Air Freshener Market - Forecasts from 2022 to 2027

The air freshener market was evaluated at US$46.892 billion in 2020.

An air freshener is a product that can emit fragrances to remove bad odours from a room, space, bathrooms, cars, and others. These fresheners contain fragrances, essential oils, aerosol propellants, and glycol, among others, that can neutralize unpleasant order. These fresheners, when sprayed or evaporated, further masks the unpleasant smell in the air. The wide applications of air fresheners in residential buildings, offices, hotels, restrooms, and gyms, among others, are one of the major factors driving the air freshener market growth during the next five years. Additionally, the burgeoning adoption of air fresheners in public transportation, such as airplanes, cars, buses, and taxis, among others, is also providing an impetus for the market to grow shortly. The inclination of consumers toward the use of air fresheners due to the rising concerns regarding air quality has also amplified the adoption, especially across the developed economies around the globe due to higher purchasing power and high standards of living. Furthermore, rapid urbanization in developing economies such as India, China, and Indonesia has led to an upsurge in construction activities across the residential sector. It is also anticipated to positively impact the demand for air fresheners, thereby driving market growth throughout the forecast period. Also, the government initiatives regarding the uplifting of the commercial infrastructure have led to a booming construction of malls, offices, airports, and other commercial spaces are also projected to boost the demand for air fresheners in the coming years and thus propel the opportunities for the market to grow in the nearshortly the rising participation by the key players of the market in the form of collaborations, partnerships, agreements, facility expansions, and R&D for the development and launch of new products further shows the potential for the market to grow in the next five years. In addition, the initiatives by various companies for spreading awareness regarding social issues to attract more customers and capture a greater market share also drive market growth. For instance, in November 2019, Lynx, a brand under Unilever, unveiled its debut range of car air fresheners.

The air freshener market has been segmented based on type, end-use, distribution channel, and geography. Based on type, the market has been segmented as electric, spray, gel, and others. Based on end-use, the segmentation of the market has been classified into residential, commercial, and automotive. By distribution channel, the market has been classified online and offline. Geographically, the air freshener market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific, among others.

An electric segment to show a rapid growth

By type, the spray segment is anticipated to hold a substantial share in the market throughout the forecast period. The major factor supplementing the share of this segment includes the wide usage of spray-based products in houses and offices due to ease of use and the availability of a vast variety of products. The electric air freshener market is projected to witness considerable growth over the next five years due to the rapid adoption of these products in showrooms, malls, and theatres, among others. The gel segment is also projected to grow substantially over the next five years on account of its burgeoning usage in cars.

The residential segment holds a considerable share

By application, the residential segment will hold a decent share throughout the forecast period, primarily because of the vast usage of air fresheners in houses. Also, the increasing standards of living coupled with an increase in the middle-class population of the developing economies of the world is further bolstering the growth of this segment throughout the forecast period. The automotive segment will witness decent growth during the next five years due to the launch of premium products, particularly cars.

Online sales to show a healthy growth

By distribution channel, online sales are projected to show substantial growth during the next five years. The prime factors that are bolstering the growth of this segment are the rising penetration of smartphones and the availability of cheaper internet in major developing countries like India, China, and Vietnam, among others. Furthermore, the burgeoning e-commerce industry is also bolstering the growth of this segment during the next five years.

North American region to hold a decent share

Geographically, the North American region is projected to hold a considerable share in the market throughout the forecast period because of the presence of a considerably large proportion of a health-savvy population. The Asia Pacific region is projected to witness substantial growth in the coming years due to growing disposable income, rapid urbanization, and a rise in the middle-class population in countries like India, China, and Indonesia.

Competitive Insights

Prominent key market players in the air freshener market include P&G, Henkel, Godrej Consumer Products Limited, and Reckitt Benckiser Group plc, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.

Major players in the air freshener market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Recent Developments and expansions

• The luxury home scenting business Vitruvi, known for its diffusers and launching into a new air care category in May 2022, expands its product line and launches a first-of-its-kind natural air freshener spray.
• Pureflow Cabin Air Fresheners for automobiles were introduced by Premium Guard Inc. in March 2022. According to the business, these products will change the car air freshener industry. The slow-release smell technology and natural and recycled materials are used in the proprietary cabin air freshener technology. Scents have a longer shelf life than regular air fresheners, which normally only last 30 days.

COVID-19 Impact

All industries were impacted by the pandemic, and the air freshener market was no exception. The market did not grow as anticipated. The supply chain and logistics were hampered by the global shutdown.

Segmentation

• By Type

Electric

Spray

Gel

Candle

Others

• By End-Use

Residential

Commercial

Automotive

• By Distribution Channel

Online

Offline

• Supermarket
• Convenience Store
• Others
• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• Israel
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Indonesia
• Taiwan
• Others