Catapult Group International Ltd.

Europe Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025 - 2032

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