PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1746469
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1746469
The market for point-of-use water treatment systems is estimated to be USD 15,142.8 million in 2025 and is forecasted to reach USD 20,447.5 million in 2030 at a CAGR of 6.2%. The market for the point-of-use water treatment systems is driven by rising water pollution and untreated wastewater, rapid population growth, and greater awareness about the benefits of water treatment. However, the market is also facing restraints like high installation, equipment, and operation costs, and high bottled water consumption and alternative water sources in urban areas.
Scope of the Report | |
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Years Considered for the Study | 2021-2030 |
Base Year | 2024 |
Forecast Period | 2025-2030 |
Units Considered | Value (USD Million) Volume (Thousand Units) |
Segments | Device, Technology, Sales Channel, Application, and Region |
Regions covered | North America, Asia Pacific, Europe, Middle East & Africa, and South America |
Based on Device, the free-standing water purifier segment accounted for the second-fastest growing market during the forecast period
During the projected period for the point-of-use water treatment systems market, free-standing water purifiers are expected to experience the second-fastest growth rate, as they come with numerous features that make them practical, efficient, and suitable for modern households and workplaces. They are designed to be compact enough for placement on floors or countertops. Many of these units include LED displays for real-time information. Their substantial filtration capacity makes them ideal for environments where large amounts of purified water are needed, such as offices. Higher-end models may provide temperature control options and are easy to relocate from one room to another or to transport during moves.
Based on Technology, the activated carbon segment accounted for the second-fastest growth during the forecast period
The activated carbon segment is expected to attain second-fastest growth in the market for point-of-use water treatment systems during the forecast period. The majority of the contaminants in the water are absorbed by activated carbon, which is a highly porous substance. It helps in the removal of pesticides, micropollutants, volatile organic compounds (VOCs), and chlorine. Activated carbon is used by municipal water treatment facilities to improve the overall taste, smell, and safety of water. In addition to this, to meet the strict environmental and health regulations and guarantee clean water for homes and businesses, equipment manufacturers use activated carbon in filtering systems. An activated carbon water filter can be scaled to meet the needs of large communities and is less expensive than other purification methods.
Based on sales channel, the reverse osmosis systems segment accounted for the fastest market growth during the forecast period
In terms of sales channels, the direct sales segment is expected to grow the fastest during the projected period. Direct sales are likely to achieve the highest growth within point-of-use water treatment systems regarding the method of selling. Since water purification is linked to health, consumers tend to want thorough information about their purchases. Knowledgeable representatives can offer detailed insights into the product's operation, the specific contaminants it addresses, and the reasoning behind the investment through personalized interactions. A distributor or retail display seldom provides the level of trust created by such individualized communication.
Based on application, the residential segment accounted for the largest market share during the forecast period
In terms of application, the residential segment is expected to hold the largest market share during the forecast period. Individuals are increasingly aware of the health dangers linked to unfiltered water. This awareness is especially noticeable in urban and semi-urban regions where subpar pipeline infrastructure or outdated municipal systems affect water quality. To secure safe drinking water, consumers are now investing higher in point-of-use water treatment solutions. As the population shifts toward living in apartments and housing societies, centralized water purification systems are becoming less prevalent, leading to a rise in demand for small, single-point-of-use water treatment solutions.
Based on region, Asia Pacific is projected to account for the highest CAGR during the forecast period
The Asia Pacific region is the fastest-growing region in the point-of-use water treatment systems market. In several Asia Pacific nations like Bangladesh, Vietnam, and India, the presence of heavy metals, industrial pollutants, and microbiological pathogens in drinking water presents a serious challenge. Point-of-use water treatment systems offer a quick and efficient solution for filtration or purification, tackling these pressing concerns. The creation of centralized water treatment and distribution facilities frequently fails to satisfy the needs of the growing urban population in Asia Pacific cities. Additionally, in numerous rural and peri-urban regions, the lack of access to treated piped water makes it essential to adopt POU systems. Furthermore, the expanding middle class is becoming more health-aware and is willing to invest in products that guarantee safe drinking water, especially in household settings.
Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith Corporation (US), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co.,Ltd. (South Korea), Havells India Limited (India), and Kent Ro Systems Ltd. (India) are some key players in point-of-use water treatment systems market.
Research Coverage
The market study covers the point-of-use water treatment systems market across various segments. It aims to estimate the market size and the growth potential of this market across different segments based on device, technology, application, sales channel, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their positions in the point-of-use water treatment systems market.
Key Benefits of Buying the Report
The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall point-of-use water treatment systems market and its segments and subsegments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the positions of their businesses, and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the point-of-use water treatment systems market