Baby Stroller Market - Forecasts from 2022 to 2027

The baby stroller market was evaluated at US$2.865 billion in 2020.

A stroller is a type of cart that is primarily used for the easy transportation of infants. Strollers have four wheels, and a cushioned chair is attached to them. The primary factor driving the market growth includes the positive growth in live births in various world economies coupled with the rising working population, which is augmenting the demand for various baby convenience and care products. Furthermore, the rising middle-class population is also one of the key factors bolstering the market growth during the next five years. The innovations in technology have led to the development of a vast number of multi-functional and customized products manufactured to cater to the rising expectations of consumers is also considered to be a key factor driving the baby stroller market growth in the coming years. The market for strollers is also being driven by the fact that these products offer high convenience to the parents despite being highly cost-effective is also amplifying its adoption in both the developed and developing economies of the globe.

The market is also poised to grow on account of the rising travelling trend among the millennial population and baby boomers. This, in turn, is further propelling the growth opportunities for the market to surge shortly as the booming travelling trend has led to increased adoption of strollers with travelling systems due to the rising demand for easy and painless travelling. Moreover, the positive birth rates, especially in Asian countries, coupled with the increased spending by the parents for the purchase of premium baby products, are also boosting its demand across these countries. Also, compact and stylish designs further positively influence the demand for strollers.

The growing need for convenience and the rising number of women in the workforce are driving the demand for baby strollers

The primary factor supplementing the market growth during the next five years is the rising requirements for convenience coupled with the increasingly busy lifestyle that has created a need for the speedy transportation of babies. Rapid urbanization, rising disposable income, and rising female participation in the active workforce have encouraged convenience-oriented lifestyles, making baby foods and baby convenience products more desirable. The market is witnessing increasing demand due to the increasing purchasing power of the consumers and the busy lifestyle of working women, that further causes fatigue and tiredness, thereby driving the adoption of strollers to carry babies to workplaces, parks, or shopping malls, among others. As more and more women take up full-time jobs and enter fast-paced modern lifestyles, consumers continue to seek convenience and simplicity, increasing their reliance on baby strollers.

The travel system segment will witness a considerable growth

Based on type, the baby stroller market has been segmented as the standard stroller, lightweight stroller, travel system, and others. The travel system segment is anticipated to witness a healthy CAGR throughout the forecast period. The major factor supporting the share of this segment includes the unique features offered by these products, including detachable seats from the main component. The rising trend of travelling among baby boomers and millennials is one of the major factors driving the growth of this segment during the next five years.

The lightweight segment is anticipated to hold a decent market share throughout the forecast period. As the name suggests, these strollers are comparatively lighter than the other types of products available on the market. They are also considered highly efficient for transporting the baby short distances.

The offline segment projected to hold a noteworthy share

Based on the distribution channel, the market has been classified into online and offline. The offline segment is estimated to hold a noteworthy share in the market and is projected to continue its dominance throughout the forecast period. The prime factor bolstering the share of this segment includes the inclination of most customers towards shopping for their babies from retailers due to personal touch. Furthermore, the penetration of speciality baby stores in both developed and developing economies of the world is also driving the growth of this segment during the next five years.

The online segment is projected to show decent growth in the coming five years. The shifting consumer preferences towards online shopping due to ease of payments and doorstep delivery systems are further bolstering growth. Also, the rapid smartphone and internet penetration amplifies the opportunities for this segment to grow throughout the forecast period.

North America to hold a notable share

Geographically, the baby stroller market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is projected to hold a notable share throughout the forecast period because of some major players in the region, along with the higher purchasing power of the people.

Competitive Insights

Prominent key market players in the baby stroller market include Artsana S.p.a., Dorel Inc., and Newell Brands, among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings.

Major players in the baby stroller market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Recent Developments and expansions

• The New ModesTM Nest2GrowTM 4-in-1 Stroller, the most versatile stroller from Graco® yet, released in February 2022.
• Mercedes-AMG GT & Hartan released a brand-new, extremely comfy baby stroller in May 2022.
• Red Kite unveiled the Kuro in 2019, a new product with characteristics such as a reversible, multi-position seat, standalone, adjustable handle, footrest, and connectivity with travel systems.
• The motorized version of the Cybex Priam Travel System, the E-Priam electric pushchair, was introduced by CYBEX in 2019. The stroller is pushed when it is difficult to push thanks to a clever uphill help engine in the device that has detecting sensors in the handlebar. While moving down a slope, the product increases the braking force.

COVID-19 Impact

The COVID-19 pandemic is anticipated to have a negative impact on stroller demand, particularly in the short term. The WHO has implemented several measures as a result of the severe outbreak, including quarantine and social segregation, among others. This is also projected to adversely affect growth over the following six to eight months, together with the temporary halt in manufacturing activity brought on by the interruption of manufacturing activities. The demand for baby strollers is also anticipated to suffer from the travel ban and lockdowns in several nations, which would restrain market growth temporarily.

Segmentation

• By Type

Standard Stroller

Lightweight Stroller

Travel System

Jogging Stroller

Others

• By Distribution Channel

Online

Supermarket

Specialty Store

Others

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• Israel
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Thailand
• Australia
• Others