Rice Bran Oil Market Size, Share, and Growth Analysis, By Type (Organic, Non-Organic), By Application (Food & Beverage, Nutraceutical), By Distribution Channel, By Region - Industry Forecast 2026-2033

Rice Bran Oil Market size was valued at USD 5.09 Billion in 2024 and is poised to grow from USD 5.29 Billion in 2025 to USD 7.18 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026-2033).

Rice bran oil, derived from the brown coating of rice grains, is an edible vegetable oil celebrated for its mild flavor and rich antioxidant content, including oryzanol, tocopherols, tocotrienols, and vitamin E. Its light texture and versatility make it suitable for a variety of cooking methods such as stir-frying, deep-frying, sauteing, and grilling, while effectively blending with less stable oils. The health benefits linked to rice bran oil, including cancer risk reduction, lower cholesterol, and enhanced immunity, have significantly driven its market growth, particularly in Europe and North America. As consumer preferences shift towards nutrient-dense food ingredients, this oil has emerged as an affordable choice for vegetable oil enthusiasts, prompting businesses to innovate product offerings and expand their market reach, including applications in cosmetic formulations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rice Bran Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rice Bran Oil Market Segments Analysis

Global Rice Bran Oil Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Organic and Non-Organic. Based on Application, the market is segmented into Food & Beverage, Nutraceutical, Animal Feed and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rice Bran Oil Market

The Rice Bran Oil market is poised for significant growth due to the increasing demand for skincare and beauty products like gels and creams, which often emphasize natural ingredients. Its richness in vitamins B and E contributes to effective skin hydration, further enhancing its appeal in the cosmetic industry. Additionally, the widespread adoption of rice bran oil by various dining establishments throughout Asia and the Pacific reinforces its market presence. For example, notable food chains have transitioned to rice bran oil from palm oil, recognizing its superior nutritional profile. Collectively, these factors are expected to significantly boost the rice bran oil market.

Restraints in the Rice Bran Oil Market

The rice bran oil market faces challenges primarily due to insufficient consumer awareness regarding its benefits, resulting in limited adoption rates among buyers. Competing vegetable oils, such as sunflower and olive oil, present additional barriers to market growth, particularly in regions like Europe and North America, where consumer uptake remains low. To enhance the acceptance and popularity of rice bran oil, it is crucial for companies to employ innovative and assertive marketing strategies. By effectively communicating the unique advantages of rice bran oil, businesses can stimulate interest and encourage consumers to consider it as a viable alternative to more established oils.

Market Trends of the Rice Bran Oil Market

The Rice Bran Oil market is experiencing notable growth as consumers increasingly adopt health-conscious eating patterns, including vegan diets, which are associated with numerous health benefits. This shift towards plant-based diets has prompted a rise in the demand for eco-friendly cooking ingredients, with Rice Bran Oil gaining popularity for its health-promoting properties and affordability compared to premium oils like olive oil. The integration of business intelligence tools and innovative technologies further enhances market insights, driving the production and distribution of Rice Bran Oil to meet the rising consumer preference for sustainable and nutritious cooking oils.