PUBLISHER: KBV Research | PRODUCT CODE: 1826718
PUBLISHER: KBV Research | PRODUCT CODE: 1826718
North America Car Subscription Market Size, Share & Industry Analysis Report By Propulsion Type, By End User, By Subscription Type, By Service Provider, By Subscription Period, By Country and Growth Forecast, 2025 - 2032
The North America Car Subscription Market would witness market growth of 22.4% CAGR during the forecast period (2025-2032).
The US market dominated the North America Car Subscription Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $4,739 million by 2032. Canada market is experiencing a CAGR of 25.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 24.3% during (2025 - 2032). The US and Canada led the North America Car Subscription Market by Country with a market share of 80.2% and 9% in 2024.
The North American car subscription market came about because more people wanted flexibility, dealerships were willing to try new things, and automakers were willing to try other ways of owning a car. Ford's Canvas, Cadillac's Book, Porsche Drive, and Volvo's Care by Volvo were some of the first programs to offer insurance, maintenance, and predictable monthly costs along with vehicle use. Government frameworks that support "Mobility as a Service" made it easier for people to try new things, and city dwellers, especially younger drivers, liked having easy, short-term access. The COVID-19 pandemic made people more interested in private transportation options that didn't require long-term commitments.
Recent trends show that digital-first platforms like Volkswagen's VW Flex make it easy to sign up online and have low barriers to access. Automakers also use subscriptions to get people to stick with their brands, even if they're not ready to buy a car yet. At the same time, BMW, Tesla, and other companies are adding software-based subscriptions that let you pay for features like faster charging and driver assistance. There is a lot of competition, including OEM-backed services, dealer-led regional platforms, and startups. Each of these companies is working to find the right balance between convenience, brand engagement, and customer expectations in a mobility landscape that is changing quickly.
Subscription Type Outlook
Based on Subscription Type, the market is segmented into Single Brand (Single-Brand Swap), and Multi Brand. With a compound annual growth rate (CAGR) of 23.9% over the projection period, the Single Brand (Single-Brand Swap) Market, dominate the Mexico Car Subscription Market by Subscription Type in 2024 and would be a prominent market until 2032. The Multi Brand market is expected to witness a CAGR of 24.8% during (2025 - 2032).
Service Provider Outlook
Based on Service Provider, the market is segmented into OEM/Captives, Mobility Providers, and Technology Companies. The OEM/Captives market segment dominated the US Car Subscription Market by Service Provider is expected to grow at a CAGR of 21.1 % during the forecast period thereby continuing its dominance until 2032. Also, The Technology Companies market is anticipated to grow as a CAGR of 23.1 % during the forecast period during (2025 - 2032).
Subscription Period Outlook
Based on Subscription Period, the market is segmented into 1 to 6 Months, 6 to 12 Months, and More than 12 Months. Among various Canada Car Subscription Market by Subscription Period; The 1 to 6 Months market achieved a market size of USD $50.1 Million in 2024 and is expected to grow at a CAGR of 24.9 % during the forecast period. The More than 12 Months market is predicted to experience a CAGR of 26.6% throughout the forecast period from (2025 - 2032).
Country Outlook
Canada's car subscription market is shaped by its vast geography, urban concentration, and sustainability focus, with cities like Toronto, Vancouver, and Montreal driving demand due to high ownership costs and congestion. Subscriptions bundle insurance, maintenance, and registration into predictable fees while enabling risk-free EV trials, appealing to both urban commuters and suburban households seeking flexibility. Government incentives for clean transport and a culture accustomed to digital subscriptions support adoption. Automakers like Volvo and Porsche, alongside local startups and rental firms, are piloting tailored models. Competition is growing, with urban areas favoring experimentation while rural regions require adapted solutions, positioning subscriptions as a sustainable, convenient complement to ownership in Canada's evolving mobility landscape.
List of Key Companies Profiled
- Volvo Group
- Mercedes-Benz Group AG
- BMW AG
- Hyundai Motor Company
- Volkswagen AG
- Sixt SE
- The Hertz Corporation
- FINN GmbH
- Ayvens
- Cazoo
North America Car Subscription Market Report Segmentation
By Propulsion Type
- Internal-Combustion Engine (ICE)
- Electric Vehicle (EV)
By End User
- Private
- Corporate
By Subscription Type
- Single Brand (Single-Brand Swap)
- Multi Brand
By Service Provider
- OEM/Captives
- Mobility Providers
- Technology Companies
By Subscription Period
- 1 to 6 Months
- 6 to 12 Months
- More than 12 Months
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Car Subscription Market, by Propulsion Type
- 1.4.2 North America Car Subscription Market, by End User
- 1.4.3 North America Car Subscription Market, by Subscription Type
- 1.4.4 North America Car Subscription Market, by Service Provider
- 1.4.5 North America Car Subscription Market, by Subscription Period
- 1.4.6 North America Car Subscription Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Market Trends - Car Subscription Market
Chapter 5. State of Competition - Car Subscription Market
Chapter 6. Product Life Cycle - Car Subscription Market
Chapter 7. Market Consolidation - Car Subscription Market
Chapter 8. Competition Analysis - Global
- 8.1 Market Share Analysis, 2024
- 8.2 Recent Strategies Deployed in Car Subscription Market
- 8.3 Porter Five Forces Analysis
Chapter 9. Value Chain Analysis of Car Subscription Market
- 9.1 Vehicle Manufacturing & OEMs
- 9.2 Fleet Acquisition & Financing
- 9.3 Platform Operators & Technology Providers
- 9.4 Insurance & Risk Management
- 9.5 Maintenance & Service Providers
- 9.6 Logistics, Delivery & Vehicle Handover
- 9.7 Customer Subscription Experience
- 9.8 Resale, Remarketing & Fleet Recycling
Chapter 10. Key Customer Criteria - Car Subscription Market
Chapter 11. North America Car Subscription Market by Propulsion Type
- 11.1 North America Internal-Combustion Engine (ICE) Market by Region
- 11.2 North America Electric Vehicle (EV) Market by Region
Chapter 12. North America Car Subscription Market by End User
- 12.1 North America Private Market by Region
- 12.2 North America Corporate Market by Region
Chapter 13. North America Car Subscription Market by Subscription Type
- 13.1 North America Single Brand (Single-Brand Swap) Market by Country
- 13.2 North America Multi Brand Market by Country
Chapter 14. North America Car Subscription Market by Service Provider
- 14.1 North America OEM/Captives Market by Country
- 14.2 North America Mobility Providers Market by Country
- 14.3 North America Technology Companies Market by Country
Chapter 15. North America Car Subscription Market by Subscription Period
- 15.1 North America 1 to 6 Months Market by Country
- 15.2 North America 6 to 12 Months Market by Country
- 15.3 North America More than 12 Months Market by Country
Chapter 16. North America Car Subscription Market by Country
- 16.1 US Car Subscription Market
- 16.1.1 US Car Subscription Market by Propulsion Type
- 16.1.2 US Car Subscription Market by End User
- 16.1.3 US Car Subscription Market by Subscription Type
- 16.1.4 US Car Subscription Market by Service Provider
- 16.1.5 US Car Subscription Market by Subscription Period
- 16.2 Canada Car Subscription Market
- 16.2.1 Canada Car Subscription Market by Propulsion Type
- 16.2.2 Canada Car Subscription Market by End User
- 16.2.3 Canada Car Subscription Market by Subscription Type
- 16.2.4 Canada Car Subscription Market by Service Provider
- 16.2.5 Canada Car Subscription Market by Subscription Period
- 16.3 Mexico Car Subscription Market
- 16.3.1 Mexico Car Subscription Market by Propulsion Type
- 16.3.2 Mexico Car Subscription Market by End User
- 16.3.3 Mexico Car Subscription Market by Subscription Type
- 16.3.4 Mexico Car Subscription Market by Service Provider
- 16.3.5 Mexico Car Subscription Market by Subscription Period
- 16.4 Rest of North America Car Subscription Market
- 16.4.1 Rest of North America Car Subscription Market by Propulsion Type
- 16.4.2 Rest of North America Car Subscription Market by End User
- 16.4.3 Rest of North America Car Subscription Market by Subscription Type
- 16.4.4 Rest of North America Car Subscription Market by Service Provider
- 16.4.5 Rest of North America Car Subscription Market by Subscription Period
Chapter 17. Company Profiles
- 17.1 Volvo Group
- 17.1.1 Company Overview
- 17.1.2 Financial Analysis
- 17.1.3 Segmental and Regional Analysis
- 17.1.4 Research & Development Expense
- 17.1.5 SWOT Analysis
- 17.2 Mercedes-Benz Group AG
- 17.2.1 Company Overview
- 17.2.2 Financial Analysis
- 17.2.3 Segmental and Regional Analysis
- 17.2.4 Research & Development Expense
- 17.2.5 SWOT Analysis
- 17.3 BMW AG
- 17.3.1 Company Overview
- 17.3.2 Financial Analysis
- 17.3.3 Segmental and Regional Analysis
- 17.3.4 Research & Development Expenses
- 17.3.5 SWOT Analysis
- 17.4 Hyundai Motor Company
- 17.4.1 Company Overview
- 17.4.2 Financial Analysis
- 17.4.3 Segmental and Regional Analysis
- 17.4.4 Research & Development Expense
- 17.4.5 Recent strategies and developments:
- 17.4.5.1 Partnerships, Collaborations, and Agreements:
- 17.4.5.2 Product Launches and Product Expansions:
- 17.4.6 SWOT Analysis
- 17.5 Volkswagen AG
- 17.5.1 Company Overview
- 17.5.2 Financial Analysis
- 17.5.3 Segmental and Regional Analysis
- 17.5.4 Research & Development Expense
- 17.5.5 Recent strategies and developments:
- 17.5.5.1 Partnerships, Collaborations, and Agreements:
- 17.5.5.2 Product Launches and Product Expansions:
- 17.5.6 SWOT Analysis
- 17.6 Sixt SE
- 17.6.1 Company Overview
- 17.6.2 Financial Analysis
- 17.6.3 Segmental and Regional Analysis
- 17.6.4 Recent strategies and developments:
- 17.6.4.1 Product Launches and Product Expansions:
- 17.7 The Hertz Corporation
- 17.7.1 Company Overview
- 17.7.2 Financial Analysis
- 17.7.3 Segmental and Regional Analysis
- 17.8 FINN GmbH
- 17.8.1 Company Overview
- 17.9 Ayvens
- 17.9.1 Company Overview
- 17.10. Cazoo
- 17.10.1 Company Overview
- 17.10.2 Recent strategies and developments:
- 17.10.2.1 Product Launches and Product Expansions:
- 17.10.2.2 Acquisition and Mergers:
LIST OF TABLES
- TABLE 1 North America Car Subscription Market, 2021 - 2024, USD Million
- TABLE 2 North America Car Subscription Market, 2025 - 2032, USD Million
- TABLE 3 Key Customer Criteria - Car Subscription Market
- TABLE 4 North America Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
- TABLE 5 North America Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
- TABLE 6 North America Internal-Combustion Engine (ICE) Market by Region, 2021 - 2024, USD Million
- TABLE 7 North America Internal-Combustion Engine (ICE) Market by Region, 2025 - 2032, USD Million
- TABLE 8 North America Electric Vehicle (EV) Market by Region, 2021 - 2024, USD Million
- TABLE 9 North America Electric Vehicle (EV) Market by Region, 2025 - 2032, USD Million
- TABLE 10 North America Car Subscription Market by End User, 2021 - 2024, USD Million
- TABLE 11 North America Car Subscription Market by End User, 2025 - 2032, USD Million
- TABLE 12 North America Private Market by Region, 2021 - 2024, USD Million
- TABLE 13 North America Private Market by Region, 2025 - 2032, USD Million
- TABLE 14 North America Corporate Market by Region, 2021 - 2024, USD Million
- TABLE 15 North America Corporate Market by Region, 2025 - 2032, USD Million
- TABLE 16 North America Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
- TABLE 17 North America Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
- TABLE 18 North America Single Brand (Single-Brand Swap) Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Single Brand (Single-Brand Swap) Market by Country, 2025 - 2032, USD Million
- TABLE 20 North America Multi Brand Market by Country, 2021 - 2024, USD Million
- TABLE 21 North America Multi Brand Market by Country, 2025 - 2032, USD Million
- TABLE 22 North America Car Subscription Market by Service Provider, 2021 - 2024, USD Million
- TABLE 23 North America Car Subscription Market by Service Provider, 2025 - 2032, USD Million
- TABLE 24 North America OEM/Captives Market by Country, 2021 - 2024, USD Million
- TABLE 25 North America OEM/Captives Market by Country, 2025 - 2032, USD Million
- TABLE 26 North America Mobility Providers Market by Country, 2021 - 2024, USD Million
- TABLE 27 North America Mobility Providers Market by Country, 2025 - 2032, USD Million
- TABLE 28 North America Technology Companies Market by Country, 2021 - 2024, USD Million
- TABLE 29 North America Technology Companies Market by Country, 2025 - 2032, USD Million
- TABLE 30 North America Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
- TABLE 31 North America Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
- TABLE 32 North America 1 to 6 Months Market by Country, 2021 - 2024, USD Million
- TABLE 33 North America 1 to 6 Months Market by Country, 2025 - 2032, USD Million
- TABLE 34 North America 6 to 12 Months Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America 6 to 12 Months Market by Country, 2025 - 2032, USD Million
- TABLE 36 North America More than 12 Months Market by Country, 2021 - 2024, USD Million
- TABLE 37 North America More than 12 Months Market by Country, 2025 - 2032, USD Million
- TABLE 38 North America Car Subscription Market by Country, 2021 - 2024, USD Million
- TABLE 39 North America Car Subscription Market by Country, 2025 - 2032, USD Million
- TABLE 40 US Car Subscription Market, 2021 - 2024, USD Million
- TABLE 41 US Car Subscription Market, 2025 - 2032, USD Million
- TABLE 42 US Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
- TABLE 43 US Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
- TABLE 44 US Car Subscription Market by End User, 2021 - 2024, USD Million
- TABLE 45 US Car Subscription Market by End User, 2025 - 2032, USD Million
- TABLE 46 US Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
- TABLE 47 US Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
- TABLE 48 US Car Subscription Market by Service Provider, 2021 - 2024, USD Million
- TABLE 49 US Car Subscription Market by Service Provider, 2025 - 2032, USD Million
- TABLE 50 US Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
- TABLE 51 US Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
- TABLE 52 Canada Car Subscription Market, 2021 - 2024, USD Million
- TABLE 53 Canada Car Subscription Market, 2025 - 2032, USD Million
- TABLE 54 Canada Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
- TABLE 55 Canada Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
- TABLE 56 Canada Car Subscription Market by End User, 2021 - 2024, USD Million
- TABLE 57 Canada Car Subscription Market by End User, 2025 - 2032, USD Million
- TABLE 58 Canada Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
- TABLE 59 Canada Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
- TABLE 60 Canada Car Subscription Market by Service Provider, 2021 - 2024, USD Million
- TABLE 61 Canada Car Subscription Market by Service Provider, 2025 - 2032, USD Million
- TABLE 62 Canada Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
- TABLE 63 Canada Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
- TABLE 64 Mexico Car Subscription Market, 2021 - 2024, USD Million
- TABLE 65 Mexico Car Subscription Market, 2025 - 2032, USD Million
- TABLE 66 Mexico Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
- TABLE 67 Mexico Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
- TABLE 68 Mexico Car Subscription Market by End User, 2021 - 2024, USD Million
- TABLE 69 Mexico Car Subscription Market by End User, 2025 - 2032, USD Million
- TABLE 70 Mexico Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
- TABLE 71 Mexico Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
- TABLE 72 Mexico Car Subscription Market by Service Provider, 2021 - 2024, USD Million
- TABLE 73 Mexico Car Subscription Market by Service Provider, 2025 - 2032, USD Million
- TABLE 74 Mexico Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
- TABLE 75 Mexico Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
- TABLE 76 Rest of North America Car Subscription Market, 2021 - 2024, USD Million
- TABLE 77 Rest of North America Car Subscription Market, 2025 - 2032, USD Million
- TABLE 78 Rest of North America Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
- TABLE 79 Rest of North America Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
- TABLE 80 Rest of North America Car Subscription Market by End User, 2021 - 2024, USD Million
- TABLE 81 Rest of North America Car Subscription Market by End User, 2025 - 2032, USD Million
- TABLE 82 Rest of North America Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
- TABLE 83 Rest of North America Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
- TABLE 84 Rest of North America Car Subscription Market by Service Provider, 2021 - 2024, USD Million
- TABLE 85 Rest of North America Car Subscription Market by Service Provider, 2025 - 2032, USD Million
- TABLE 86 Rest of North America Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
- TABLE 87 Rest of North America Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
- TABLE 88 key Information - Volvo Group
- TABLE 89 key information - Mercedes-Benz Group AG
- TABLE 90 key information - BMW AG
- TABLE 91 key Information - Hyundai Motor Company
- TABLE 92 key Information - Volkswagen AG
- TABLE 93 Key Information - Sixt SE
- TABLE 94 Key Information - The Hertz Corporation
- TABLE 95 Key Information - FINN GmbH
- TABLE 96 Key Information - Ayvens
- TABLE 97 Key Information - Cazoo
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Car Subscription Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting - Car Subscription Market
- FIG 4 Market Share Analysis, 2024
- FIG 5 Porter's Five Forces Analysis - Car Subscription Market
- FIG 6 Value Chain Analysis of Car Subscription Market
- FIG 7 Key Customer Criteria - Car Subscription Market
- FIG 8 North America Car Subscription Market Share by Propulsion Type, 2024
- FIG 9 North America Car Subscription Market Share by Propulsion Type, 2032
- FIG 10 North America Car Subscription Market by Propulsion Type, 2021 - 2032, USD Million
- FIG 11 North America Car Subscription Market Share by End User, 2024
- FIG 12 North America Car Subscription Market Share by End User, 2032
- FIG 13 North America Car Subscription Market by End User, 2021 - 2032, USD Million
- FIG 14 North America Car Subscription Market Share by Subscription Type, 2024
- FIG 15 North America Car Subscription Market Share by Subscription Type, 2032
- FIG 16 North America Car Subscription Market by Subscription Type, 2021 - 2032, USD Million
- FIG 17 North America Car Subscription Market Share by Service Provider, 2024
- FIG 18 North America Car Subscription Market Share by Service Provider, 2032
- FIG 19 North America Car Subscription Market by Service Provider, 2021 - 2032, USD Million
- FIG 20 North America Car Subscription Market Share by Subscription Period, 2024
- FIG 21 North America Car Subscription Market Share by Subscription Period, 2032
- FIG 22 North America Car Subscription Market by Subscription Period, 2021 - 2032, USD Million
- FIG 23 North America Car Subscription Market Share by Country, 2024
- FIG 24 North America Car Subscription Market Share by Country, 2032
- FIG 25 North America Car Subscription Market by Country, 2021 - 2032, USD Million
- FIG 26 Swot Analysis: Volvo Group
- FIG 27 SWOT Analysis: Mercedes-Benz Group AG
- FIG 28 SWOT Analysis: BMW AG
- FIG 29 Recent strategies and developments: Hyundai Motor Company
- FIG 30 Swot Analysis: Hyundai Motor Company
- FIG 31 Recent strategies and developments: Volkswagen AG
- FIG 32 SWOT Analysis: Volkswagen AG
- FIG 33 Recent strategies and developments: Cazoo
