North America AI Shopping Assistant Market Size, Share & Industry Analysis Report By Offering, By Technology, By End-use, By Type, By Country and Growth Forecast, 2025

List of Tables

The North America AI Shopping Assistant Market would witness market growth of 25.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America AI Shopping Assistant Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $5,474.8 million by 2032. The Canada market is experiencing a CAGR of 28.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 26.8% during (2025 - 2032). The US and Canada led the North America AI Shopping Assistant Market by Country with a market share of 75.2% and 9.9% in 2024.

The North American AI shopping assistant market is rapidly advancing, driven by retailer demand for enhanced customer experiences, inventory management, and pricing optimization. Moving from rule-based chatbots in the early 2010s to sophisticated, multimodal AI by the mid-2020s, growth is fueled by rising e-commerce, robust cloud infrastructure, and cutting-edge natural language processing. Events like the COVID-19 pandemic hastened digital adoption, and the widespread use of voice assistants set higher standards for commerce. Today, generative AI enables natural, context-aware product recommendations and dynamic content across text, voice, and visuals. Government-backed responsible AI initiatives in the US and Canada further stimulate retail innovation.

Rising multimodal, cross-platform AI assistants, the increasing significance of responsible and privacy-conscious AI, and the incorporation of generative AI into personalized commerce are some of the major trends influencing the market. In addition to prioritizing ethical AI deployment and adherence to laws like the CCPA, major players like Amazon, Shopify, Google, Walmart, and Target are fostering innovation through platform integration, AI model development, and strategic acquisitions. These initiatives are aided by cloud providers like AWS, Azure, and Google Cloud, which provide co-development opportunities and scalable infrastructure. In order to provide seamless, customized, and safe shopping experiences that utilize AI across channels, a dynamic ecosystem of tech behemoths, retail incumbents, and niche startups make up the competitive landscape.

Offering Outlook

Based on Offering, the market is segmented into Solution, and Services. With a compound annual growth rate (CAGR) of 27.9% over the projection period, the Solution Market, dominate the Canada AI Shopping Assistant Market by Offering in 2024 and would be a prominent market until 2032. The Services market is expected to witness a CAGR of 29.4% during (2025 - 2032).

End-use Outlook

Based on End-use, the market is segmented into Retail & E-Commerce, BFSI, Healthcare, Travel & Hospitality, Media & Entertainment, and Other End-use. The Retail & E-Commerce market segment dominated the US AI Shopping Assistant Market by End-use is expected to grow at a CAGR of 24 % during the forecast period thereby continuing its dominance until 2032. Also, The Travel & Hospitality market is anticipated to grow as a CAGR of 26 % during the forecast period during (2025 - 2032).

Country Outlook

The presence of AI-native businesses, broad digital adoption, and technological leadership has made the US the largest and most developed market for AI shopping assistants in North America. With the rise in online shopping brought on by COVID-19, the development of AI in retail has accelerated, from the first chatbots in the 2010s to the generative AI tools of today. Strong digital infrastructure, the prevalence of smart devices, and large investments made by tech companies and retailers-backed by federal guidelines like the "Blueprint for an AI Bill of Rights"-are important factors. Generative AI is being used by big players like Amazon, Walmart, and Google to customize customer experiences with features like contextual learning, conversational checkout, and intelligent product recommendations. The U.S. market is becoming more competitive as a result of platforms like Shopify that allow smaller retailers to implement AI-driven personalization.

List of Key Companies Profiled

Amazon.com, Inc.
Google LLC
Shopify Inc.
Salesforce, Inc.
Apple, Inc.
Microsoft Corporation
Alibaba Group Holding Limited
eBay, Inc.
Adobe, Inc.
Walmart, Inc.

North America AI Shopping Assistant Market Report Segmentation

By Offering

Solution
Services

By Technology

Natural Language Processing (NLP)
Machine Learning (ML)
Computer Vision (CV)
Other Technology

By End-use

Retail & E-Commerce
BFSI
Healthcare
Travel & Hospitality
Media & Entertainment
Other End-use

By Type

Text
Voice
Multimodal
Visual

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America AI Shopping Assistant Market, by Offering
- 1.4.2 North America AI Shopping Assistant Market, by Technology
- 1.4.3 North America AI Shopping Assistant Market, by End-use
- 1.4.4 North America AI Shopping Assistant Market, by Type
- 1.4.5 North America AI Shopping Assistant Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - AI Shopping Assistant Market

Chapter 5. State of Competition - AI Shopping Assistant Market

Chapter 6. Product Life Cycle - AI Shopping Assistant Market

Chapter 7. Market Consolidation - AI Shopping Assistant Market

Chapter 8. Competition Analysis - Global

8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
- 8.2.1 Partnerships, Collaborations and Agreements
- 8.2.2 Product Launches and Product Expansions
- 8.2.3 Acquisition and Mergers
8.3 Market Share Analysis, 2024
8.4 Top Winning Strategies
- 8.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 8.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2024, Feb - 2025, Jun) Leading Players
8.5 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis - AI Shopping Assistant Market

9.1 Research & Development (R&D)
9.2 Data Acquisition & Management
9.3 AI Training & Model Optimization
9.4 Platform Development & Integration
9.5 User Interface (UX/UI) & Experience Design
9.6 Marketing & Go-to-Market (GTM)
9.7 Deployment & Customization
9.8 Operations & Support
9.9 Feedback Loop & Continuous Improvement

Chapter 10. Key Customer Criteria - AI Shopping Assistant Market

Chapter 11. North America AI Shopping Assistant Market by Offering

11.1 North America Solution Market by Country
11.2 North America Services Market by Country

Chapter 12. North America AI Shopping Assistant Market by Technology

12.1 North America Natural Language Processing (NLP) Market by Country
12.2 North America Machine Learning (ML) Market by Country
12.3 North America Computer Vision (CV) Market by Country
12.4 North America Other Technology Market by Country

Chapter 13. North America AI Shopping Assistant Market by End-use

13.1 North America Retail & E-Commerce Market by Country
13.2 North America BFSI Market by Country
13.3 North America Healthcare Market by Country
13.4 North America Travel & Hospitality Market by Country
13.5 North America Media & Entertainment Market by Country
13.6 North America Other End-use Market by Country

Chapter 14. North America AI Shopping Assistant Market by Type

14.1 North America Text Market by Country
14.2 North America Voice Market by Country
14.3 North America Multimodal Market by Country
14.4 North America Visual Market by Country

Chapter 15. North America AI Shopping Assistant Market by Country

15.1 US AI Shopping Assistant Market
- 15.1.1 US AI Shopping Assistant Market by Offering
- 15.1.2 US AI Shopping Assistant Market by Technology
- 15.1.3 US AI Shopping Assistant Market by End-use
- 15.1.4 US AI Shopping Assistant Market by Type
15.2 Canada AI Shopping Assistant Market
- 15.2.1 Canada AI Shopping Assistant Market by Offering
- 15.2.2 Canada AI Shopping Assistant Market by Technology
- 15.2.3 Canada AI Shopping Assistant Market by End-use
- 15.2.4 Canada AI Shopping Assistant Market by Type
15.3 Mexico AI Shopping Assistant Market
- 15.3.1 Mexico AI Shopping Assistant Market by Offering
- 15.3.2 Mexico AI Shopping Assistant Market by Technology
- 15.3.3 Mexico AI Shopping Assistant Market by End-use
- 15.3.4 Mexico AI Shopping Assistant Market by Type
15.4 Rest of North America AI Shopping Assistant Market
- 15.4.1 Rest of North America AI Shopping Assistant Market by Offering
- 15.4.2 Rest of North America AI Shopping Assistant Market by Technology
- 15.4.3 Rest of North America AI Shopping Assistant Market by End-use
- 15.4.4 Rest of North America AI Shopping Assistant Market by Type

Chapter 16. Company Profiles

16.1 Amazon.com, Inc.
- 16.1.1 Company Overview
- 16.1.2 Financial Analysis
- 16.1.3 Segmental Analysis
- 16.1.4 Recent strategies and developments:
  - 16.1.4.1 Product Launches and Product Expansions:
  - 16.1.4.2 Acquisition and Mergers:
- 16.1.5 SWOT Analysis
16.2 Google LLC
- 16.2.1 Company Overview
- 16.2.2 Financial Analysis
- 16.2.3 Segmental and Regional Analysis
- 16.2.4 Research & Development Expenses
- 16.2.5 Recent strategies and developments:
  - 16.2.5.1 Product Launches and Product Expansions:
- 16.2.6 SWOT Analysis
16.3 Shopify Inc.
- 16.3.1 Company Overview
- 16.3.2 Financial Analysis
- 16.3.3 Research & Development Expenses
- 16.3.4 Recent strategies and developments:
  - 16.3.4.1 Product Launches and Product Expansions:
16.4 Salesforce, Inc.
- 16.4.1 Company Overview
- 16.4.2 Financial Analysis
- 16.4.3 Regional Analysis
- 16.4.4 Research & Development Expenses
- 16.4.5 Recent strategies and developments:
  - 16.4.5.1 Product Launches and Product Expansions:
  - 16.4.5.2 Acquisition and Mergers:
- 16.4.6 SWOT Analysis
16.5 Apple, Inc.
- 16.5.1 Company Overview
- 16.5.2 Financial Analysis
- 16.5.3 Regional Analysis
- 16.5.4 Research & Development Expense
- 16.5.5 SWOT Analysis
16.6 Microsoft Corporation
- 16.6.1 Company Overview
- 16.6.2 Financial Analysis
- 16.6.3 Segmental and Regional Analysis
- 16.6.4 Research & Development Expenses
- 16.6.5 Recent strategies and developments:
  - 16.6.5.1 Partnerships, Collaborations, and Agreements:
  - 16.6.5.2 Product Launches and Product Expansions:
- 16.6.6 SWOT Analysis
16.7 Alibaba Group Holding Limited
- 16.7.1 Company Overview
- 16.7.2 Financial Analysis
- 16.7.3 Segmental Analysis
- 16.7.4 Recent strategies and developments:
  - 16.7.4.1 Product Launches and Product Expansions:
16.8 eBay, Inc.
- 16.8.1 Company Overview
- 16.8.2 Financial Analysis
- 16.8.3 Regional Analysis
- 16.8.4 Recent strategies and developments:
  - 16.8.4.1 Partnerships, Collaborations, and Agreements:
  - 16.8.4.2 Product Launches and Product Expansions:
  - 16.8.4.3 Acquisition and Mergers:
- 16.8.5 SWOT Analysis
16.9 Adobe, Inc.
- 16.9.1 Company Overview
- 16.9.2 Financial Analysis
- 16.9.3 Segmental and Regional Analysis
- 16.9.4 Research & Development Expense
- 16.9.5 Recent strategies and developments:
  - 16.9.5.1 Partnerships, Collaborations, and Agreements:
  - 16.9.5.2 Product Launches and Product Expansions:
- 16.9.6 SWOT Analysis
16.10. Walmart, Inc.
- 16.10.1 Company Overview
- 16.10.2 Financial Analysis
- 16.10.3 Segmental and Regional Analysis
- 16.10.4 Recent strategies and developments:
  - 16.10.4.1 Product Launches and Product Expansions:
- 16.10.5 SWOT Analysis

LIST OF TABLES

TABLE 1 North America AI Shopping Assistant Market, 2021 - 2024, USD Million
TABLE 2 North America AI Shopping Assistant Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- AI Shopping Assistant Market
TABLE 4 Product Launches And Product Expansions- AI Shopping Assistant Market
TABLE 5 Acquisition and Mergers- AI Shopping Assistant Market
TABLE 6 Key Customer Criteria - AI Shopping Assistant Market
TABLE 7 North America AI Shopping Assistant Market by Offering, 2021 - 2024, USD Million
TABLE 8 North America AI Shopping Assistant Market by Offering, 2025 - 2032, USD Million
TABLE 9 North America Solution Market by Country, 2021 - 2024, USD Million
TABLE 10 North America Solution Market by Country, 2025 - 2032, USD Million
TABLE 11 North America Services Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Services Market by Country, 2025 - 2032, USD Million
TABLE 13 North America AI Shopping Assistant Market by Technology, 2021 - 2024, USD Million
TABLE 14 North America AI Shopping Assistant Market by Technology, 2025 - 2032, USD Million
TABLE 15 North America Natural Language Processing (NLP) Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Natural Language Processing (NLP) Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Machine Learning (ML) Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Machine Learning (ML) Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Computer Vision (CV) Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Computer Vision (CV) Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Other Technology Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Other Technology Market by Country, 2025 - 2032, USD Million
TABLE 23 North America AI Shopping Assistant Market by End-use, 2021 - 2024, USD Million
TABLE 24 North America AI Shopping Assistant Market by End-use, 2025 - 2032, USD Million
TABLE 25 North America Retail & E-Commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Retail & E-Commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 28 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 29 North America Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Travel & Hospitality Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Travel & Hospitality Market by Country, 2025 - 2032, USD Million
TABLE 33 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 34 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 35 North America Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 36 North America Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 37 North America AI Shopping Assistant Market by Type, 2021 - 2024, USD Million
TABLE 38 North America AI Shopping Assistant Market by Type, 2025 - 2032, USD Million
TABLE 39 North America Text Market by Country, 2021 - 2024, USD Million
TABLE 40 North America Text Market by Country, 2025 - 2032, USD Million
TABLE 41 North America Voice Market by Country, 2021 - 2024, USD Million
TABLE 42 North America Voice Market by Country, 2025 - 2032, USD Million
TABLE 43 North America Multimodal Market by Country, 2021 - 2024, USD Million
TABLE 44 North America Multimodal Market by Country, 2025 - 2032, USD Million
TABLE 45 North America Visual Market by Country, 2021 - 2024, USD Million
TABLE 46 North America Visual Market by Country, 2025 - 2032, USD Million
TABLE 47 North America AI Shopping Assistant Market by Country, 2021 - 2024, USD Million
TABLE 48 North America AI Shopping Assistant Market by Country, 2025 - 2032, USD Million
TABLE 49 US AI Shopping Assistant Market, 2021 - 2024, USD Million
TABLE 50 US AI Shopping Assistant Market, 2025 - 2032, USD Million
TABLE 51 US AI Shopping Assistant Market by Offering, 2021 - 2024, USD Million
TABLE 52 US AI Shopping Assistant Market by Offering, 2025 - 2032, USD Million
TABLE 53 US AI Shopping Assistant Market by Technology, 2021 - 2024, USD Million
TABLE 54 US AI Shopping Assistant Market by Technology, 2025 - 2032, USD Million
TABLE 55 US AI Shopping Assistant Market by End-use, 2021 - 2024, USD Million
TABLE 56 US AI Shopping Assistant Market by End-use, 2025 - 2032, USD Million
TABLE 57 US AI Shopping Assistant Market by Type, 2021 - 2024, USD Million
TABLE 58 US AI Shopping Assistant Market by Type, 2025 - 2032, USD Million
TABLE 59 Canada AI Shopping Assistant Market, 2021 - 2024, USD Million
TABLE 60 Canada AI Shopping Assistant Market, 2025 - 2032, USD Million
TABLE 61 Canada AI Shopping Assistant Market by Offering, 2021 - 2024, USD Million
TABLE 62 Canada AI Shopping Assistant Market by Offering, 2025 - 2032, USD Million
TABLE 63 Canada AI Shopping Assistant Market by Technology, 2021 - 2024, USD Million
TABLE 64 Canada AI Shopping Assistant Market by Technology, 2025 - 2032, USD Million
TABLE 65 Canada AI Shopping Assistant Market by End-use, 2021 - 2024, USD Million
TABLE 66 Canada AI Shopping Assistant Market by End-use, 2025 - 2032, USD Million
TABLE 67 Canada AI Shopping Assistant Market by Type, 2021 - 2024, USD Million
TABLE 68 Canada AI Shopping Assistant Market by Type, 2025 - 2032, USD Million
TABLE 69 Mexico AI Shopping Assistant Market, 2021 - 2024, USD Million
TABLE 70 Mexico AI Shopping Assistant Market, 2025 - 2032, USD Million
TABLE 71 Mexico AI Shopping Assistant Market by Offering, 2021 - 2024, USD Million
TABLE 72 Mexico AI Shopping Assistant Market by Offering, 2025 - 2032, USD Million
TABLE 73 Mexico AI Shopping Assistant Market by Technology, 2021 - 2024, USD Million
TABLE 74 Mexico AI Shopping Assistant Market by Technology, 2025 - 2032, USD Million
TABLE 75 Mexico AI Shopping Assistant Market by End-use, 2021 - 2024, USD Million
TABLE 76 Mexico AI Shopping Assistant Market by End-use, 2025 - 2032, USD Million
TABLE 77 Mexico AI Shopping Assistant Market by Type, 2021 - 2024, USD Million
TABLE 78 Mexico AI Shopping Assistant Market by Type, 2025 - 2032, USD Million
TABLE 79 Rest of North America AI Shopping Assistant Market, 2021 - 2024, USD Million
TABLE 80 Rest of North America AI Shopping Assistant Market, 2025 - 2032, USD Million
TABLE 81 Rest of North America AI Shopping Assistant Market by Offering, 2021 - 2024, USD Million
TABLE 82 Rest of North America AI Shopping Assistant Market by Offering, 2025 - 2032, USD Million
TABLE 83 Rest of North America AI Shopping Assistant Market by Technology, 2021 - 2024, USD Million
TABLE 84 Rest of North America AI Shopping Assistant Market by Technology, 2025 - 2032, USD Million
TABLE 85 Rest of North America AI Shopping Assistant Market by End-use, 2021 - 2024, USD Million
TABLE 86 Rest of North America AI Shopping Assistant Market by End-use, 2025 - 2032, USD Million
TABLE 87 Rest of North America AI Shopping Assistant Market by Type, 2021 - 2024, USD Million
TABLE 88 Rest of North America AI Shopping Assistant Market by Type, 2025 - 2032, USD Million
TABLE 89 Key Information - Amazon.com, Inc.
TABLE 90 Key Information - Google LLC
TABLE 91 Key Information - Shopify Inc.
TABLE 92 Key Information - Salesforce, Inc.
TABLE 93 Key Information - Apple, Inc.
TABLE 94 Key Information - Microsoft Corporation
TABLE 95 Key Information - Alibaba Group Holding Limited
TABLE 96 Key Information - eBay, Inc.
TABLE 97 Key Information - Adobe, Inc.
TABLE 98 Key Information - Walmart, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America AI Shopping Assistant Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting - AI Shopping Assistant Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2024, feb - 2025, Jun) Leading Players
FIG 8 Porter's Five Forces Analysis - AI Shopping Assistant Market
FIG 9 Value Chain Analysis - AI Shopping Assistant Market
FIG 10 Key Customer Criteria - AI Shopping Assistant Market
FIG 11 North America AI Shopping Assistant Market Share by Offering, 2024
FIG 12 North America AI Shopping Assistant Market Share by Offering, 2032
FIG 13 North America AI Shopping Assistant Market by Offering, 2021 - 2032, USD Million
FIG 14 North America AI Shopping Assistant Market Share by Technology, 2024
FIG 15 North America AI Shopping Assistant Market Share by Technology, 2032
FIG 16 North America AI Shopping Assistant Market by Technology, 2021 - 2032, USD Million
FIG 17 North America AI Shopping Assistant Market Share by End-use, 2024
FIG 18 North America AI Shopping Assistant Market Share by End-use, 2032
FIG 19 North America AI Shopping Assistant Market by End-use, 2021 - 2032, USD Million
FIG 20 North America AI Shopping Assistant Market Share by Type, 2024
FIG 21 North America AI Shopping Assistant Market Share by Type, 2032
FIG 22 North America AI Shopping Assistant Market by Type, 2021 - 2032, USD Million
FIG 23 North America AI Shopping Assistant Market Share by Country, 2024
FIG 24 North America AI Shopping Assistant Market Share by Country, 2032
FIG 25 North America AI Shopping Assistant Market by Country, 2021 - 2032, USD Million
FIG 26 Recent strategies and developments: Amazon.com, Inc.
FIG 27 SWOT Analysis: Amazon.com, Inc.
FIG 28 SWOT Analysis: Google LLC
FIG 29 Recent strategies and developments: Salesforce, Inc.
FIG 30 SWOT Analysis: Salesforce, Inc.
FIG 31 SWOT Analysis: Apple, Inc.
FIG 32 Recent strategies and developments: Microsoft Corporation
FIG 33 SWOT Analysis: Microsoft Corporation
FIG 34 Recent strategies and developments: eBay, Inc.
FIG 35 SWOT Analysis: eBay, Inc.
FIG 36 Recent strategies and developments: Adobe, Inc.
FIG 37 SWOT Analysis: Adobe, Inc.
FIG 38 SWOT Analysis: Walmart Inc.

North America AI Shopping Assistant Market Size, Share & Industry Analysis Report By Offering, By Technology, By End-use, By Type, By Country and Growth Forecast, 2025 - 2032

Description

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