Augmented and Virtual Reality Market by Enterprise, Technology, Offering, Device Type, Application and Region

Description

List of Tables

The Augmented and Virtual Reality Market was valued at USD 22.12 billion in 2024 and is expected to reach USD $96.32 billion by 2029, at a CAGR of 34.2% during the 2024-2029 period. The major factors driving the growth of augmented and virtual reality market includes the surging AR developer ecosystem, and presence of budget-friendly VR devices. Moreover, the ongoing government initiatives and investments towards the wide adoption, and research and development of AR and VR technologies is expected to provide several growth opportunities for market players in the augmented and virtual reality market.

Scope of the Report
Years Considered for the Study	2020-2029
Base Year	2023
Forecast Period	2024-2029
Units Considered	Value (USD Billion)
Segments	By Enterprise, Technology, Offering, Application and Region
Regions covered	North America, Europe, APAC, RoW

Semi & Fully immersive technology is expected to register higher CAGR in the virtual reality market during the forecast period

The virtual reality market for semi & fully immersive technology is expected to register higher CAGR during the forecast period which is attributed to the increasing adoption of semi immersive technology in simulation training and virtual walkthroughs, and the increasing demand for fully immersive technology as they deliver high level of engagement which completely transports users into a digital environment to an extent that they lose awareness of their physical surroundings, which is highly preferrable in high-end gaming, medical simulations, virtual tours and architectural designs.

Software segment is expected to have the largest market size during the forecast period

The augmented and virtual reality software is expected to have the largest market size during the forecast period. This is attributed to the emerging projects that are transitioning into large-scale implementations. Major companies like IKEA and Walmart have launched their AR prototypes that aims at enhancing customer shopping experiences which reflects the ongoing experimentation in this sector. On the other hand, VR software plays a crucial role in manufacturing software development kits which is accelerated by mass consumerism. For instance, SDKs that highly support VR technology are REALITY SDK, Virtual Reality Tool Kit (VRTK), PlayStation Virtual Reality (PSVR) dev kit, Oculus SDK, and Google Virtual Reality SDK. Furthermore, VR software also provides cloud-based services that are used to compare captured images with a database, delivering relevant information back to the mobile device, which then handles image processing, including detection, resizing, and generating 3D images.

The break-up of profile of primary participants in the augmented and virtual reality market-

By Company Type: Tier 1 - 15%, Tier 2 - 50%, Tier 3 - 20%
By Designation Type: C Level - 45%, Director Level - 35%, Others - 20%
By Region Type: North America - 45%, Europe - 35%, Asia Pacific - 12%, Rest of the World (RoW) - 8%

The major players of the augmented and virtual reality market are Meta. (US), Sony Group Corporation (Japan), Apple Inc. (US), ByteDance (China), and DPVR (China) among others.

Research Coverage

The report segments the augmented and virtual reality market and forecasts its size based on technology, offering, device type, application, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall augmented and virtual reality market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

Analysis of key drivers (surging AR developer ecosystem, and presence of budget-friendly VR devices), restraints (high costs of AR technology, and presence of technological limitations), opportunities (ongoing government initiatives and investments towards the wide adoption, and research and development of AR and VR technologies), and challenges (display latency issues in AR and VR, high energy consumption in VR and limited field of vision in AR) influencing the growth of the augmented and virtual reality market.
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches, product development, partnerships, collaborations, contracts, joint investments, strategic supplier relationships, and expansions in the augmented and virtual reality market.
Market Development: Comprehensive information about lucrative markets - the report analyses the augmented and virtual reality market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the augmented and virtual reality market
Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Meta. (US), Sony Group Corporation (Japan), Apple Inc. (US), ByteDance (China), and DPVR (China).

Product Code: SE 2288

1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED
- 1.3.2 REGIONAL SCOPE
- 1.3.3 INCLUSIONS AND EXCLUSIONS
- 1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

2.1 RESEARCH APPROACH
- 2.1.1 SECONDARY DATA
  - 2.1.1.1 List of key secondary sources
  - 2.1.1.2 Key data from secondary sources
- 2.1.2 PRIMARY DATA
  - 2.1.2.1 List of primary interview participants
  - 2.1.2.2 Breakdown of primaries
  - 2.1.2.3 Key data from primary sources
  - 2.1.2.4 Key industry insights
- 2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION METHODOLOGY
- 2.2.1 BOTTOM-UP APPROACH
  - 2.2.1.1 Approach to arrive at market size using bottom-up analysis (demand side)
- 2.2.2 TOP-DOWN APPROACH
  - 2.2.2.1 Approach to arrive at market size using top-down analysis (supply side)
2.3 FORECAST
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RISK ANALYSIS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUGMENTED REALITY MARKET
4.2 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN VIRTUAL REALITY MARKET
4.3 AUGMENTED REALITY MARKET, BY APPLICATION
4.4 VIRTUAL REALITY MARKET, BY APPLICATION
4.5 AUGMENTED REALITY MARKET, BY OFFERING
4.6 VIRTUAL REALITY MARKET, BY OFFERING
4.7 AUGMENTED REALITY MARKET, BY DEVICE TYPE
4.8 VIRTUAL REALITY MARKET, BY DEVICE TYPE
4.9 AUGMENTED AND VIRTUAL REALITY MARKET, BY TECHNOLOGY
4.10 AUGMENTED REALITY MARKET IN ASIA PACIFIC, BY APPLICATION AND COUNTRY
4.11 VIRTUAL REALITY MARKET IN ASIA PACIFIC, BY APPLICATION AND COUNTRY

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS: AUGMENTED REALITY MARKET
- 5.2.1 DRIVERS
  - 5.2.1.1 Rising integration of virtual game elements to foster real-world interactions
  - 5.2.1.2 Growing emphasis on providing immersive shopping experiences
  - 5.2.1.3 Increasing use of AR technology in industrial sectors
- 5.2.2 RESTRAINTS
  - 5.2.2.1 High implementation costs of AR technology
  - 5.2.2.2 Security and privacy concerns
- 5.2.3 OPPORTUNITIES
  - 5.2.3.1 Surging deployment of AR devices to improve medical procedures
  - 5.2.3.2 Increasing spending on in-car technologies with surging demand for safer vehicles
- 5.2.4 CHALLENGES
  - 5.2.4.1 Display latency and limited field of view
  - 5.2.4.2 Flexibility and compatibility issues
5.3 MARKET DYNAMICS: VIRTUAL REALITY MARKET
- 5.3.1 DRIVERS
  - 5.3.1.1 Rising integration of advanced haptic feedback tools to improve VR experiences
  - 5.3.1.2 Growing focus on improving collaboration and communication
  - 5.3.1.3 Increasing availability of budget-friendly VR devices
- 5.3.2 RESTRAINTS
  - 5.3.2.1 Weight distribution and ergonomic design flaws
- 5.3.3 OPPORTUNITIES
  - 5.3.3.1 Rising popularity of remote medical consultations and telemedicine
  - 5.3.3.2 Surging investments in VR hardware components
- 5.3.4 CHALLENGES
  - 5.3.4.1 High energy consumption
  - 5.3.4.2 Display resolution issues
5.4 VALUE CHAIN ANALYSIS
5.5 ECOSYSTEM ANALYSIS
5.6 INVESTMENT AND FUNDING SCENARIO
5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.8 TECHNOLOGY ANALYSIS
- 5.8.1 KEY TECHNOLOGIES
  - 5.8.1.1 AR smart glasses
  - 5.8.1.2 VR-based microdisplays
  - 5.8.1.3 Mobile AR
  - 5.8.1.4 Near-eye displays
- 5.8.2 COMPLEMENTARY TECHNOLOGIES
  - 5.8.2.1 AR-powered displays
  - 5.8.2.2 AR/VR-based monitors
  - 5.8.2.3 Web-based AR
- 5.8.3 ADJACENT TECHNOLOGIES
  - 5.8.3.1 Metaverse
5.9 PRICING ANALYSIS
- 5.9.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY DEVICE TYPE
- 5.9.2 AVERAGE SELLING PRICE TREND, BY DEVICE TYPE
- 5.9.3 AVERAGE SELLING PRICE TREND, BY REGION
5.10 PORTER'S FIVE FORCES ANALYSIS
- 5.10.1 THREAT OF NEW ENTRANTS
- 5.10.2 THREAT OF SUBSTITUTES
- 5.10.3 BARGAINING POWER OF SUPPLIERS
- 5.10.4 BARGAINING POWER OF BUYERS
- 5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.11.2 BUYING CRITERIA
5.12 IMPACT OF AI/GEN AI ON AUGMENTED AND VIRTUAL REALITY MARKET
5.13 CASE STUDY ANALYSIS
- 5.13.1 HTC CORPORATION SUPPORTS FLAIM TRAINER VR SIMULATION TO REDUCE COSTS OF TRAINING FIREFIGHTERS
- 5.13.2 VOLKSWAGEN LEVERAGES AR AND VR TECHNOLOGIES TO ADDRESS CHALLENGES ASSOCIATED WITH IN-PERSON COLLABORATION
- 5.13.3 HTC CORPORATION IMPLEMENTS IMMERSIVE VR SOLUTION TO ENABLE REMOTE COLLABORATION OF AUTOMOTIVE DESIGN TEAMS
- 5.13.4 META COLLABORATES WITH BMW TO REVOLUTIONIZE IN-CAR EXPERIENCES IN SMART VEHICLES
5.14 TRADE ANALYSIS
- 5.14.1 IMPORT SCENARIO (HS CODE 9004)
- 5.14.2 EXPORT SCENARIO (HS CODE 9004)
5.15 PATENT ANALYSIS
5.16 REGULATORY LANDSCAPE
- 5.16.1 REGULATORY BODY, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.16.2 REGULATIONS
5.17 KEY CONFERENCES AND EVENTS, 2024-2025

6 ENTERPRISES DEVELOPING AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES

6.1 INTRODUCTION
6.2 SMALL-SIZED ENTERPRISES
6.3 MEDIUM-SIZED ENTERPRISES
6.4 LARGE ENTERPRISES

7 AUGMENTED AND VIRTUAL REALITY MARKET, BY TECHNOLOGY

7.1 INTRODUCTION
7.2 AUGMENTED REALITY
- 7.2.1 MARKER-BASED
  - 7.2.1.1 Increasing need for cost-effective and reliable technology to drive market
  - 7.2.1.2 Passive marker
  - 7.2.1.3 Active marker
- 7.2.2 MARKERLESS
  - 7.2.2.1 Mounting demand for smartphones and tablets to fuel segmental growth
  - 7.2.2.2 Model-based tracking
  - 7.2.2.3 Image processing-based tracking
- 7.2.3 ANCHOR-BASED
  - 7.2.3.1 Growing need to effectively overlay virtual images for real-world detection to augment segmental growth
7.3 VIRTUAL REALITY
- 7.3.1 NON-IMMERSIVE
  - 7.3.1.1 Cost-effectiveness and ease of implementation to expedite segmental growth
- 7.3.2 SEMI & FULLY IMMERSIVE
  - 7.3.2.1 Adoption in high-end gaming and medical simulations to fuel segmental growth

8 AUGMENTED AND VIRTUAL REALITY MARKET, BY OFFERING

8.1 INTRODUCTION
8.2 HARDWARE
- 8.2.1 SENSORS
  - 8.2.1.1 Rising emphasis on seamless interaction between users and virtual environments to augment segmental growth
- 8.2.2 SEMICONDUCTOR COMPONENTS
  - 8.2.2.1 Increasing adoption of controllers in smartphones and tablets to deliver immersive interactions to boost segmental growth
- 8.2.3 DISPLAYS & PROJECTORS
  - 8.2.3.1 Rapid advancement in optical technology to contribute to segmental growth
- 8.2.4 POSITION/ROOM TRACKERS
  - 8.2.4.1 Growing emphasis on obtaining accurate and stable object monitoring results to fuel segmental growth
- 8.2.5 CAMERAS
  - 8.2.5.1 Rising need to measure depth and amplitude of objects in virtual spaces to accelerate segmental growth
- 8.2.6 OTHER HARDWARE COMPONENTS
8.3 SOFTWARE
- 8.3.1 INCREASING FOCUS ON SEAMLESSLY INTEGRATING DIGITAL INFORMATION WITH REAL-WORLD ENVIRONMENTS TO FOSTER SEGMENTAL GROWTH
- 8.3.2 BY FUNCTION
  - 8.3.2.1 Remote collaboration
  - 8.3.2.2 Workflow optimization
  - 8.3.2.3 Documentation
  - 8.3.2.4 Visualization
  - 8.3.2.5 3D modeling
  - 8.3.2.6 Navigation

9 AUGMENTED AND VIRTUAL REALITY MARKET, BY DEVICE TYPE

9.1 INTRODUCTION
9.2 AUGMENTED REALITY DEVICES
- 9.2.1 HEAD-MOUNTED DISPLAYS
  - 9.2.1.1 Use in navigation and gaming to provide interactive experiences to foster segmental growth
  - 9.2.1.2 Smart glasses
  - 9.2.1.3 Smart helmets
- 9.2.2 HEAD-UP DISPLAYS
  - 9.2.2.1 Integration into automobiles to provide safety alerts to contribute to segmental growth
9.3 VIRTUAL REALITY DEVICES
- 9.3.1 HEAD-MOUNTED DISPLAYS
  - 9.3.1.1 Demand for immersive entertainment and gaming experiences to boost segmental growth
- 9.3.2 GESTURE-TRACKING DEVICES
  - 9.3.2.1 Utilization in rehabilitation and physical therapy to accelerate segmental growth
    - 9.3.2.1.1 Data gloves
    - 9.3.2.1.2 Other gesture-tracking devices
- 9.3.3 PROJECTORS & DISPLAY WALLS
  - 9.3.3.1 Adoption to create large-scale visualizations to fuel segmental growth

10 AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION

10.1 INTRODUCTION
10.2 AUGMENTED REALITY APPLICATIONS
- 10.2.1 CONSUMER
  - 10.2.1.1 Emphasis on creating impressive visual effects in gaming and sports broadcasts to augment segmental growth
  - 10.2.1.2 Gaming
  - 10.2.1.3 Sports & entertainment
    - 10.2.1.3.1 Archaeological sites
    - 10.2.1.3.2 Theme parks
    - 10.2.1.3.3 Art galleries & exhibitions
- 10.2.2 COMMERCIAL
  - 10.2.2.1 Rise in internet access and online sales to contribute to segmental growth
  - 10.2.2.2 Retail & e-commerce
    - 10.2.2.2.1 Jewelry
    - 10.2.2.2.2 Beauty & cosmetics
    - 10.2.2.2.3 Apparel fitting
    - 10.2.2.2.4 Grocery shopping
    - 10.2.2.2.5 Footwear
    - 10.2.2.2.6 Furniture & lighting design
  - 10.2.2.3 Travel & tourism
  - 10.2.2.4 E-learning
- 10.2.3 ENTERPRISE
  - 10.2.3.1 Adoption to enhance training by reducing human errors and optimizing efficiency to expedite segmental growth
- 10.2.4 HEALTHCARE
  - 10.2.4.1 Increased demand for advanced imaging equipment to boost segmental growth
  - 10.2.4.2 Surgery
  - 10.2.4.3 Fitness management
  - 10.2.4.4 Patient care management
  - 10.2.4.5 Pharmacy management
  - 10.2.4.6 Medical training & education
  - 10.2.4.7 Other healthcare applications
- 10.2.5 AEROSPACE & DEFENSE
  - 10.2.5.1 Need for quick identification of aircraft defects and damage to augment segmental growth
- 10.2.6 ENERGY
  - 10.2.6.1 Strong focus on ensuring compliance with safety regulations to foster segmental growth
- 10.2.7 AUTOMOTIVE
  - 10.2.7.1 Adoption of advanced driver-assistance systems to enhance road safety to drive market
- 10.2.8 OTHER AR APPLICATIONS
  - 10.2.8.1 Agriculture
  - 10.2.8.2 Construction
  - 10.2.8.3 Transportation & logistics
  - 10.2.8.4 Public safety
  - 10.2.8.5 Telecom/IT data centers
10.3 VIRTUAL REALITY APPLICATIONS
- 10.3.1 CONSUMER
  - 10.3.1.1 Increasing focus on enhancing user experiences by gaming & entertainment companies to boost segmental growth
  - 10.3.1.2 Gaming & entertainment
  - 10.3.1.3 Sports
- 10.3.2 COMMERCIAL
  - 10.3.2.1 Rising emphasis on effective marketing and advertising to contribute to segmental growth
    - 10.3.2.1.1 Retail & e-commerce
    - 10.3.2.1.2 Education & training
    - 10.3.2.1.3 Travel & tourism
    - 10.3.2.1.4 Advertising
- 10.3.3 ENTERPRISE
  - 10.3.3.1 Increasing requirement for advanced technologies to support training and simulation to accelerate segmental growth
- 10.3.4 HEALTHCARE
  - 10.3.4.1 Growing emphasis on enhancing surgical planning, training, and skill developments to fuel segmental growth
    - 10.3.4.1.1 Surgery
    - 10.3.4.1.2 Patient care management
    - 10.3.4.1.3 Fitness management
    - 10.3.4.1.4 Pharmacy management
    - 10.3.4.1.5 Medical training & education
- 10.3.5 AEROSPACE & DEFENSE
  - 10.3.5.1 Surging adoption of advanced technologies to enhance cockpit design and testing to augment segmental growth
- 10.3.6 OTHER VR APPLICATIONS
  - 10.3.6.1 Automotive
  - 10.3.6.2 Real estate
  - 10.3.6.3 Geospatial mining

11 AUGMENTED AND VIRTUAL REALITY MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
- 11.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
- 11.2.2 US
  - 11.2.2.1 Rising deployment of innovative technologies for marketing and promotional campaigns to drive market
- 11.2.3 CANADA
  - 11.2.3.1 Burgeoning tourism and hospitality sectors to contribute to market growth
- 11.2.4 MEXICO
  - 11.2.4.1 Increasing development of VR-powered training centers to combat crime to fuel market growth
11.3 EUROPE
- 11.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
- 11.3.2 GERMANY
  - 11.3.2.1 Increasing development of virtual car dealerships to boost market growth
- 11.3.3 FRANCE
  - 11.3.3.1 Escalating adoption of digital displays to accelerate market growth
- 11.3.4 UK
  - 11.3.4.1 Rapid digital transformation to contribute to market growth
- 11.3.5 REST OF EUROPE
11.4 ASIA PACIFIC
- 11.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
- 11.4.2 CHINA
  - 11.4.2.1 Growing population and smartphone adoption to foster market growth
- 11.4.3 INDIA
  - 11.4.3.1 Rise in online robotics education to augment market growth
- 11.4.4 JAPAN
  - 11.4.4.1 Increasing deployment of advanced technologies in healthcare sector to drive market
- 11.4.5 SOUTH KOREA
  - 11.4.5.1 Rising emphasis on streamlining grocery shopping experience to boost market growth
- 11.4.6 REST OF ASIA PACIFIC
11.5 ROW
- 11.5.1 MACROECONOMIC OUTLOOK FOR ROW
- 11.5.2 MIDDLE EAST & AFRICA
  - 11.5.2.1 Increasing focus on promoting cultural heritage and attracting tourists to accelerate market growth
  - 11.5.2.2 GCC countries
  - 11.5.2.3 Africa & Rest of Middle East
- 11.5.3 SOUTH AMERICA
  - 11.5.3.1 Expansion of consumer sector to expedite market growth

12 COMPETITIVE LANDSCAPE

12.1 INTRODUCTION
12.2 KEY STRATEGIES/RIGHT TO WIN, 2019-2024
12.3 MARKET SHARE ANALYSIS, 2023
12.4 COMPANY VALUATION AND FINANCIAL METRICS
12.5 BRAND/PRODUCT COMPARISON
12.6 REVENUE ANALYSIS, 2020-2023
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 12.7.1 STARS
- 12.7.2 EMERGING LEADERS
- 12.7.3 PERVASIVE PLAYERS
- 12.7.4 PARTICIPANTS
- 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
  - 12.7.5.1 Company footprint
  - 12.7.5.2 Technology footprint
  - 12.7.5.3 Offering footprint
  - 12.7.5.4 Device type footprint
  - 12.7.5.5 Application footprint
  - 12.7.5.6 Region footprint
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 12.8.1 PROGRESSIVE COMPANIES
- 12.8.2 RESPONSIVE COMPANIES
- 12.8.3 DYNAMIC COMPANIES
- 12.8.4 STARTING BLOCKS
- 12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
  - 12.8.5.1 Detailed list of key startups/SMEs
  - 12.8.5.2 Competitive benchmarking of key startups/SMEs
12.9 COMPETITIVE SCENARIO
- 12.9.1 PRODUCT LAUNCHES
- 12.9.2 DEALS
- 12.9.3 EXPANSIONS
- 12.9.4 OTHERS

13 COMPANY PROFILES

13.1 KEY PLAYERS
- 13.1.1 META
  - 13.1.1.1 Business overview
  - 13.1.1.2 Products/Solutions/Services offered
  - 13.1.1.3 Recent developments
    - 13.1.1.3.1 Product launches
    - 13.1.1.3.2 Deals
  - 13.1.1.4 MnM view
    - 13.1.1.4.1 Key strengths/Right to win
    - 13.1.1.4.2 Strategic choices
    - 13.1.1.4.3 Weaknesses/Competitive threats
- 13.1.2 SONY CORPORATION
  - 13.1.2.1 Business overview
  - 13.1.2.2 Products/Solutions/Services offered
  - 13.1.2.3 Recent developments
    - 13.1.2.3.1 Product launches
    - 13.1.2.3.2 Deals
    - 13.1.2.3.3 Expansions
  - 13.1.2.4 MnM view
    - 13.1.2.4.1 Key strengths/Right to win
    - 13.1.2.4.2 Strategic choices
    - 13.1.2.4.3 Weaknesses/Competitive threats
- 13.1.3 APPLE INC.
  - 13.1.3.1 Business overview
  - 13.1.3.2 Products/Solutions/Services offered
  - 13.1.3.3 Recent developments
    - 13.1.3.3.1 Product launches
  - 13.1.3.4 MnM view
    - 13.1.3.4.1 Key strengths/Right to win
    - 13.1.3.4.2 Strategic choices
    - 13.1.3.4.3 Weaknesses/Competitive threats
- 13.1.4 BYTEDANCE
  - 13.1.4.1 Business overview
  - 13.1.4.2 Products/Solutions/Services offered
  - 13.1.4.3 Recent developments
    - 13.1.4.3.1 Product launches
    - 13.1.4.3.2 Deals
  - 13.1.4.4 MnM view
    - 13.1.4.4.1 Key strengths/Right to win
    - 13.1.4.4.2 Strategic choices
    - 13.1.4.4.3 Weaknesses/Competitive threats
- 13.1.5 DPVR
  - 13.1.5.1 Business overview
  - 13.1.5.2 Products/Solutions/Services offered
  - 13.1.5.3 Recent developments
    - 13.1.5.3.1 Product launches
    - 13.1.5.3.2 Deals
  - 13.1.5.4 MnM view
    - 13.1.5.4.1 Key strengths/Right to win
    - 13.1.5.4.2 Strategic choices
    - 13.1.5.4.3 Weaknesses/Competitive threats
- 13.1.6 HTC CORPORATION
  - 13.1.6.1 Business overview
  - 13.1.6.2 Products/Solutions/Services offered
  - 13.1.6.3 Recent developments
    - 13.1.6.3.1 Product launches
    - 13.1.6.3.2 Deals
  - 13.1.6.4 MnM view
    - 13.1.6.4.1 Key strengths/Right to win
    - 13.1.6.4.2 Strategic choices
    - 13.1.6.4.3 Weaknesses/Competitive threats
- 13.1.7 GOOGLE
  - 13.1.7.1 Business overview
  - 13.1.7.2 Products/Solutions/Services offered
  - 13.1.7.3 Recent developments
    - 13.1.7.3.1 Product launches
    - 13.1.7.3.2 Deals
- 13.1.8 MICROSOFT
  - 13.1.8.1 Business overview
  - 13.1.8.2 Products/Solutions/Services offered
  - 13.1.8.3 Recent developments
    - 13.1.8.3.1 Product launches
    - 13.1.8.3.2 Deals
    - 13.1.8.3.3 Others
- 13.1.9 SAMSUNG
  - 13.1.9.1 Business overview
  - 13.1.9.2 Products/Solutions/Services offered
  - 13.1.9.3 Recent developments
    - 13.1.9.3.1 Product launches
    - 13.1.9.3.2 Deals
- 13.1.10 PTC
  - 13.1.10.1 Business overview
  - 13.1.10.2 Products/Solutions/Services offered
  - 13.1.10.3 Recent developments
    - 13.1.10.3.1 Deals
- 13.1.11 SEIKO EPSON CORPORATION
  - 13.1.11.1 Business overview
  - 13.1.11.2 Products/Solutions/Services offered
  - 13.1.11.3 Recent developments
    - 13.1.11.3.1 Product launches
- 13.1.12 LENOVO
  - 13.1.12.1 Business overview
  - 13.1.12.2 Products/Solutions/Services offered
  - 13.1.12.3 Recent developments
    - 13.1.12.3.1 Product launches
    - 13.1.12.3.2 Deals
13.2 OTHER PLAYERS
- 13.2.1 EON REALITY
- 13.2.2 MAXST CO., LTD.
- 13.2.3 MAGIC LEAP, INC.
- 13.2.4 BLIPPAR GROUP LIMITED
- 13.2.5 ATHEER, INC.
- 13.2.6 VUZIX
- 13.2.7 NINTENDO
- 13.2.8 ULTRALEAP
- 13.2.9 PENUMBRA, INC.
- 13.2.10 PSICO SMART APPS S.L.
- 13.2.11 XIAOMI
- 13.2.12 PANASONIC CORPORATION
- 13.2.13 SCOPE AR
- 13.2.14 CONTINENTAL AG
- 13.2.15 VIRTUALLY LIVE
- 13.2.16 INTEL CORPORATION
- 13.2.17 CRAFTARS
- 13.2.18 BIDON GAMES STUDIO
- 13.2.19 APPENTUS TECHNOLOGIES
- 13.2.20 3D CLOUD
- 13.2.21 WAYRAY AG

14 APPENDIX

14.1 INSIGHTS FROM INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
14.4 CUSTOMIZATION OPTIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS

Product Code: SE 2288

List of Tables

TABLE 1 AUGMENTED AND VIRTUAL REALITY MARKET FORECAST
TABLE 2 AUGMENTED AND VIRTUAL REALITY MARKET: RESEARCH ASSUMPTIONS
TABLE 3 AUGMENTED AND VIRTUAL REALITY MARKET: RISK ANALYSIS
TABLE 4 ROLE OF COMPANIES IN AUGMENTED AND VIRTUAL REALITY ECOSYSTEM
TABLE 5 AVERAGE SELLING PRICE TREND OF AUGMENTED REALITY DEVICES OFFERED BY KEY PLAYERS, 2020-2023 (USD)
TABLE 6 AVERAGE SELLING PRICE TREND OF VIRTUAL REALITY DEVICES OFFERED BY KEY PLAYERS, 2020-2023 (USD)
TABLE 7 AVERAGE SELLING PRICE TREND OF AUGMENTED REALITY DEVICES, 2020-2023 (USD)
TABLE 8 AVERAGE SELLING PRICE TREND OF VIRTUAL REALITY DEVICES, 2020-2023 (USD)
TABLE 9 AVERAGE SELLING PRICE TREND OF VR HEAD-MOUNTED DISPLAYS, BY REGION, 2020-2023 (USD)
TABLE 10 PORTER'S FIVE FORCES ANALYSIS
TABLE 11 AUGMENTED AND VIRTUAL REALITY MARKET: INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP TWO APPLICATIONS (%)
TABLE 12 AUGMENTED AND VIRTUAL REALITY MARKET: KEY BUYING CRITERIA FOR TOP TWO APPLICATIONS
TABLE 13 IMPORT DATA FOR HS CODE 9004-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023 (USD MILLION)
TABLE 14 EXPORT DATA FOR HS CODE 9004-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023 (USD MILLION)
TABLE 15 NUMBER OF PATENTS APPLIED AND GRANTED, 2013-2023
TABLE 16 LIST OF PATENTS, 2022-2023
TABLE 17 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 18 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 19 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 20 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 21 LIST OF CONFERENCES AND EVENTS, 2024-2025
TABLE 22 AUGMENTED AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2023 (USD MILLION)
TABLE 23 AUGMENTED AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2024-2029 (USD MILLION)
TABLE 24 COMPARISON BETWEEN MARKER-BASED AND MARKERLESS AUGMENTED REALITY TECHNOLOGY
TABLE 25 AUGMENTED REALITY MARKET, BY TECHNOLOGY, 2020-2023 (USD MILLION)
TABLE 26 AUGMENTED REALITY MARKET, BY TECHNOLOGY, 2024-2029 (USD MILLION)
TABLE 27 VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2023 (USD MILLION)
TABLE 28 VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2024-2029 (USD MILLION)
TABLE 29 AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 30 AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 31 VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 32 VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 33 HARDWARE: AUGMENTED REALITY MARKET, BY COMPONENT, 2020-2023 (USD MILLION)
TABLE 34 HARDWARE: AUGMENTED REALITY MARKET, BY COMPONENT, 2024-2029 (USD MILLION)
TABLE 35 HARDWARE: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 36 HARDWARE: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 37 HARDWARE: VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2023 (USD MILLION)
TABLE 38 HARDWARE: VIRTUAL REALITY MARKET, BY COMPONENT, 2024-2029 (USD MILLION)
TABLE 39 HARDWARE: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 40 HARDWARE: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 41 SOFTWARE: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 42 SOFTWARE: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 43 SOFTWARE: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 44 SOFTWARE: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 45 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
TABLE 46 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
TABLE 47 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2020-2023 (THOUSAND UNITS)
TABLE 48 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2024-2029 (THOUSAND UNITS)
TABLE 49 VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2023 (USD MILLION)
TABLE 50 VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2024-2029 (USD MILLION)
TABLE 51 VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2023 (THOUSAND UNITS)
TABLE 52 VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2024-2029 (THOUSAND UNITS)
TABLE 53 AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 54 AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 55 CONSUMER: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 56 CONSUMER: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 57 CONSUMER: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 58 CONSUMER: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 59 USE CASES OF AUGMENTED REALITY IN CONSUMER APPLICATIONS
TABLE 60 COMMERCIAL: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 61 COMMERCIAL: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 62 COMMERCIAL: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 63 COMMERCIAL: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 64 USE CASES OF AUGMENTED REALITY IN COMMERCIAL APPLICATIONS
TABLE 65 ENTERPRISE: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 66 ENTERPRISE: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 67 ENTERPRISE: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 68 ENTERPRISE: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 69 USE CASES OF AUGMENTED REALITY IN ENTERPRISE APPLICATIONS
TABLE 70 HEALTHCARE: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 71 HEALTHCARE: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 72 HEALTHCARE: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 73 HEALTHCARE: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 74 USE CASES OF AUGMENTED REALITY IN HEALTHCARE APPLICATIONS
TABLE 75 AEROSPACE & DEFENSE: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 76 AEROSPACE & DEFENSE: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 77 AEROSPACE & DEFENSE: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 78 AEROSPACE & DEFENSE: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 79 USE CASES OF AUGMENTED REALITY IN AEROSPACE & DEFENSE APPLICATIONS
TABLE 80 ENERGY: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 81 ENERGY: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 82 ENERGY: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 83 ENERGY: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 84 USE CASES OF AUGMENTED REALITY IN ENERGY APPLICATIONS
TABLE 85 AUTOMOTIVE: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 86 AUTOMOTIVE: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 87 AUTOMOTIVE: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 88 AUTOMOTIVE: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 89 USE CASES OF AUGMENTED REALITY IN AUTOMOTIVE APPLICATIONS
TABLE 90 OTHER AR APPLICATIONS: AUGMENTED REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 91 OTHER AR APPLICATIONS: AUGMENTED REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 92 OTHER AR APPLICATIONS: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 93 OTHER AR APPLICATIONS: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 94 USE CASES OF AUGMENTED REALITY IN OTHER AR APPLICATIONS
TABLE 95 VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 96 VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 97 CONSUMER: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 98 CONSUMER: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 99 CONSUMER: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 100 CONSUMER: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 101 USE CASES OF VIRTUAL REALITY IN CONSUMER APPLICATIONS
TABLE 102 COMMERCIAL: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 103 COMMERCIAL: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 104 COMMERCIAL: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 105 COMMERCIAL: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 106 USE CASES OF VIRTUAL REALITY IN COMMERCIAL APPLICATIONS
TABLE 107 ENTERPRISE: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 108 ENTERPRISE: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 109 ENTERPRISE: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 110 ENTERPRISE: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 111 USE CASES OF VIRTUAL REALITY IN ENTERPRISE APPLICATIONS
TABLE 112 HEALTHCARE: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 113 HEALTHCARE: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 114 HEALTHCARE: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 115 HEALTHCARE: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 116 USE CASES OF VIRTUAL REALITY IN HEALTHCARE APPLICATIONS
TABLE 117 AEROSPACE & DEFENSE: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 118 AEROSPACE & DEFENSE: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 119 AEROSPACE & DEFENSE: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 120 AEROSPACE & DEFENSE: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 121 USE CASES OF VIRTUAL REALITY IN AEROSPACE & DEFENSE APPLICATIONS
TABLE 122 OTHER VR APPLICATIONS: VIRTUAL REALITY MARKET, BY OFFERING, 2020-2023 (USD MILLION)
TABLE 123 OTHER VR APPLICATIONS: VIRTUAL REALITY MARKET, BY OFFERING, 2024-2029 (USD MILLION)
TABLE 124 OTHER VR APPLICATIONS: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 125 OTHER VR APPLICATIONS: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 126 USE CASES OF VIRTUAL REALITY IN OTHER APPLICATIONS
TABLE 127 AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 128 AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 129 VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 130 VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 131 NORTH AMERICA: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 132 NORTH AMERICA: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 133 NORTH AMERICA: AUGMENTED REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 134 NORTH AMERICA: AUGMENTED REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 135 NORTH AMERICA: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 136 NORTH AMERICA: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 137 NORTH AMERICA: VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 138 NORTH AMERICA: VIRTUAL REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 139 EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 140 EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 141 EUROPE: AUGMENTED REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 142 EUROPE: AUGMENTED REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 143 EUROPE: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 144 EUROPE: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 145 EUROPE: VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 146 EUROPE: VIRTUAL REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 147 ASIA PACIFIC: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 148 ASIA PACIFIC: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 149 ASIA PACIFIC: AUGMENTED REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 150 ASIA PACIFIC: AUGMENTED REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 151 ASIA PACIFIC: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 152 ASIA PACIFIC: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 153 ASIA PACIFIC: VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 154 ASIA PACIFIC: VIRTUAL REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 155 ROW: AUGMENTED REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 156 ROW: AUGMENTED REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 157 ROW: AUGMENTED REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 158 ROW: AUGMENTED REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 159 MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 160 MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 161 ROW: VIRTUAL REALITY MARKET, BY APPLICATION, 2020-2023 (USD MILLION)
TABLE 162 ROW: VIRTUAL REALITY MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
TABLE 163 ROW: VIRTUAL REALITY MARKET, BY REGION, 2020-2023 (USD MILLION)
TABLE 164 ROW: VIRTUAL REALITY MARKET, BY REGION, 2024-2029 (USD MILLION)
TABLE 165 MIDDLE EAST & AFRICA: VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2023 (USD MILLION)
TABLE 166 MIDDLE EAST & AFRICA: VIRTUAL REALITY MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
TABLE 167 AUGMENTED AND VIRTUAL REALITY MARKET: OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS, 2019-2024
TABLE 168 MARKET SHARE ANALYSIS OF KEY COMPANIES OFFERING AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES, 2023
TABLE 169 AUGMENTED AND VIRTUAL REALITY MARKET: TECHNOLOGY FOOTPRINT
TABLE 170 AUGMENTED AND VIRTUAL REALITY MARKET: OFFERING FOOTPRINT
TABLE 171 AUGMENTED AND VIRTUAL REALITY MARKET: DEVICE TYPE FOOTPRINT
TABLE 172 AUGMENTED AND VIRTUAL REALITY MARKET: APPLICATION FOOTPRINT
TABLE 173 AUGMENTED AND VIRTUAL REALITY MARKET: REGION FOOTPRINT
TABLE 174 AUGMENTED AND VIRTUAL REALITY MARKET: DETAILED LIST OF KEY STARTUP/SMES
TABLE 175 AUGMENTED AND VIRTUAL REALITY MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
TABLE 176 AUGMENTED AND VIRTUAL REALITY MARKET: PRODUCT LAUNCHES, DECEMBER 2019-JUNE 2024
TABLE 177 AUGMENTED AND VIRTUAL REALITY MARKET: DEALS, DECEMBER 2019-JUNE 2024
TABLE 178 AUGMENTED AND VIRTUAL REALITY MARKET: EXPANSIONS, DECEMBER 2019-JUNE 2024
TABLE 179 AUGMENTED AND VIRTUAL REALITY MARKET: OTHERS, DECEMBER 2019-JUNE 2024
TABLE 180 META: COMPANY OVERVIEW
TABLE 181 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 182 META: PRODUCT LAUNCHES
TABLE 183 META: DEALS
TABLE 184 SONY CORPORATION: COMPANY OVERVIEW
TABLE 185 SONY CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 186 SONY CORPORATION: PRODUCT LAUNCHES
TABLE 187 SONY CORPORATION: DEALS
TABLE 188 SONY CORPORATION: EXPANSIONS
TABLE 189 APPLE INC.: COMPANY OVERVIEW
TABLE 190 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 191 APPLE INC.: PRODUCT LAUNCHES
TABLE 192 BYTEDANCE: COMPANY OVERVIEW
TABLE 193 BYTEDANCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 194 BYTEDANCE: PRODUCT LAUNCHES
TABLE 195 BYTEDANCE: DEALS
TABLE 196 DPVR: COMPANY OVERVIEW
TABLE 197 DPVR: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 198 DPVR: PRODUCT LAUNCHES
TABLE 199 DPVR: DEALS
TABLE 200 HTC CORPORATION: COMPANY OVERVIEW
TABLE 201 HTC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 202 HTC CORPORATION: PRODUCT LAUNCHES
TABLE 203 HTC CORPORATION: DEALS
TABLE 204 GOOGLE: COMPANY OVERVIEW
TABLE 205 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 206 GOOGLE: PRODUCT LAUNCHES
TABLE 207 GOOGLE: DEALS
TABLE 208 MICROSOFT: COMPANY OVERVIEW
TABLE 209 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 210 MICROSOFT: PRODUCT LAUNCHES
TABLE 211 MICROSOFT: DEALS
TABLE 212 MICROSOFT: OTHERS
TABLE 213 SAMSUNG: COMPANY OVERVIEW
TABLE 214 SAMSUNG: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 215 SAMSUNG: PRODUCT LAUNCHES
TABLE 216 SAMSUNG: DEALS
TABLE 217 PTC: COMPANY OVERVIEW
TABLE 218 PTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 219 PTC: DEALS
TABLE 220 SEIKO EPSON CORPORATION: COMPANY OVERVIEW
TABLE 221 SEIKO EPSON CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 222 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES
TABLE 223 LENOVO: COMPANY OVERVIEW
TABLE 224 LENOVO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 225 LENOVO: PRODUCT LAUNCHES
TABLE 226 LENOVO: DEALS

List of Figures

FIGURE 1 AUGMENTED REALITY MARKET SEGMENTATION
FIGURE 2 VIRTUAL REALITY MARKET SEGMENTATION
FIGURE 3 AUGMENTED REALITY MARKET: RESEARCH DESIGN
FIGURE 4 VIRTUAL REALITY MARKET: RESEARCH DESIGN
FIGURE 5 AUGMENTED AND VIRTUAL REALITY MARKET: BOTTOM-UP APPROACH
FIGURE 6 AUGMENTED AND VIRTUAL REALITY MARKET: TOP-DOWN APPROACH
FIGURE 7 AUGMENTED AND VIRTUAL REALITY MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS (APPROACH 1)
FIGURE 8 AUGMENTED AND VIRTUAL REALITY MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS (APPROACH 2)
FIGURE 9 AUGMENTED AND VIRTUAL REALITY MARKET: DATA TRIANGULATION
FIGURE 10 AUGMENTED REALITY MARKET SNAPSHOT
FIGURE 11 VIRTUAL REALITY MARKET SNAPSHOT
FIGURE 12 SOFTWARE SEGMENT TO DOMINATE AUGMENTED REALITY MARKET BETWEEN 2024 AND 2029
FIGURE 13 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER SHARE OF VIRTUAL REALITY MARKET IN 2024
FIGURE 14 AUGMENTED REALITY SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2029
FIGURE 15 HEAD-MOUNTED DISPLAYS SEGMENT TO REGISTER HIGHER CAGR IN AUGMENTED REALITY MARKET DURING FORECAST PERIOD
FIGURE 16 GESTURE-TRACKING DEVICES SEGMENT TO EXHIBIT HIGHEST CAGR IN VIRTUAL REALITY MARKET DURING FORECAST PERIOD
FIGURE 17 ENTERPRISE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2029
FIGURE 18 CONSUMER SEGMENT TO DOMINATE VIRTUAL REALITY MARKET FROM 2024 TO 2029
FIGURE 19 NORTH AMERICA HELD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2023
FIGURE 20 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN VIRTUAL REALITY MARKET DURING FORECAST PERIOD
FIGURE 21 RAPID ADVANCEMENT IN GAMING TECHNOLOGIES TO CONTRIBUTE TO AUGMENTED REALITY MARKET GROWTH
FIGURE 22 RISING NEED FOR INNOVATIVE TECHNOLOGIES TO SUPPORT REMOTE WORK TO DRIVE VIRTUAL REALITY MARKET
FIGURE 23 ENTERPRISE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2029
FIGURE 24 CONSUMER SEGMENT TO HOLD LARGEST SHARE OF VIRTUAL REALITY MARKET IN 2024
FIGURE 25 SOFTWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2029
FIGURE 26 SOFTWARE SEGMENT TO DOMINATE VIRTUAL REALITY MARKET DURING FORECAST PERIOD
FIGURE 27 HEAD-MOUNTED DISPLAYS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2024
FIGURE 28 HEAD-MOUNTED DISPLAYS SEGMENT TO DOMINATE VIRTUAL REALITY MARKET BETWEEN 2024 AND 2029
FIGURE 29 AUGMENTED REALITY SEGMENT TO HOLD LARGER MARKET SHARE IN 2029
FIGURE 30 ENTERPRISE AND CHINA TO HOLD LARGEST SHARES OF AUGMENTED REALITY MARKET IN ASIA PACIFIC IN 2024
FIGURE 31 CONSUMER AND CHINA TO ACCOUNT FOR LARGEST SHARES OF VIRTUAL REALITY MARKET IN ASIA PACIFIC IN 2024
FIGURE 32 AUGMENTED REALITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 33 AUGMENTED REALITY MARKET IMPACT ANALYSIS: DRIVERS
FIGURE 34 AUGMENTED REALITY MARKET IMPACT ANALYSIS: RESTRAINTS
FIGURE 35 AUGMENTED REALITY MARKET IMPACT ANALYSIS: OPPORTUNITIES
FIGURE 36 AUGMENTED REALITY MARKET IMPACT ANALYSIS: CHALLENGES
FIGURE 37 VIRTUAL REALITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 38 VIRTUAL REALITY MARKET IMPACT ANALYSIS: DRIVERS
FIGURE 39 VIRTUAL REALITY MARKET IMPACT ANALYSIS: RESTRAINTS
FIGURE 40 VIRTUAL REALITY MARKET IMPACT ANALYSIS: OPPORTUNITIES
FIGURE 41 VIRTUAL REALITY MARKET IMPACT ANALYSIS: CHALLENGES
FIGURE 42 AUGMENTED AND VIRTUAL REALITY MARKET: VALUE CHAIN ANALYSIS
FIGURE 43 AUGMENTED AND VIRTUAL REALITY ECOSYSTEM
FIGURE 44 INVESTMENT AND FUNDING SCENARIO, 2019-2024 (USD MILLION)
FIGURE 45 AUGMENTED AND VIRTUAL REALITY MARKET: TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 46 AVERAGE SELLING PRICE TREND OF AUGMENTED REALITY DEVICES OFFERED BY KEY PLAYERS (USD)
FIGURE 47 AVERAGE SELLING PRICE TREND OF VIRTUAL REALITY DEVICES OFFERED BY KEY PLAYERS (USD)
FIGURE 48 AVERAGE SELLING PRICE TREND OF AUGMENTED REALITY DEVICES, 2020-2023 (USD)
FIGURE 49 AVERAGE SELLING PRICE TREND OF VIRTUAL REALITY DEVICES, 2020-2023 (USD)
FIGURE 50 AVERAGE SELLING PRICE TREND OF VR HEAD-MOUNTED DISPLAYS, BY REGION, 2020-2023 (USD)
FIGURE 51 PORTER'S FIVE FORCES ANALYSIS
FIGURE 52 IMPACT OF PORTER'S FIVE FORCES ON AUGMENTED AND VIRTUAL REALITY MARKET, 2023
FIGURE 53 AUGMENTED AND VIRTUAL REALITY MARKET: INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP TWO APPLICATIONS
FIGURE 54 AUGMENTED AND VIRTUAL REALITY MARKET: KEY BUYING CRITERIA FOR TOP TWO APPLICATIONS
FIGURE 55 IMPACT OF AI/GEN AI ON AUGMENTED AND VIRTUAL REALITY MARKET
FIGURE 56 IMPORT DATA FOR HS CODE 9004-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023
FIGURE 57 EXPORT DATA FOR HS CODE 9004-COMPLIANT PRODUCTS, BY COUNTRY, 2019-2023
FIGURE 58 AUGMENTED AND VIRTUAL REALITY MARKET: PATENTS APPLIED AND GRANTED, 2013-2023
FIGURE 59 AUGMENTED REALITY SEGMENT TO CAPTURE MAJORITY OF MARKET SHARE IN 2029
FIGURE 60 MARKERLESS SEGMENT TO DOMINATE AUGMENTED REALITY MARKET FROM 2024 TO 2029
FIGURE 61 SEMI & FULLY IMMERSIVE SEGMENT TO DOMINATE VIRTUAL REALITY MARKET BETWEEN 2024 AND 2029
FIGURE 62 HARDWARE SEGMENT TO EXHIBIT HIGHER CAGR IN AUGMENTED REALITY MARKET BETWEEN 2024 AND 2029
FIGURE 63 SOFTWARE SEGMENT TO DOMINATE VIRTUAL REALITY MARKET DURING FORECAST PERIOD
FIGURE 64 DISPLAYS & PROJECTORS SEGMENT TO HOLD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2029
FIGURE 65 DISPLAYS & PROJECTORS SEGMENT TO RECORD HIGHEST CAGR IN VIRTUAL REALITY MARKET DURING FORECAST PERIOD
FIGURE 66 HEAD-MOUNTED DISPLAYS SEGMENT TO ACCOUNT FOR LARGER SHARE OF AUGMENTED REALITY MARKET IN 2029
FIGURE 67 GESTURE-TRACKING DEVICES SEGMENT TO REGISTER HIGHEST CAGR IN VIRTUAL REALITY MARKET FROM 2024 TO 2029
FIGURE 68 CONSUMER SEGMENT TO EXHIBIT HIGHEST CAGR IN AUGMENTED REALITY MARKET DURING FORECAST PERIOD
FIGURE 69 CONSUMER SEGMENT TO CAPTURE LARGEST SHARE OF VIRTUAL REALITY MARKET IN 2024
FIGURE 70 INDIA TO EXHIBIT HIGHEST CAGR IN GLOBAL AUGMENTED REALITY MARKET DURING FORECAST PERIOD
FIGURE 71 CHINA TO RECORD HIGHEST CAGR IN GLOBAL VIRTUAL REALITY MARKET BETWEEN 2024 AND 2029
FIGURE 72 NORTH AMERICA: AUGMENTED REALITY MARKET SNAPSHOT
FIGURE 73 NORTH AMERICA: VIRTUAL REALITY MARKET SNAPSHOT
FIGURE 74 EUROPE: AUGMENTED REALITY MARKET SNAPSHOT
FIGURE 75 EUROPE: VIRTUAL REALITY MARKET SNAPSHOT
FIGURE 76 ASIA PACIFIC: AUGMENTED REALITY MARKET SNAPSHOT
FIGURE 77 ASIA PACIFIC: VIRTUAL REALITY MARKET SNAPSHOT
FIGURE 78 AUGMENTED AND VIRTUAL REALITY MARKET: OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS, 2019-2024
FIGURE 79 MARKET SHARE ANALYSIS OF KEY COMPANIES OFFERING AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES, 2023
FIGURE 80 COMPANY VALUATION, 2023 (USD MILLION)
FIGURE 81 FINANCIAL METRICS, 2024 (EV/EBITDA)
FIGURE 82 BRAND/PRODUCT COMPARISON
FIGURE 83 AUGMENTED AND VIRTUAL REALITY MARKET: REVENUE ANALYSIS OF THREE KEY PLAYERS, 2020-2023 (USD BILLION)
FIGURE 84 AUGMENTED AND VIRTUAL REALITY MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
FIGURE 85 AUGMENTED AND VIRTUAL REALITY MARKET: COMPANY FOOTPRINT
FIGURE 86 AUGMENTED AND VIRTUAL REALITY MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
FIGURE 87 META: COMPANY SNAPSHOT
FIGURE 88 SONY CORPORATION: COMPANY SNAPSHOT
FIGURE 89 APPLE INC.: COMPANY SNAPSHOT
FIGURE 90 HTC CORPORATION: COMPANY SNAPSHOT
FIGURE 91 GOOGLE: COMPANY SNAPSHOT
FIGURE 92 MICROSOFT: COMPANY SNAPSHOT
FIGURE 93 SAMSUNG: COMPANY SNAPSHOT
FIGURE 94 PTC: COMPANY SNAPSHOT
FIGURE 95 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
FIGURE 96 LENOVO: COMPANY SNAPSHOT

Augmented and Virtual Reality Market by Enterprise, Technology (Augmented Reality, Virtual Reality), Offering (Hardware, Software), Device Type (HMDs, HUDs, Gesture Tracking Devices), Application and Region - Global Forecast to 2029

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Table of Contents

List of Tables

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TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW

6 ENTERPRISES DEVELOPING AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES

7 AUGMENTED AND VIRTUAL REALITY MARKET, BY TECHNOLOGY

8 AUGMENTED AND VIRTUAL REALITY MARKET, BY OFFERING

9 AUGMENTED AND VIRTUAL REALITY MARKET, BY DEVICE TYPE

10 AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION

11 AUGMENTED AND VIRTUAL REALITY MARKET, BY REGION

12 COMPETITIVE LANDSCAPE

13 COMPANY PROFILES

14 APPENDIX

List of Tables

List of Figures