PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1732204
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1732204
The ADAS market is projected to grow from 359.8 million units in 2025 to 652.5 million units by 2032 at a CAGR of 8.9%.
Scope of the Report | |
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Years Considered for the Study | 2021-2032 |
Base Year | 2024 |
Forecast Period | 2025-2032 |
Units Considered | Value (USD Million/USD Thousand) |
Segments | By Vehicle Class, Level of Autonomy, Vehicle Type, Electric Vehicle Type, System Type, Hardware Offering, Software Offering, and Region |
Regions covered | Asia Pacific, North America, Europe, and the Rest of the World |
The ADAS market is experiencing a strategic shift toward software innovation, focusing on user-friendly interfaces, over-the-air updates, and data analytics to enhance system performance over time. Advancements in edge computing allow vehicle cameras and sensors to process data locally, enabling faster decision-making and uninterrupted functionality even in areas with limited connectivity. Further, the integration of ADAS with cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and big data analytics is accelerating the development of smarter, more adaptive systems. With tightening safety regulations and growing consumer demand for safer transportation, the commercial vehicle segment is also poised for significant growth, as ADAS solutions contribute to improved driver safety and reduced road accidents.
"The battery electric vehicle (BEV) is projected to hold the largest share of the ADAS market by electric vehicle type during the forecast period."
The battery electric vehicle (BEV) segment is expected to hold the largest market share in terms of volume. The growing demand for BEVs can be attributed to the steady decline in EV battery costs, improvements in driving range, and the rapid expansion of global EV charging infrastructure. Governments across key markets-including India, China, the US, and several European countries-are actively supporting this transition by offering subsidies and incentives for both EV purchases and the development of charging infrastructure. These subsidies include tax rebates, grants for EV infrastructure deployment, and reduced import duties, all of which foster growth in the BEV segment. In response, OEMs such as BMW, BYD, Mercedes-Benz, and Audi are introducing electric vehicles with advanced safety and driver assistance features. For instance, Ford's 2025 Capri EV includes features such as lane departure warning, lane keeping assist, blind spot detection, traffic sign recognition, driver monitoring, adaptive cruise control, lane change assist, and automatic parking. In February 2025, BYD (China) introduced its 'God's Eye' driving assistance system, which will enable all BYD vehicles to have advanced intelligent driving technology. Hence, BEVs are emerging as a key pillar of future mobility.
"The passenger car segment is projected to lead the ADAS market by vehicle type during the forecast period."
The passenger car segment is projected to lead the ADAS market during the forecast period. The increasing trend of self-driving cars and technological developments in passenger cars is likely to drive segmental growth. There is a rising global demand for luxury vehicles, with most luxury vehicles equipped with a driver monitoring system, an intelligent park system, a pedestrian detection system, a lane departure warning system, a blind spot monitoring system, and a cross traffic alert. For instance, the 2025 Genesis G90 is equipped with a range of advanced safety and driver-assistance features. The features include remote smart parking assist, smart cruise control with stop and go, hands-on detection, safe exit assist, blind-spot collision-avoidance assist, forward collision avoidance assist, lane keeping assist, lane following assist, and driver attention warning, among others. OEMs such as Toyota, Hyundai, Tesla, Ford, Mercedes, BMW, Jaguar, and General Motors are also widely investing in developing higher autonomy vehicles. For instance, in March 2025, Hyundai Motor Company announced an investment of USD 21 billion in the US from 2025 to 2028. This includes USD 6 billion allocated to autonomous driving technologies and aims to enhance production capabilities and energy infrastructure.
"Europe is projected to have a significant market share in the ADAS market during the forecast period."
Europe is expected to have a significant market share in the ADAS market during the forecast period. Strict emission regulations and zero-emission objectives in the region are expected to significantly impact manufacturers of both passenger cars and commercial vehicles. The expansion of the European ADAS market is driven by technological progress in driver assistance features like traffic jam assist and blind spot detection with rear cross traffic. Starting July 7, 2024, the second phase of the EU General Safety Regulation II (GSR II) requires all new vehicles to meet stricter safety standards. This regulation mandates that automakers include several essential technologies in new vehicles, such as advanced emergency braking system (AEBS), emergency lane keeping system (ELKS), Emergency Stop Signal (ESS), intelligent speed assistance (ISA), driver drowsiness and attention warning (DDAW), reversing detection (REV), and event data recorder (EDR). For buses and heavy commercial vehicles, additional systems are required, including the blind spot information system (BSIS), moving off information system (MOIS), and tire pressure monitoring system (TPMS). Further, the increasing transition to EVs, coupled with rising concerns for road safety and heightened consumer awareness, would boost the demand for ADAS in the region.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
The ADAS market is dominated by major players, including Robert Bosch GmbH (Germany), Continental AG (Germany), ZF Friedrichshafen AG (Germany), Denso Corporation (Japan), Magna International Inc. (Canada). These companies offer advanced, integrated ADAS solutions that enhance vehicle safety, enable higher levels of automation, and meet evolving regulatory and consumer demands.
The report covers the ADAS market in terms of Level of Autonomy (L1, L2, L3, L4 and L5), Hardware Offering (Camera Units, LiDARs, Radar Sensors, Ultrasonic Sensors, ECUs and Others), Software Offering, System Type, Vehicle Class, Vehicle Type, Electrical Vehicle Type, and Region. It covers the competitive landscape and company profiles of the major ADAS market ecosystem players.
The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.