Travel Bag Market Report: Trends, Forecast and Competitive Analysis to 2035

Travel Bag Market

The future of the global travel bag market looks promising with opportunities in the adult and kid markets. The global travel bag market is expected to reach an estimated $46.2 billion by 2035 from $24.9 billion in 2027 with a CAGR of 8.0% from 2027 to 2035. The major drivers for this market are the increasing preference for durable travel bags, the rising demand for versatile travel gear, and the growing popularity of smart luggage features.

• Lucintel forecasts that, within the material type category, soft is expected to witness higher growth over the forecast period due to it has a flexible design for storage and lightweight construction.
• Within the end use category, adults is expected to witness higher growth over the forecast period due to it is intended for frequent business and leisure travel.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to it is made for travelers that have a busy and often times trans-continental schedule.

Emerging Trends in Travel Bag Market

Between the years 2025 and 2027, it is expected that the travel bag market will shift from selling luggage based on volume to selling luggage based on other characteristics, such as weight, connectivity, and aesthetics. In addition, due to the passage of time and the gradual recovery of the global population's appetite to travel, augmented by improvements in the economics of air travel, it is expected that purchase decisions regarding travel bags will change. Based on Lucintel analysis, the primary differentiating competencies of travel bag manufacturers will be raw material suppliers and/or their places of origin.

• Sustainability: It is expected that travel bag manufacturers will concentrate on the use of raw materials that enable a greater life cycle of the travel bags, and make travel bags out of raw materials that facilitate a closed loop system.
• Lightweight Travel Bags: There will be continued focus by travel bag manufacturers on the use of lightweight and extremely strong materials to further reduce the weight of travel bags.
• Smart Travel Bags: It is expected that travel bags will be manufactured with trackers to facilitate location of the travel bags. It is anticipated that other conveniences and features currently enjoyed by business travelers and travelers in first class and/or upper class of travel will be increasingly available to travelers in other classes of travel.
• Premiumization: Increasing international travel and the return of the tourism industry raise the likelihood of consumers upgrading their warranties. Additionally, the return of international travel may also result in an increase in the demand for luggage with modular interiors, and more attractive and high-quality finishes.
• Regional Supply Diversification: In 2025-2027, companies may locate more of their production outside of densely populated Asian production headquarters, due to trade tensions and disruptions in international freight. Shorter-distance production throughout the Eurasian and North and South American Continents may provide more stable production and mitigate supply disruptions.

While international design competitions may still take place, the focus for travel bag manufacturers may shift toward the use of more sustainable and integrative materials, and the enhancement of the utility of travel bags. Features such as repairability and the integration of tracking and adjustability may allow travel bags to extend beyond the user's control and align with the airline's control of the shipment. Travel bags integrating these features may gain a competitive edge. Other features such as design and material integrations may also aid in margin retention until 2030 in core markets.

Recent Developments in the Travel Bag Market

The recovery of the global travel industry has revived the travel bag market. Lucintel has reported that by 2027, markets will be competitive in innovation of travel bag materials, distribution and repair services. Other ways to gain a competitive edge will be by setting up manufacturing facilities in regions of high travel bag demand.

• Premiumization: The travel bag market has been segmented with higher margin travel bags with lighter weight frames and better wheel construction. Travel bags are expected to gain a longer useful life, leading to an increase in consumer expectation.
• Sustainability: Travel bags with frames constructed with regenerated materials gained market acceptance and will be further adopted by travel bag manufacturers. Suppliers of travel bag frames made with petroleum based materials will lose market preference to travel bag frame suppliers made with regenerated materials.
• Brand To Consumer (B2C): Travel brands like TUMI have opened 350 travel retail stores. Travel brands are gaining greater control of their retail distribution channel. Travel retail brands located in air transportation hubs, like city centers, gain additional consumer information.
• Development of Smart Luggage: The improvement of luggage with convenient features, like location, charging, or digital warranty, is growing more rapidly than the improvement of luggage with complex features. Travelport released new smart luggage in the US that is compatible with Air Tags. In the long term, features such as connectivity with a smartphone will allow luggage to help business travelers or give other forms of practical value.
• Change in The Location of Manufacturing: Producers are building factories more nearby to reduce the cost and time of transporting goods. Samsonite opened a new factory in India in 2025 to allow more convenient supply of luggage to that region. Manufacturing changes like this will likely benefit customers more quickly and lessen the impact of trade disruptions.

Luggage and travel bags, in general, are becoming more advanced and offering more features, like replacement and recycling programs. This, along with continuous, rapid distribution, will most likely allow suppliers to increase luggage sales in the coming years. Pressure on suppliers will lessen with more irregular customer spending and improve with innovative features and designs.

Strategic Growth Opportunities in the Travel Bag Market

Between 2024 and 2026, the travel bag market will change due to several reasons including consumer preference for travel bags other than the standard ones (i.e. luggage), direct-to-consumer travel brand companies, changes in airline industry capacity and rules, and the increase in hybrid work and travel. Lucintel has identified and analyzed these changes and others. Smart features and materials and shifts in regional travel trends will create additional business opportunities.

• Connected Travel Good: The market for travel bags with added features like location tracking and other sensors, as well bags with app integration, will continue to grow. Bags with added features will offer even greater opportunities, like replacing the bags or providing other after-sales services.
• Circular Materials: The use of repaired and/or reusable travel bags and kits, as well as other travel good take-back programs will be preferred by companies. The European Union (EU) created 6.95 million tons of textile waste in 2020. By 2030, circular design will be the standard when determining the methods used to source travel goods.
• Premium Business Travel: Travel goods that offer protection for laptops and provide other organizational features for the travelers' personal items will be preferred. The need for business travel goods will continue to increase.
• Regional Growth: We see opportunity in Southeast Asia, India and the Gulf to grow our business by opening climate and culture-specific outlets through local channels. Air travel in India is growing: in 2024 it reported a record 153.7 million air passengers (IATA, June 2025). With more mature markets in North America and Europe, it is important for us to pursue other growth opportunities, and we see India, as well as other regions, having that potential.
• Aftermarket: Opportunities exist with after-sales services to build upon the original purchase with aftermarket components and services. The global airline industry carried over 4.5 billion passengers in 2024 (IATA, June 2025), and our aftermarket services will help us build our brand, differentiate our products, and improve our profit margins.

We agree with your assessment that in the next five years, it will be important to integrate service and aftersales products and solutions to improve margins and profitability. We expect that the volume and growth of the travel industry will continue, and there will be opportunities for suppliers to differentiate and improve their profitability and positioning by integrating premium products, features and services and by adapting their products to the channels through which they are sold.

Travel Bag Market Drivers and Challenges

The growth of the travel bag market is due to changes in the traveler, the economy and regulations. Consumer expectations and the need for eco-friendly travel have created an opportunity for travel bag manufacturers to design and produce innovative, secure travel bags that facilitate global tourism. Lucintel states that to gain a competitive edge, travel bag manufacturers must focus on design and production. Incorporating these features would allow manufacturers to gain a competitive edge and capitalize on the global tourism market.

The factors responsible for driving this market include :

• Rising Travel Activities: The past couple of years have seen a surge in travel activities. In 2024, international traveling picked up and by January 2025, the UNWTO reported that international tourism attainment had reached 99% of the pre-pandemic level. Between now and 2027, International Tourism is expected to keep improving, creating more opportunities for the replacement of travel items, and further growth in the market.
• Focus on Sustainability: There is a growing concern about the sustainability of products and how long they last. As a response to this, manufacturers have started using recycled materials for making travel gear. Other travel gear manufacturers have extended the expected lifetime of their products. Between 2025 and 2027, other travel gear manufacturers are expected to focus on sustainability in the design of their gear and other travel products.
• Online Sales: Online sales of travel gear offer manufacturers an opportunity to sell their gear to an international clientele. With the advent of customization and online product reviews, travel gear manufactures have an opportunity to improve their product offerings and better tailor their ads to their clientele. Manufacturers are also expected to make changes to their supply chains and distribution to better respond to the needs of their clientele.
• Improved Production: Waste and costs are decreasing due to better manufacturing materials, equipment, and methods. Plus, further production regionalization. Automation is growing rapidly. The International Federation of Robotics counted over 540,000 industrial robots produced in 2023. Advanced manufacturing allows for affordable mass customization and higher product quality.

The challenges facing this market include:

• High Costs for Raw Materials and Logistics: Raw materials and logistics (transport and labor) for travel bags have significant costs and unstable prices. The World Bank expected unstable commodity prices in 2025 and beyond, due to geopolitical and other factors. Higher costs and unstable prices will force manufacturers to make changes to their products and how they work with suppliers. They may also alter their inventory to be more flexible.
• High Competition and Price Spotlight: The travel bag market has many companies (from different countries) and a large number of private labels. There are also manufacturers that sell very similar products at low prices. Transnational online retailers and marketplaces, such as Amazon, give travel bag manufacturers even more competition. Price transparency makes travel bag producers focus on improving their products in ways that give a competitive edge, like offering better warranties and/or after sales service.
• Regulatory and Sustainability Compliance: Regulatory changes including those related to chemicals management, product safety and recyclability, sustainability, and social issues increase the complexity of doing business and require greater compliance by manufacturers and importers. In 2025, the European Union (EU) extended its Corporate Sustainability Reporting Directive to smaller companies. In the mid to long term, there may be greater compliance costs for smaller companies, and suppliers may be at a competitive disadvantage. Companies that are able to modify their products and processes to comply with regulations will likely gain access to regulated markets.

There are opportunities for companies in the travel bag industry because of the recovery and growth of the travel and digital commerce industries. Other trends that are helpful to the travel bag industry include the emphasis on sustainability and continuous improvement in manufacturing. Travel bags can be manufactured with features that enhance their function and increase their appeal to consumers. However, travel bags may become less profitable because of the costs associated with improvement and regulation. Travel bags that integrate design, function, and sustainability may achieve long term business success and growth.

List of Travel Bag Market Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies travel bag market companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the travel bag market companies profiled in this report include-

• Samsonite International S.A.
• VIP Industries Ltd.
• VF Corporation
• LVMH
• Away Travel
• Travelpro
• Delsey Paris
• Briggs & Riley
• Calpak
• Monos

Travel Bag Market by Segment

The study includes a forecast for the global travel bag market by material type, category, distribution channel, end use, and region.

Travel Bag Market by Material Type [Value ($B) from 2019 to 2035]:

• Hard
• Soft

Travel Bag Market by Category [Value ($B) from 2019 to 2035]:

• Mass
• Premium

Travel Bag Market by Distribution Channel [Value ($B) from 2019 to 2035]:

• Online Retail Stores
• Offline Retail Stores

Travel Bag Market by End Use [Value ($B) from 2019 to 2035]:

• Adults
• Kids

Travel Bag Market by Region [Value ($B) from 2019 to 2035]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Travel Bag Market

International travel's resurgence, manufacturer focus on material science innovation, and the normalization of the channel/inventory services across the retail value chain has significantly transformed the travel goods market. Leading baggage manufacturers are anticipated to focus on Advanced Luggage Technology to support differentiated, regional product offerings from 2025 to 2027. According to Lucintel's most recent market study, savvy market players would be able to capitalize on available market opportunities via differentiated product offerings.

• US: Samsonite (and Tumi) have focus on advanced product offerings, including luxury luggage fabrications, embedded product tracking technology, and other organizational bags and accessories. Samsonite, with ~$3.6 Billion net sales in 2024, has also focused on expanding its product offerings and regional/channel distribution in North America. Samsonite also plans to make similar investments in product offerings focused on technology and design.
• China: As Samsonite also focuses on similar regional/channel expansions, the other Chinese luggage manufacturers are following similar strategies, particularly in e-commerce. Given the focus of manufacturers on product differentiation, China is well positioned to influence product design and supply different Regional markets.
• Germany: In January 2025, LVMH forecasted annual revenue of €84.7 billion for 2024, and in February, announced plans to acquire Rimawi's competitor, TAG Heuer. Rimawi, which LVMH acquired in 2016, is expected to maintain its emphasis on high-end polycarbonate and aluminum luggage. Given Germany's engineering skills and LVMH's resources, it is expected that Rimawi luggage will continue to be differentiated from its competition in Europe and Asia.
• India: Safari Industries is focused on building its branded luggage business through forward and reverse integration in the Indian market. Its focus is paying off. Its revenues for FY2025 crossed ₹1,500 crore (reported in May 2025). It is expected that other luggage manufacturers will follow suit and set up shop in India, thus increasing the overall organized luggage manufacturing industry in the country in the next 3-5 years.
• Japan: The JNTO reported that Japan 2024's tourism numbers hit 36.87 million. With the continuation of favorable tourism trends, and strengthening of domestic partnerships, it is expected that ACE and other Japanese luggage manufacturers will continue to produce high-end luggage that will see increasing demand for replacements.

Features of the Global Travel Bag Market

• Market Size Estimates: travel bag market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2026) and forecast (2027 to 2035) by various segments and regions.
• Segmentation Analysis: travel bag market size by various segments, such as by material type, category, distribution channel, end use, and region in terms of value ($B).
• Regional Analysis: travel bag market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different material types, categories, distribution channels, end uses, and regions for the travel bag market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the travel bag market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the travel bag market by material type (hard and soft), category (mass and premium), distribution channel (online retail stores and offline retail stores), end use (adults and kids), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 7 years and what has its impact been on the industry?