PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1798379
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1798379
The global incontinence care products market is projected to reach USD 20.85 billion by 2030 from USD 14.81 billion in 2025, at a CAGR of 7.1% during the forecast period.
Scope of the Report | |
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Years Considered for the Study | 2024-2030 |
Base Year | 2024 |
Forecast Period | 2025-2030 |
Units Considered | Value (USD billion) |
Segments | Product, Type, Usage, Gender, End User, and Region |
Regions covered | North America, Europe, APAC, LATAM, MEA |
A combination of demographic, medical, and lifestyle forces is fueling the growth of the incontinence care products (ICP) market. A key growth driver is the expanding geriatric population, which is susceptible to urinary & fecal incontinence as a result of age-related diseases. Moreover, new developments in products, such as ultra-thin absorbents, anti-leak barriers, and breathable cloths, are also expected to fuel market growth.
By product, the absorbents segment is expected to register the highest CAGR during the forecast period.
By product, the incontinence care products market is categorized into absorbents and non-absorbents. In 2024, the absorbents segment experienced the highest CAGR during the forecast period. The growth of the absorbents segment is attributed to the rising rate of urinary incontinence, especially in elderly people and women after pregnancy, which requires regular and secure protection. Innovations in the technology of absorbent care, such as the introduction of breathable material and anti-leak designs, are also expected to contribute to market growth.
By type, the urinary incontinence segment is expected to grow at the highest CAGR during the forecast period.
By type, the urinary incontinence segment is categorized into urinary and fecal incontinence. The urinary incontinence segment is the fastest-growing segment during the forecast period. Aging-related weakening of pelvic floor muscles, prostate problems, and hormonal changes following menopause and childbirth are the primary causes of urinary incontinence. Government-sponsored awareness, improved diagnosis rates, and the development of awareness programs in emerging economies also fuel growth in the segment.
In 2024, Europe accounted for the largest market share of the incontinence products market.
The global incontinence care products market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. In 2024, Europe accounted for the largest market share. The region benefits from strong government support, including national health insurance coverage for incontinence products, which significantly boosts adoption, especially in institutional settings like nursing homes and elderly care facilities. The region's leading market players are also expected to drive market growth.
Note 1: Companies are classified into tiers based on their total revenue. As of 2024, Tier 1 = >USD 10.0 billion, Tier 2 = USD 1.0 billion to USD 10.0 billion, and Tier 3 = <USD 1.0 billion.
Note 2: C-level executives include CEOs, CFOs, COOs, and VPs.
Note 3: Others include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.
The players operating in the incontinence care products market include Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), Ontex BV (Belgium), Unicharm Corporation (Japan), Coloplast A/S (Denmark), Cardinal Health, Inc. (US), Medline Industries, LP (US), McKesson Corporation (US), ABENA A/S (Denmark), Attindas Hygiene Partners Group (US), and Hollister Incorporated (US), among others.
Research Coverage
This report examines the incontinence care products market by focusing on product, type, usage, gender, end user, and region. It also explores the various elements influencing market growth, including drivers, restraints, opportunities, and challenges, while providing insights into the competitive landscape among market leaders. Additionally, the report analyzes micromarkets by assessing their individual growth trends and forecasting the revenue of market segments across five major regions and their respective countries.
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The report will help established and new or smaller firms understand the current market trends, allowing them to increase their market share. Companies that purchase the report can implement one or more of the following strategies to enhance their market presence.