U.S. Air Fresheners Market Size, Share, Growth Analysis, By Product(Sprays/Aerosols, Electric Air Fresheners), By Application(Residential, Commercial) - Industry Forecast 2024-2031

U.S. Air Fresheners Market size was valued at USD 1.98 Billion in 2022 and is poised to grow from USD 2.10 Billion in 2023 to USD 3.35 Billion by 2031, at a CAGR of 6.0% during the forecast period (2024-2031).

Air fresheners protect a pleasant scent and atmosphere in restrooms, offices, public areas, and other business environments. Odor elimination and air purification are both achieved. Air fresheners contain a variety of materials, including mineral oil, ethanol, deionized water, aerosol propellants, aromatic chemicals, and others. The product is available in a range of scents and forms, including as plug-ins, oils, candles, sprays, and deodorants. Plug-ins and care air fresheners have significantly increased in popularity since innovation. According to the U.S. Simmons National Consumer Survey (NHCS), 114.71 million people in the country were Febreze users. The usage of air fresheners in automobiles is also rapidly increasing. Car air fresheners come in several convenient formats, such as cardboard, sprays, plug-ins, cans, and others, making them easy to use. The fact that the product may keep its fresh smell even after a long trip is another factor driving up demand. More than 300 million air freshener cans are expected to be sold overall, given that over 30 million Americans use six or more of them annually. These numbers show a strong positive link with the disposable income indices for this region. Widespread consumer awareness and product changes are two major aspects that are expected to support the market's robust growth. Manufacturers are experimenting a lot with scents to cater to consumer tastes in this market, and customers in this region are embracing this trend well.

Top-down and bottom-up approaches were used to estimate and validate the size of the U.S. Air Fresheners Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

U.S. Air Fresheners Market Segmental Analysis

U.S. Air Fresheners Market is segmented on the basis of Product, Application and region. By Product, the U.S. Air Fresheners Market is segmented into Sprays/Aerosols, Electric Air Fresheners, Gels, Candles, Others. By Application, U.S. Air Fresheners Market is segmented into Residential, Commercial, Cars, Others. By region, the market is segmented into Northeast Region, Midwest Region, South Region, West Region.

Drivers of the U.S. Air Fresheners Market

The concentration of toxins and smells in the air rises along with the population density in metropolitan areas as more people migrate there. In order to address these problems and enhance the indoor air quality in homes and offices, there is now a growing need for efficient air fresheners. Higher traffic volumes in urban areas can exacerbate the problem of poor air quality. Because they can lessen the negative effects of outside pollutants on indoor air quality, air fresheners are a popular option for city dwellers.

Restraints in the U.S. Air Fresheners Market

Concern over air fresheners' effects on the environment is growing, especially since many of them contain chemicals and artificial aromas. Growing awareness of the possible health dangers associated with these goods has led consumers to look for natural and environmentally friendly substitutes.

Market Trends of the U.S. Air Fresheners Market

Products that can be operated by voice commands, smartphone apps, or other smart home systems are becoming more and more common. One example of this is the smart air freshener. These goods are frequently made to be more environmentally friendly and energy-efficient, and they provide customers with increased convenience and flexibility.