PUBLISHER: KBV Research | PRODUCT CODE: 1826766
PUBLISHER: KBV Research | PRODUCT CODE: 1826766
North America Precision Nutrition Market Size, Share & Industry Analysis Report By Technology, By End Use, By Service Type, By Application, By Country and Growth Forecast, 2025 - 2032
The North America Precision Nutrition Market would witness market growth of 15.3% CAGR during the forecast period (2025-2032).
The US market dominated the North America Precision Nutrition Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of USD 5,469 million by 2032. The Canada market is experiencing a CAGR of 18.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17.3% during (2025 - 2032). The US and Canada led the North America Precision Nutrition Market by Country with a market share of 81% and 10.3% in 2024.
The North American precision nutrition market has grown from academic research in the early 2000s to a major digital health sector, thanks to government programs, OEM innovations, and consumer demand. Some important events are the NIH's $150 million Nutrition for Precision Health program in 2022, the FDA's approval of consumer glucose monitors in 2024, and Nestle and DSM's investments in personalized nutrition platforms. These changes made precision nutrition a real healthcare strategy that brought together science, policy, and business.
Biomarker tracking is becoming more popular with consumers, research is being used to create real-world solutions, and platform ecosystems that combine diagnostics, supplements, and analytics are becoming more common. Big companies like Abbott, Dexcom, Nestle, and DSM are building complete ecosystems. Startups like Viome and ZOE, on the other hand, focus on credibility through clinical validation. There is a lot of competition, but it is also collaborative. Partnerships, acquisitions, and following the rules will help precision nutrition grow into a professionalized, technology-enabled, and evidence-based ecosystem.
Service Type Outlook
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The Personalized Plans & Subscription Services market segment dominated the Canada Precision Nutrition Market by Service Type is expected to grow at a CAGR of 17.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Consultation Services market is anticipated to grow as a CAGR of 19.1 % during the forecast period during (2025 - 2032).
End Use Outlook
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. Among various US Precision Nutrition Market by End Use; The Healthcare Providers market achieved a market size of USD $506.3 Million in 2024 and is expected to grow at a CAGR of 13.6 % during the forecast period. The Fitness & Wellness Companies market is predicted to experience a CAGR of 15.5% throughout the forecast period from (2025 - 2032).
Country Outlook
The United States is the leader in the North American precision nutrition market, which started as research and has grown into a mainstream health system. The NIH's $150 million Nutrition for Precision Health project in 2022 gave things a big boost. It used AI, genomics, and microbiome analysis to predict how people would respond to different foods. The rise in chronic disease rates and the use of Food-as-Medicine strategies made people want more personalized solutions. By 2024, FDA-approved glucose monitors for consumers from Abbott and Dexcom made biomarker tracking available to everyone, allowing for real-time changes to diets. AI-integrated apps, personalized supplements, and microbiome-based insights are some of the trends. Companies like Levels, Nutrisense, Viome, Nestle, and DSM are at the forefront of innovation. The U.S. is still the most advanced precision nutrition market in the world, thanks to research, policy, and corporate investment.
List of Key Companies Profiled
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life
North America Precision Nutrition Market Report Segmentation
By Technology
- Genomics
- Metabolomics
- Proteomics
- Transcriptomics
- Other Technology
By End Use
- Healthcare Providers
- Direct-to-Consumers
- Dietary Supplement Manufacturers
- Fitness & Wellness Companies
- Research Institutes
- Other End Use
By Service Type
- Personalized Plans & Subscription Services
- Genomics & Multi-Omics Analysis Services
- Digital Platforms & Solutions
- Consultation Services
- Institutional & Wellness Programs
By Application
- Weight Management
- Disease Management
- General Health & Wellness
- Sports Nutrition
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Precision Nutrition Market, by Technology
- 1.4.2 North America Precision Nutrition Market, by End Use
- 1.4.3 North America Precision Nutrition Market, by Service Type
- 1.4.4 North America Precision Nutrition Market, by Application
- 1.4.5 North America Precision Nutrition Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Market Trends - Precision Nutrition Market
Chapter 5. State of Competition - Precision Nutrition Market
Chapter 6. Product Life Cycle - Precision Nutrition Market
Chapter 7. Market Consolidation - Precision Nutrition Market
Chapter 8. Value Chain Analysis of Precision Nutrition Market
- 8.1 Scientific Research & Raw Data Collection
- 8.2 Biomarker & Algorithm Development
- 8.3 Test Kit & Assay Provisioning
- 8.4 Analysis & Interpretation (Report Generation)
- 8.5 Product & Service Packaging
- 8.6 Regulatory Compliance & Claims Verification
- 8.7 Distribution & Delivery Channels
- 8.8 Consumer Engagement & Feedback Loop
Chapter 9. Key Customer Criteria - Precision Nutrition Market
Chapter 10. North America Precision Nutrition Market by Technology
- 10.1 North America Genomics Market by Country
- 10.2 North America Metabolomics Market by Country
- 10.3 North America Proteomics Market by Country
- 10.4 North America Transcriptomics Market by Country
- 10.5 North America Other Technology Market by Country
Chapter 11. North America Precision Nutrition Market by End Use
- 11.1 North America Healthcare Providers Market by Country
- 11.2 North America Direct-to-Consumers Market by Country
- 11.3 North America Dietary Supplement Manufacturers Market by Country
- 11.4 North America Fitness & Wellness Companies Market by Country
- 11.5 North America Research Institutes Market by Country
- 11.6 North America Other End Use Market by Country
Chapter 12. North America Precision Nutrition Market by Service Type
- 12.1 North America Personalized Plans & Subscription Services Market by Country
- 12.2 North America Genomics & Multi-Omics Analysis Services Market by Country
- 12.3 North America Digital Platforms & Solutions Market by Country
- 12.4 North America Consultation Services Market by Country
- 12.5 North America Institutional & Wellness Programs Market by Country
Chapter 13. North America Precision Nutrition Market by Application
- 13.1 North America Weight Management Market by Country
- 13.2 North America Disease Management Market by Country
- 13.3 North America General Health & Wellness Market by Country
- 13.4 North America Sports Nutrition Market by Country
Chapter 14. North America Precision Nutrition Market by Country
- 14.1 US Precision Nutrition Market
- 14.1.1 US Precision Nutrition Market by Technology
- 14.1.2 US Precision Nutrition Market by End Use
- 14.1.3 US Precision Nutrition Market by Service Type
- 14.1.4 US Precision Nutrition Market by Application
- 14.2 Canada Precision Nutrition Market
- 14.2.1 Canada Precision Nutrition Market by Technology
- 14.2.2 Canada Precision Nutrition Market by End Use
- 14.2.3 Canada Precision Nutrition Market by Service Type
- 14.2.4 Canada Precision Nutrition Market by Application
- 14.3 Mexico Precision Nutrition Market
- 14.3.1 Mexico Precision Nutrition Market by Technology
- 14.3.2 Mexico Precision Nutrition Market by End Use
- 14.3.3 Mexico Precision Nutrition Market by Service Type
- 14.3.4 Mexico Precision Nutrition Market by Application
- 14.4 Rest of North America Precision Nutrition Market
- 14.4.1 Rest of North America Precision Nutrition Market by Technology
- 14.4.2 Rest of North America Precision Nutrition Market by End Use
- 14.4.3 Rest of North America Precision Nutrition Market by Service Type
- 14.4.4 Rest of North America Precision Nutrition Market by Application
Chapter 15. Company Profiles
- 15.1 Viome Life Sciences, Inc.
- 15.1.1 Company Overview
- 15.1.2 Recent strategies and developments:
- 15.1.2.1 Product Launches and Product Expansions:
- 15.2 ZOE Limited
- 15.2.1 Company Overview
- 15.3 LifeNome Inc.
- 15.3.1 Company Overview
- 15.4 Precision Nutrition Inc.
- 15.4.1 Company Overview
- 15.5 Prenetics Global Limited
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expenses
- 15.6 Decodify Me LLC (SelfDecode)
- 15.6.1 Company Overview
- 15.7 23ANDME HOLDING CO.
- 15.7.1 Company Overview
- 15.7.2 Financial Analysis
- 15.7.3 Regional Analysis
- 15.7.4 Research & Development Expenses
- 15.7.5 Recent strategies and developments:
- 15.7.5.1 Partnerships, Collaborations, and Agreements:
- 15.7.5.2 Product Launches and Product Expansions:
- 15.8 Genesis Healthcare Co.
- 15.8.1 Company Overview
- 15.9 AMILI Pte Ltd
- 15.9.1 Company Overview
- 15.10. Xcode Life
- 15.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Precision Nutrition Market, 2021 - 2024, USD Million
- TABLE 2 North America Precision Nutrition Market, 2025 - 2032, USD Million
- TABLE 3 Key Customer Criteria - Precision Nutrition Market
- TABLE 4 North America Precision Nutrition Market by Technology, 2021 - 2024, USD Million
- TABLE 5 North America Precision Nutrition Market by Technology, 2025 - 2032, USD Million
- TABLE 6 North America Genomics Market by Country, 2021 - 2024, USD Million
- TABLE 7 North America Genomics Market by Country, 2025 - 2032, USD Million
- TABLE 8 North America Metabolomics Market by Country, 2021 - 2024, USD Million
- TABLE 9 North America Metabolomics Market by Country, 2025 - 2032, USD Million
- TABLE 10 North America Proteomics Market by Country, 2021 - 2024, USD Million
- TABLE 11 North America Proteomics Market by Country, 2025 - 2032, USD Million
- TABLE 12 North America Transcriptomics Market by Country, 2021 - 2024, USD Million
- TABLE 13 North America Transcriptomics Market by Country, 2025 - 2032, USD Million
- TABLE 14 North America Other Technology Market by Country, 2021 - 2024, USD Million
- TABLE 15 North America Other Technology Market by Country, 2025 - 2032, USD Million
- TABLE 16 North America Precision Nutrition Market by End Use, 2021 - 2024, USD Million
- TABLE 17 North America Precision Nutrition Market by End Use, 2025 - 2032, USD Million
- TABLE 18 North America Healthcare Providers Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Healthcare Providers Market by Country, 2025 - 2032, USD Million
- TABLE 20 North America Direct-to-Consumers Market by Country, 2021 - 2024, USD Million
- TABLE 21 North America Direct-to-Consumers Market by Country, 2025 - 2032, USD Million
- TABLE 22 North America Dietary Supplement Manufacturers Market by Country, 2021 - 2024, USD Million
- TABLE 23 North America Dietary Supplement Manufacturers Market by Country, 2025 - 2032, USD Million
- TABLE 24 North America Fitness & Wellness Companies Market by Country, 2021 - 2024, USD Million
- TABLE 25 North America Fitness & Wellness Companies Market by Country, 2025 - 2032, USD Million
- TABLE 26 North America Research Institutes Market by Country, 2021 - 2024, USD Million
- TABLE 27 North America Research Institutes Market by Country, 2025 - 2032, USD Million
- TABLE 28 North America Other End Use Market by Country, 2021 - 2024, USD Million
- TABLE 29 North America Other End Use Market by Country, 2025 - 2032, USD Million
- TABLE 30 North America Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
- TABLE 31 North America Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
- TABLE 32 North America Personalized Plans & Subscription Services Market by Country, 2021 - 2024, USD Million
- TABLE 33 North America Personalized Plans & Subscription Services Market by Country, 2025 - 2032, USD Million
- TABLE 34 North America Genomics & Multi-Omics Analysis Services Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America Genomics & Multi-Omics Analysis Services Market by Country, 2025 - 2032, USD Million
- TABLE 36 North America Digital Platforms & Solutions Market by Country, 2021 - 2024, USD Million
- TABLE 37 North America Digital Platforms & Solutions Market by Country, 2025 - 2032, USD Million
- TABLE 38 North America Consultation Services Market by Country, 2021 - 2024, USD Million
- TABLE 39 North America Consultation Services Market by Country, 2025 - 2032, USD Million
- TABLE 40 North America Institutional & Wellness Programs Market by Country, 2021 - 2024, USD Million
- TABLE 41 North America Institutional & Wellness Programs Market by Country, 2025 - 2032, USD Million
- TABLE 42 North America Precision Nutrition Market by Application, 2021 - 2024, USD Million
- TABLE 43 North America Precision Nutrition Market by Application, 2025 - 2032, USD Million
- TABLE 44 North America Weight Management Market by Country, 2021 - 2024, USD Million
- TABLE 45 North America Weight Management Market by Country, 2025 - 2032, USD Million
- TABLE 46 North America Disease Management Market by Country, 2021 - 2024, USD Million
- TABLE 47 North America Disease Management Market by Country, 2025 - 2032, USD Million
- TABLE 48 North America General Health & Wellness Market by Country, 2021 - 2024, USD Million
- TABLE 49 North America General Health & Wellness Market by Country, 2025 - 2032, USD Million
- TABLE 50 North America Sports Nutrition Market by Country, 2021 - 2024, USD Million
- TABLE 51 North America Sports Nutrition Market by Country, 2025 - 2032, USD Million
- TABLE 52 North America Precision Nutrition Market by Country, 2021 - 2024, USD Million
- TABLE 53 North America Precision Nutrition Market by Country, 2025 - 2032, USD Million
- TABLE 54 US Precision Nutrition Market, 2021 - 2024, USD Million
- TABLE 55 US Precision Nutrition Market, 2025 - 2032, USD Million
- TABLE 56 US Precision Nutrition Market by Technology, 2021 - 2024, USD Million
- TABLE 57 US Precision Nutrition Market by Technology, 2025 - 2032, USD Million
- TABLE 58 US Precision Nutrition Market by End Use, 2021 - 2024, USD Million
- TABLE 59 US Precision Nutrition Market by End Use, 2025 - 2032, USD Million
- TABLE 60 US Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
- TABLE 61 US Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
- TABLE 62 US Precision Nutrition Market by Application, 2021 - 2024, USD Million
- TABLE 63 US Precision Nutrition Market by Application, 2025 - 2032, USD Million
- TABLE 64 Canada Precision Nutrition Market, 2021 - 2024, USD Million
- TABLE 65 Canada Precision Nutrition Market, 2025 - 2032, USD Million
- TABLE 66 Canada Precision Nutrition Market by Technology, 2021 - 2024, USD Million
- TABLE 67 Canada Precision Nutrition Market by Technology, 2025 - 2032, USD Million
- TABLE 68 Canada Precision Nutrition Market by End Use, 2021 - 2024, USD Million
- TABLE 69 Canada Precision Nutrition Market by End Use, 2025 - 2032, USD Million
- TABLE 70 Canada Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
- TABLE 71 Canada Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
- TABLE 72 Canada Precision Nutrition Market by Application, 2021 - 2024, USD Million
- TABLE 73 Canada Precision Nutrition Market by Application, 2025 - 2032, USD Million
- TABLE 74 Mexico Precision Nutrition Market, 2021 - 2024, USD Million
- TABLE 75 Mexico Precision Nutrition Market, 2025 - 2032, USD Million
- TABLE 76 Mexico Precision Nutrition Market by Technology, 2021 - 2024, USD Million
- TABLE 77 Mexico Precision Nutrition Market by Technology, 2025 - 2032, USD Million
- TABLE 78 Mexico Precision Nutrition Market by End Use, 2021 - 2024, USD Million
- TABLE 79 Mexico Precision Nutrition Market by End Use, 2025 - 2032, USD Million
- TABLE 80 Mexico Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
- TABLE 81 Mexico Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
- TABLE 82 Mexico Precision Nutrition Market by Application, 2021 - 2024, USD Million
- TABLE 83 Mexico Precision Nutrition Market by Application, 2025 - 2032, USD Million
- TABLE 84 Rest of North America Precision Nutrition Market, 2021 - 2024, USD Million
- TABLE 85 Rest of North America Precision Nutrition Market, 2025 - 2032, USD Million
- TABLE 86 Rest of North America Precision Nutrition Market by Technology, 2021 - 2024, USD Million
- TABLE 87 Rest of North America Precision Nutrition Market by Technology, 2025 - 2032, USD Million
- TABLE 88 Rest of North America Precision Nutrition Market by End Use, 2021 - 2024, USD Million
- TABLE 89 Rest of North America Precision Nutrition Market by End Use, 2025 - 2032, USD Million
- TABLE 90 Rest of North America Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
- TABLE 91 Rest of North America Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
- TABLE 92 Rest of North America Precision Nutrition Market by Application, 2021 - 2024, USD Million
- TABLE 93 Rest of North America Precision Nutrition Market by Application, 2025 - 2032, USD Million
- TABLE 94 Key Information - Viome Life Sciences, Inc.
- TABLE 95 Key Information - ZOE Limited
- TABLE 96 Key Information - LifeNome Inc.
- TABLE 97 Key Information - Precision Nutrition Inc.
- TABLE 98 Key Information - Prenetics Global Limited
- TABLE 99 Key Information - Decodify Me LLC
- TABLE 100 Key Information - 23ANDME HOLDING CO.
- TABLE 101 Key Information - Genesis Healthcare Co.
- TABLE 102 Key Information - AMILI Pte Ltd
- TABLE 103 Key Information - Xcode Life
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Precision Nutrition Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting - Precision Nutrition Market
- FIG 4 Porter's Five Forces Analysis - Precision Nutrition Market
- FIG 5 Value Chain Analysis of Precision Nutrition Market
- FIG 6 Key Customer Criteria - Precision Nutrition Market
- FIG 7 North America Precision Nutrition Market Share by Technology, 2024
- FIG 8 North America Precision Nutrition Market Share by Technology, 2032
- FIG 9 North America Precision Nutrition Market by Technology, 2021 - 2032, USD Million
- FIG 10 North America Precision Nutrition Market Share by End Use, 2024
- FIG 11 North America Precision Nutrition Market Share by End Use, 2032
- FIG 12 North America Precision Nutrition Market by End Use, 2021 - 2032, USD Million
- FIG 13 North America Precision Nutrition Market Share by Service Type, 2024
- FIG 14 North America Precision Nutrition Market Share by Service Type, 2032
- FIG 15 North America Precision Nutrition Market by Service Type, 2021 - 2032, USD Million
- FIG 16 North America Precision Nutrition Market Share by Application, 2024
- FIG 17 North America Precision Nutrition Market Share by Application, 2032
- FIG 18 North America Precision Nutrition Market by Application, 2021 - 2032, USD Million
- FIG 19 North America Precision Nutrition Market Share by Country, 2024
- FIG 20 North America Precision Nutrition Market Share by Country, 2032
- FIG 21 North America Precision Nutrition Market by Country, 2021 - 2032, USD Million
- FIG 22 Recent strategies and developments: 23ANDME HOLDING CO.
