Asia Pacific Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025

List of Tables

The Asia Pacific Artificial Intelligence in Sports Market would witness market growth of 21.7% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $2,423.6 million by 2032. The Japan market is registering a CAGR of 20.8% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 22.7% during (2025 - 2032).

The application of AI in sports spans several core areas, starting with performance enhancement. Through the use of computer vision, wearables, and predictive analytics, AI helps coaches and players analyze physical movements, monitor vital signs, and design training programs tailored to individual needs. Technologies such as pose estimation and motion tracking enable teams to break down biomechanics with incredible precision, allowing athletes to fine-tune techniques while reducing injury risks. Machine learning algorithms continuously learn from performance patterns, enabling adaptive training regimens that evolve alongside the athlete's development.

In addition to improving training outcomes, AI plays a crucial role in scouting and talent identification. Traditional scouting methods, reliant on subjective observation, are now supplemented-or even replaced-by AI-powered data models that assess an athlete's potential based on quantifiable parameters. These systems process vast historical databases and video archives, identifying key performance indicators (KPIs) and benchmarking new talent against successful athletes. Clubs and franchises are leveraging these insights to make better-informed recruitment decisions, saving time, reducing risk, and often uncovering hidden gems.

India's AI-in-sports market is growing rapidly, fueled by the digital transformation of its sports ecosystem, the rise of data-savvy fanbases, and increasing investment in sports technology. Cricket dominates the national landscape, and organizations such as the Board of Control for Cricket in India (BCCI), IPL franchises, and elite training academies are increasingly deploying AI tools for match analysis, player tracking, injury prevention, and audience engagement. AI is being used to model pitch conditions, assess player fatigue, and optimize training drills, while video analytics platforms offer automated tagging of events for tactical breakdowns. South Korea is leveraging its technological strength and digital culture to integrate Artificial Intelligence into various aspects of sports, from athlete performance optimization to fan engagement and esports innovation. With a government that prioritizes smart technologies, and a sports culture built on discipline and data, AI is being adopted by national teams, professional clubs, and broadcasters alike. Sports such as baseball, football, archery, and taekwondo benefit from AI-driven systems that deliver biomechanical insights, tactical simulations, and predictive analytics.

The rest of Asia Pacific-encompassing countries like Indonesia, Thailand, Vietnam, the Philippines, Singapore, and others-presents a diverse and rapidly evolving landscape for AI in sports. While the level of AI integration varies widely, common drivers include increased mobile usage, digital streaming growth, and national investments in sports development. Popular sports like football, badminton, and basketball serve as platforms for early AI experimentation in athlete monitoring, tactical analysis, and fan personalization.

Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

IBM Corporation
Microsoft Corporation
Trumedia Networks, Inc.
Google LLC (Alphabet Inc.)
SAP SE
Stats Perform Group
SAS Institute Inc.
Oracle Corporation
Sportradar Group AG
Catapult Group International Ltd.

Asia Pacific Artificial Intelligence in Sports Market Report Segmentation

By Offering

Solution
Services

By Sports Type

Team Sports
Esports
Individual

By Technology

Gen AI
Other AI

By Country

China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Artificial Intelligence in Sports Market, by Offering
- 1.4.2 Asia Pacific Artificial Intelligence in Sports Market, by Sports Type
- 1.4.3 Asia Pacific Artificial Intelligence in Sports Market, by Technology
- 1.4.4 Asia Pacific Artificial Intelligence in Sports Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, Feb - 2024, Nov) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Artificial Intelligence in Sports Market

5.1 Inbound Logistics
5.2 Operations
5.3 Outbound Logistics
5.4 Marketing and Sales
5.5 Services

Chapter 6. Key Costumer Criteria - Artificial Intelligence in Sports Market

Chapter 7. Asia Pacific Artificial Intelligence in Sports Market by Offering

7.1 Asia Pacific Solution Market by Country
7.2 Asia Pacific Services Market by Country

Chapter 8. Asia Pacific Artificial Intelligence in Sports Market by Sports Type

8.1 Asia Pacific Team Sports Market by Country
8.2 Asia Pacific Esports Market by Country
8.3 Asia Pacific Individual Market by Country

Chapter 9. Asia Pacific Artificial Intelligence in Sports Market by Technology

9.1 Asia Pacific Gen AI Market by Country
9.2 Asia Pacific Other AI Market by Country

Chapter 10. Asia Pacific Artificial Intelligence in Sports Market by Country

10.1 China Artificial Intelligence in Sports Market
- 10.1.1 China Artificial Intelligence in Sports Market by Offering
- 10.1.2 China Artificial Intelligence in Sports Market by Sports Type
- 10.1.3 China Artificial Intelligence in Sports Market by Technology
10.2 Japan Artificial Intelligence in Sports Market
- 10.2.1 Japan Artificial Intelligence in Sports Market by Offering
- 10.2.2 Japan Artificial Intelligence in Sports Market by Sports Type
- 10.2.3 Japan Artificial Intelligence in Sports Market by Technology
10.3 India Artificial Intelligence in Sports Market
- 10.3.1 India Artificial Intelligence in Sports Market by Offering
- 10.3.2 India Artificial Intelligence in Sports Market by Sports Type
- 10.3.3 India Artificial Intelligence in Sports Market by Technology
10.4 South Korea Artificial Intelligence in Sports Market
- 10.4.1 South Korea Artificial Intelligence in Sports Market by Offering
- 10.4.2 South Korea Artificial Intelligence in Sports Market by Sports Type
- 10.4.3 South Korea Artificial Intelligence in Sports Market by Technology
10.5 Australia Artificial Intelligence in Sports Market
- 10.5.1 Australia Artificial Intelligence in Sports Market by Offering
- 10.5.2 Australia Artificial Intelligence in Sports Market by Sports Type
- 10.5.3 Australia Artificial Intelligence in Sports Market by Technology
10.6 Malaysia Artificial Intelligence in Sports Market
- 10.6.1 Malaysia Artificial Intelligence in Sports Market by Offering
- 10.6.2 Malaysia Artificial Intelligence in Sports Market by Sports Type
- 10.6.3 Malaysia Artificial Intelligence in Sports Market by Technology
10.7 Rest of Asia Pacific Artificial Intelligence in Sports Market
- 10.7.1 Rest of Asia Pacific Artificial Intelligence in Sports Market by Offering
- 10.7.2 Rest of Asia Pacific Artificial Intelligence in Sports Market by Sports Type
- 10.7.3 Rest of Asia Pacific Artificial Intelligence in Sports Market by Technology

Chapter 11. Company Profiles

11.1 IBM Corporation
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Regional & Segmental Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 Recent strategies and developments:
  - 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.6 SWOT Analysis
11.2 Microsoft Corporation
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
  - 11.2.5.1 Partnerships, Collaborations, and Agreements:
  - 11.2.5.2 Acquisition and Mergers:
- 11.2.6 SWOT Analysis
11.3 Trumedia Networks, Inc.
- 11.3.1 Company Overview
11.4 Google LLC (Alphabet Inc.)
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
  - 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.6 SWOT Analysis
11.5 SAP SE
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
  - 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.6 SWOT Analysis
11.6 Stats Perform Group
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
  - 11.6.2.1 Partnerships, Collaborations, and Agreements:
  - 11.6.2.2 Product Launches and Product Expansions:
11.7 SAS Institute, Inc.
- 11.7.1 Company Overview
- 11.7.2 Recent strategies and developments:
  - 11.7.2.1 Acquisition and Mergers:
- 11.7.3 SWOT Analysis
11.8 Oracle Corporation
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 SWOT Analysis
11.9 Sportradar Group AG
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Recent strategies and developments:
  - 11.9.4.1 Partnerships, Collaborations, and Agreements:
11.10. Catapult Group International Limited
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Recent strategies and developments:
  - 11.10.4.1 Partnerships, Collaborations, and Agreements:
  - 11.10.4.2 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 Asia Pacific Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Artificial Intelligence in Sports Market
TABLE 4 Product Launches And Product Expansions- Artificial Intelligence in Sports Market
TABLE 5 Acquisition and Mergers- Artificial Intelligence in Sports Market
TABLE 6 Key Costumer Criteria - Artificial Intelligence in Sports Market
TABLE 7 Asia Pacific Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 8 Asia Pacific Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 9 Asia Pacific Solution Market by Country, 2021 - 2024, USD Million
TABLE 10 Asia Pacific Solution Market by Country, 2025 - 2032, USD Million
TABLE 11 Asia Pacific Services Market by Country, 2021 - 2024, USD Million
TABLE 12 Asia Pacific Services Market by Country, 2025 - 2032, USD Million
TABLE 13 Use Case 1: -Powered Sports Analytics Platform - Real-Time Decision Support for Teams
TABLE 14 Use Case 2: AI Consulting and Managed Services in Sports - Custom Deployment and DataOps
TABLE 15 Asia Pacific Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 16 Asia Pacific Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 17 Asia Pacific Team Sports Market by Country, 2021 - 2024, USD Million
TABLE 18 Asia Pacific Team Sports Market by Country, 2025 - 2032, USD Million
TABLE 19 Asia Pacific Esports Market by Country, 2021 - 2024, USD Million
TABLE 20 Asia Pacific Esports Market by Country, 2025 - 2032, USD Million
TABLE 21 Asia Pacific Individual Market by Country, 2021 - 2024, USD Million
TABLE 22 Asia Pacific Individual Market by Country, 2025 - 2032, USD Million
TABLE 23 Use Case 1: AI in Team Sports - Tactical Optimization and Performance Engineering
TABLE 24 Use Case 2: AI in eSports - Real-Time Game Telemetry, Player Coaching & Audience Personalization
TABLE 25 Use Case 3: AI in Individual Sports - Performance Analytics and Personalized Coaching
TABLE 26 Asia Pacific Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 27 Asia Pacific Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 28 Asia Pacific Gen AI Market by Country, 2021 - 2024, USD Million
TABLE 29 Asia Pacific Gen AI Market by Country, 2025 - 2032, USD Million
TABLE 30 Asia Pacific Other AI Market by Country, 2021 - 2024, USD Million
TABLE 31 Asia Pacific Other AI Market by Country, 2025 - 2032, USD Million
TABLE 32 Use Case 1: Generative AI in Sports - Content Creation, Simulation & Engagement
TABLE 33 Use Case 2: Traditional AI in Sports - Predictive Analytics, Computer Vision & Optimization
TABLE 34 Asia Pacific Artificial Intelligence in Sports Market by Country, 2021 - 2024, USD Million
TABLE 35 Asia Pacific Artificial Intelligence in Sports Market by Country, 2025 - 2032, USD Million
TABLE 36 China Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 37 China Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 38 China Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 39 China Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 40 China Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 41 China Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 42 China Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 43 China Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 44 Japan Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 45 Japan Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 46 Japan Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 47 Japan Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 48 Japan Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 49 Japan Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 50 Japan Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 51 Japan Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 52 India Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 53 India Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 54 India Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 55 India Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 56 India Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 57 India Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 58 India Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 59 India Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 60 South Korea Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 61 South Korea Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 62 South Korea Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 63 South Korea Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 64 South Korea Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 65 South Korea Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 66 South Korea Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 67 South Korea Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 68 Australia Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 69 Australia Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 70 Australia Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 71 Australia Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 72 Australia Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 73 Australia Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 74 Australia Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 75 Australia Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 76 Malaysia Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 77 Malaysia Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 78 Malaysia Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 79 Malaysia Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 80 Malaysia Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 81 Malaysia Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 82 Malaysia Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 83 Malaysia Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 84 Rest of Asia Pacific Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 85 Rest of Asia Pacific Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 86 Rest of Asia Pacific Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 87 Rest of Asia Pacific Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 88 Rest of Asia Pacific Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 89 Rest of Asia Pacific Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 90 Rest of Asia Pacific Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 91 Rest of Asia Pacific Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 92 Key Information - IBM Corporation
TABLE 93 Key Information - Microsoft Corporation
TABLE 94 Key Information - Trumedia Networks, Inc.
TABLE 95 Key Information - Google LLC
TABLE 96 Key Information - SAP SE
TABLE 97 Key Information - Stats Perform Group
TABLE 98 Key Information - SAS Institute, Inc.
TABLE 99 Key Information - Oracle Corporation
TABLE 100 Key information - Sportradar Group AG
TABLE 101 Key Information - Catapult Group International Limited

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Asia Pacific Artificial Intelligence in Sports Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Artificial Intelligence in Sports Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, feb - 2024, nov) Leading Players
FIG 8 Porter's Five Forces Analysis - Artificial Intelligence in Sports Market
FIG 9 Value Chain Analysis of Artificial Intelligence in Sports Market
FIG 10 Key Costumer Criteria - Artificial Intelligence in Sports Market
FIG 11 Asia Pacific Artificial Intelligence in Sports Market by Offering, 2024
FIG 12 Asia Pacific Artificial Intelligence in Sports Market by Offering, 2032
FIG 13 Asia Pacific Artificial Intelligence in Sports Market by Offering, 2021 - 2032, USD Million
FIG 14 Asia Pacific Artificial Intelligence in Sports Market share by Sports Type, 2024
FIG 15 Asia Pacific Artificial Intelligence in Sports Market share by Sports Type, 2032
FIG 16 Asia Pacific Artificial Intelligence in Sports Market by Sports Type, 2021 - 2032, USD Million
FIG 17 Asia Pacific Artificial Intelligence in Sports Market share by Technology, 2024
FIG 18 Asia Pacific Artificial Intelligence in Sports Market share by Technology, 2032
FIG 19 Asia Pacific Artificial Intelligence in Sports Market by Technology, 2021 - 2032, USD Million
FIG 20 Asia Pacific Artificial Intelligence in Sports Market share by Country, 2024
FIG 21 Asia Pacific Artificial Intelligence in Sports Market share by Country, 2032
FIG 22 Asia Pacific Artificial Intelligence in Sports Market by Country, 2021 - 2032, USD Million
FIG 23 SWOT Analysis: IBM Corporation
FIG 24 Recent strategies and developments: Microsoft Corporation
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: SAP SE
FIG 28 Recent strategies and developments: Stats Perform Group
FIG 29 SWOT Analysis: SAS INSTITUTE, INC.
FIG 30 SWOT Analysis: Oracle Corporation
FIG 31 Recent strategies and developments: Catapult Group International Ltd.

Asia Pacific Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025 - 2032

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