Authentication and Brand Protection Market Report: Trends, Forecast and Competitive Analysis to 2030

Authentication and Brand Protection Trends and Forecast

The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150-page report is developed to help in your business decisions.

Authentication and Brand Protection by Segment

The study includes a forecast for the global authentication and brand protection by technology, offering, application, and region.

Authentication and Brand Protection Market by Technology [Shipment Analysis by Value from 2018 to 2030]:

• Overt
• Covert
• Digital
• Forensic

Authentication and Brand Protection Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

• Security Labels and Inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR codes

Authentication and Brand Protection Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Electronics
• Pharmaceuticals
• Automobile
• Food & Beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Authentication and Brand Protection Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Authentication and Brand Protection Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies authentication and brand protection companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the authentication and brand protection companies profiled in this report include-

• Authentix
• Brady
• Avery Dennison
• Wisekey
• Infineon
• Centro Grafico
• Sunchemicals

Authentication and Brand Protection Market Insights

Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Features of the Global Global Authentication and Brand Protection Market

Market Size Estimates: Authentication and brand protection market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Authentication and brand protection market size by technology, offering, application, and region in terms of value ($B).

Regional Analysis: Authentication and brand protection market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technology, offering, application, and regions for the authentication and brand protection market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the authentication and brand protection market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the authentication and brand protection market size?

Answer: The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030.

Q.2 What is the growth forecast for authentication and brand protection market?

Answer: The global authentication and brand protection market is expected to grow with a CAGR of 8.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the authentication and brand protection market?

Answer: The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

Q4. What are the major segments for authentication and brand protection market?

Answer: The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets.

Q5. Who are the key authentication and brand protection market companies?

Answer: Some of the key authentication and brand protection companies are as follows:

• Authentix
• Brady
• Avery Dennison
• Wisekey
• Infineon
• Centro Grafico
• Sunchemicals

Q6. Which authentication and brand protection market segment will be the largest in future?

Answer: Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Q7. In authentication and brand protection market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the authentication and brand protection market by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?