Gluten-Free Beverages Market - Forecasts from 2023 to 2028

The global gluten-free beverages market is estimated to grow at a CAGR of 9.2% during the forecast period.

Gluten-free beverages are drinks that rigorously avoid gluten, a protein combination found in wheat, barley, rye, and oats. Most beverages, such as juices, sodas, and sports drinks, are gluten-free, but some alcoholic beverages, including beer and malt beverages like whisky, and ales, may contain gluten. Alcoholic beverages, such as distilled liquors and hard ciders, are also gluten-free. However, some wines, such as dessert wines and those manufactured from barley malt, such as bottled wine coolers, contain a hazardous level of gluten.

Gluten-free beverages are becoming more popular due to the growing number of people with celiac disease and gluten allergies. Gluten consumption can also adversely affect people with gluten allergies, autism, ADHD, multiple sclerosis, and IBS. As a result of the increased demand for gluten-free drinks, they are widely available in nutritional shops and pharmacies to being available in grocery stores. Increasing awareness regarding one's health has led to a massive consumer shift towards a gluten-free diet, boosting the demand even further. A recent study by the University of Nebraska showed that 20 percent of Americans follow a gluten-free diet. Growing demand for gluten-free products by millennial and GenZ demographic groups is also spurring market growth during the analysis period. According to recent estimates, nearly 50 percent of the millennial population have tried gluten-free products at least once in their lifetime.

However, high prices compared to other drinks and high and volatile prices of raw materials remain significant challenges to the widespread adoption of gluten-free beverages during the projection period. Continuous product innovation and new and exciting flavor profiles being launched, especially in the alcoholic beverage segment, are providing new opportunities for key market players.

The growing cases of gluten-related allergies are augmenting the gluten-free beverages market growth.

Gluten intolerance is a medical condition where a person cannot digest gluten and becomes ill. Symptoms of gluten intolerance include fatigue, anxiety, diarrhea, joint pain, bloating, gas, abdominal pain, etc. According to CDC, nearly 6 percent of the American population is gluten intolerant. Another medical disorder caused by gluten consumption is celiac disease, an autoimmune ailment in which the patient's immune system destroys the small intestinal lining in reaction to gluten ingestion, resulting in malnutrition and other medical complications. The gluten-free diet is the only method to treat celiac disease. According to the official data, nearly 2 million Americans suffer from celiac disease, and 20 to 30 percent of the population has a risk of developing celiac disease. The rising incidents of gluten allergies and celiac disease have led to growing demand for gluten-free products, which is estimated to propel market demand even further. According to CDC, nearly 25 percent of people in the US follow a strict gluten-free diet.

North America will hold a significant share of the global gluten-free beverages market throughout the projected period.

North America is anticipated to hold a significant market share in gluten-free beverages. This region will experience rapid expansion throughout the projection period due to the rising prevalence of gluten-related allergies among North Americans. Almost 6 percent of people in the United States suffer from gluten intolerance. Gluten-free beverages are in high demand in markets like the United States and Canada. This region's market is also expanding due to the growing millennial population. This region's market is expanding due to changing eating habits and rising demand for healthy beverages. Growing demand for gluten-free products in countries like the United States also propels regional market demand. According to the official data, 23 percent of consumers are buying gluten-free products. In addition, the prevalence of key market players such as Coco Cola Company, PepsiCo, DSM, and others also spurs the growth of gluten-free beverages in this region.

Market Developments:

• In March 2023, the Worcester brewery called Wormtown Brewery unveiled its new line of alcoholic drinks. SHOOK beverages are created from fermented cane sugar and fruit juice. They're powerful and gluten-free, with an ABV of 8 percent. The first two flavors, Mai Tai and Cape Codder, are cocktail-inspired. SHOOK will be available in four-packs of 16-ounce cans at the taproom and across the New England market. Polar Park will also have the beverage available.
• In March 2021, Arctic Blue Beverages released its Arctic Blue Oat, a vegan and gluten-free liqueur from organic Finnish oats. Unlike traditional oat beverages sold in grocery stores, the new beverage, which claims to be the world's first gin-based oat liqueur, has simply water and oats and no additives.
• In May 2019, In Kashmir, OMG juice, a new bottled sugarcane juice with no added sugar, was introduced. OMG or Oh My Ganna Juices are the first bottled sugarcane juices with no added sugar or chemical preservatives and are gluten-free.

Market Segmentation:

By Product

• Alcoholic beverage
• Fermented
• Distilled
• Others
• Non-alcoholic beverage
• Carbonated
• Non-carbonated

By Distribution Channel

• Health Stores
• Convenience Stores
• Supermarkets/Hypermarkets
• Online retailers
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others