Global Rice Bran Oil Market - Forecasts from 2025 to 2030

The global rice bran oil market is expected to grow from USD 2.487 billion in 2025 to USD 3.509 billion in 2030, at a CAGR of 7.13%.

The rice bran oil market is experiencing steady growth, driven by increasing consumer awareness of its health benefits and its recognition as one of the healthiest cooking oils. Rich in unsaturated fatty acids, such as monounsaturated fats (MUFA) and polyunsaturated fats (PUFA), rice bran oil supports heart health, lowers cholesterol levels, and provides a high concentration of Vitamin E, which may reduce cancer risk. According to the Food Safety and Standards Authority of India (FSSAI), fortified rice bran oil can fulfill 25% to 30% of the recommended dietary intake for vitamins A and D, further enhancing its appeal. These nutritional benefits, coupled with evolving consumer preferences for healthier edible oils, are expected to propel market expansion in the coming years. However, challenges such as limited production infrastructure in some regions and competition from other edible oils may pose constraints.

Market Drivers

Rising Demand for Nutritional Oils

The growing number of health-conscious consumers and heightened awareness of rice bran oil's nutritional profile are key drivers of market growth. Recommended by organizations like the American Heart Association and the World Health Organization as a superior alternative to other edible oils, rice bran oil offers high nutritional value, with 316 kcal of energy, 13.35 grams of protein, and 20.85 grams of total fats per 100 grams. The shift in consumer lifestyles toward prioritizing nutritional content in food choices further supports demand. Additionally, increasing rice production globally provides a robust supply of rice bran, a byproduct of rice milling, which is essential for oil production. For instance, China's rice production reached 149,000 thousand tons in the 2023-24 period, while India, the second-largest rice producer, recorded 1,308.57 lakh tonnes in 2022-23, signaling strong potential for rice bran oil production.

U.S. Market Growth

In the United States, the rice bran oil market is poised for steady expansion, driven by its heart-healthy attributes, high smoke point, and neutral flavor, making it versatile for various cooking applications. The influence of Asian cuisines and ongoing marketing initiatives are boosting consumer acceptance. The food processing sector's demand for organic and non-GMO products is a significant growth factor. For example, the 2021 Organic Survey by the National Agricultural Statistics Service (NASS) reported $11.2 billion in organic product sales, a 13% increase from 2019, with California leading at $3.55 billion. This trend underscores the growing preference for health-focused and sustainable products like rice bran oil.

Geographical Outlook

The United States is a key market for rice bran oil, driven by increasing health consciousness and the oil's adaptability in culinary applications. The market benefits from robust supply chain dynamics and research and development efforts aimed at product innovation. Companies like Connoils, a leading manufacturer and distributor, cater to diverse industries, producing rice bran oil and oil powders that meet stringent food-grade standards for products like gels, capsules, and dried drinks. Additionally, US Foods leverages non-GMO rice bran oil, which offers slower oxidation rates and natural antioxidants, reducing residue on processing equipment and eliminating the need for chemical preservatives in fry oils.

The rice bran oil market is on an upward trajectory, fueled by its health benefits, rising consumer demand for nutritional oils, and increasing rice production globally. In the U.S., growth is supported by health-conscious trends, the influence of Asian cuisines, and demand for organic products. Strategic efforts by key players, including supply chain optimization and product innovation, are critical to maintaining competitiveness. While challenges like production limitations persist, the market's outlook remains positive, with opportunities for expansion driven by consumer preferences and supportive industry developments.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
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Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Type

• Organic Rice Bran Oil
• Conventional Rice Bran Oil
• Refined Rice Bran Oil
• Crude Rice Bran Oil
• Blended Rice Bran Oil
• Fortified Rice Bran Oil

By End-User

• Household
• Commercial
• Industrial
• Institutional

By Distribution Channel

• Online
• Offline

By Application

• Food & Beverage
• Cosmetics
• Animal Feed
• Pharmaceutical/Nutraceuticals

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• USA
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others