PUBLISHER: KBV Research | PRODUCT CODE: 1871350
PUBLISHER: KBV Research | PRODUCT CODE: 1871350
North America AI Dataset Licensing For Advertising And Marketing Market Size, Share & Industry Analysis Report By Content Type, By Application, By End Use, By Country and Growth Forecast, 2025 - 2032
The North America AI Dataset Licensing For Advertising And Marketing Market would witness market growth of 26.7% CAGR during the forecast period (2025-2032).
The US market dominated the North America AI Dataset Licensing For Advertising And Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $683.8 million by 2032. The Canada market is experiencing a CAGR of 28.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 27.8% during (2025 - 2032). The US and Canada led the North America AI Dataset Licensing For Advertising And Marketing Market by Country with a market share of 69% and 14.8% in 2024.
The licensing of AI training datasets for advertising and marketing in North America has changed from informal data sourcing to a structured, rights-compliant ecosystem driven by advanced digital infrastructure, regulatory oversight, and new ideas in AI-driven marketing. The U.S. is at the forefront of this change, with formalized data licensing agreements, ethical sourcing, and the use of licensed datasets in larger AI-marketing stacks that help with campaign optimization, creative generation, and predictive modeling. The CCPA and other laws that protect people's privacy have made people more aware of where their data comes from, which has made them prefer licensed, open datasets over unverified ones.
Current trends include a greater focus on governance and provenance, the growth of multimodal and synthetic datasets for creative uses, and the inclusion of licensing in larger AI-marketing platforms. Top players set themselves apart by having clear rules, adding features to the service layer like annotation and metadata enrichment, and integrating vertically across the value chain. The competitive landscape is always changing, with dataset licensors, ad-tech platforms, and marketing agencies all vying for the top spot. The best companies are those that offer high-quality datasets, flexible licensing, compliance assurance, and the ability to integrate with other systems. So, North America is still leading the way in setting up and running the AI dataset-licensing economy for advertising and marketing.
Content Type Outlook
Based on Content Type, the market is segmented into Text, Image, Video, Audio, and Other Content Type. With a compound annual growth rate (CAGR) of 27.8% over the projection period, the Text Market, dominate the Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type in 2024 and would be a prominent market until 2032. The Audio market is expected to witness a CAGR of 30% during (2025 - 2032).
End Use Outlook
Based on End Use, the market is segmented into Retail & eCommerce, Media & Entertainment, BFSI, Travel & Hospitality, and Healthcare & Life Sciences. Among various US AI Dataset Licensing For Advertising And Marketing Market by End Use; The Retail & eCommerce market achieved a market size of USD $39.4 Million in 2024 and is expected to grow at a CAGR of 24.9 % during the forecast period. The BFSI market is predicted to experience a CAGR of 26.2% throughout the forecast period from (2025 - 2032).
Country Outlook
The US is the leader in dataset licensing for advertising and marketing. This is because it has a well-developed digital advertising ecosystem, a strong open-data infrastructure, and AI governance frameworks that are always changing. AI can help you understand your audience, test your creative ideas, and improve your campaigns by using public datasets from places like Data.gov and your own data. Programmatic and cross-device advertising drive market demand, but privacy, compliance, and rights clearance are still very important. Trends include datasets that are ready for marketing and can be used in more than one way, as well as segments that are specific to a region or language. Competition is based on the quality of the datasets, how well they work together, and how they are used ethically. Overall, the U.S. market has a lot of room to grow and good infrastructure, but you have to be careful when dealing with rules and regulations.
List of Key Companies Profiled
- IBM Corporation
- Google LLC
- Microsoft Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Runway AI, Inc.
- Shopify Inc.
- Smartly.io Solutions Oy
- Snap, Inc. (SnapChat)
- Jasper AI, Inc.
- Synthesia Limited
North America AI Dataset Licensing For Advertising And Marketing Market Report Segmentation
By Content Type
- Text
- Image
- Video
- Audio
- Other Content Type
By Application
- Ad Creation & Ideation
- Ad Optimization & Testing
- Audience & Campaign Intelligence
- Conversational Advertising
- Brand Monitoring & Sentiment Analytics
- Other Application
By End Use
- Retail & eCommerce
- Media & Entertainment
- BFSI
- Travel & Hospitality
- Healthcare & Life Sciences
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America AI Dataset Licensing For Advertising And Marketing Market, by Content Type
- 1.4.2 North America AI Dataset Licensing For Advertising And Marketing Market, by Application
- 1.4.3 North America AI Dataset Licensing For Advertising And Marketing Market, by End Use
- 1.4.4 North America AI Dataset Licensing For Advertising And Marketing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Market Trends - North America AI Dataset Licensing For Advertising And Marketing Market
Chapter 5. State of Competition - North America AI Dataset Licensing For Advertising And Marketing Market
Chapter 6. Value Chain Analysis of AI Dataset Licensing For Advertising And Marketing Market
Chapter 7. Competition Analysis - Global
- 7.1 Market Share Analysis, 2024
- 7.2 Recent Strategies Deployed in AI Dataset Licensing For Advertising And Marketing Market
- 7.3 Porter Five Forces Analysis
Chapter 8. Product Life Cycle - AI Dataset Licensing For Advertising And Marketing Market
Chapter 9. Market Consolidation - AI Dataset Licensing For Advertising And Marketing Market
Chapter 10. Key Customer Criteria - AI Dataset Licensing For Advertising And Marketing Market
Chapter 11. North America AI Dataset Licensing For Advertising And Marketing Market by Content Type
- 11.1 North America Text Market by Region
- 11.2 North America Image Market by Region
- 11.3 North America Video Market by Region
- 11.4 North America Audio Market by Region
- 11.5 North America Other Content Type Market by Region
Chapter 12. North America AI Dataset Licensing For Advertising And Marketing Market by Application
- 12.1 North America Ad Creation & Ideation Market by Country
- 12.2 North America Ad Optimization & Testing Market by Country
- 12.3 North America Audience & Campaign Intelligence Market by Country
- 12.4 North America Conversational Advertising Market by Country
- 12.5 North America Brand Monitoring & Sentiment Analytics Market by Country
- 12.6 North America Other Application Market by Country
Chapter 13. North America AI Dataset Licensing For Advertising And Marketing Market by End Use
- 13.1 North America Retail & eCommerce Market by Country
- 13.2 North America Media & Entertainment Market by Country
- 13.3 North America BFSI Market by Country
- 13.4 North America Travel & Hospitality Market by Country
- 13.5 North America Healthcare & Life Sciences Market by Country
Chapter 14. North America AI Dataset Licensing For Advertising And Marketing Market by Country
- 14.1 US AI Dataset Licensing For Advertising And Marketing Market
- 14.1.1 US AI Dataset Licensing For Advertising And Marketing Market by Content Type
- 14.1.2 US AI Dataset Licensing For Advertising And Marketing Market by Application
- 14.1.3 US AI Dataset Licensing For Advertising And Marketing Market by End Use
- 14.2 Canada AI Dataset Licensing For Advertising And Marketing Market
- 14.2.1 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type
- 14.2.2 Canada AI Dataset Licensing For Advertising And Marketing Market by Application
- 14.2.3 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use
- 14.3 Mexico AI Dataset Licensing For Advertising And Marketing Market
- 14.3.1 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type
- 14.3.2 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application
- 14.3.3 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use
- 14.4 Rest of North America AI Dataset Licensing For Advertising And Marketing Market
- 14.4.1 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type
- 14.4.2 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application
- 14.4.3 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use
Chapter 15. Company Profiles
- 15.1 IBM Corporation
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Regional & Segmental Analysis
- 15.1.4 Research & Development Expenses
- 15.1.5 Recent strategies and developments:
- 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.5.2 Product Launches and Product Expansions:
- 15.1.5.3 Acquisition and Mergers:
- 15.1.6 SWOT Analysis
- 15.2 Google LLC
- 15.2.1 Company Overview
- 15.2.2 Financial Analysis
- 15.2.3 Segmental and Regional Analysis
- 15.2.4 Research & Development Expenses
- 15.2.5 Recent strategies and developments:
- 15.2.5.1 Product Launches and Product Expansions:
- 15.2.6 SWOT Analysis
- 15.3 Microsoft Corporation
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
- 15.3.5 Recent strategies and developments:
- 15.3.5.1 Product Launches and Product Expansions:
- 15.3.6 SWOT Analysis
- 15.4 Amazon Web Services, Inc. (Amazon.com, Inc.)
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental and Regional Analysis
- 15.4.4 SWOT Analysis
- 15.5 Runway AI, Inc.
- 15.5.1 Company Overview
- 15.5.2 Recent strategies and developments:
- 15.5.2.1 Partnerships, Collaborations, and Agreements:
- 15.6 Shopify Inc.
- 15.6.1 Company Overview
- 15.6.2 Financial Analysis
- 15.6.3 Research & Development Expenses
- 15.7 Smartly.io Solutions Oy
- 15.7.1 Company Overview
- 15.7.2 SWOT Analysis
- 15.8 Snap, Inc. (SnapChat)
- 15.8.1 Company Overview
- 15.8.2 Financial Analysis
- 15.8.3 Regional Analysis
- 15.8.4 Research & Development Expenses
- 15.8.5 Recent strategies and developments:
- 15.8.5.1 Product Launches and Product Expansions:
- 15.9 Jasper AI, Inc.
- 15.9.1 Company Overview
- 15.10. Synthesia Limited
- 15.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
- TABLE 2 North America AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
- TABLE 3 Key Customer Criteria - AI Dataset Licensing For Advertising And Marketing Market
- TABLE 4 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
- TABLE 5 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
- TABLE 6 North America Text Market by Region, 2021 - 2024, USD Million
- TABLE 7 North America Text Market by Region, 2025 - 2032, USD Million
- TABLE 8 North America Image Market by Region, 2021 - 2024, USD Million
- TABLE 9 North America Image Market by Region, 2025 - 2032, USD Million
- TABLE 10 North America Video Market by Region, 2021 - 2024, USD Million
- TABLE 11 North America Video Market by Region, 2025 - 2032, USD Million
- TABLE 12 North America Audio Market by Region, 2021 - 2024, USD Million
- TABLE 13 North America Audio Market by Region, 2025 - 2032, USD Million
- TABLE 14 North America Other Content Type Market by Region, 2021 - 2024, USD Million
- TABLE 15 North America Other Content Type Market by Region, 2025 - 2032, USD Million
- TABLE 16 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
- TABLE 17 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
- TABLE 18 North America Ad Creation & Ideation Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Ad Creation & Ideation Market by Country, 2025 - 2032, USD Million
- TABLE 20 North America Ad Optimization & Testing Market by Country, 2021 - 2024, USD Million
- TABLE 21 North America Ad Optimization & Testing Market by Country, 2025 - 2032, USD Million
- TABLE 22 North America Audience & Campaign Intelligence Market by Country, 2021 - 2024, USD Million
- TABLE 23 North America Audience & Campaign Intelligence Market by Country, 2025 - 2032, USD Million
- TABLE 24 North America Conversational Advertising Market by Country, 2021 - 2024, USD Million
- TABLE 25 North America Conversational Advertising Market by Country, 2025 - 2032, USD Million
- TABLE 26 North America Brand Monitoring & Sentiment Analytics Market by Country, 2021 - 2024, USD Million
- TABLE 27 North America Brand Monitoring & Sentiment Analytics Market by Country, 2025 - 2032, USD Million
- TABLE 28 North America Other Application Market by Country, 2021 - 2024, USD Million
- TABLE 29 North America Other Application Market by Country, 2025 - 2032, USD Million
- TABLE 30 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
- TABLE 31 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
- TABLE 32 North America Retail & eCommerce Market by Country, 2021 - 2024, USD Million
- TABLE 33 North America Retail & eCommerce Market by Country, 2025 - 2032, USD Million
- TABLE 34 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
- TABLE 36 North America BFSI Market by Country, 2021 - 2024, USD Million
- TABLE 37 North America BFSI Market by Country, 2025 - 2032, USD Million
- TABLE 38 North America Travel & Hospitality Market by Country, 2021 - 2024, USD Million
- TABLE 39 North America Travel & Hospitality Market by Country, 2025 - 2032, USD Million
- TABLE 40 North America Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
- TABLE 41 North America Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
- TABLE 42 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2021 - 2024, USD Million
- TABLE 43 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2025 - 2032, USD Million
- TABLE 44 US AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
- TABLE 45 US AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
- TABLE 46 US AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
- TABLE 47 US AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
- TABLE 48 US AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
- TABLE 49 US AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
- TABLE 50 US AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
- TABLE 51 US AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
- TABLE 52 Canada AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
- TABLE 53 Canada AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
- TABLE 54 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
- TABLE 55 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
- TABLE 56 Canada AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
- TABLE 57 Canada AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
- TABLE 58 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
- TABLE 59 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
- TABLE 60 Mexico AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
- TABLE 61 Mexico AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
- TABLE 62 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
- TABLE 63 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
- TABLE 64 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
- TABLE 65 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
- TABLE 66 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
- TABLE 67 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
- TABLE 68 Rest of North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
- TABLE 69 Rest of North America AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
- TABLE 70 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
- TABLE 71 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
- TABLE 72 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
- TABLE 73 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
- TABLE 74 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
- TABLE 75 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
- TABLE 76 Key Information - IBM Corporation
- TABLE 77 Key Information - Google LLC
- TABLE 78 Key Information - Microsoft Corporation
- TABLE 79 Key Information - Amazon Web Services, Inc.
- TABLE 80 Key Information - Runway AI, Inc.
- TABLE 81 Key Information - Shopify Inc.
- TABLE 82 Key Information - Smartly.io Solutions Oy
- TABLE 83 Key Information - Snap, Inc.
- TABLE 84 Key Information - Jasper AI, Inc.
- TABLE 85 Key Information - Synthesia Limited
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting north America Global AI Dataset Licensing For Advertising And Marketing Market
- FIG 4 Value Chain Analysis of AI Dataset Licensing For Advertising And Marketing Market
- FIG 5 Market Share Analysis, 2024
- FIG 6 Porter's Five Forces Analysis - AI Dataset Licensing For Advertising And Marketing Market
- FIG 7 Product Life Cycle - AI Dataset Licensing For Advertising And Marketing Market
- FIG 8 Market Consolidation - AI Dataset Licensing For Advertising And Marketing Market
- FIG 9 Key Customer Criteria - AI Dataset Licensing For Advertising And Marketing Market
- FIG 10 North America AI Dataset Licensing For Advertising And Marketing Market share by Content Type, 2024
- FIG 11 North America AI Dataset Licensing For Advertising And Marketing Market share by Content Type, 2032
- FIG 12 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2032, USD Million
- FIG 13 North America AI Dataset Licensing For Advertising And Marketing Market share by Application, 2024
- FIG 14 North America AI Dataset Licensing For Advertising And Marketing Market share by Application, 2032
- FIG 15 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2032, USD Million
- FIG 16 North America AI Dataset Licensing For Advertising And Marketing Market share by End Use, 2024
- FIG 17 North America AI Dataset Licensing For Advertising And Marketing Market share by End Use, 2032
- FIG 18 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2032, USD Million
- FIG 19 North America AI Dataset Licensing For Advertising And Marketing Market share by Country, 2024
- FIG 20 North America AI Dataset Licensing For Advertising And Marketing Market share by Country, 2032
- FIG 21 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2021 - 2032, USD Million
- FIG 22 Recent strategies and developments: IBM Corporation
- FIG 23 SWOT Analysis: IBM Corporation
- FIG 24 SWOT Analysis: Google LLC
- FIG 25 SWOT Analysis: Microsoft Corporation
- FIG 26 SWOT Analysis: Amazon Web Services, Inc.
- FIG 27 SWOT Analysis: Smartly.io Solutions Oy
